Analytics Playbook
@analyticsplaybook.bsky.social
We build marketing courses, workshops, and resources to help you grow in your career.
⏳ GA4 still stressing you out? It’s your last shot to grab Analytics for Agencies at 50% off. Fix the messy data, build dashboards that scale, and finally feel confident.
Deal ends tonight! → buff.ly/pZmR0na
Deal ends tonight! → buff.ly/pZmR0na
July 18, 2025 at 3:52 PM
⏳ GA4 still stressing you out? It’s your last shot to grab Analytics for Agencies at 50% off. Fix the messy data, build dashboards that scale, and finally feel confident.
Deal ends tonight! → buff.ly/pZmR0na
Deal ends tonight! → buff.ly/pZmR0na
Confused by what your GA4 events are actually tracking? 🤔
That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from.
It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd
That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from.
It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd
July 11, 2025 at 3:52 PM
Confused by what your GA4 events are actually tracking? 🤔
That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from.
It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd
That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from.
It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd
Still spinning your wheels with CRO?
If your A/B tests keep falling flat, it’s time to rethink your approach.
On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it.
👉 Register now to save your spot! buff.ly/mRUcAdN
If your A/B tests keep falling flat, it’s time to rethink your approach.
On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it.
👉 Register now to save your spot! buff.ly/mRUcAdN
July 8, 2025 at 3:31 PM
Still spinning your wheels with CRO?
If your A/B tests keep falling flat, it’s time to rethink your approach.
On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it.
👉 Register now to save your spot! buff.ly/mRUcAdN
If your A/B tests keep falling flat, it’s time to rethink your approach.
On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it.
👉 Register now to save your spot! buff.ly/mRUcAdN
⚠️ But the second they do? That ad is gone.
If you sell products from other brands, good news: you can use their trademarked names too — no permission form needed anymore.
Check out this flowchart from Sammy👇. It breaks it all down visually.
If you sell products from other brands, good news: you can use their trademarked names too — no permission form needed anymore.
Check out this flowchart from Sammy👇. It breaks it all down visually.
July 7, 2025 at 3:31 PM
⚠️ But the second they do? That ad is gone.
If you sell products from other brands, good news: you can use their trademarked names too — no permission form needed anymore.
Check out this flowchart from Sammy👇. It breaks it all down visually.
If you sell products from other brands, good news: you can use their trademarked names too — no permission form needed anymore.
Check out this flowchart from Sammy👇. It breaks it all down visually.
We're OOO June 30 – July 4 ! 🌞
The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
June 27, 2025 at 3:52 PM
We're OOO June 30 – July 4 ! 🌞
The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
📍 Trying to rank multiple business locations on Google?
@lizlinder.bsky.social shares 8 ways to increase the relevance and prominence of your newer location.
@lizlinder.bsky.social shares 8 ways to increase the relevance and prominence of your newer location.
June 9, 2025 at 3:52 PM
📍 Trying to rank multiple business locations on Google?
@lizlinder.bsky.social shares 8 ways to increase the relevance and prominence of your newer location.
@lizlinder.bsky.social shares 8 ways to increase the relevance and prominence of your newer location.
GA4 annotations are finally here… but now what?
Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates
That’s why we created a free SOP template to help your team stay organized.
👉 Download it now: buff.ly/0N2wRLF
Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates
That’s why we created a free SOP template to help your team stay organized.
👉 Download it now: buff.ly/0N2wRLF
June 6, 2025 at 3:52 PM
GA4 annotations are finally here… but now what?
Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates
That’s why we created a free SOP template to help your team stay organized.
👉 Download it now: buff.ly/0N2wRLF
Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates
That’s why we created a free SOP template to help your team stay organized.
👉 Download it now: buff.ly/0N2wRLF
🚫 Are your enhanced measurement events off in GA4? It’s more common than you think—and not always the best choice.
@danaditomaso.com explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
@danaditomaso.com explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
June 5, 2025 at 9:29 PM
🚫 Are your enhanced measurement events off in GA4? It’s more common than you think—and not always the best choice.
@danaditomaso.com explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
@danaditomaso.com explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
@dodgejd.bsky.social and his team didn’t just improve their data skills—they got better at turning those numbers into stories that clients actually understand. 💡
That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
June 4, 2025 at 3:53 PM
@dodgejd.bsky.social and his team didn’t just improve their data skills—they got better at turning those numbers into stories that clients actually understand. 💡
That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
👀 Psst… the latest Playbook Huddle just went live! It’s packed with strategies from some of the best, like @simoahava.bsky.social, Mikhail Prosmitskiy, Danny Goodwin, Danielle Messler, Lani Haque, @aleyda.bsky.social and more.
🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
May 20, 2025 at 2:25 PM
👀 Psst… the latest Playbook Huddle just went live! It’s packed with strategies from some of the best, like @simoahava.bsky.social, Mikhail Prosmitskiy, Danny Goodwin, Danielle Messler, Lani Haque, @aleyda.bsky.social and more.
🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
▶️ Watch the full video on GA4 page dimensions: buff.ly/adxKTmg
May 15, 2025 at 3:53 PM
▶️ Watch the full video on GA4 page dimensions: buff.ly/adxKTmg
🚨 Are you using page path and page location correctly in GA4?
@danaditomaso.com clears up the confusion:
Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
@danaditomaso.com clears up the confusion:
Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
May 15, 2025 at 3:53 PM
🚨 Are you using page path and page location correctly in GA4?
@danaditomaso.com clears up the confusion:
Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
@danaditomaso.com clears up the confusion:
Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
🚨 Search isn’t just Google anymore.
It’s ChatGPT. TikTok. Alexa.
On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization.
Register today: buff.ly/aoiSKEm
It’s ChatGPT. TikTok. Alexa.
On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization.
Register today: buff.ly/aoiSKEm
May 13, 2025 at 3:52 PM
🚨 Search isn’t just Google anymore.
It’s ChatGPT. TikTok. Alexa.
On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization.
Register today: buff.ly/aoiSKEm
It’s ChatGPT. TikTok. Alexa.
On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization.
Register today: buff.ly/aoiSKEm
📬 Quick ideas. Real strategies. Zero fluff.
Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.
Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.
Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
May 6, 2025 at 2:06 PM
📬 Quick ideas. Real strategies. Zero fluff.
Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.
Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.
Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
🔥 Free Google Ads Editor template? Yes, please!
If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized!
🆓 Get it now: buff.ly/kmZn5kU
If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized!
🆓 Get it now: buff.ly/kmZn5kU
May 2, 2025 at 3:52 PM
🔥 Free Google Ads Editor template? Yes, please!
If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized!
🆓 Get it now: buff.ly/kmZn5kU
If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized!
🆓 Get it now: buff.ly/kmZn5kU
📊 Want to use data to persuade stakeholders & prioritize the right work?
Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect.
🎧 Listen here: buff.ly/lMcubGF
Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect.
🎧 Listen here: buff.ly/lMcubGF
April 25, 2025 at 3:52 PM
📊 Want to use data to persuade stakeholders & prioritize the right work?
Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect.
🎧 Listen here: buff.ly/lMcubGF
Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect.
🎧 Listen here: buff.ly/lMcubGF
🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask?
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
April 23, 2025 at 3:54 PM
🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask?
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
🔥 Hot off the press: The latest edition of the Playbook Huddle is here. Packed with insights from @martinibuster.bsky.social, @aleyda.bsky.social, Steve Toth, Chantal Smink, Daniel Foley Carter, and more experts you want to hear from.
👉 Get it in your inbox next time: kpplaybook.com/newsletter/
👉 Get it in your inbox next time: kpplaybook.com/newsletter/
April 22, 2025 at 5:05 PM
🔥 Hot off the press: The latest edition of the Playbook Huddle is here. Packed with insights from @martinibuster.bsky.social, @aleyda.bsky.social, Steve Toth, Chantal Smink, Daniel Foley Carter, and more experts you want to hear from.
👉 Get it in your inbox next time: kpplaybook.com/newsletter/
👉 Get it in your inbox next time: kpplaybook.com/newsletter/
We’re out of office from April 17–21 — no GA4 audits, no report reviews, and definitely no arguing with Looker Studio during that time.
We’ll see you back on April 22.
We’ll see you back on April 22.
April 17, 2025 at 3:52 PM
We’re out of office from April 17–21 — no GA4 audits, no report reviews, and definitely no arguing with Looker Studio during that time.
We’ll see you back on April 22.
We’ll see you back on April 22.
💡 Learning GA4 solo? It’s tough when things don’t quite make sense.
Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com.
You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ
Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com.
You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ
April 11, 2025 at 3:52 PM
💡 Learning GA4 solo? It’s tough when things don’t quite make sense.
Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com.
You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ
Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com.
You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ
🚀 The newest KP Playbook Huddle just dropped, packed with insights from @rustybrick.com, @miriamellis.bsky.social, @britneymuller.bsky.social , @dozieanyaegbunam.bsky.social, @fedorovicius.bsky.social and more!
Subscribe today: kpplaybook.com/newsletter/
Subscribe today: kpplaybook.com/newsletter/
April 8, 2025 at 2:25 PM
🚀 The newest KP Playbook Huddle just dropped, packed with insights from @rustybrick.com, @miriamellis.bsky.social, @britneymuller.bsky.social , @dozieanyaegbunam.bsky.social, @fedorovicius.bsky.social and more!
Subscribe today: kpplaybook.com/newsletter/
Subscribe today: kpplaybook.com/newsletter/
🚀 Looking to make your SEO testing more efficient?
In our latest webinar, @celestelili.bsky.social shared how AI tools like ChatGPT, Clarity, and seotesting.com can streamline your testing workflow – from data pulls to reporting – without losing the human touch.
🔗 Read the recap: buff.ly/tk6Kp7N
In our latest webinar, @celestelili.bsky.social shared how AI tools like ChatGPT, Clarity, and seotesting.com can streamline your testing workflow – from data pulls to reporting – without losing the human touch.
🔗 Read the recap: buff.ly/tk6Kp7N
April 7, 2025 at 5:15 PM
🚀 Looking to make your SEO testing more efficient?
In our latest webinar, @celestelili.bsky.social shared how AI tools like ChatGPT, Clarity, and seotesting.com can streamline your testing workflow – from data pulls to reporting – without losing the human touch.
🔗 Read the recap: buff.ly/tk6Kp7N
In our latest webinar, @celestelili.bsky.social shared how AI tools like ChatGPT, Clarity, and seotesting.com can streamline your testing workflow – from data pulls to reporting – without losing the human touch.
🔗 Read the recap: buff.ly/tk6Kp7N
💡 What should you test first in SEO?
“You’ve got to weigh it by effort, impact, and the client relationship.”
Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.
“You’ve got to weigh it by effort, impact, and the client relationship.”
Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.
April 2, 2025 at 3:54 PM
💡 What should you test first in SEO?
“You’ve got to weigh it by effort, impact, and the client relationship.”
Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.
“You’ve got to weigh it by effort, impact, and the client relationship.”
Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.
Still guessing where your traffic is coming from? 😬
Check out our guide on how to use UTM parameters in GA4—plus grab our free UTM Builder & Tracker spreadsheet.
📊 Clean data = better insights.
🔗 kpplaybook.com/how-to-track...
Check out our guide on how to use UTM parameters in GA4—plus grab our free UTM Builder & Tracker spreadsheet.
📊 Clean data = better insights.
🔗 kpplaybook.com/how-to-track...
March 31, 2025 at 3:52 PM
Still guessing where your traffic is coming from? 😬
Check out our guide on how to use UTM parameters in GA4—plus grab our free UTM Builder & Tracker spreadsheet.
📊 Clean data = better insights.
🔗 kpplaybook.com/how-to-track...
Check out our guide on how to use UTM parameters in GA4—plus grab our free UTM Builder & Tracker spreadsheet.
📊 Clean data = better insights.
🔗 kpplaybook.com/how-to-track...
If you’ve been enjoying The Playbook Huddle, our referral program is a simple way to share it with people who’d benefit—and earn a few perks along the way.
Already subscribed? Check your inbox for your referral link.
Not on the list yet? Sign up here: buff.ly/QgS2kyW
Already subscribed? Check your inbox for your referral link.
Not on the list yet? Sign up here: buff.ly/QgS2kyW
March 28, 2025 at 3:52 PM
If you’ve been enjoying The Playbook Huddle, our referral program is a simple way to share it with people who’d benefit—and earn a few perks along the way.
Already subscribed? Check your inbox for your referral link.
Not on the list yet? Sign up here: buff.ly/QgS2kyW
Already subscribed? Check your inbox for your referral link.
Not on the list yet? Sign up here: buff.ly/QgS2kyW