Steve is Social
@steveissocial.bsky.social
👨🏻💻 Experienced Social Media Strategist
📰 News & Thought Leadership
📰 News & Thought Leadership
US artist Sophia James dropped 7 TikToks at once to test the algorithm. The 7th blew up — now #Group7 is a full-blown fandom. Love how online communities build stories from a single spark.
Are you team #Group7? 😄
#TikTokTrends #CreatorCulture #DigitalCulture
Are you team #Group7? 😄
#TikTokTrends #CreatorCulture #DigitalCulture
October 23, 2025 at 7:35 AM
US artist Sophia James dropped 7 TikToks at once to test the algorithm. The 7th blew up — now #Group7 is a full-blown fandom. Love how online communities build stories from a single spark.
Are you team #Group7? 😄
#TikTokTrends #CreatorCulture #DigitalCulture
Are you team #Group7? 😄
#TikTokTrends #CreatorCulture #DigitalCulture
Instagram is testing a Reels-first interface. Open the app, land on Reels first. Not your feed.
3 billion users. 50% of time spent on Reels.
Video isn't optional anymore.
#Instagram #SocialMedia #Reels
3 billion users. 50% of time spent on Reels.
Video isn't optional anymore.
#Instagram #SocialMedia #Reels
October 9, 2025 at 8:03 AM
Instagram is testing a Reels-first interface. Open the app, land on Reels first. Not your feed.
3 billion users. 50% of time spent on Reels.
Video isn't optional anymore.
#Instagram #SocialMedia #Reels
3 billion users. 50% of time spent on Reels.
Video isn't optional anymore.
#Instagram #SocialMedia #Reels
Cat van der Werff (Canva's ECD) nailed it:
"Design is moving beyond perfection. Gen Z craves content that feels human, culturally relevant, brutally honest."
Real beats polished. Every time.
(Via @liahaberman.bsky.social's ICYMI newsletter)
#SocialMedia #ContentDesign #GenZ
"Design is moving beyond perfection. Gen Z craves content that feels human, culturally relevant, brutally honest."
Real beats polished. Every time.
(Via @liahaberman.bsky.social's ICYMI newsletter)
#SocialMedia #ContentDesign #GenZ
October 8, 2025 at 8:54 AM
Cat van der Werff (Canva's ECD) nailed it:
"Design is moving beyond perfection. Gen Z craves content that feels human, culturally relevant, brutally honest."
Real beats polished. Every time.
(Via @liahaberman.bsky.social's ICYMI newsletter)
#SocialMedia #ContentDesign #GenZ
"Design is moving beyond perfection. Gen Z craves content that feels human, culturally relevant, brutally honest."
Real beats polished. Every time.
(Via @liahaberman.bsky.social's ICYMI newsletter)
#SocialMedia #ContentDesign #GenZ
I've been thinking about failure a lot this week. Not the kind that crushes you. The kind that teaches you.
#SocialMedia #ContentStrategy #CreativeTeams
#SocialMedia #ContentStrategy #CreativeTeams
October 7, 2025 at 11:06 AM
I've been thinking about failure a lot this week. Not the kind that crushes you. The kind that teaches you.
#SocialMedia #ContentStrategy #CreativeTeams
#SocialMedia #ContentStrategy #CreativeTeams
The TikTok deal isn't just an American story. UK creators are caught in the crossfire.
US takeover means algorithm retrained on US data only. UK creators seeing 40% of views from just 15% US followers. That reach is about to vanish.
Time to diversify.
US takeover means algorithm retrained on US data only. UK creators seeing 40% of views from just 15% US followers. That reach is about to vanish.
Time to diversify.
October 2, 2025 at 12:28 PM
The TikTok deal isn't just an American story. UK creators are caught in the crossfire.
US takeover means algorithm retrained on US data only. UK creators seeing 40% of views from just 15% US followers. That reach is about to vanish.
Time to diversify.
US takeover means algorithm retrained on US data only. UK creators seeing 40% of views from just 15% US followers. That reach is about to vanish.
Time to diversify.
Microsoft just killed the word "vibe", and honestly, it was a mercy killing at this point
"Vibe working." That's what they're calling their new AI Office feature. VIBE. WORKING
Before this: Meta's AI video app "Vibes" and tech's "vibe coding" trend
#CorporateCringe #MarketingFails #LanguageDeath
"Vibe working." That's what they're calling their new AI Office feature. VIBE. WORKING
Before this: Meta's AI video app "Vibes" and tech's "vibe coding" trend
#CorporateCringe #MarketingFails #LanguageDeath
October 1, 2025 at 11:36 AM
Microsoft just killed the word "vibe", and honestly, it was a mercy killing at this point
"Vibe working." That's what they're calling their new AI Office feature. VIBE. WORKING
Before this: Meta's AI video app "Vibes" and tech's "vibe coding" trend
#CorporateCringe #MarketingFails #LanguageDeath
"Vibe working." That's what they're calling their new AI Office feature. VIBE. WORKING
Before this: Meta's AI video app "Vibes" and tech's "vibe coding" trend
#CorporateCringe #MarketingFails #LanguageDeath
We don't want to see what our friends post anymore.
Instagram hits 3b users, but we're shifting away from friend feeds to algorithmic recommendations. Social media is now about entertainment over connection.
How do brands show up authentically?
#SocialMedia #DigitalStrategy #ContentStrategy
Instagram hits 3b users, but we're shifting away from friend feeds to algorithmic recommendations. Social media is now about entertainment over connection.
How do brands show up authentically?
#SocialMedia #DigitalStrategy #ContentStrategy
September 30, 2025 at 11:09 AM
We don't want to see what our friends post anymore.
Instagram hits 3b users, but we're shifting away from friend feeds to algorithmic recommendations. Social media is now about entertainment over connection.
How do brands show up authentically?
#SocialMedia #DigitalStrategy #ContentStrategy
Instagram hits 3b users, but we're shifting away from friend feeds to algorithmic recommendations. Social media is now about entertainment over connection.
How do brands show up authentically?
#SocialMedia #DigitalStrategy #ContentStrategy
The Gen Z research just dropped and honestly? We’ve been doing this all wrong. There are two Gen Zs hiding under one label.
Same generation, different planets.
Your one-size-fits-all strategy just became obsolete.
Time to choose: which Gen Z are you actually talking to?
Same generation, different planets.
Your one-size-fits-all strategy just became obsolete.
Time to choose: which Gen Z are you actually talking to?
September 25, 2025 at 1:08 PM
The Gen Z research just dropped and honestly? We’ve been doing this all wrong. There are two Gen Zs hiding under one label.
Same generation, different planets.
Your one-size-fits-all strategy just became obsolete.
Time to choose: which Gen Z are you actually talking to?
Same generation, different planets.
Your one-size-fits-all strategy just became obsolete.
Time to choose: which Gen Z are you actually talking to?
Daily office ritual: I keep affirmation cards on my desk to share with colleagues who need a boost ✨
Each day, someone picks a card for their desk. Simple way to spread positivity!
Who doesn't love a sassy frog in boots? 🐸👢
Each day, someone picks a card for their desk. Simple way to spread positivity!
Who doesn't love a sassy frog in boots? 🐸👢
September 24, 2025 at 12:03 PM
Daily office ritual: I keep affirmation cards on my desk to share with colleagues who need a boost ✨
Each day, someone picks a card for their desk. Simple way to spread positivity!
Who doesn't love a sassy frog in boots? 🐸👢
Each day, someone picks a card for their desk. Simple way to spread positivity!
Who doesn't love a sassy frog in boots? 🐸👢
Community marketing is changing. Discord proves it. 💬
I've watched brands chase impressions for years. They miss the real opportunity. Gen Z builds tight communities on Discord whilst we obsess over reach metrics.
#CommunityMarketing #MarketingStrategy #SocialMedia #InfluencerMarketing
I've watched brands chase impressions for years. They miss the real opportunity. Gen Z builds tight communities on Discord whilst we obsess over reach metrics.
#CommunityMarketing #MarketingStrategy #SocialMedia #InfluencerMarketing
September 23, 2025 at 12:23 PM
Community marketing is changing. Discord proves it. 💬
I've watched brands chase impressions for years. They miss the real opportunity. Gen Z builds tight communities on Discord whilst we obsess over reach metrics.
#CommunityMarketing #MarketingStrategy #SocialMedia #InfluencerMarketing
I've watched brands chase impressions for years. They miss the real opportunity. Gen Z builds tight communities on Discord whilst we obsess over reach metrics.
#CommunityMarketing #MarketingStrategy #SocialMedia #InfluencerMarketing
Instagram discovers the revolutionary concept of putting related content together 🤯 In other news, TikTok quietly smirks.
Newsletter launching soon
📧 Follow for updates.
#Instagram #ReelsLinking #SocialMedia #ContentSeries
Newsletter launching soon
📧 Follow for updates.
#Instagram #ReelsLinking #SocialMedia #ContentSeries
September 9, 2025 at 11:42 AM
Instagram discovers the revolutionary concept of putting related content together 🤯 In other news, TikTok quietly smirks.
Newsletter launching soon
📧 Follow for updates.
#Instagram #ReelsLinking #SocialMedia #ContentSeries
Newsletter launching soon
📧 Follow for updates.
#Instagram #ReelsLinking #SocialMedia #ContentSeries
Threads launched 10K character text attachments 📝
Smart move by Meta! Giving away what X charges for. No more Notes screenshots or endless thread chains.
Could be the feature that finally differentiates Threads?
#ThreadsUpdate #SocialMediaNews #PlatformStrategy #ContentStrategy #CreatorEconomy
Smart move by Meta! Giving away what X charges for. No more Notes screenshots or endless thread chains.
Could be the feature that finally differentiates Threads?
#ThreadsUpdate #SocialMediaNews #PlatformStrategy #ContentStrategy #CreatorEconomy
September 8, 2025 at 11:18 AM
Threads launched 10K character text attachments 📝
Smart move by Meta! Giving away what X charges for. No more Notes screenshots or endless thread chains.
Could be the feature that finally differentiates Threads?
#ThreadsUpdate #SocialMediaNews #PlatformStrategy #ContentStrategy #CreatorEconomy
Smart move by Meta! Giving away what X charges for. No more Notes screenshots or endless thread chains.
Could be the feature that finally differentiates Threads?
#ThreadsUpdate #SocialMediaNews #PlatformStrategy #ContentStrategy #CreatorEconomy
Threads at 400M MAUs now. Mobile usage nearly matching X (115M vs 132M daily). Platform fragmentation accelerating faster than expected. Worth tracking if you follow social shifts.
techcrunch.com/2025/08/12/t...
#ThreadsGrowth #SocialMedia #PlatformAnalytics #DigitalStrategy #SocialPlatforms
techcrunch.com/2025/08/12/t...
#ThreadsGrowth #SocialMedia #PlatformAnalytics #DigitalStrategy #SocialPlatforms
Threads now has more than 400 million monthly active users | TechCrunch
X, meanwhile, has north of 600 million monthly active users, according to previous statements made by its former CEO, Linda Yaccarino.
techcrunch.com
August 13, 2025 at 9:34 PM
Threads at 400M MAUs now. Mobile usage nearly matching X (115M vs 132M daily). Platform fragmentation accelerating faster than expected. Worth tracking if you follow social shifts.
techcrunch.com/2025/08/12/t...
#ThreadsGrowth #SocialMedia #PlatformAnalytics #DigitalStrategy #SocialPlatforms
techcrunch.com/2025/08/12/t...
#ThreadsGrowth #SocialMedia #PlatformAnalytics #DigitalStrategy #SocialPlatforms
🎬 Mosseri says using IG’s “Edits” app gives a reach boost 📈.
🚫 Scrolling similar posts doesn’t improve reach.
✅ Try Edits
✅ Engage with what you like
Will you use it this week?
#Instagram #SocialMedia #ContentStrategy #InstagramTips #CreatorNews #SocialMediaUpdates
🚫 Scrolling similar posts doesn’t improve reach.
✅ Try Edits
✅ Engage with what you like
Will you use it this week?
#Instagram #SocialMedia #ContentStrategy #InstagramTips #CreatorNews #SocialMediaUpdates
August 11, 2025 at 12:48 PM
🎬 Mosseri says using IG’s “Edits” app gives a reach boost 📈.
🚫 Scrolling similar posts doesn’t improve reach.
✅ Try Edits
✅ Engage with what you like
Will you use it this week?
#Instagram #SocialMedia #ContentStrategy #InstagramTips #CreatorNews #SocialMediaUpdates
🚫 Scrolling similar posts doesn’t improve reach.
✅ Try Edits
✅ Engage with what you like
Will you use it this week?
#Instagram #SocialMedia #ContentStrategy #InstagramTips #CreatorNews #SocialMediaUpdates
Your content isn’t bad, it’s predictable 😴
Same structure + timing + voice = invisible content
Break the pattern: skip intros, post personal stuff, change timing, say what you usually don’t
One different post won’t kill your brand 📈 #ContentStrategy #PersonalBranding
Same structure + timing + voice = invisible content
Break the pattern: skip intros, post personal stuff, change timing, say what you usually don’t
One different post won’t kill your brand 📈 #ContentStrategy #PersonalBranding
August 1, 2025 at 7:53 AM
Your content isn’t bad, it’s predictable 😴
Same structure + timing + voice = invisible content
Break the pattern: skip intros, post personal stuff, change timing, say what you usually don’t
One different post won’t kill your brand 📈 #ContentStrategy #PersonalBranding
Same structure + timing + voice = invisible content
Break the pattern: skip intros, post personal stuff, change timing, say what you usually don’t
One different post won’t kill your brand 📈 #ContentStrategy #PersonalBranding
Instagram tightened child safety rules🔒
Under-13 content now has limited feed visibility.
135k accounts removed in June alone 😳
Family creators, parenting brands hit hardest. Focus on existing followers whilst algorithms adjust 💪
#Instagram #ChildSafety #ContentCreators
Under-13 content now has limited feed visibility.
135k accounts removed in June alone 😳
Family creators, parenting brands hit hardest. Focus on existing followers whilst algorithms adjust 💪
#Instagram #ChildSafety #ContentCreators
July 31, 2025 at 8:50 AM
Instagram tightened child safety rules🔒
Under-13 content now has limited feed visibility.
135k accounts removed in June alone 😳
Family creators, parenting brands hit hardest. Focus on existing followers whilst algorithms adjust 💪
#Instagram #ChildSafety #ContentCreators
Under-13 content now has limited feed visibility.
135k accounts removed in June alone 😳
Family creators, parenting brands hit hardest. Focus on existing followers whilst algorithms adjust 💪
#Instagram #ChildSafety #ContentCreators
YouTube Shorts launched 5 AI tools 🎬
Photos → videos, text → content, wild filters, AI testing playground, auto-watermarking
Speed ≠ quality though. Ask: Does this grab attention? Match your voice? Engage your audience?
Use AI to amplify you, not replace you 🚀
#YouTubeShorts #AI #VideoContent
Photos → videos, text → content, wild filters, AI testing playground, auto-watermarking
Speed ≠ quality though. Ask: Does this grab attention? Match your voice? Engage your audience?
Use AI to amplify you, not replace you 🚀
#YouTubeShorts #AI #VideoContent
July 29, 2025 at 9:36 AM
YouTube Shorts launched 5 AI tools 🎬
Photos → videos, text → content, wild filters, AI testing playground, auto-watermarking
Speed ≠ quality though. Ask: Does this grab attention? Match your voice? Engage your audience?
Use AI to amplify you, not replace you 🚀
#YouTubeShorts #AI #VideoContent
Photos → videos, text → content, wild filters, AI testing playground, auto-watermarking
Speed ≠ quality though. Ask: Does this grab attention? Match your voice? Engage your audience?
Use AI to amplify you, not replace you 🚀
#YouTubeShorts #AI #VideoContent
🚀 Instagram content can now appear in Google search
Public posts from Business and Creator profiles are showing in results — changing how we approach captions, keywords and long-term content value.
A quiet update, but a big opportunity.
#InstagramUpdate #SEO #ContentStrategy
Public posts from Business and Creator profiles are showing in results — changing how we approach captions, keywords and long-term content value.
A quiet update, but a big opportunity.
#InstagramUpdate #SEO #ContentStrategy
July 24, 2025 at 7:47 AM
🚀 Instagram content can now appear in Google search
Public posts from Business and Creator profiles are showing in results — changing how we approach captions, keywords and long-term content value.
A quiet update, but a big opportunity.
#InstagramUpdate #SEO #ContentStrategy
Public posts from Business and Creator profiles are showing in results — changing how we approach captions, keywords and long-term content value.
A quiet update, but a big opportunity.
#InstagramUpdate #SEO #ContentStrategy
YouTube’s cracking down on AI-generated and mass-produced content. From 15th July, monetisation reviews will be tougher. This isn’t just policy, it’s a shift towards originality, trust, and quality over content churn.
Here’s what creators need to know 🧵
#CreatorEconomy #AIContent #YouTubeUpdate
Here’s what creators need to know 🧵
#CreatorEconomy #AIContent #YouTubeUpdate
July 23, 2025 at 7:33 PM
YouTube’s cracking down on AI-generated and mass-produced content. From 15th July, monetisation reviews will be tougher. This isn’t just policy, it’s a shift towards originality, trust, and quality over content churn.
Here’s what creators need to know 🧵
#CreatorEconomy #AIContent #YouTubeUpdate
Here’s what creators need to know 🧵
#CreatorEconomy #AIContent #YouTubeUpdate