The platform shift has been fascinating to watch. While LinkedIn became my professional hub, X/Twitter got... complicated. But Bluesky? It feels like coming home to that cool community vibe 🦋 #Journalism #PublicRelations #Marketing

My first front page story as a trainee journalist came from Twitter circa 2010. Back then, hardly anyone in the newsroom was using it - they thought I was wild for sourcing stories there 😅

5️⃣ Don't let your comms strategy gather dust! 📝

✅ Test it with clients
✅ Adjust based on results
✅ Keep it living and breathing

A strategy in a drawer helps no one.

Make it work for you!

#Business #Strategy #Marketing

4️⃣ Where does your audience live online? 🌐

Trade publications? 📰
LinkedIn? 💼
BlueSky? 🦋

Go where they go. Speak their language. Share their concerns.

Your product isn't for everyone - and that's okay!

#Business #Marketing #Strategy

3️⃣ Understanding your audience is everything!

Know their:

✅Pain points 😣
✅Professional fears 😰
✅Preferences 💕

Your strategy should address REAL problems with REAL solutions.

#Marketing #BusinessStrategy

2️⃣ Want a killer comms strategy?

Get everyone in the room:

✅Sales team 📊
✅Business development 🤝
✅CEO 👔
✅Business unit heads 💼
✅Client-facing project managers 🗣️

The best insights come from the people who talk to your clients daily.

#Business #Communication

1️⃣ Everyone isn't an audience! 🎯

Your neighbour's dog isn't your target market (unless you're selling dog toys 🐕).

Know WHO you're talking to.

Every last drop of marketing spend should work hard for your business and support your sales goals.

#Marketing #Strategy