American Marketing Association
@amamarketing.bsky.social
The official account for the American Marketing Association.
AI is reshaping how marketers work every day, but how are you actually using ChatGPT?
If you're looking to sharpen your skills, don’t miss our online training this January packed with practical frameworks. Get better, faster, and more consistent outputs from AI ➡️ https://bit.ly/48qK5UT
If you're looking to sharpen your skills, don’t miss our online training this January packed with practical frameworks. Get better, faster, and more consistent outputs from AI ➡️ https://bit.ly/48qK5UT
December 8, 2025 at 9:49 PM
AI is reshaping how marketers work every day, but how are you actually using ChatGPT?
If you're looking to sharpen your skills, don’t miss our online training this January packed with practical frameworks. Get better, faster, and more consistent outputs from AI ➡️ https://bit.ly/48qK5UT
If you're looking to sharpen your skills, don’t miss our online training this January packed with practical frameworks. Get better, faster, and more consistent outputs from AI ➡️ https://bit.ly/48qK5UT
Marketing + AI doesn’t have to feel robotic, it can help you connect with your audience in smarter, more meaningful ways.
Join us on 12/11 to learn how to use AI to transform your marketing automation 👉 https://bit.ly/48Dtnka
Join us on 12/11 to learn how to use AI to transform your marketing automation 👉 https://bit.ly/48Dtnka
December 7, 2025 at 11:50 PM
Marketing + AI doesn’t have to feel robotic, it can help you connect with your audience in smarter, more meaningful ways.
Join us on 12/11 to learn how to use AI to transform your marketing automation 👉 https://bit.ly/48Dtnka
Join us on 12/11 to learn how to use AI to transform your marketing automation 👉 https://bit.ly/48Dtnka
Since 1992, the AMA Foundation has been helping marketers give back by sharing time, talent, and resources to advance marketing excellence and benefit society.
Help us carry on a legacy this holiday season, donate to the AMA Foundation today! https://bit.ly/4qdosxB
Help us carry on a legacy this holiday season, donate to the AMA Foundation today! https://bit.ly/4qdosxB
December 7, 2025 at 11:10 PM
Since 1992, the AMA Foundation has been helping marketers give back by sharing time, talent, and resources to advance marketing excellence and benefit society.
Help us carry on a legacy this holiday season, donate to the AMA Foundation today! https://bit.ly/4qdosxB
Help us carry on a legacy this holiday season, donate to the AMA Foundation today! https://bit.ly/4qdosxB
🚨 Red flags in a brand perception audit:
- Sudden sentiment shifts
- Misaligned influencer content
- Spikes in negative feedback
- Engagement drops in key audiences
- Untagged mentions showing confusion or frustration
Catch these early to protect brand equity! (via Sprout Social)
- Sudden sentiment shifts
- Misaligned influencer content
- Spikes in negative feedback
- Engagement drops in key audiences
- Untagged mentions showing confusion or frustration
Catch these early to protect brand equity! (via Sprout Social)
December 4, 2025 at 9:07 PM
🚨 Red flags in a brand perception audit:
- Sudden sentiment shifts
- Misaligned influencer content
- Spikes in negative feedback
- Engagement drops in key audiences
- Untagged mentions showing confusion or frustration
Catch these early to protect brand equity! (via Sprout Social)
- Sudden sentiment shifts
- Misaligned influencer content
- Spikes in negative feedback
- Engagement drops in key audiences
- Untagged mentions showing confusion or frustration
Catch these early to protect brand equity! (via Sprout Social)
By partnering with influencers, celebrities, and other brands who were genuine Crocs fans, their campaigns resonated with audiences and created shareable cultural moments.
💡The right partnerships, combined with a strong social strategy, can drive both engagement and measurable business growth.
💡The right partnerships, combined with a strong social strategy, can drive both engagement and measurable business growth.
December 3, 2025 at 7:11 PM
By partnering with influencers, celebrities, and other brands who were genuine Crocs fans, their campaigns resonated with audiences and created shareable cultural moments.
💡The right partnerships, combined with a strong social strategy, can drive both engagement and measurable business growth.
💡The right partnerships, combined with a strong social strategy, can drive both engagement and measurable business growth.
It’s more than plans and campaigns, it’s about setting goals, adapting to change, and measuring success every step of the way. Discover the latest insights and research from AMA 👉 https://bit.ly/4iwyZA5
December 3, 2025 at 1:40 PM
It’s more than plans and campaigns, it’s about setting goals, adapting to change, and measuring success every step of the way. Discover the latest insights and research from AMA 👉 https://bit.ly/4iwyZA5
You’ve mastered holiday campaigns for your clients, now it’s time to treat yourself. Give yourself the gift of growth this holiday season, join AMA! 🎁
Unwrap exclusive AMA benefits ➡️ https://bit.ly/41e8fin
#AMAMembership #MarketingCommunity
Unwrap exclusive AMA benefits ➡️ https://bit.ly/41e8fin
#AMAMembership #MarketingCommunity
December 2, 2025 at 10:59 PM
You’ve mastered holiday campaigns for your clients, now it’s time to treat yourself. Give yourself the gift of growth this holiday season, join AMA! 🎁
Unwrap exclusive AMA benefits ➡️ https://bit.ly/41e8fin
#AMAMembership #MarketingCommunity
Unwrap exclusive AMA benefits ➡️ https://bit.ly/41e8fin
#AMAMembership #MarketingCommunity
Creators aren’t just influencers, they’re cultural translators. TikTok reports 70% higher CTR & 159% more engagement for creator-led content. Combine buzzy campaigns + always-on storytelling to boost trust, reach, and results.
December 2, 2025 at 4:50 PM
Creators aren’t just influencers, they’re cultural translators. TikTok reports 70% higher CTR & 159% more engagement for creator-led content. Combine buzzy campaigns + always-on storytelling to boost trust, reach, and results.
Competitions at the ICC aren’t just about winning, they’re about winning at your future career. 💼✨
Ready to level up? Your career starts in the competition room at #AMAICC.
Ready to level up? Your career starts in the competition room at #AMAICC.
December 2, 2025 at 3:52 PM
Competitions at the ICC aren’t just about winning, they’re about winning at your future career. 💼✨
Ready to level up? Your career starts in the competition room at #AMAICC.
Ready to level up? Your career starts in the competition room at #AMAICC.
The AMA Winter Academic Conference is your space to connect, collaborate, and explore how marketing can create meaningful value in a rapidly changing world.
Early bird pricing ends Decemeber 3! Join us in Madrid this February 👉 https://bit.ly/4i6NJ9N #AMAWinter
Early bird pricing ends Decemeber 3! Join us in Madrid this February 👉 https://bit.ly/4i6NJ9N #AMAWinter
December 1, 2025 at 11:25 PM
The AMA Winter Academic Conference is your space to connect, collaborate, and explore how marketing can create meaningful value in a rapidly changing world.
Early bird pricing ends Decemeber 3! Join us in Madrid this February 👉 https://bit.ly/4i6NJ9N #AMAWinter
Early bird pricing ends Decemeber 3! Join us in Madrid this February 👉 https://bit.ly/4i6NJ9N #AMAWinter
With AI email subject line optimization, your campaigns get smarter with every send. Think of AI as your marketing assistant, amplifying your strategy and insights while keeping your brand voice in control.
📸 via HubSpot
📸 via HubSpot
December 1, 2025 at 5:08 PM
With AI email subject line optimization, your campaigns get smarter with every send. Think of AI as your marketing assistant, amplifying your strategy and insights while keeping your brand voice in control.
📸 via HubSpot
📸 via HubSpot
Black Friday 2025 broke records, but not just in spending. AI is changing the game: AI-driven traffic jumped 805%, and shoppers using AI were 38% more likely to convert. The biggest lesson? Success means being frictionless, trustworthy, and optimized for AI-driven discovery ➡️ https://bit.ly/3XXDFGF
Black Friday Broke Records. The Real Story Is How AI Changed the Way We Shop
It turns out AI is very good at shopping.
bit.ly
December 1, 2025 at 3:58 PM
Black Friday 2025 broke records, but not just in spending. AI is changing the game: AI-driven traffic jumped 805%, and shoppers using AI were 38% more likely to convert. The biggest lesson? Success means being frictionless, trustworthy, and optimized for AI-driven discovery ➡️ https://bit.ly/3XXDFGF
🔍 Looking for your next career move? Have you visited the AMA Job Board yet?
Whether you're exploring new opportunities or ready to take the next big step, the AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF
Whether you're exploring new opportunities or ready to take the next big step, the AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF
November 30, 2025 at 10:36 PM
🔍 Looking for your next career move? Have you visited the AMA Job Board yet?
Whether you're exploring new opportunities or ready to take the next big step, the AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF
Whether you're exploring new opportunities or ready to take the next big step, the AMA Job Board has roles for marketers at every level. Check it out and see what’s waiting for you! ➡️ https://bit.ly/4fdRCHF
28,000+ members worldwide. 80+ years supporting marketers.
Join the American Marketing Association for resources, training, and connections to elevate your career 👉 https://bit.ly/4fAd2hL
#MarketingCommunity #CareerGrowth
Join the American Marketing Association for resources, training, and connections to elevate your career 👉 https://bit.ly/4fAd2hL
#MarketingCommunity #CareerGrowth
November 28, 2025 at 3:39 PM
28,000+ members worldwide. 80+ years supporting marketers.
Join the American Marketing Association for resources, training, and connections to elevate your career 👉 https://bit.ly/4fAd2hL
#MarketingCommunity #CareerGrowth
Join the American Marketing Association for resources, training, and connections to elevate your career 👉 https://bit.ly/4fAd2hL
#MarketingCommunity #CareerGrowth
Testing, learning, improving, that’s the marketer’s version of the scientific method! 🧪
Meme: The Marketing Millennials #MarketingScience #Marketing #ABTest
Meme: The Marketing Millennials #MarketingScience #Marketing #ABTest
November 26, 2025 at 6:10 PM
Testing, learning, improving, that’s the marketer’s version of the scientific method! 🧪
Meme: The Marketing Millennials #MarketingScience #Marketing #ABTest
Meme: The Marketing Millennials #MarketingScience #Marketing #ABTest
AMA On-Demand Training lets you learn when (and where) it works for you. From mastering digital strategy to earning certificates in nonprofit management or project management, you’ll find the tools to grow your marketing career.
✨ New trainings added all the time! → https://bit.ly/3Fg6uZo
✨ New trainings added all the time! → https://bit.ly/3Fg6uZo
November 25, 2025 at 10:36 PM
AMA On-Demand Training lets you learn when (and where) it works for you. From mastering digital strategy to earning certificates in nonprofit management or project management, you’ll find the tools to grow your marketing career.
✨ New trainings added all the time! → https://bit.ly/3Fg6uZo
✨ New trainings added all the time! → https://bit.ly/3Fg6uZo
Just like a perfect feast, a successful marketing plan is all about balance—strong strategy, fresh ideas, and the right ingredients to bring it all together. What’s on your marketing menu this season? 🦃✨
November 25, 2025 at 4:55 PM
Just like a perfect feast, a successful marketing plan is all about balance—strong strategy, fresh ideas, and the right ingredients to bring it all together. What’s on your marketing menu this season? 🦃✨
The AMA Winter Academic Conference is your space to connect, collaborate, and explore how marketing can create meaningful value in a rapidly changing world. Join us as we spark new ideas and deepen important conversations.
Early bird pricing ends Decemeber 3! 👉 https://bit.ly/4i6NJ9N #AMAWinter
Early bird pricing ends Decemeber 3! 👉 https://bit.ly/4i6NJ9N #AMAWinter
November 24, 2025 at 3:50 PM
The AMA Winter Academic Conference is your space to connect, collaborate, and explore how marketing can create meaningful value in a rapidly changing world. Join us as we spark new ideas and deepen important conversations.
Early bird pricing ends Decemeber 3! 👉 https://bit.ly/4i6NJ9N #AMAWinter
Early bird pricing ends Decemeber 3! 👉 https://bit.ly/4i6NJ9N #AMAWinter
Working with a small PPC budget? You're not alone, and you’re not out of options. Explore 10 expert-backed strategies to make the most of your pay-per-click investment no matter the size of your budget. Start optimizing! ➡ https://bit.ly/4lQBzCO
✏️: Search Engine Journal
✏️: Search Engine Journal
November 21, 2025 at 9:52 PM
Working with a small PPC budget? You're not alone, and you’re not out of options. Explore 10 expert-backed strategies to make the most of your pay-per-click investment no matter the size of your budget. Start optimizing! ➡ https://bit.ly/4lQBzCO
✏️: Search Engine Journal
✏️: Search Engine Journal
JIM Research Insight: Who recommends your brand can shape how customers talk about you after they buy.
✨ Takeaway: Always ask how customers heard about you. The source of the recommendation could predict how they’ll share their own experience.
✨ Takeaway: Always ask how customers heard about you. The source of the recommendation could predict how they’ll share their own experience.
November 21, 2025 at 9:25 PM
JIM Research Insight: Who recommends your brand can shape how customers talk about you after they buy.
✨ Takeaway: Always ask how customers heard about you. The source of the recommendation could predict how they’ll share their own experience.
✨ Takeaway: Always ask how customers heard about you. The source of the recommendation could predict how they’ll share their own experience.
From advanced targeting to instant traffic, paid advertising offers measurable, affordable ways for businesses (big or small) to reach the right audience online.
Semrush breaks down this and more of Paid Advertising 101 here 👉 https://bit.ly/31f8GvR
Semrush breaks down this and more of Paid Advertising 101 here 👉 https://bit.ly/31f8GvR
November 21, 2025 at 12:15 AM
From advanced targeting to instant traffic, paid advertising offers measurable, affordable ways for businesses (big or small) to reach the right audience online.
Semrush breaks down this and more of Paid Advertising 101 here 👉 https://bit.ly/31f8GvR
Semrush breaks down this and more of Paid Advertising 101 here 👉 https://bit.ly/31f8GvR
Great marketing management is ongoing—planning, doing, measuring, and adapting as markets shift. Discover our roundup of Marketing News articles and research insights to learn how marketers put this cycle into action ➡️ https://bit.ly/4iwyZA5
November 20, 2025 at 9:04 PM
Great marketing management is ongoing—planning, doing, measuring, and adapting as markets shift. Discover our roundup of Marketing News articles and research insights to learn how marketers put this cycle into action ➡️ https://bit.ly/4iwyZA5
Marketers are shifting from ads to storytelling, creating content people actually want to consume.
Explore our latest Marketing News articles and resources on how content marketing builds connection and drives results 👉https://www.ama.org/topics/content-marketing/
Explore our latest Marketing News articles and resources on how content marketing builds connection and drives results 👉https://www.ama.org/topics/content-marketing/
November 19, 2025 at 11:42 PM
Marketers are shifting from ads to storytelling, creating content people actually want to consume.
Explore our latest Marketing News articles and resources on how content marketing builds connection and drives results 👉https://www.ama.org/topics/content-marketing/
Explore our latest Marketing News articles and resources on how content marketing builds connection and drives results 👉https://www.ama.org/topics/content-marketing/
⏰ The deadline for the 2026 Marketing & Public Policy Conference call for papers closes on December 1!
Be part of our first-ever conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges ➡️ https://bit.ly/47BivUm
Be part of our first-ever conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges ➡️ https://bit.ly/47BivUm
November 19, 2025 at 9:35 PM
⏰ The deadline for the 2026 Marketing & Public Policy Conference call for papers closes on December 1!
Be part of our first-ever conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges ➡️ https://bit.ly/47BivUm
Be part of our first-ever conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges ➡️ https://bit.ly/47BivUm
This Journal of Marketing Research Insight breaks down how scholars can leverage GenAI tools effectively, avoid common pitfalls, and strengthen rigor in experimental and survey research.
More about what every researcher needs to know 👉 https://bit.ly/46PgbYx
More about what every researcher needs to know 👉 https://bit.ly/46PgbYx
November 19, 2025 at 6:14 PM
This Journal of Marketing Research Insight breaks down how scholars can leverage GenAI tools effectively, avoid common pitfalls, and strengthen rigor in experimental and survey research.
More about what every researcher needs to know 👉 https://bit.ly/46PgbYx
More about what every researcher needs to know 👉 https://bit.ly/46PgbYx