Alex Wilson
@adjwilson.bsky.social
London agency strategy person. Bearded non-league football hipster. Previously 上海 ＆北京.
A windsock would be more decisive than Keir Starmer and Rachel Reeves
November 13, 2025 at 10:45 PM
A windsock would be more decisive than Keir Starmer and Rachel Reeves
Love that this headline makes it sound like Keir Starmer is going to punch Wes Streeting in a car park
November 13, 2025 at 8:10 AM
Love that this headline makes it sound like Keir Starmer is going to punch Wes Streeting in a car park
Reading French media is a ride, because you hear all this stuff about public philosophers playing a unique role in public life, and then it turns out they're all just Rod Liddle in a beret
November 10, 2025 at 7:40 PM
Reading French media is a ride, because you hear all this stuff about public philosophers playing a unique role in public life, and then it turns out they're all just Rod Liddle in a beret
Just got back from a second tier German football game, and English people really need to understand how much better football is when the baseline of even a bad game is "I can drink beer and there will be an atmosphere"
November 9, 2025 at 3:59 PM
Just got back from a second tier German football game, and English people really need to understand how much better football is when the baseline of even a bad game is "I can drink beer and there will be an atmosphere"
Baseball is incredible because it's the single greatest sport in the world when the stakes are high, and they make each team play 162 regular season games to render each one functionally meaningless
November 2, 2025 at 12:45 PM
Baseball is incredible because it's the single greatest sport in the world when the stakes are high, and they make each team play 162 regular season games to render each one functionally meaningless
I wrote a thing about what Rachel Zegler's self-imposed exile tells us about the broader UK-US relationship
(Please read, I am very hungover and the clicks give me much needed dopamine)
open.substack.com/pub/unbrande...
(Please read, I am very hungover and the clicks give me much needed dopamine)
open.substack.com/pub/unbrande...
What Rachel Zegler making bank tells us about the UK-US relationship
When show business is good business
open.substack.com
October 31, 2025 at 1:46 PM
I wrote a thing about what Rachel Zegler's self-imposed exile tells us about the broader UK-US relationship
(Please read, I am very hungover and the clicks give me much needed dopamine)
open.substack.com/pub/unbrande...
(Please read, I am very hungover and the clicks give me much needed dopamine)
open.substack.com/pub/unbrande...
IPA flights for the fallen
October 28, 2025 at 7:35 PM
IPA flights for the fallen
Reposted by Alex Wilson
It's increasingly obvious that Labour's strategy - call it Starmerism, Blue Labour, whatever - has got it badly wrong. It has alienated the party's core vote while failing to win over those leaning to Reform. There was no shortage of people warning them they were getting it wrong either.
October 28, 2025 at 12:02 PM
It's increasingly obvious that Labour's strategy - call it Starmerism, Blue Labour, whatever - has got it badly wrong. It has alienated the party's core vote while failing to win over those leaning to Reform. There was no shortage of people warning them they were getting it wrong either.
I've started a Substack on the intersection of business money and culture because I thought it would be fun, and so far people have been very nice about it.
I did my first post on how nobody seems to agree on what "cool" means anymore
substack.com/home/post/p-...
I did my first post on how nobody seems to agree on what "cool" means anymore
substack.com/home/post/p-...
Nobody knows what “cool” means anymore
Why everyone suddenly thinks it's dead, even though it's not
substack.com
October 28, 2025 at 9:38 AM
I've started a Substack on the intersection of business money and culture because I thought it would be fun, and so far people have been very nice about it.
I did my first post on how nobody seems to agree on what "cool" means anymore
substack.com/home/post/p-...
I did my first post on how nobody seems to agree on what "cool" means anymore
substack.com/home/post/p-...
@stephenkb.bsky.social the bonkers Celtic statement this morning a good example of your oft-made "bad comms is often just the visible sign of a much deeper organisational rot" point
x.com/HLTCO/status...
x.com/HLTCO/status...
October 28, 2025 at 9:10 AM
@stephenkb.bsky.social the bonkers Celtic statement this morning a good example of your oft-made "bad comms is often just the visible sign of a much deeper organisational rot" point
x.com/HLTCO/status...
x.com/HLTCO/status...
Went to the rugby league at Wembley, some disconnected thoughts:
- RL as a live spectator sport is just a very good product
- England / GB not being competitive with Australia basically screws everyone
- There is enough Aussie RL fans in London to support an Aussie-coded Super League team
- RL as a live spectator sport is just a very good product
- England / GB not being competitive with Australia basically screws everyone
- There is enough Aussie RL fans in London to support an Aussie-coded Super League team
October 25, 2025 at 7:52 PM
Went to the rugby league at Wembley, some disconnected thoughts:
- RL as a live spectator sport is just a very good product
- England / GB not being competitive with Australia basically screws everyone
- There is enough Aussie RL fans in London to support an Aussie-coded Super League team
- RL as a live spectator sport is just a very good product
- England / GB not being competitive with Australia basically screws everyone
- There is enough Aussie RL fans in London to support an Aussie-coded Super League team
A curious thing that I'd like to know more about - how are voters disengaged from politics and bad at understanding actual policy, but simultaneously also engaged enough to be very good at local tactical voting?
It's easy to look at stuff like this and assume the next general election is going to a mess. But there are 650 individual contests — in which voters are pretty adept at working out which lever they need to pull to get the result they want.
October 24, 2025 at 11:12 AM
A curious thing that I'd like to know more about - how are voters disengaged from politics and bad at understanding actual policy, but simultaneously also engaged enough to be very good at local tactical voting?
I bumped into a bunch of finance bros in Soho last night and they were all smoking rollies and I think that's about as damning an economic indicator as you could ever find
October 24, 2025 at 10:00 AM
I bumped into a bunch of finance bros in Soho last night and they were all smoking rollies and I think that's about as damning an economic indicator as you could ever find
Zach Polanski is rightly getting plaudits for doing a good job cutting through, but you do also have to look at all this and go "what the fuck was Caroline Lucas doing all that time?"
Mehdi Hasan, "Is rejoining the EU a Green Party aim"
Zack Polanski, "Yes it is"
And just like that, the Green Party have leapfrogged the LibDems
Zack Polanski, "Yes it is"
And just like that, the Green Party have leapfrogged the LibDems
October 23, 2025 at 12:56 PM
Zach Polanski is rightly getting plaudits for doing a good job cutting through, but you do also have to look at all this and go "what the fuck was Caroline Lucas doing all that time?"
1) HAHAHAHAHAHAHAHAHAHA
2) Every time Barcelona or Real Madrid moan about the Premier League, someone needs to remind them that it's their own fault for hoarding all the TV money. You reap what you sew.
2) Every time Barcelona or Real Madrid moan about the Premier League, someone needs to remind them that it's their own fault for hoarding all the TV money. You reap what you sew.
October 21, 2025 at 9:57 PM
1) HAHAHAHAHAHAHAHAHAHA
2) Every time Barcelona or Real Madrid moan about the Premier League, someone needs to remind them that it's their own fault for hoarding all the TV money. You reap what you sew.
2) Every time Barcelona or Real Madrid moan about the Premier League, someone needs to remind them that it's their own fault for hoarding all the TV money. You reap what you sew.
This is a smart PR move from Maccabi Tel Aviv, but also highlights just how foolish the govt was to get involved.
To one group, they look ineffective. To the other, they are blatant liars who don't care about Muslims' safety.
There's literally no one who now thinks better of the govt!
To one group, they look ineffective. To the other, they are blatant liars who don't care about Muslims' safety.
There's literally no one who now thinks better of the govt!
"The UK government has said it is “deeply saddened” by Maccabi Tel Aviv’s decision to decline any tickets offered to their fans for the Europa League match at Villa Park."
How are they this bad at politics? www.theguardian.com/football/202...
How are they this bad at politics? www.theguardian.com/football/202...
UK government ‘deeply saddened’ as Maccabi Tel Aviv decline any Aston Villa tickets
The Israeli side’s fans have been blocked from attending, with the club saying in a statement: ‘The wellbeing and safety of our fans is paramount’
www.theguardian.com
October 21, 2025 at 12:18 PM
This is a smart PR move from Maccabi Tel Aviv, but also highlights just how foolish the govt was to get involved.
To one group, they look ineffective. To the other, they are blatant liars who don't care about Muslims' safety.
There's literally no one who now thinks better of the govt!
To one group, they look ineffective. To the other, they are blatant liars who don't care about Muslims' safety.
There's literally no one who now thinks better of the govt!
Absolutely damning stuff from @jonathanliew.bsky.social
October 21, 2025 at 8:31 AM
Absolutely damning stuff from @jonathanliew.bsky.social
Once again, absolutely fine that everyone on social media is seeing MPs tell easily disprovable lies at a time when trust in politics and the media is already incredibly low, this definitely won't have any negative consequences
Lisa Nandy: "He's right to say that it is unprecedented in recent times that an entire group of away supporters have been entirely banned from a game"
Unprecedented in recent times? In 2023 Legia Warsaw fans were banned from a game at Villa Park.
Unprecedented in recent times? In 2023 Legia Warsaw fans were banned from a game at Villa Park.
October 20, 2025 at 5:51 PM
Once again, absolutely fine that everyone on social media is seeing MPs tell easily disprovable lies at a time when trust in politics and the media is already incredibly low, this definitely won't have any negative consequences
Reposted by Alex Wilson
Well that's the end of the whole 'agencies are companie that make low-end ads' business model, then techcrunch.com/2025/10/20/a...
Adobe launches a foundry service that builds custom generative AI models for enteprises | TechCrunch
Adobe will build custom AI models by training its Firefly model family on a brand's intellectual property.
techcrunch.com
October 20, 2025 at 1:32 PM
Well that's the end of the whole 'agencies are companie that make low-end ads' business model, then techcrunch.com/2025/10/20/a...
Got cheap tickets to watch Titanique yesterday and everyone seemed to have a lovely time based on some terrific performances and the fact they paid £70, but it should NOT be possible to have a show on the West End with writing that is that monstrously bad
October 20, 2025 at 9:49 AM
Got cheap tickets to watch Titanique yesterday and everyone seemed to have a lovely time based on some terrific performances and the fact they paid £70, but it should NOT be possible to have a show on the West End with writing that is that monstrously bad
Very healthy for democracy for everyone with an internet connection to be seeing the government lying to their faces, absolutely no way this has a negative impact www.theguardian.com/football/202...
Aston Villa stadium must not be a no-go area for Jews, says Ed Miliband
Energy secretary calls for lifting of police ban on Maccabi Tel Aviv supporters at upcoming Europa League fixture
www.theguardian.com
October 19, 2025 at 6:25 PM
Very healthy for democracy for everyone with an internet connection to be seeing the government lying to their faces, absolutely no way this has a negative impact www.theguardian.com/football/202...
Reposted by Alex Wilson
Starmer's knack for making simple stories worse. Banning away fans from games is pretty common as this story says. Best not politicised, but he has to go there. Badly advised. www.theguardian.com/football/202...
Starmer condemns ‘wrong decision’ to ban Maccabi Tel Aviv fans from Aston Villa game
Fans of Maccabi Tel Aviv will not be allowed to attend the Europa League match at Aston Villa on 6 November owing to safety concerns
www.theguardian.com
October 17, 2025 at 5:22 AM
Starmer's knack for making simple stories worse. Banning away fans from games is pretty common as this story says. Best not politicised, but he has to go there. Badly advised. www.theguardian.com/football/202...
It feels incredibly foolish for Starmer to make the Maccabi Tel Aviv ban about anti-Semitism and not, you know, them being a bunch of violent racists who committed a bunch of hate crimes in Amsterdam?
Whatever happens now, he's going to be made to own it
Whatever happens now, he's going to be made to own it
October 16, 2025 at 9:17 PM
It feels incredibly foolish for Starmer to make the Maccabi Tel Aviv ban about anti-Semitism and not, you know, them being a bunch of violent racists who committed a bunch of hate crimes in Amsterdam?
Whatever happens now, he's going to be made to own it
Whatever happens now, he's going to be made to own it
Irrationally annoyed at Manchester University's Professor of History Dr David Olusoga on the Traitors calling Stephen Fry "the smartest man I've ever met"
October 15, 2025 at 10:29 PM
Irrationally annoyed at Manchester University's Professor of History Dr David Olusoga on the Traitors calling Stephen Fry "the smartest man I've ever met"