Trevor Thrall
@trevorthrall.bsky.social
I help people write books to supercharge their businesses.
Author of the 12 Week Year for Writers | Recovering academic
@GeorgeMasonU
Author of the 12 Week Year for Writers | Recovering academic
@GeorgeMasonU
Do you have an accountability partner?
Writers who do are more likely to:
- Stay inspired and motivated
- Have fun
- Get their books done
Grab my new book to learn how to get your business book done at lightningdraft.com
Writers who do are more likely to:
- Stay inspired and motivated
- Have fun
- Get their books done
Grab my new book to learn how to get your business book done at lightningdraft.com
January 11, 2025 at 3:14 PM
Do you have an accountability partner?
Writers who do are more likely to:
- Stay inspired and motivated
- Have fun
- Get their books done
Grab my new book to learn how to get your business book done at lightningdraft.com
Writers who do are more likely to:
- Stay inspired and motivated
- Have fun
- Get their books done
Grab my new book to learn how to get your business book done at lightningdraft.com
Try New Year's rituals instead of resolutions for 2025:
- Update your vision of the future
- Start reading an inspirational book
- Tidy your writing space
- Make one improvement to your weekly writing routine
- Create a fresh 12 Week Plan
That's you off to the races!
- Update your vision of the future
- Start reading an inspirational book
- Tidy your writing space
- Make one improvement to your weekly writing routine
- Create a fresh 12 Week Plan
That's you off to the races!
January 2, 2025 at 6:25 PM
Try New Year's rituals instead of resolutions for 2025:
- Update your vision of the future
- Start reading an inspirational book
- Tidy your writing space
- Make one improvement to your weekly writing routine
- Create a fresh 12 Week Plan
That's you off to the races!
- Update your vision of the future
- Start reading an inspirational book
- Tidy your writing space
- Make one improvement to your weekly writing routine
- Create a fresh 12 Week Plan
That's you off to the races!
Looking to hit *restart* in 2025?
Before you make goals, resolutions, or start manifesting...
Establish a writing routine.
Having a consistent schedule is the foundation of hitting your writing goals.
Before you make goals, resolutions, or start manifesting...
Establish a writing routine.
Having a consistent schedule is the foundation of hitting your writing goals.
January 1, 2025 at 2:41 PM
Looking to hit *restart* in 2025?
Before you make goals, resolutions, or start manifesting...
Establish a writing routine.
Having a consistent schedule is the foundation of hitting your writing goals.
Before you make goals, resolutions, or start manifesting...
Establish a writing routine.
Having a consistent schedule is the foundation of hitting your writing goals.
Write a Lightning Draft.
I think writing a short, high-impact book is best way to serve your clients and take your business to the next level:
- Become an authority
- Generate leads
- Build trust
- Share knowledge
Make 2025 the year you write your book!
I think writing a short, high-impact book is best way to serve your clients and take your business to the next level:
- Become an authority
- Generate leads
- Build trust
- Share knowledge
Make 2025 the year you write your book!
December 31, 2024 at 3:38 PM
Write a Lightning Draft.
I think writing a short, high-impact book is best way to serve your clients and take your business to the next level:
- Become an authority
- Generate leads
- Build trust
- Share knowledge
Make 2025 the year you write your book!
I think writing a short, high-impact book is best way to serve your clients and take your business to the next level:
- Become an authority
- Generate leads
- Build trust
- Share knowledge
Make 2025 the year you write your book!
Cambridge Dictionary word of the year: "manifest"
Is this the year you manifest your book?
Research shows it can really help!
wsj.com/tech/person...
Is this the year you manifest your book?
Research shows it can really help!
wsj.com/tech/person...
December 26, 2024 at 2:48 AM
Cambridge Dictionary word of the year: "manifest"
Is this the year you manifest your book?
Research shows it can really help!
wsj.com/tech/person...
Is this the year you manifest your book?
Research shows it can really help!
wsj.com/tech/person...
I wrote a book to help business owners write what I call a Lightning Draft - a short book that will supercharge your business.
For a bit longer, you can get the eBook version for free.
Grab it here: lightningdraft.com
For a bit longer, you can get the eBook version for free.
Grab it here: lightningdraft.com
December 20, 2024 at 12:30 PM
I wrote a book to help business owners write what I call a Lightning Draft - a short book that will supercharge your business.
For a bit longer, you can get the eBook version for free.
Grab it here: lightningdraft.com
For a bit longer, you can get the eBook version for free.
Grab it here: lightningdraft.com
Today's Top 3 Amazon bestselling books in the Diets & Weight Loss category:
- The New Menopause
- Juicing for Beginners
- The Glucose Revolution
Here's what their success tells us:
- The New Menopause
- Juicing for Beginners
- The Glucose Revolution
Here's what their success tells us:
December 19, 2024 at 2:23 PM
Today's Top 3 Amazon bestselling books in the Diets & Weight Loss category:
- The New Menopause
- Juicing for Beginners
- The Glucose Revolution
Here's what their success tells us:
- The New Menopause
- Juicing for Beginners
- The Glucose Revolution
Here's what their success tells us:
The 3 biggest mistakes business book writers make:
Writing w/o an outline
Keeping their book a secret
Not getting feedback
Let’s fix them:
Create a blueprint *before* you write
Tell everyone you're writing a book
Build a team to get feedback
Writing w/o an outline
Keeping their book a secret
Not getting feedback
Let’s fix them:
Create a blueprint *before* you write
Tell everyone you're writing a book
Build a team to get feedback
December 18, 2024 at 4:26 PM
The 3 biggest mistakes business book writers make:
Writing w/o an outline
Keeping their book a secret
Not getting feedback
Let’s fix them:
Create a blueprint *before* you write
Tell everyone you're writing a book
Build a team to get feedback
Writing w/o an outline
Keeping their book a secret
Not getting feedback
Let’s fix them:
Create a blueprint *before* you write
Tell everyone you're writing a book
Build a team to get feedback
Fascinating 2024 survey data on the ROI of business book writing:
89% said writing a book was a good idea
90% said it had non-monetary value
65% self or hybrid published
# Book sales NOT correlated with hitting goals
Signals of where the world is headed for business books
89% said writing a book was a good idea
90% said it had non-monetary value
65% self or hybrid published
# Book sales NOT correlated with hitting goals
Signals of where the world is headed for business books
December 17, 2024 at 3:02 PM
Fascinating 2024 survey data on the ROI of business book writing:
89% said writing a book was a good idea
90% said it had non-monetary value
65% self or hybrid published
# Book sales NOT correlated with hitting goals
Signals of where the world is headed for business books
89% said writing a book was a good idea
90% said it had non-monetary value
65% self or hybrid published
# Book sales NOT correlated with hitting goals
Signals of where the world is headed for business books
Quick thought for writers out there:
“To achieve great things, two things are needed; a plan, and not quite enough time.”
From the famous conductor Leonard Bernstein
My take: short time-line plans trump "master plans," "annual plans," and worst: no plan at all
“To achieve great things, two things are needed; a plan, and not quite enough time.”
From the famous conductor Leonard Bernstein
My take: short time-line plans trump "master plans," "annual plans," and worst: no plan at all
December 16, 2024 at 7:55 PM
Quick thought for writers out there:
“To achieve great things, two things are needed; a plan, and not quite enough time.”
From the famous conductor Leonard Bernstein
My take: short time-line plans trump "master plans," "annual plans," and worst: no plan at all
“To achieve great things, two things are needed; a plan, and not quite enough time.”
From the famous conductor Leonard Bernstein
My take: short time-line plans trump "master plans," "annual plans," and worst: no plan at all
Some of the best self publishing tools in 2024:
Atticus: Book editing and formatting software
BetaBooks: Beta reader management tool
ProWritingAid: AI-powered editing
BookFunnel: Book distribution
PickFu: Market research
Lulu: Print on demand
Atticus: Book editing and formatting software
BetaBooks: Beta reader management tool
ProWritingAid: AI-powered editing
BookFunnel: Book distribution
PickFu: Market research
Lulu: Print on demand
December 15, 2024 at 3:55 PM
Some of the best self publishing tools in 2024:
Atticus: Book editing and formatting software
BetaBooks: Beta reader management tool
ProWritingAid: AI-powered editing
BookFunnel: Book distribution
PickFu: Market research
Lulu: Print on demand
Atticus: Book editing and formatting software
BetaBooks: Beta reader management tool
ProWritingAid: AI-powered editing
BookFunnel: Book distribution
PickFu: Market research
Lulu: Print on demand
Some think that only "writers" write books.
Nonsense.
You are 100% qualified if you have:
• A unique approach or system for your subject
• Expertise and experience to share with others
• A desire to teach and help others understand
The world needs your voice!
Nonsense.
You are 100% qualified if you have:
• A unique approach or system for your subject
• Expertise and experience to share with others
• A desire to teach and help others understand
The world needs your voice!
December 13, 2024 at 7:34 PM
Some think that only "writers" write books.
Nonsense.
You are 100% qualified if you have:
• A unique approach or system for your subject
• Expertise and experience to share with others
• A desire to teach and help others understand
The world needs your voice!
Nonsense.
You are 100% qualified if you have:
• A unique approach or system for your subject
• Expertise and experience to share with others
• A desire to teach and help others understand
The world needs your voice!
Readers pick up on all sorts of cues that they can trust you:
- Stories about people like them
- Examples of key steps
- Studies and data
- Your background and experiences
- Clarity of your presentation
Mistrustful readers don't buy, so keep this list handy...
- Stories about people like them
- Examples of key steps
- Studies and data
- Your background and experiences
- Clarity of your presentation
Mistrustful readers don't buy, so keep this list handy...
December 10, 2024 at 8:23 PM
Readers pick up on all sorts of cues that they can trust you:
- Stories about people like them
- Examples of key steps
- Studies and data
- Your background and experiences
- Clarity of your presentation
Mistrustful readers don't buy, so keep this list handy...
- Stories about people like them
- Examples of key steps
- Studies and data
- Your background and experiences
- Clarity of your presentation
Mistrustful readers don't buy, so keep this list handy...
BEFORE you publish your book, you should have answers to these Q's:
- How many in your target audience download your book?
- How many finish the book?
- How many people issue a review?
- How positive are the reviews?
- Does the book generate the intended outcomes for readers?
- How many in your target audience download your book?
- How many finish the book?
- How many people issue a review?
- How positive are the reviews?
- Does the book generate the intended outcomes for readers?
December 6, 2024 at 7:35 PM
BEFORE you publish your book, you should have answers to these Q's:
- How many in your target audience download your book?
- How many finish the book?
- How many people issue a review?
- How positive are the reviews?
- Does the book generate the intended outcomes for readers?
- How many in your target audience download your book?
- How many finish the book?
- How many people issue a review?
- How positive are the reviews?
- Does the book generate the intended outcomes for readers?
Does your book's working title stink?
Most business book titles follow this formula:
Title = Big Idea: Bold Promise
Ex: The Lightning Draft: How to Create a Short Book in Just 12 Weeks to Supercharge Your Business
Most business book titles follow this formula:
Title = Big Idea: Bold Promise
Ex: The Lightning Draft: How to Create a Short Book in Just 12 Weeks to Supercharge Your Business
December 4, 2024 at 10:00 PM
Does your book's working title stink?
Most business book titles follow this formula:
Title = Big Idea: Bold Promise
Ex: The Lightning Draft: How to Create a Short Book in Just 12 Weeks to Supercharge Your Business
Most business book titles follow this formula:
Title = Big Idea: Bold Promise
Ex: The Lightning Draft: How to Create a Short Book in Just 12 Weeks to Supercharge Your Business
Do you have a Pre-Launch team for your book?
The Pre-Launch team can help throughout your book project.
Shoot for 12 people:
- Have time to review your work
- Committed to your success
- In your target audience
Feedback from this group is priceless!
The Pre-Launch team can help throughout your book project.
Shoot for 12 people:
- Have time to review your work
- Committed to your success
- In your target audience
Feedback from this group is priceless!
December 4, 2024 at 7:08 PM
Do you have a Pre-Launch team for your book?
The Pre-Launch team can help throughout your book project.
Shoot for 12 people:
- Have time to review your work
- Committed to your success
- In your target audience
Feedback from this group is priceless!
The Pre-Launch team can help throughout your book project.
Shoot for 12 people:
- Have time to review your work
- Committed to your success
- In your target audience
Feedback from this group is priceless!
Worried about sounding smart when you write?
Don't!
Worry about being clear.
The world is complex enough already.
Readers need you to simplify the complex and explain things is easy-to-understand terms.
Write to be understood, and readers will be impressed.
Don't!
Worry about being clear.
The world is complex enough already.
Readers need you to simplify the complex and explain things is easy-to-understand terms.
Write to be understood, and readers will be impressed.
December 3, 2024 at 7:34 PM
Worried about sounding smart when you write?
Don't!
Worry about being clear.
The world is complex enough already.
Readers need you to simplify the complex and explain things is easy-to-understand terms.
Write to be understood, and readers will be impressed.
Don't!
Worry about being clear.
The world is complex enough already.
Readers need you to simplify the complex and explain things is easy-to-understand terms.
Write to be understood, and readers will be impressed.
Everyone wants to *finish strong* at this point in the year.
But here's the rub:
You have *way* less time this month than you think you do
You're going to wind up frustrated/burnt out if you try to get too much done the next 4 weeks
Here's a better idea: Finish Sane
But here's the rub:
You have *way* less time this month than you think you do
You're going to wind up frustrated/burnt out if you try to get too much done the next 4 weeks
Here's a better idea: Finish Sane
December 2, 2024 at 7:16 PM
Everyone wants to *finish strong* at this point in the year.
But here's the rub:
You have *way* less time this month than you think you do
You're going to wind up frustrated/burnt out if you try to get too much done the next 4 weeks
Here's a better idea: Finish Sane
But here's the rub:
You have *way* less time this month than you think you do
You're going to wind up frustrated/burnt out if you try to get too much done the next 4 weeks
Here's a better idea: Finish Sane
1/ Thinking of writing a business book?
Before you start, you need to know the 5 things every successful business book does:
Before you start, you need to know the 5 things every successful business book does:
December 1, 2024 at 3:21 PM
1/ Thinking of writing a business book?
Before you start, you need to know the 5 things every successful business book does:
Before you start, you need to know the 5 things every successful business book does: