SSO
@supercarowner.bsky.social
Petrolhead, traveler. Have a blog, the SSO Report, about Supercars & the companies that make them. Our Garage: a few Ferraris, McLarens, Maseratis & Porsches.
A new SSO Report on Monterey Car Week just posted. ssoreport.com/monterey-2025 Thoughts?
Monterey 2025 | SSO Report
The Quail is Monterey Car week’s prime event, certainly for the sports and a supercar enthusiast. The Quail is part car show, part supercar concours, and part a day long, lawn champagne party.&n...
ssoreport.com
August 25, 2025 at 3:06 PM
A new SSO Report on Monterey Car Week just posted. ssoreport.com/monterey-2025 Thoughts?
The impact the US Auto tariffs are having on the auto industry is immense and right now it’s a tale of two worlds, UK manufacturers and EU manufacturers. 3 months in, here’s what the situation looks like: ssoreport.com/tariffs-update
Tariffs Update | SSO Report
While every automobile manufacturer has taken a slightly different approach to dealing with the import of the US auto tariffs, right now it looks like there are a few outcomes that are fairly clear.&n...
ssoreport.com
July 22, 2025 at 4:55 PM
The impact the US Auto tariffs are having on the auto industry is immense and right now it’s a tale of two worlds, UK manufacturers and EU manufacturers. 3 months in, here’s what the situation looks like: ssoreport.com/tariffs-update
Ferrari’s current portfolio is by far the most complex in its history. Will what’s worked for the past decade be as successful in the next? A few thoughts on this.. ssoreport.com/ferrari-port...
Ferrari Portfolio | SSO Report
Ferrari is currently in the middle of its core “Range” portfolio update/renewal/upgrade cycle which started last year with the transition from the 812 Superfast to the 12 Cilindri. It is o...
ssoreport.com
July 2, 2025 at 6:41 PM
Ferrari’s current portfolio is by far the most complex in its history. Will what’s worked for the past decade be as successful in the next? A few thoughts on this.. ssoreport.com/ferrari-port...
What’s old is new again. Just added another Ferrari 430 Scuderia to our garage ssoreport.com/430-scuderia comments? @Ferrari
430 Scuderia | SSO Report
Despite the strong preference for Spiders, in the case of the 430 Scuderia, I preferred the coupe. The raw focused nature of the Scuderia concept just works better as a hard top. With the 16M Spider, ...
ssoreport.com
July 2, 2025 at 6:32 PM
What’s old is new again. Just added another Ferrari 430 Scuderia to our garage ssoreport.com/430-scuderia comments? @Ferrari
Aston Martin is placing the blame for its woes on the UK Govt CEO Hallmark wrote to the UK Business Secretary-To support the transition to EV our 2 main Italian competitors have both received generous public funding. No such funding has been provided to us ssoreport.com/aml-state-aid
AML State Aid | SSO Report
Aston Martin complains about a lack of state aid.
ssoreport.com
June 18, 2025 at 8:53 PM
Aston Martin is placing the blame for its woes on the UK Govt CEO Hallmark wrote to the UK Business Secretary-To support the transition to EV our 2 main Italian competitors have both received generous public funding. No such funding has been provided to us ssoreport.com/aml-state-aid
In the last year the auto industry overall has gone from being in a state of transition to a full blown crisis. Customers, regulators, and governments are all pulling in different, and at times, contradictory directions. See: ssoreport.com/fts-future-o...
FT's Future of the Car 2025 | SSO Report
At both this and last year’s FT Summit, there was a lot of chatter about “range anxiety” being one of the major concerns holding customers back from making the jump to EVs. Personally, I believe...
ssoreport.com
June 14, 2025 at 1:50 PM
In the last year the auto industry overall has gone from being in a state of transition to a full blown crisis. Customers, regulators, and governments are all pulling in different, and at times, contradictory directions. See: ssoreport.com/fts-future-o...
So far in 2025, Porsche AG has purged over half its Executive Board. McLaren has also just changed CEOs, Maserati is staring into the abyss, & Aston Martin has gotten into a spat on Executive Comp ssoreport.com/thoughts-may...
Thoughts May 2025 | SSO Report
ISS also failed to acknowledge the fact that AML used to spend over £1 million annually on Felisa’s, weekly private jet travel from his home in Italy to the UK. Add this to the CEOs “cost ...
ssoreport.com
May 28, 2025 at 2:53 PM
So far in 2025, Porsche AG has purged over half its Executive Board. McLaren has also just changed CEOs, Maserati is staring into the abyss, & Aston Martin has gotten into a spat on Executive Comp ssoreport.com/thoughts-may...
A new SSO Report: “Bentley & Lamborghini’s Q1 2025 Results” just posted. ssoreport.com/bentley-lamb... Will 2025 be another record year? Are they pushing the Urus too hard? What needs to be done to get the Bentayga back on track? Thoughts? @Lamborghini @BentleyMotors
Bentley Lambo Q1 2025 | SSO Report
Ferrari's Q1 2025 Results). These are highly challenging times for all the European Auto Manufacturers. As Bentley & Lamborghini’s parent company, Volkwagen AG, only releases very limited in...
ssoreport.com
May 25, 2025 at 9:16 PM
A new SSO Report: “Bentley & Lamborghini’s Q1 2025 Results” just posted. ssoreport.com/bentley-lamb... Will 2025 be another record year? Are they pushing the Urus too hard? What needs to be done to get the Bentayga back on track? Thoughts? @Lamborghini @BentleyMotors
A new SSO Report on the McLaren Artura Spider just posted. We spent a great week together and I got to experience the Artura Spider in a wide range of environments. ssoreport.com/mclaren-artu... Thoughts? @McLarenAuto
McLaren Artura Spider Review | SSO Report
As we were rolling down the exit ramp, I switched the suspension back to “Comfort”. On all McLaren’s I have driven, I have found “Comfort” to be the right setting for about 90% of the time. ...
ssoreport.com
May 19, 2025 at 6:17 PM
A new SSO Report on the McLaren Artura Spider just posted. We spent a great week together and I got to experience the Artura Spider in a wide range of environments. ssoreport.com/mclaren-artu... Thoughts? @McLarenAuto
A new SSO Report: “Ferrari’s Q1 Results: Smooth Sailing through the Storm” just posted. ssoreport.com/ferrari-q1-2... They are on track to beat their goals again in 2025 . Ferrari’s $89 billion market cap today is more than BMW, Ford, General Motors, Mercedes-Benz Porsche Stellantis VW
Ferrari Q1 2025 | SSO Report
Since then, the gap between Ferrari and its automotive rivals has only widened.
ssoreport.com
May 15, 2025 at 1:09 PM
A new SSO Report: “Ferrari’s Q1 Results: Smooth Sailing through the Storm” just posted. ssoreport.com/ferrari-q1-2... They are on track to beat their goals again in 2025 . Ferrari’s $89 billion market cap today is more than BMW, Ford, General Motors, Mercedes-Benz Porsche Stellantis VW
A new SSO Report: “Porsches Q1 2025 Results: Eye of the Storm” just posted. ssoreport.com/porsche-q1-2... Will they deliver against the reduced 2025 goals? Can they pivot back to ICE & hybrids fast enough? How much further will the business in China decline? Comments? @Porsche
Porsche Q1 2025 | SSO Report
However, the one thing Porsche has done consistently well over this period is pay its masters. Despite an over 20% decline in operating profit in 2024, the dividend remained unchanged. While Por...
ssoreport.com
May 8, 2025 at 10:34 AM
A new SSO Report: “Porsches Q1 2025 Results: Eye of the Storm” just posted. ssoreport.com/porsche-q1-2... Will they deliver against the reduced 2025 goals? Can they pivot back to ICE & hybrids fast enough? How much further will the business in China decline? Comments? @Porsche
Aston Martin Lagonda just released their Q1 2025 results. The numbers were particularly ugly, with the only positive being a 0.5% increase in unit wholesales vs Q1 2024. Can new CEO Adrian Hallmark finally right the ship? ssoreport.com/aml-q1-2025
AML Q1 2025 | SSO Report
· DBX wholesales were -16% vs. Q1 2024 and -74% vs. Q4 2024
ssoreport.com
May 1, 2025 at 11:29 PM
Aston Martin Lagonda just released their Q1 2025 results. The numbers were particularly ugly, with the only positive being a 0.5% increase in unit wholesales vs Q1 2024. Can new CEO Adrian Hallmark finally right the ship? ssoreport.com/aml-q1-2025
"With the net loss number all ready exceeding and increasing more rapidly than the revenue number, the light in the tunnel right now is more likely an oncoming train than hope."
Lotus' FY 2024 results are here, & in the whole it's not particularly pretty. ssoreport.com/lotus-2024
Lotus' FY 2024 results are here, & in the whole it's not particularly pretty. ssoreport.com/lotus-2024
Lotus 2024 | SSO Report
To start with, Lotus Technology and Lotus UK (maker of Lotus branded sportscars in the UK) are two separate companies with similar ownership structures. While Lotus Technology is now a public co...
ssoreport.com
May 1, 2025 at 1:05 PM
"With the net loss number all ready exceeding and increasing more rapidly than the revenue number, the light in the tunnel right now is more likely an oncoming train than hope."
Lotus' FY 2024 results are here, & in the whole it's not particularly pretty. ssoreport.com/lotus-2024
Lotus' FY 2024 results are here, & in the whole it's not particularly pretty. ssoreport.com/lotus-2024
"In terms of profitability, Lamborghini has made more money in the last five years then it did in the first 20 years of Volkswagen Group Ownership." Lamborghini’s FY 2024 results are here, but what's next for the Sant'Agata Bolognese marque? ssoreport.com/lamborghini-2024/
Lamborghini 2024 | SSO Report
Porsche's 2024 Results). Like Porsche, Audi is facing major strategic and structural challenges which will take years to sort out. It’s unlikely that 2025 will be much different from 2024 ...
ssoreport.com
May 1, 2025 at 12:57 PM
"In terms of profitability, Lamborghini has made more money in the last five years then it did in the first 20 years of Volkswagen Group Ownership." Lamborghini’s FY 2024 results are here, but what's next for the Sant'Agata Bolognese marque? ssoreport.com/lamborghini-2024/
A new SSO Report: “A Few Thoughts: US Auto Tariffs” just posted. ssoreport.com/auto-tariffs What impact do you think they will have? Comments?
Auto Tariffs | SSO Report
Analysis of the impact of the new US tariffs on automobiles
ssoreport.com
March 30, 2025 at 6:29 PM
A new SSO Report: “A Few Thoughts: US Auto Tariffs” just posted. ssoreport.com/auto-tariffs What impact do you think they will have? Comments?
A new SSO Report: “Bentley’s FY 2024 Results: Long Term Success, Short Term Challenges” just posted. ssoreport.com/bentley-fy-2... Will 2025 be a bounce back year? Will China sales recover? Thoughts? @BentleyMotors @BentleyComms
Bentley FY 2024 | SSO Report
Analysis of Bentley's 2024 results
ssoreport.com
March 29, 2025 at 3:15 PM
A new SSO Report: “Bentley’s FY 2024 Results: Long Term Success, Short Term Challenges” just posted. ssoreport.com/bentley-fy-2... Will 2025 be a bounce back year? Will China sales recover? Thoughts? @BentleyMotors @BentleyComms
A new SSO Report: “Porsche’s FY 2024 Results: ABS Activated” just posted. ssoreport.com/lessstronggr... Can they turn things around in 2025? Have they over played their hand on EVs? Will China sales recover? Have they pushed pricing too far? @Porsche
Porsche’s FY 2024 Results | SSO Report
Analysis of Porsche's 2024 Results
ssoreport.com
March 21, 2025 at 4:15 PM
A new SSO Report: “Porsche’s FY 2024 Results: ABS Activated” just posted. ssoreport.com/lessstronggr... Can they turn things around in 2025? Have they over played their hand on EVs? Will China sales recover? Have they pushed pricing too far? @Porsche
A new SSO Report: “Aston Martin’s FY 2024 Results: Deja Vu” just posted. ssoreport.com/aml-2024 Will they deliver against the 2025 goals? Will Valhalla deliveries finally start? Can they fix the DBX sales decline? Comments? @astonmartin
AML 2024 | SSO Report
Analysis of Aston Martin's 2024 Financial Results
ssoreport.com
February 28, 2025 at 2:48 AM
A new SSO Report: “Aston Martin’s FY 2024 Results: Deja Vu” just posted. ssoreport.com/aml-2024 Will they deliver against the 2025 goals? Will Valhalla deliveries finally start? Can they fix the DBX sales decline? Comments? @astonmartin
A new SSO Report: “Short Takes: Mercedes Benz & Rivian’s 2024 Results” just posted. ssoreport.com/mb-rivian-20... Mercedes has a ton of challenges and Rivian is still burning massive amounts of cash. Comments?
MB Rivian 2024 Results | SSO Report
Analysis of Mercedes Benz and Rivian's 2024 Results
ssoreport.com
February 23, 2025 at 11:14 PM
A new SSO Report: “Short Takes: Mercedes Benz & Rivian’s 2024 Results” just posted. ssoreport.com/mb-rivian-20... Mercedes has a ton of challenges and Rivian is still burning massive amounts of cash. Comments?
A new SSO Report: “No Trunk, No Deposit” just posted. ssoreport.com/no-trunk-no-... Comments?
No Trunk, No Deposit | SSO Report
Discussion on Supercar Use Case
ssoreport.com
February 18, 2025 at 9:14 PM
A new SSO Report: “No Trunk, No Deposit” just posted. ssoreport.com/no-trunk-no-... Comments?
A new SSO Report: “A Few Thoughts: Porsche & Aston Martin - Blume Fires First & Hallmark Promises More Specials” just posted. ssoreport.com/thoughts-feb... Comments?
Thoughts Feb 25 | SSO Report
Insights on Aston Martin & Porsche
ssoreport.com
February 12, 2025 at 11:16 PM
A new SSO Report: “A Few Thoughts: Porsche & Aston Martin - Blume Fires First & Hallmark Promises More Specials” just posted. ssoreport.com/thoughts-feb... Comments?
New SSO Report: “Ferrari’s 2024 Results: Simply Lovely” posted. ssoreport.com/ferrari-2024... They beat their goals again in 2024 . Ferrari’s $80 billion market cap today is more than BMW, Ford, GM, Mercedes-Benz, Porsche, Stellantis, & VW. Can they beat their estimates again in 2025?
Ferrari 2024 Results | SSO Report
Analysis of Ferrari's 2024 Results
ssoreport.com
February 8, 2025 at 10:17 PM
New SSO Report: “Ferrari’s 2024 Results: Simply Lovely” posted. ssoreport.com/ferrari-2024... They beat their goals again in 2024 . Ferrari’s $80 billion market cap today is more than BMW, Ford, GM, Mercedes-Benz, Porsche, Stellantis, & VW. Can they beat their estimates again in 2025?
A new SSO Report just posted“Supercar Market Update: Ferraris & McLarens Feb 2025” just posted. ssoreport.com/supercar-mar... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Comments? Where do you think the market is headed?
Supercar Market Feb 25 | SSO Report
Update on the Ferrari & McLaren market
ssoreport.com
February 3, 2025 at 8:30 PM
A new SSO Report just posted“Supercar Market Update: Ferraris & McLarens Feb 2025” just posted. ssoreport.com/supercar-mar... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Comments? Where do you think the market is headed?
A new SSO Report just posted on Porsche & Volkswagen’s 2024 sales. ssoreport.com/thoughts-por... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Can they turn it around in 2025?
Thoughts Porsche and VW | SSO Report
Top line analysis of Porsche and VWs 2024 top line results
ssoreport.com
January 27, 2025 at 1:09 AM
A new SSO Report just posted on Porsche & Volkswagen’s 2024 sales. ssoreport.com/thoughts-por... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. Can they turn it around in 2025?
A new SSO Report just posted “Surprising Good & Just Not”. ssoreport.com/surprisingly... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. What cars would be in your list? #supercars #mosler #Ferrari #maserati #mclaren
Surprisingly Good & Just Not | SSO Report
5 Supercars that were better than expected and three that did not live up to expectations.
ssoreport.com
January 22, 2025 at 3:55 PM
A new SSO Report just posted “Surprising Good & Just Not”. ssoreport.com/surprisingly... Please sign up to our newsletter. Yellow subscription button is on the top right of the main landing page. What cars would be in your list? #supercars #mosler #Ferrari #maserati #mclaren