Unternet
@unternet.co
Building a new, intelligent web for everyone.
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Think about what kind of experience you can build ON TOP of AT Protocol to build a new relationship with readers beyond mere “engagement” ✨
#ProtocolsForPublishers
#ProtocolsForPublishers
Millions of followers ≠ engagement. @theguardian.com has 1.4m followers on Threads with almost no engagement. On Bluesky, links can get 3–4x more clicks than likes.
The real question isn’t “how many followers do you have?” but “what kind of engagement do you get?”
The real question isn’t “how many followers do you have?” but “what kind of engagement do you get?”
August 28, 2025 at 1:23 PM
Think about what kind of experience you can build ON TOP of AT Protocol to build a new relationship with readers beyond mere “engagement” ✨
#ProtocolsForPublishers
#ProtocolsForPublishers
A sneak peek into our #ProtocolsForPublishers event in NYC last week
Individual organizations can survive in a destroyed ecosystem, but for publishers to thrive, they need to figure out how to both address the rise of AI, which feels inevitable, and connect directly with audiences who are hungry for information.
The next internet for news? Publishers gather to discuss protocols over platforms
Journalists and tech industry workers gathered at Protocols for Publishers to talk about building an internet that works for news.
www.niemanlab.org
August 27, 2025 at 5:06 PM
A sneak peek into our #ProtocolsForPublishers event in NYC last week
Reposted by Unternet
#ProtocolsForPublishers coverage by @neeldhanesha.com for @niemanlab.org.
Guess we’ll have to plan some more events!
Was an inspiring group to be around, and enthusiastic energy from all participants.
Guess we’ll have to plan some more events!
Was an inspiring group to be around, and enthusiastic energy from all participants.
Nice write-up about #protocolsforpublishers, a great event in NYC last week I had the pleasure of helping with, with thanks to @knowtheory.net @bmann.ca @chadkoh.com @ruperts.world and many brilliant participants: www.niemanlab.org/2025/08/the-...
The next internet for news? Publishers gather to discuss protocols over platforms
Journalists and tech industry workers gathered at Protocols for Publishers to talk about building an internet that works for news.
www.niemanlab.org
August 27, 2025 at 12:49 AM
#ProtocolsForPublishers coverage by @neeldhanesha.com for @niemanlab.org.
Guess we’ll have to plan some more events!
Was an inspiring group to be around, and enthusiastic energy from all participants.
Guess we’ll have to plan some more events!
Was an inspiring group to be around, and enthusiastic energy from all participants.
Reposted by Unternet
Nice write-up about #protocolsforpublishers, a great event in NYC last week I had the pleasure of helping with, with thanks to @knowtheory.net @bmann.ca @chadkoh.com @ruperts.world and many brilliant participants: www.niemanlab.org/2025/08/the-...
The next internet for news? Publishers gather to discuss protocols over platforms
Journalists and tech industry workers gathered at Protocols for Publishers to talk about building an internet that works for news.
www.niemanlab.org
August 27, 2025 at 12:35 AM
Nice write-up about #protocolsforpublishers, a great event in NYC last week I had the pleasure of helping with, with thanks to @knowtheory.net @bmann.ca @chadkoh.com @ruperts.world and many brilliant participants: www.niemanlab.org/2025/08/the-...
A writeup of #ProtocolsForPublishers in @niemanlab.org by @neeldhanesha.com (who has good taste in backpacks 🎒😉)
www.niemanlab.org/2025/08/the-...
www.niemanlab.org/2025/08/the-...
The next internet for news? Publishers gather to discuss protocols over platforms
Journalists and tech industry workers gathered at Protocols for Publishers to talk about building an internet that works for news.
www.niemanlab.org
August 26, 2025 at 10:30 PM
A writeup of #ProtocolsForPublishers in @niemanlab.org by @neeldhanesha.com (who has good taste in backpacks 🎒😉)
www.niemanlab.org/2025/08/the-...
www.niemanlab.org/2025/08/the-...
Reposted by Unternet
We just presented at Protocols for Publishers on building an internet that actually works for news 📰
Big thanks for @unternet.co for having us and @neeldhanesha.com for the writeup!
Big thanks for @unternet.co for having us and @neeldhanesha.com for the writeup!
The next internet for news? Publishers gather to discuss protocols over platforms
Journalists and tech industry workers gathered at Protocols for Publishers to talk about building an internet that works for news.
www.niemanlab.org
August 26, 2025 at 8:11 PM
We just presented at Protocols for Publishers on building an internet that actually works for news 📰
Big thanks for @unternet.co for having us and @neeldhanesha.com for the writeup!
Big thanks for @unternet.co for having us and @neeldhanesha.com for the writeup!
Reposted by Unternet
Today is an invite only #ProtocolsForPublishers day at the absolutely gorgeous space at School for Visual Arts (SVA)
We’re meeting with a small group of publishers to dig deep on needs and opportunities.
We’ll report out next week on general themes.
@unternet.co @graze.social @freeourfeeds.com
We’re meeting with a small group of publishers to dig deep on needs and opportunities.
We’ll report out next week on general themes.
@unternet.co @graze.social @freeourfeeds.com
August 21, 2025 at 1:52 PM
Today is an invite only #ProtocolsForPublishers day at the absolutely gorgeous space at School for Visual Arts (SVA)
We’re meeting with a small group of publishers to dig deep on needs and opportunities.
We’ll report out next week on general themes.
@unternet.co @graze.social @freeourfeeds.com
We’re meeting with a small group of publishers to dig deep on needs and opportunities.
We’ll report out next week on general themes.
@unternet.co @graze.social @freeourfeeds.com
Reposted by Unternet
Really enjoying the talks at the #protocolsforpublishers showcase at @betaworks.com. 🧵
@bmann.ca gave a great introduction to the publishers and technologists in the room.
@bmann.ca gave a great introduction to the publishers and technologists in the room.
August 21, 2025 at 12:16 AM
Really enjoying the talks at the #protocolsforpublishers showcase at @betaworks.com. 🧵
@bmann.ca gave a great introduction to the publishers and technologists in the room.
@bmann.ca gave a great introduction to the publishers and technologists in the room.
Reposted by Unternet
@ruperts.world listing his buckets for thinking about different types of protocols #protocolsforpublishers
August 21, 2025 at 12:01 AM
@ruperts.world listing his buckets for thinking about different types of protocols #protocolsforpublishers
Reposted by Unternet
Last talk, @ruperts.world going over the platform shift we are going through and how @unternet.co fits into it
@ruperts.world talking about building the software that comes after web browsers for #protocolsforpublishers
August 20, 2025 at 11:47 PM
Last talk, @ruperts.world going over the platform shift we are going through and how @unternet.co fits into it
@ruperts.world presenting at #ProtocolsForPublishers on what comes AFTER the browser
August 20, 2025 at 11:48 PM
@ruperts.world presenting at #ProtocolsForPublishers on what comes AFTER the browser
Reposted by Unternet
In a world where many publishers are still learning to listen using protocols that were established decades ago, I wonder if, in addition to new protocols that disintermediate publishers and their audiences, we need to build new publishers who will take advantage of them. #protocolsforpublishers
August 20, 2025 at 11:21 PM
In a world where many publishers are still learning to listen using protocols that were established decades ago, I wonder if, in addition to new protocols that disintermediate publishers and their audiences, we need to build new publishers who will take advantage of them. #protocolsforpublishers
Reposted by Unternet
@ivansigal.bsky.social talking about the history of listening to info coming from the met, bloggers initially. #protocolsforpublishers
August 20, 2025 at 10:56 PM
@ivansigal.bsky.social talking about the history of listening to info coming from the met, bloggers initially. #protocolsforpublishers
Doors opening soon for #ProtocolsForPublishers 🎉
August 20, 2025 at 9:46 PM
Doors opening soon for #ProtocolsForPublishers 🎉
Reposted by Unternet
We'd like to take another opportunity to thank our sponsors for their support of #ProtocolsForPublishers
👏 @betaworks.com
🎉 @graze.social
🥳 @freeourfeeds.com
👏 @betaworks.com
🎉 @graze.social
🥳 @freeourfeeds.com
August 13, 2025 at 9:01 PM
We'd like to take another opportunity to thank our sponsors for their support of #ProtocolsForPublishers
👏 @betaworks.com
🎉 @graze.social
🥳 @freeourfeeds.com
👏 @betaworks.com
🎉 @graze.social
🥳 @freeourfeeds.com
Reposted by Unternet
Gonna hit up #ProtocolsForPublishers tonight. Who will I meet!?
August 20, 2025 at 4:26 PM
Gonna hit up #ProtocolsForPublishers tonight. Who will I meet!?
Reposted by Unternet
August 20, 2025 at 4:21 PM
Reposted by Unternet
#sfo selfie on the way to NYC for #protocolsforpublishers & the ATProto NYC Hack day :)
August 19, 2025 at 5:20 PM
#sfo selfie on the way to NYC for #protocolsforpublishers & the ATProto NYC Hack day :)
Reposted by Unternet
Landing in NYC for #ProtocolsForPublishers. We have a pretty awesome group of folks coming together to work on keeping the future of the internet open! #PfP
August 19, 2025 at 10:54 PM
Landing in NYC for #ProtocolsForPublishers. We have a pretty awesome group of folks coming together to work on keeping the future of the internet open! #PfP
Reposted by Unternet
Currently @betaworks.com in NYC ahead of #ProtocolsForPublishers. Tomorrow night a BUNCH of cool people will be in here to talk about how we can ensure both the distribution AND the app layer of the web can remain open using #openProtocols for #ai and #opensocial
🎟️ pfp.unternet.co
🎟️ pfp.unternet.co
August 19, 2025 at 3:04 PM
Currently @betaworks.com in NYC ahead of #ProtocolsForPublishers. Tomorrow night a BUNCH of cool people will be in here to talk about how we can ensure both the distribution AND the app layer of the web can remain open using #openProtocols for #ai and #opensocial
🎟️ pfp.unternet.co
🎟️ pfp.unternet.co
Reposted by Unternet
I'm gonna be in New York next week for #protocolsforpublishers and this!
We're sharing details for next week's ATProto NYC Community Hack Day!
We're gathering at Hex House in East Williamsburg, thanks to member @cwervo.bsky.social - an art studio & community space - for a day of learning & coding together, followed by an evening social and presentations
We're gathering at Hex House in East Williamsburg, thanks to member @cwervo.bsky.social - an art studio & community space - for a day of learning & coding together, followed by an evening social and presentations
ATProto NYC Community Hack Day & Evening Social
Join us on Aug 22nd in East Williamsburg NYC for a community ATProto hack day & evening social.
atprotocol.dev
August 14, 2025 at 10:05 PM
I'm gonna be in New York next week for #protocolsforpublishers and this!
Reposted by Unternet
Our own @jluther.net will be at this event next Wednesday in NYC. DM us if you'd like to connect in person! #ProtocolsForPublishers
One week out from #ProtocolsForPublishers and we have an ✨amazing✨ group of people coming together. There is a LOT to cover with open social and open AI protocols, but it’s all about ensuring both the distribution & the application layer of the web remain open. See you there! 🥂
🎟️ pfp.unternet.co
🎟️ pfp.unternet.co
Protocols for Publishers
A series bringing together publishers, developers, and researchers to explore open protocols for a sustainable agentic web.
pfp.unternet.co
August 15, 2025 at 2:30 PM
Our own @jluther.net will be at this event next Wednesday in NYC. DM us if you'd like to connect in person! #ProtocolsForPublishers
Reposted by Unternet
OK OK last one: earlier in the week is #ProtocolsForPublishers, focused on open protocols for publishers of all kinds.
Our friends from @unternet.co, @graze.social, and @freeourfeeds.com hosting discussions on how publishers can choose to not be disintermediated -> pfp.unternet.co
Our friends from @unternet.co, @graze.social, and @freeourfeeds.com hosting discussions on how publishers can choose to not be disintermediated -> pfp.unternet.co
August 14, 2025 at 10:10 PM
OK OK last one: earlier in the week is #ProtocolsForPublishers, focused on open protocols for publishers of all kinds.
Our friends from @unternet.co, @graze.social, and @freeourfeeds.com hosting discussions on how publishers can choose to not be disintermediated -> pfp.unternet.co
Our friends from @unternet.co, @graze.social, and @freeourfeeds.com hosting discussions on how publishers can choose to not be disintermediated -> pfp.unternet.co
One week out from #ProtocolsForPublishers and we have an ✨amazing✨ group of people coming together. There is a LOT to cover with open social and open AI protocols, but it’s all about ensuring both the distribution & the application layer of the web remain open. See you there! 🥂
🎟️ pfp.unternet.co
🎟️ pfp.unternet.co
Protocols for Publishers
A series bringing together publishers, developers, and researchers to explore open protocols for a sustainable agentic web.
pfp.unternet.co
August 13, 2025 at 9:01 PM
One week out from #ProtocolsForPublishers and we have an ✨amazing✨ group of people coming together. There is a LOT to cover with open social and open AI protocols, but it’s all about ensuring both the distribution & the application layer of the web remain open. See you there! 🥂
🎟️ pfp.unternet.co
🎟️ pfp.unternet.co
Reposted by Unternet
"As AI overviews become the default gateway to information, we risk creating a generation of users who consume knowledge without question, publishers who cannot sustain quality journalism, and a public sphere increasingly shaped by the statistical patterns embedded in large language models." 👏👏👏
Google says AI Overviews “highlight the web” rather than replace it. But Cameron Pattison, Vance Ricks & John P. Wihbey see potentially profound political, social, and economic impacts. It's an open question if AI-powered search will be a tool for enlightenment or a mechanism for epistemic capture.
How AI-Driven Search May Reshape Democracy, Economics, and Human Agency | TechPolicy.Press
Cameron Pattison, Vance Ricks, and John P. Wihbey see differences in kind, as well as in degree, from the pre-generative model-based online search environment.
www.techpolicy.press
August 11, 2025 at 5:23 PM
"As AI overviews become the default gateway to information, we risk creating a generation of users who consume knowledge without question, publishers who cannot sustain quality journalism, and a public sphere increasingly shaped by the statistical patterns embedded in large language models." 👏👏👏