One 'quirk' about Google's dotted-line links within AI Overviews is that they don't just take you to a new Google search for that word/phrase...

They take you to a search that expands off your previous search.

And often, the resulting AIO response makes no sense.

This is a publisher website seeing a big uptick in visibility (rankings) since the Google core update started

...but that visibility has mostly just translated into increased impressions, not clicks.

Memo SEO:

Fare ricerca di query è il passo 1.
Integrare con altri dati è il passo 2.
Fare pivot e mappe mentali è il passo 3.

=> lievito.substack.com

In case you missed it: Gemini (and consequently AI Mode) IS BEING TRAINED by Google's traditional search signals (cough, *PageRank*)

Talk about the death of link building or SEO 😎

/weekend reading

Honestly, a simple and plain <details> can replace a ton of things I've seen in time across different builder.

An example of a high text-to-code ratio website, if that's a metric you want to use for SEO & LLMAO.

La rivincita dell'Open Source nel gaming.
GTA 5 Enhanced è disponibile per Linux <3

Hey @screamingfrog.co.uk, are you active for questions here on Bluesky as well?
LinkedIn seems kinda too slow for it =D
If so, a few messages are going to follow. Ribbit!

Case study on how I took an HCU penalised site and made its content rank #1 within 72 hours:

[C'è qualche SEO su Bluesky?]

Se sì, ho ripreso in mano un vecchio articolo, l'ho risistemato e ripubblicato oggi.

Riguarda l'analisi dei dati, Google Ads, come si può intrecciare con SEO e il Principe Oscuro.

Per chi vuole, vi aspetto su Substack o qui! :)

open.substack.com/pub/lievito/...

Appello a blueskyani e blueskyane d'Italia.
Qui avevo trovato una newsletter che parla di attualità, storia e politica statunitense usando il rap per raccontarla.
Il problema è che non riesco più a trovarla.
Qualcuno (anche lo stesso autore) riconoscono la newsletter e possono linkarla per favore?

Cat in his attic

🇮🇹 post.

Il fatto che Trenitalia debba specificare quando arriva in orario in una stazione mi spacca tutte le volte.

My bluesky feed is full of @bodegacats.bsky.social, and I think I've reached Nirvana scrolling through it...

Age yourself with a movie you saw in the theater as a kid.

You are an e-commerce.
You ask me to create an account before ordering (meh...).
You offer me social login (less meh, but still...).
Account created! You forget my order and bring me back to the homepage. (F**king huge MEH!)
No wonder why people buy things on Amazon...

Kinda funny that my first follower here on BlueSky is the dark lord @thedevil.bsky.social...