Finally, @crommers.bsky.social asked, "Why are Podcasts Ads so bad?" in her look into how advertising's past, present, and future haunt the podcast ad landscape.

Then, koraycaliskan.bsky.social‬ and @addiemcgowan.bsky.social gave a double paper on Google's superplatform as a demarketised supply chain, exploring the complexities of "adtech spaghetti" in "Prodexchange: Digital-Industrial Economisation in Google Search Supply Chain."

@donaldamackenzie.bsky.social kicked us off by asking "What Your TV Knows About You," bringing a consideration of adtech's embodiment in domestic settings (think: on the sofa, do you lean in, or lean back, for certain ads?).

Additional research talks will be given by @donaldamackenzie.bsky.social, Koray Caliskan, @crommers.bsky.social, @addiemcgowan.bsky.social, @busedoyu.bsky.social, @joenote.bsky.social, @karengregory.bsky.social, @laurenhayden.bsky.social, and @nnniccc.bsky.social.

Speakers include keynotes from
@silvertje.bsky.social (Anne Helmond, Utrecht University) and @fvandervlist.bsky.social ‬(Fernando van der Vlist, University of Amsterdam), @allartmarkets.bsky.social (Liz McFall, University of Edinburgh), and Brian O’Kelley (co-founder of AppNexus and Scope3).

To join us online, RSVP here: tinyurl.com/yfy7d9w4

Here's the link to join!

Platforms and Society and
@adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium
12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)

Thank you, Karen!

We're looking forward to the discussion!

We greatly appreciate the anonymous peer reviewers who gave generous and helpful comments, and look forward to continuing the conversation out in the open.

Prodexchange moves us into a digital industrial economization approach to understanding Google Search. We hope it is helpful for academics, adtech pros, and regulators alike when considering how competition disappears within Google's supply chain, not at its storefront.

This reimagining allows us to see how each node of its supply chain produces and exchanges simultaneously- we call this prodexchange.