Adam Mosseri, Head of Instagram, recently revealed the number one metric the algorithm cares about.
It’s shares. He says, ‘We’re trying to optimize for bringing people together over creativity, and one of the best ways to do that is through DMs.’ Make your content DM-worthy.
It’s shares. He says, ‘We’re trying to optimize for bringing people together over creativity, and one of the best ways to do that is through DMs.’ Make your content DM-worthy.
November 17, 2025 at 3:26 PM
Adam Mosseri, Head of Instagram, recently revealed the number one metric the algorithm cares about.
It’s shares. He says, ‘We’re trying to optimize for bringing people together over creativity, and one of the best ways to do that is through DMs.’ Make your content DM-worthy.
It’s shares. He says, ‘We’re trying to optimize for bringing people together over creativity, and one of the best ways to do that is through DMs.’ Make your content DM-worthy.
The 6 second video app Vine is officially returning as diVine, the relaunched platform will showcase over 10,000 classic archived Vines and will not allow any AI-created videos. 👀
Currently in beta. Full release soon.
Currently in beta. Full release soon.
November 16, 2025 at 3:26 PM
The 6 second video app Vine is officially returning as diVine, the relaunched platform will showcase over 10,000 classic archived Vines and will not allow any AI-created videos. 👀
Currently in beta. Full release soon.
Currently in beta. Full release soon.
Black Friday / Cyber Monday tip.
People connect with brands that feel human. Show your team prepping, those late-night grinds, or moments of you creating value, it makes people root for your success. 🙂 😍
People connect with brands that feel human. Show your team prepping, those late-night grinds, or moments of you creating value, it makes people root for your success. 🙂 😍
October 28, 2025 at 2:13 PM
Black Friday / Cyber Monday tip.
People connect with brands that feel human. Show your team prepping, those late-night grinds, or moments of you creating value, it makes people root for your success. 🙂 😍
People connect with brands that feel human. Show your team prepping, those late-night grinds, or moments of you creating value, it makes people root for your success. 🙂 😍
For your Black Friday / Cyber Monday posts, keep your design simple, bold, and branded. Dark backgrounds, high contrast, short copy. People should “get it” in under 2 seconds. 🙂
October 27, 2025 at 2:12 PM
For your Black Friday / Cyber Monday posts, keep your design simple, bold, and branded. Dark backgrounds, high contrast, short copy. People should “get it” in under 2 seconds. 🙂
Wait, you’re not on my newsletter list yet? 😅 I send bite-sized strategies and what’s new in social every Friday. Go hit that link in bio!
October 26, 2025 at 3:34 PM
Wait, you’re not on my newsletter list yet? 😅 I send bite-sized strategies and what’s new in social every Friday. Go hit that link in bio!
Rate my halloween setup! 🙂
October 26, 2025 at 3:14 PM
Rate my halloween setup! 🙂
One of my biggest Black Friday / Cyber Monday tips: reply to comments fast, by name, and with personality. People remember brands that act like real humans during chaotic sale weeks. 🙂
October 26, 2025 at 2:12 PM
One of my biggest Black Friday / Cyber Monday tips: reply to comments fast, by name, and with personality. People remember brands that act like real humans during chaotic sale weeks. 🙂
Picked my halloween costume 😂
October 25, 2025 at 2:34 PM
Picked my halloween costume 😂
Before it's too late
October 20, 2025 at 3:34 PM
Before it's too late
October 18, 2025 at 3:34 PM
If you need me, I’ll be sipping iced pumpkin lattes in another realm.
October 6, 2025 at 3:23 PM
If you need me, I’ll be sipping iced pumpkin lattes in another realm.
Happy Spooky Season
October 1, 2025 at 4:05 PM
Happy Spooky Season
In honor of spooky season, I’d like everyone to stop picking on my favorite candy. 🍬🎃
September 30, 2025 at 9:35 PM
In honor of spooky season, I’d like everyone to stop picking on my favorite candy. 🍬🎃
Make sure to take time to recharge. 🙂
September 22, 2025 at 10:41 PM
Make sure to take time to recharge. 🙂
Before anything else, you must understand your ideal audience. ✨
Social media success hinges on delivering the right message to the right people at the right time. If you don’t know who your audience is, you’re essentially shouting into a void and hoping someone listens.
Social media success hinges on delivering the right message to the right people at the right time. If you don’t know who your audience is, you’re essentially shouting into a void and hoping someone listens.
September 22, 2025 at 3:45 PM
Before anything else, you must understand your ideal audience. ✨
Social media success hinges on delivering the right message to the right people at the right time. If you don’t know who your audience is, you’re essentially shouting into a void and hoping someone listens.
Social media success hinges on delivering the right message to the right people at the right time. If you don’t know who your audience is, you’re essentially shouting into a void and hoping someone listens.
You can’t post sporadically and expect consistent results. Audiences need regular touchpoints to recognize and trust your brand. Show up consistently and predictably. 🙂
September 19, 2025 at 3:45 PM
You can’t post sporadically and expect consistent results. Audiences need regular touchpoints to recognize and trust your brand. Show up consistently and predictably. 🙂
Make sure you have a presence OUTSIDE of social media like a website or a newsletter because social media is rented space, and it could be lost at any time.
September 18, 2025 at 4:25 PM
Make sure you have a presence OUTSIDE of social media like a website or a newsletter because social media is rented space, and it could be lost at any time.
People don't buy services, they buy solutions. 👍
September 17, 2025 at 3:45 PM
People don't buy services, they buy solutions. 👍
My Social Media Hot Takes
Followers is a vanity metric. Engagement is what matters.
Virality doesn’t matter. Those people will disappear. Building a engaged audience takes time.
People can tell when you're using AI. They crave authenticity on social media, so don’t fake it.
Followers is a vanity metric. Engagement is what matters.
Virality doesn’t matter. Those people will disappear. Building a engaged audience takes time.
People can tell when you're using AI. They crave authenticity on social media, so don’t fake it.
September 16, 2025 at 3:01 PM
My Social Media Hot Takes
Followers is a vanity metric. Engagement is what matters.
Virality doesn’t matter. Those people will disappear. Building a engaged audience takes time.
People can tell when you're using AI. They crave authenticity on social media, so don’t fake it.
Followers is a vanity metric. Engagement is what matters.
Virality doesn’t matter. Those people will disappear. Building a engaged audience takes time.
People can tell when you're using AI. They crave authenticity on social media, so don’t fake it.
"Looks good, no changes needed."
Me:
Me:
September 15, 2025 at 3:45 PM
"Looks good, no changes needed."
Me:
Me:
Web design peaked here.
September 14, 2025 at 3:45 PM
Web design peaked here.
Will be running autumn errands this weekend. 👻
September 12, 2025 at 1:11 PM
Will be running autumn errands this weekend. 👻
Been editing the cover photo of my poetry collection for the last 2 hours. I get lost in this sorta stuff 'cause I want it to be perfect.
August 31, 2025 at 10:40 PM
Been editing the cover photo of my poetry collection for the last 2 hours. I get lost in this sorta stuff 'cause I want it to be perfect.
I can’t do the laundry now. :(
August 31, 2025 at 8:15 PM
I can’t do the laundry now. :(
The more you listen to your users, the less you need to guess.
August 29, 2025 at 11:14 AM
The more you listen to your users, the less you need to guess.