2/2 📰 Bottom line from a business standpoint (putting geopolitical factors aside) - if AI models no longer require billions of dollars’ worth of GPU power to operate, it significantly democratizes AI and shifts much of the value from the model layer to the application layer. LOTS of implications!

6/6 it would also be nice if your parent brand built something more people stayed loyal to.

This is 1 of 3 surprising, data-driven marketing lessons from the 2024 election that the media isn't sharing.

Tomorrow: What the numbers really say about abortion messaging and voter turnout.
Stay tuned!

5/6 For campaigns—and marketers—the lesson is clear:
Retention and brand loyalty matter. You can’t assume loyalty to one product (or candidate) will automatically transfer to another. Both need strong, distinct messaging to build loyalty. Although...

4/6 In Nevada, it’s stark: nearly 10% fewer votes went to the Republican Senate candidate than to Trump.
Where did they go?
➡️ Some switched to third parties (5.9% of all Senate votes in NV).
➡️ Others stopped voting entirely.

3/6 Dems retained *nearly all* their presidential voters in Senate races, even gaining in AZ & WI.
Republicans? Not so much. Trump voters didn’t stick w/ GOP Senate candidates at the same rates.

In other words, Trump voters have less loyalty and are harder to retain.

The worst swing state?

2/6 The headlines say ticket-splitting explains why Dem Senate candidates won in AZ, MI, WI, and NV while Harris lost.

But the data (analyzed by Tech for Campaigns) tells a different story: this is about Republican underperformance—and it all comes down to loyalty and retention.