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themarketinganu.bsky.social
Anu Adegbola
@themarketinganu.bsky.social
290 followers 80 following 380 posts
Paid Media Editor at Search Engine Land
PPCChat Roundup podcast host
PPC Live Founder

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themarketinganu.bsky.social
AI in PPC: The New Advertising Frontier Every Marketer Must Master: https://bit.ly/3H8wF5i

#TransformingPpc #KeywordBidding #ConversationalAdvertising
November 28, 2025 at 11:42 PM
themarketinganu.bsky.social
Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve. Read more ‘‰ https://bit.ly/4mDH87U #GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns
November 28, 2025 at 10:02 PM
themarketinganu.bsky.social
PPC Live 3rd Year Birthday Celebration Was A Hit!: https://bit.ly/3J3PIOC

#PPCChat #PPC #StanardShoppingCampaigns
November 28, 2025 at 12:09 AM
themarketinganu.bsky.social
If you add too many broad negative keywords, you may limit Google’s ability to match your ads to valid (albeit lower-volume) queries

Read more 👉 https://bit.ly/45CF7mv

#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance
November 27, 2025 at 11:01 PM
themarketinganu.bsky.social
Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out. Read more ‘‰ https://bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
November 26, 2025 at 11:20 PM
themarketinganu.bsky.social
Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance. Read more ‘‰ https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=so
November 26, 2025 at 2:07 AM
themarketinganu.bsky.social
Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign.

Read more 👉 https://bit.ly/448MHVo

#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
November 25, 2025 at 11:20 PM
themarketinganu.bsky.social
As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy. Read more ‘‰ https://bit.ly/44vHbgb #ResilientMarketingStrategy #PaidMedia #LongTermGrowth
November 25, 2025 at 3:14 AM
themarketinganu.bsky.social
“Wait — what even is this?”

Read more 👉 https://bit.ly/3GBx5jX

#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught
November 25, 2025 at 2:20 AM
themarketinganu.bsky.social
Measure backend results: Look at profit, NCAC, LTV, and customer counts. Read more ‘‰ https://bit.ly/4lNqrXT #BiggerPicture—LongTermGrowth #CustomerAcquisitionCost #CustomerLifetime
bit.ly
November 24, 2025 at 2:05 AM
themarketinganu.bsky.social
EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization.

Read more 👉 https://bit.ly/3GxGid0

#PpcLive16 #SpeakersUrgedMarketers #AdManagers
November 24, 2025 at 12:59 AM
themarketinganu.bsky.social
Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation. Read more ‘‰ https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds
November 19, 2025 at 7:48 AM
themarketinganu.bsky.social
Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns

Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno
November 18, 2025 at 2:05 AM
themarketinganu.bsky.social
Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad. Read more ‘‰ https://bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency
November 11, 2025 at 12:49 PM
themarketinganu.bsky.social
It is crucial for niche advertisers to make sure they’re advertising to the right people, even when it comes to search campaigns.

Read more 👉 https://bit.ly/45vYU7I

#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
November 10, 2025 at 11:20 PM
themarketinganu.bsky.social
A Dynamic Search Ad campaign or DSA, is a type of campaign in Google Ads where Google helps you match your website URL to people’s searches.

Read more 👉 https://bit.ly/448MHVo

#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
November 10, 2025 at 5:19 PM
themarketinganu.bsky.social
Why You Should Care About ImpressionShare (and What to Do If It’s Low): https://bit.ly/4l3vUZO

#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
bit.ly
November 9, 2025 at 11:20 PM
themarketinganu.bsky.social
When to Use LinkedIn Lead Gen Forms or Landing Page Forms in the B2B Funnel Read more ‘‰ https://bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses
November 6, 2025 at 3:26 AM
themarketinganu.bsky.social
“I did think about A/B test but went with fresh campaign as the setup was quite good in AI Max including the suggested copy.” – Senior Performance Manager, Birgul Woodford.

Read more 👉 https://bit.ly/4ffzkGD

#PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion
November 4, 2025 at 11:20 PM
themarketinganu.bsky.social
Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI – Serge Nguele

Read more 👉 https://bit.ly/4jNVwsM

#TalksDelivered #PpcPrivacyFirstWorld #AbbiePootsUnlocking
November 4, 2025 at 6:22 PM
themarketinganu.bsky.social
I believe that Paid Search advertising was designed for niche industries. Read more ‘‰ https://bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries
November 3, 2025 at 11:20 PM
themarketinganu.bsky.social
Calculate CPA by calculating the marketing budget spent over a period of time, and dividing this by the number of paying customers generated. Read more ‘‰ https://bit.ly/3Er7hpU #MeasuringBottomFunnelMarketing #B2C—UsingConsistentMeasurement #CaseStudyDownload
November 3, 2025 at 6:22 PM
themarketinganu.bsky.social
Test and learn as you implement automated strategies, but don’t blindly follow what Google suggests.

Read more 👉 https://lttr.ai/Akjbc

#UnderstandingBusinessData #MaintainingFoundationalPractices #StrategicPlanning
November 3, 2025 at 5:02 PM
themarketinganu.bsky.social
Sitelink extensions, for example, can help a single paid search ad appeal to users in different stages of the marketing funnel, providing links for those in the research stage or for current customers, i.e. Read more ‘‰ https://bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency
October 31, 2025 at 5:19 PM
themarketinganu.bsky.social
Adding negative keywords is also a smart move so your ads don’t show up for unrelated searches.

Read more 👉 https://bit.ly/448MHVo

#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
October 30, 2025 at 5:19 PM