Adam Maguire
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adammaguire.bsky.social
Adam Maguire
@adammaguire.bsky.social
Journalist & Author

My book - The Bailout Babies - out now.

https://linktr.ee/adam.maguire
My book The Bailout Babies is out now.

How Ireland’s financial crisis reshaped a generation, how they’re re-writing the rules in response and what it means for the country’s future.

Available in store, online and as an ebook.
September 18, 2025 at 7:48 PM
Reposted by Adam Maguire
Released this week from Gill Books is Bailout Babies from journalist & author @adammaguire.bsky.social . ( I love the brief subliminal image from the peak Celtic Tiger era Belmayne ad also) - link to purchase here - thebookshop.ie/adam-maguire...
September 16, 2025 at 1:06 PM
Influencers can make a lot of money by endorsing products - but they’re supposed to follow strict ad rules when they do.

And some big names have been found lacking on that front in Ireland

www.rte.ie/news/busines...
Endorse Code: Influencers falling foul of ad rules
Influencers have become a hugely important part of the marketing and advertising world - but they don't always make it clear when they're being paid to promote, writes Adam Maguire.
www.rte.ie
September 13, 2025 at 12:22 PM
KPop Demon Hunters has become Netflix’s biggest ever movie, breaking Billboard & box office records on the way.

But neither the streamer or maker Sony realised they had a hit on their hands. So much so that the 1st toys won’t hit shelves until next year

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Golden Rule: Netflix & Sony caught off-guard by KPop hit
KPop Demon Hunters has become a global smash hit – in spite of the low expectations of the companies behind it, writes Adam Maguire.
www.rte.ie
September 6, 2025 at 1:55 PM
The concept behind The Traitors isn't exactly ground-breaking - but it's still become a smash, global hit since it debuted in The Netherlands four years ago.

www.rte.ie/news/busines...

@news.rte.ie
Deadly Viewing: How The Traitors became a global hit
The Traitors isn't exactly a revolutionary format, but it has swept the global TV world by storm in a matter of years, writes Adam Maguire.
www.rte.ie
August 23, 2025 at 11:59 AM
Being the default option isn’t necessarily a bad thing - in fact it’s worth billions of dollars to some companies.

www.rte.ie/news/busines...

@news.rte.ie | @rteradio1.bsky.social
Default Line: How being the easy option is worth billions
We all like things to be as convenient as possible, which proves to be very lucrative for any company that can make itself the default option, writes Adam Maguire.
www.rte.ie
August 20, 2025 at 5:37 PM
Amazing to get my hands on a physical copy of the book. Countdown is on until it’s on the shelves.

#ireland #business #bailoutbabies #consumer #irish #celtictiger
August 19, 2025 at 8:45 PM
Shein has been hit with two fines in recent weeks - with greenwashing a feature of both.

Fast fashion is one of the worst environmental offenders - but it’s not the only sector to try to fool consumers over its sustainability efforts.

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Green Fables: How firms have misled on sustainability
Shein has been hit with two fines relating to its misleading sustainability claims, but there's a long history of firms trying to make themselves look more eco-friendly than they actually were, writes...
www.rte.ie
August 17, 2025 at 9:00 AM
Delighted to reveal my new book, The Bailout Babies.

It looks at the generation that grew up during the Celtic Tiger, but came of age in the crash.

How the deck has been stacked against them, and how they’re responding by reshaping the economy.

Out 18th Sept, preorders: linktr.ee/adam.maguire
August 11, 2025 at 3:14 PM
Band reunions used to be dismissed as the last hurrah of some has-beens looking to pad out their pension fund. But now they’re happening earlier and more often - and fans can’t get enough.

My analysis piece for @news.rte.ie

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Live, Forever: Why bands are reuniting early and often
Reunion tours used to be confined to retired rockers looking to pad out their pensions, but the changing economics of the music industry has prompted groups to reunite at a much younger age, writes Ad...
www.rte.ie
August 3, 2025 at 10:28 AM
All Together Now kicks off this weekend - 35 years on from the first Féile.

Festival ticket prices have sky-rocketed since 1990 - but so too have gig-goers’ expectations.

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Big Ticket: Why music festivals are so expensive
The Irish summer is laden down with music and arts festivals and going along can cost quite a lot of money - but the idea that greedy promoters are ripping gig-goers off is generally wide of the mark,...
www.rte.ie
July 31, 2025 at 6:05 PM
The rate of inflation has eased but that doesn't mean cost of living pressures have gone away.

I took a look at what four years of rising prices has done to the cost of every day items like milk, eggs and chocolate.

www.rte.ie/news/busines...

#prices #inflation #ireland #costofliving
Cost Bite: What 4 years of inflation has done to prices
The ECB seems to think it's gotten inflation under control - but consumers are still counting the cost of it on a daily basis, writes Adam Maguire.
www.rte.ie
July 8, 2025 at 5:20 PM
You might think they’re creepy, you might think they’re cute.

But Labubu dolls are a smash hit - and another sign of China’s growing cultural influence on the world

www.rte.ie/news/busines...

#toys #labubu #china #popmart #plush #blindbox #doll
Monster Hit: How Labubu became a billion-dollar business
Labubu dolls have become a smash hit toy and fashion accessory, but they also represent a cultural watershed for China, writes Adam Maguire.
www.rte.ie
July 5, 2025 at 12:37 PM
Seems a bit odd to talk about the “canon” of a show in which none of the characters have aged in the past 36 years.

(A show which had also had multiple, contradictory flash-forwards)
June 27, 2025 at 1:20 PM
Appliances don’t last as long as they used to - but it’s not just because companies are trying to get you to upgrade more often. The real reason is a bit more complicated than that.

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A fridge too far: Why appliances lifespans got shorter
Household appliances don't last as long as they used to – but the reason is more complicated than you might think, writes Adam Maguire.
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June 25, 2025 at 3:05 PM
You might not know it from listening to his music, but Gilbert O’Sullivan has been one of the most influential forces in modern hip hop

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Rap Battle: How Gilbert O'Sullivan changed hip hop
Gilbert O'Sullivan has been a respected hit-maker since the 1970s – but less well-known is how his music forever reshaped the genre of hip hop, writes Adam Maguire.
www.rte.ie
June 22, 2025 at 6:33 PM
Think I’ll give myself an hour of dreaming before I check my ticket
June 17, 2025 at 8:52 PM
Prinsesstårta - layers of sponge with custard, raspberry jam, custard cream, cream and marzipan.

What’s not to like?

#baking #homemade
June 14, 2025 at 7:42 PM
Recently had two cold calls; one from my bank and one from my car insurer. In both cases they asked *me* for some personal info so they could confirm my identity - before they’d tell me what the call was about.

Surely they see the problem with this approach and can find a better way.
June 13, 2025 at 6:34 PM
Economists and market-watchers think we may have a new recession indicator - people getting takeaways on the never never

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Borrow-ito: Consumers taking on debt for a takeaway
Consumers are taking out lines of credit to cover the cost of their chips, and it's getting some market experts worried, writes Adam Maguire.
www.rte.ie
June 8, 2025 at 1:49 PM
A major European consumer group says you should get more baggage space included in the price of your plane ticket - but for now at least you’ll have to be smart to keep luggage costs down.

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Money Bags: How to get a handle on airline baggage costs
Staying on the right side of an airline's baggage policy can take work and planning, but failing to do so might end up costing you more than the price of the flight itself, writes Adam Maguire.
www.rte.ie
May 31, 2025 at 12:10 PM
Pope Francis tried to clean house, but it will take a long time for the Vatican Bank to escape the shadow of its scandalous past

My piece for @news.rte.ie / @rteradio1.bsky.social:

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Prophets and losses: The Vatican Bank's scandalous past
The Vatican Bank was shrouded in mystery and controversy for decades - and problems remain, even after a decade of reforms under Pope Francis.
www.rte.ie
May 17, 2025 at 10:08 AM
Many doubt Trump’s planned tariffs on computer chips will bring more manufacturing to the US, and some even question how they will be levied at all

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Confusion more than fear over Trump's chip tariff plan
Donald Trump wants semiconductor companies to make more chips in the US - rather than Taiwan and Ireland - but few expect his tariffs plan will make that happen, writes Adam Maguire.
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April 26, 2025 at 9:27 PM
Trolley Toll: How tariffs could impact the price of your weekly shop

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Trolley Toll: How tariffs could impact your weekly shop
It is unclear the extent to which consumers will be impacted by US-EU tariffs, but what is clear is that they will not escape unscathed, writes Adam Maguire.
www.rte.ie
April 2, 2025 at 12:31 PM