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WatchDNA
@watchdna.com
WHERE TIME CONNECTS US ALL
Building a community of ⏱️ lovers.
Your trusted 📖 directory for All Things Watches.
🚨 GOLAZO! NORQAIN x NHL 🏒

Big news: NORQAIN is the new official luxury sports watch of the NHL starting in 2026.

By co-founder & NHL legend Mark Streit. Get ready for exclusive timepieces featuring all 32 teams.

Dive into the history: WatchDNA.com/norqain

#NORQAIN #NHL #LuxuryWatch #SwissMade
November 13, 2025 at 1:31 PM
🌍 Last Day to Bid!
Support purpose-driven brands in the @1PercentFTP Virtual Auction ⏰

🕰️ Featured Watches:
@Beaucroft_W_Co DIYWatchClub (donated by @WatchDNA), Vaer & @CitizenWatchUS
💥 800+ sustainable items. Certified brands. Real impact.
👉 Bid now: WatchDNA.com/1percentftp-2025-Auction
November 10, 2025 at 3:13 PM
🕰️ “Why would you only offer one colour for women?”
In Las Vegas, WatchDNA sits down with Abingdon Mullin, founder of @AbingdonCo, to talk about redefining what women’s watches can be — built for pilots, divers & dreamers who do more.

🎥 Watch now: WatchDNA.com/Abingdon
November 5, 2025 at 2:00 AM
✨ What an adventure at the Toronto Timepiece Show 2025!
We love connecting with brands, aficionados & customers.
Special thanks to all aficionados, including Anna, Mark & Sean aka @Voiceovercop ⌚🔥
🔗 Explore more from the show: WatchDNA.com/Timepieceshow
November 4, 2025 at 4:06 PM
The stage is set for the Grand Prix d'Horlogerie de Genève (GPHG) 2025!

Discover the 90 nominated timepieces competing across 15 categories. The winners will be crowned at the gala ceremony on November 13, 2025.

See the Nominees & world tour stops:
WatchDNA.com/gphg
November 3, 2025 at 11:46 PM
✨ Breaking News in Horology ✨
The couture Show x Time to Watches join forces — debuting at Wynn Las Vegas, May 27–31, 2026.
We spoke with Gannon Brousseau & Christian Wipfli on why this partnership is a game-changer for the luxury watch industry.

🔗 WatchDNA.com/Press
November 3, 2025 at 12:05 PM
⚾ THE HEARTBEAT OF TORONTO 🇨🇦💙
When forever lasted 18 innings in L.A. and 11 more at home, the city’s heartbeat never stopped. Sometimes, forever lasts exactly 18 innings. 💫
⌚ Explore the @BlueJays Watch Collection:
👉 WatchDNA.com/BlueJays2025
November 2, 2025 at 1:09 PM
✨ Toronto Timepiece Show 2025: Discovering Incredible Watch Brands!
This year, we were thrilled to connect with @Breitling, @Maurice_Lacroix, @avi__8, #Straum and many more!
🔗 WatchDNA.com/Timepieceshow
October 31, 2025 at 2:07 PM
What makes a watch ad unforgettable?

It's the story,not just the glossy photo.
We're sharing a brilliant article by Spiro Mandylor counting down the Top 10 watch campaigns for Rolex,Omega & more.

Read it now: WatchDNA.com/Spiro

#Watches#Horology
October 30, 2025 at 11:01 AM
✨ Honoured & Grateful ✨
We’re proud to share that our parent company, Northern Watch Services Inc., has been named the 2025 Emerging Business of the Year by the Canadian Jewellers Association 🏆
This recognition fuels @watchdna’s mission: Time Connects Us All. ⌚✨
October 29, 2025 at 8:10 PM
Tessé Watches launches The Architect on Kickstarter today; a bold evolution of their 70s-inspired design DNA.

💸 Launch price: just under USD $1000
Now live on Kickstarter
👉 WatchDNA.com/Kickstarter-Tesse
October 28, 2025 at 3:05 PM
This morning we had the pleasure of chatting with Justin Frost Director of Digital Content at Sharp magazine.

It was inspiring to hear about his journey over the past decade — building his reputation
October 26, 2025 at 7:17 PM
✨ What an adventure at the Toronto Timepiece Show 2025! From legendary maisons to bold newcomers, every brand had something unique to share.

Join us on the journey 🎥
🔗 WatchDNA.com/Timepieceshow
#WatchDNA #TorontoTimepieceShow
October 25, 2025 at 1:02 PM
🌍✨ The Auction is LIVE! ✨🌍
Until Nov 10, join us in supporting @1PercentFTP 🌱 Bid on your next watch & be part of the solution. 💙 📅 Ends Nov 10 | 💰 From $120 | 🌍 Ships worldwide
👉 Bid now: WatchDNA.com/Donation
“Be the change you want to see in the world.” – Gandhi
October 21, 2025 at 11:05 AM
✨ NEW FEATURE ALERT ✨
We’re excited to introduce COMMUNITY READS — a space where watch lovers share their favorite articles, insights, and stories from around the world. 🌍⌚

Together, let’s build the world’s most passionate watch library. 🕰️💬
👉 WatchDNA.com/CommunityReads
October 20, 2025 at 11:01 PM
✨ Exceptional Anniversary Timepieces ✨

For its 270th, Vacheron Constantin’s unveiled icons reborn:
🔹 Steel Historiques 222
🔹 Patrimony & Traditionnelle LE
🔹 Platinum Openface
🔹 Les Cabinotiers Solaria (41 comps, 13 patents)

👉 WatchDNA.com/Vacheron-Constantin
October 18, 2025 at 3:02 PM
✨ Thank You for Being Part of Our Journey ✨
For us, it’s never just about the object—it’s about the stories, memories, and people behind every timepiece.
Join our newsletter & choose a cause we’ll support on your behalf.
👉 WatchDNA.com/Newsletter
October 17, 2025 at 11:07 PM
✨ THE QUEST FOR EXCELLENCE ✨
Through the eyes of @Victoriainparis, we relived Vacheron Constantin’s 270th Anniversary, from the Louvre reveal of La Quête du Temps to unforgettable nights in Geneva.
👉 Discover: WatchDNA.com/Vacheron-Constantin
October 17, 2025 at 2:06 PM
🚀 Launching Oct 28: Tessé The Architect 🚀
We chatted with founder Thomas Brissiaud to uncover the story behind the brand and this remarkable Swiss-made timepiece.
👉 Discover: WatchDNA.com/tesse
October 15, 2025 at 11:02 AM
🚨 BIG NEWS 🚨
JCK & Luxury announce Timepieces at Luxury — a new dedicated watch destination debuting in Las Vegas, May 27–June 1, 2026, at The Venetian.

Featuring brands like Accutron, Alpina, Bulova, Citizen, Frederique Constant, Movado, Shinola & more.

#JCK2026 #Luxury2026 #Watches #Jewelry
October 14, 2025 at 2:45 PM
🏆 Timepiece World Awards 2025: The winners are in! Celebrating the best in watchmaking from the monumental Toronto event.

Full breakdown by our expert Mikhail Gomes:
WatchDNA.com/Mikhail

#TimepieceWorldAwards #WatchAwards
October 14, 2025 at 12:02 AM
We’re thrilled to welcome Grigor Garabedian — Head Watchmaker & Director of Service Ops, Fine Jewellery & Timepieces at Birks Group— as a new WatchDNA contributor! 👏⌚
🌍 His first article: WORLD WATCH DAY — WHY CELEBRATE TIMEPIECES?”
👉 WatchDNA.com/Grigor-Garabedian
October 11, 2025 at 2:10 AM
🎉 Today is the Day! #WorldWatchDay 🎉
Let Time Unite Us. One Day. One Global Community. 🌍⌚
From collectors to artisans, today we celebrate the art, culture & passion of watchmaking.
📸 Share your wrist-shot with:
#WatchDNACommunity | #WatchDNADailyRoutine | #WorldWatchDay
October 10, 2025 at 2:10 PM
🏆 GPHG 2025 awards this November! Carol Besler shares her expert picks including Urban Jürgensen, AP, Armin Strom & more.

See all her predictions:
👉 WatchDNA.com/Carol-Besler

#GPHG2025 #WatchAwards #WatchDNA
October 5, 2025 at 10:42 PM
🔧 (A)LT | SYM: Modular watches with 512+ configurations. Asymmetric design, recycled materials, 100m WR. Customize your timepiece.

Discover:
👉 WatchDNA.com/ALT-SYM

#ModularWatch #WatchInnovation #WatchDNA
October 3, 2025 at 12:34 AM