William Reeve
@wreeve.bsky.social
Tech entrepreneur & investor, based in London. CEO of Goodlord, the UK's leading lettings platform. See www.wreeve.com for more bio.
Wise words, as usual, from Sir John Major
October 28, 2025 at 9:04 PM
Wise words, as usual, from Sir John Major
Great graph in FT putting the lie to the myth that welfare costs are bankrupting us
October 15, 2025 at 1:42 PM
Great graph in FT putting the lie to the myth that welfare costs are bankrupting us
Congratulations to Cambridge University, up to 3rd this year.
October 9, 2025 at 6:39 AM
Congratulations to Cambridge University, up to 3rd this year.
Hats off to Lime (and Forest) bikes last week during London's tube strike. Good piece by ££FT on.ft.com/3V5Cp31
September 13, 2025 at 9:18 AM
Hats off to Lime (and Forest) bikes last week during London's tube strike. Good piece by ££FT on.ft.com/3V5Cp31
Agreed that Muellbauer makes a lucid case. My cynical side fears though that the extra taxes would be applied and the drops in taxes (notably stamp duty, the existing property taxes on wealth) would be ignored.
Lucid, convincing case for a tax on high-value property, from the UK's most eminent housing economist, John Muellbauer.
Would raise revenue *and* be good for growth.
://www.ft.com/content/bb4e7566-4bc6-45c9-87e4-271cc40c66a5
Would raise revenue *and* be good for growth.
://www.ft.com/content/bb4e7566-4bc6-45c9-87e4-271cc40c66a5
Britain needs a wealth tax on property
Targeting expensive houses and non-residential land would leave the vast majority of homeowners and farmers untouched
www.ft.com
August 31, 2025 at 10:06 PM
Agreed that Muellbauer makes a lucid case. My cynical side fears though that the extra taxes would be applied and the drops in taxes (notably stamp duty, the existing property taxes on wealth) would be ignored.
The latest tax kite to be flown, creating yet more uncertainty and hitting confidence/growth - this time amidst the 2m+ private landlords in the UK
The Times is reporting the umpteenth Budget rumour: national insurance on landlords' rent payments. On paper, an easy way to collect a couple of £bn. In practice I think unfair and likely to be widely avoided. Quick thread:
August 28, 2025 at 7:19 AM
The latest tax kite to be flown, creating yet more uncertainty and hitting confidence/growth - this time amidst the 2m+ private landlords in the UK
Excellent piece by Ganesh.
I particularly like "Round-the-clock misery and self-recrimination combined with coyness about the biggest thing that Britain has done this century: that is modern Conservatism to a dishonest tee."
I particularly like "Round-the-clock misery and self-recrimination combined with coyness about the biggest thing that Britain has done this century: that is modern Conservatism to a dishonest tee."
Janan Ganesh has done a better “Britain’s not broken” than anyone www.ft.com/content/c34f...
July 30, 2025 at 8:51 PM
Excellent piece by Ganesh.
I particularly like "Round-the-clock misery and self-recrimination combined with coyness about the biggest thing that Britain has done this century: that is modern Conservatism to a dishonest tee."
I particularly like "Round-the-clock misery and self-recrimination combined with coyness about the biggest thing that Britain has done this century: that is modern Conservatism to a dishonest tee."
Reposted by William Reeve
JPMorgan spooks fintechs with plans to charge for access to customer data https://on.ft.com/456eqVJ
JPMorgan spooks fintechs with plans to charge for access to customer data
Start-ups say having to pay for consumer’s financial information would run them out of business
on.ft.com
July 28, 2025 at 4:47 AM
JPMorgan spooks fintechs with plans to charge for access to customer data https://on.ft.com/456eqVJ
Hear hear, President Macron. Much as we tease our French friends as we tease siblings, if France is lost, we Brits lose everything.
President Macron, "The only way to overcome the challenges of our times will be to go together, hand in hand, shoulder to shoulder. This is our common destiny"
"Long live our France-UK friendship"
"Long live the UK. Long live France"
"Long live our France-UK friendship"
"Long live the UK. Long live France"
July 8, 2025 at 10:13 PM
Hear hear, President Macron. Much as we tease our French friends as we tease siblings, if France is lost, we Brits lose everything.
UK should not give EU 'domestic' status for its universities. UK has several unis that are better than all EU unis, but the domestic £9k fee loses money and is subsidised. A better suggestion - allow EU students 4 years not the proposed 2, so they can complete a degree.
May 20, 2025 at 7:47 AM
UK should not give EU 'domestic' status for its universities. UK has several unis that are better than all EU unis, but the domestic £9k fee loses money and is subsidised. A better suggestion - allow EU students 4 years not the proposed 2, so they can complete a degree.
Reposted by William Reeve
Next time I get a cold, I'm going to betray it by having a Lemsip and some ibuprofen.
May 18, 2025 at 9:41 PM
Next time I get a cold, I'm going to betray it by having a Lemsip and some ibuprofen.
Reposted by William Reeve
Can't believe Starmer is about to betray Brexit when it has all been going so well.
May 18, 2025 at 9:40 PM
Can't believe Starmer is about to betray Brexit when it has all been going so well.
Great article on the prospect of ISA reforms by FT's excellent Claer Barrett. www.ft.com/content/4f8d... This para in particular is spot on:
May 15, 2025 at 11:27 AM
Great article on the prospect of ISA reforms by FT's excellent Claer Barrett. www.ft.com/content/4f8d... This para in particular is spot on:
Hilarious
April 19, 2025 at 7:29 PM
Hilarious
Loved this £FT article. Especially the final point about foreigners all speaking English, and hearing the Jacob Rees-Mogg/David Davis/etc quotes and thinking 'screw you'
A re-up for US hours:
Sorry Team America, but yes we are laughing at your tariffs, and by extension, at you. Trust us, we know how it feels.
on.ft.com/3Ejy7Aj
Sorry Team America, but yes we are laughing at your tariffs, and by extension, at you. Trust us, we know how it feels.
on.ft.com/3Ejy7Aj
Advice to shell-shocked Americans from Brexit Britain
[FREE TO READ] Britons are skilled at navigating the humiliation unleashed by political and market chaos — allow us to give you some tips
on.ft.com
April 16, 2025 at 11:56 AM
Loved this £FT article. Especially the final point about foreigners all speaking English, and hearing the Jacob Rees-Mogg/David Davis/etc quotes and thinking 'screw you'
Excellent post on $AUGM here theoakbloke.substack.com/p/an-augm-ente… - who needs equity analysts after all?
https://theoakbloke.substack.com/p/an-augm-ente…
April 9, 2025 at 6:04 AM
Excellent post on $AUGM here theoakbloke.substack.com/p/an-augm-ente… - who needs equity analysts after all?
Reposted by William Reeve
They're really putting the FFS into tariffs is what they're doing
They're really putting the "if" in tariff
March 6, 2025 at 8:59 PM
They're really putting the FFS into tariffs is what they're doing
R.I.P. Henry Kelly, broadcaster, journalist, neighbour and friend. A brilliant storyteller with a quick wit and an amazing memory. We had many good times together, particularly at the Old Bull & Bush in NW3.
March 2, 2025 at 12:57 PM
R.I.P. Henry Kelly, broadcaster, journalist, neighbour and friend. A brilliant storyteller with a quick wit and an amazing memory. We had many good times together, particularly at the Old Bull & Bush in NW3.
Some City folk are pushing to scrap the cash ISA. Personally I am in favour of @fideinvest.bsky.social 's proposal, as described in the FT.
February 21, 2025 at 6:22 AM
Some City folk are pushing to scrap the cash ISA. Personally I am in favour of @fideinvest.bsky.social 's proposal, as described in the FT.
Gotta say, I am loving the @octopus.energy usage charts on its Cosy Octopus tariff (which is a bit like a very fancy version of Economy 7 - see how the price varies during the day - thin left hand line on multicoloured graph). I am saving about 16%.
February 9, 2025 at 11:39 PM
Gotta say, I am loving the @octopus.energy usage charts on its Cosy Octopus tariff (which is a bit like a very fancy version of Economy 7 - see how the price varies during the day - thin left hand line on multicoloured graph). I am saving about 16%.
Lovely thread by my first business partner, truly an OG. Make sure you get to the end....
I never would have made this game without the entrepreneurial drive of @wreeve.bsky.social , and I will always be grateful to him for that. It was utterly unsurprising to me (though still pleasing) that he went on to be a UK tech legend. He was, for example, a cofounder at LoveFilm. www.wreeve.com
William Reeve - entrepreneur, investor - personal homepage
www.wreeve.com
February 1, 2025 at 8:57 AM
Lovely thread by my first business partner, truly an OG. Make sure you get to the end....
Reposted by William Reeve
Anna making a pretty persuasive case as to why we should be thinking about customs policy.
Why is e-commerce such a hot topic in customs?
Both the EU and the US are currently reviewing their e-commerce rules but why is that the case?
Is it just Shein and Temu effect?
/1
Both the EU and the US are currently reviewing their e-commerce rules but why is that the case?
Is it just Shein and Temu effect?
/1
January 28, 2025 at 1:20 PM
Anna making a pretty persuasive case as to why we should be thinking about customs policy.
Interesting piece about why Trump wants Greenland. But it misses what I wonder whether may be the main reason... To provide leverage against Putin on Ukraine? I.e. I'll drop claims on Greenland if you quit Ukraine
January 7, 2025 at 8:37 PM
Interesting piece about why Trump wants Greenland. But it misses what I wonder whether may be the main reason... To provide leverage against Putin on Ukraine? I.e. I'll drop claims on Greenland if you quit Ukraine
Reposted by William Reeve
A lot of rich parents are very upset at the government for charging VAT on private school fees. Maybe they should instead ask why private schools have put up fees so far above inflation over the past 15 years. www.ft.com/content/852b...
December 30, 2024 at 10:17 AM
A lot of rich parents are very upset at the government for charging VAT on private school fees. Maybe they should instead ask why private schools have put up fees so far above inflation over the past 15 years. www.ft.com/content/852b...
Excellent piece by Ian in weekend FT - apparently I am part of a keystone species
November 30, 2024 at 8:57 AM
Excellent piece by Ian in weekend FT - apparently I am part of a keystone species