Open Strategy Partners GmBH
@openstrategy.bsky.social
Your Tech is Complex. Your Message Shouldn’t Be.
OSP helps you communicate the value of what you do to grow your connections with the people who need you.
OSP helps you communicate the value of what you do to grow your connections with the people who need you.
💡 "AI isn't replacing human creativity—it's amplifying it."
At @OpenStrategyPartners, we believe tech achieves its highest purpose by enhancing human capabilities rather than attempting to replace them.
Listen for more: www.robertplank.com/1291-ai-mark...
#HumanAICollab #MarketingInnovation
At @OpenStrategyPartners, we believe tech achieves its highest purpose by enhancing human capabilities rather than attempting to replace them.
Listen for more: www.robertplank.com/1291-ai-mark...
#HumanAICollab #MarketingInnovation
May 19, 2025 at 7:00 AM
💡 "AI isn't replacing human creativity—it's amplifying it."
At @OpenStrategyPartners, we believe tech achieves its highest purpose by enhancing human capabilities rather than attempting to replace them.
Listen for more: www.robertplank.com/1291-ai-mark...
#HumanAICollab #MarketingInnovation
At @OpenStrategyPartners, we believe tech achieves its highest purpose by enhancing human capabilities rather than attempting to replace them.
Listen for more: www.robertplank.com/1291-ai-mark...
#HumanAICollab #MarketingInnovation
#OSPeaSpotting: Robert Douglass on the Marketing With AI podcast doing a semantic analysis of hte OSP website and explaining how to use the #MCP can be used to simplify your AI workflows.
Marketing in the Age of AI Podcast Interview with Robert Douglas
Robert Douglass
www.youtube.com
April 23, 2025 at 7:00 AM
#OSPeaSpotting: Robert Douglass on the Marketing With AI podcast doing a semantic analysis of hte OSP website and explaining how to use the #MCP can be used to simplify your AI workflows.
"We’re not making any more pitch decks." At #DrupalConBarcelona, #OSP and #Palantir.net teamed up to share what we've learned from helping tech agencies master their #B2BMarketing pitches.
📝 Read the full article: openstrategypartners.com/blog/agency-...
📺 Watch the presentation: bit.ly/3RkIy9I
📝 Read the full article: openstrategypartners.com/blog/agency-...
📺 Watch the presentation: bit.ly/3RkIy9I
Agency pitch frameworks: Win more clients with OSP strategies
Three proven agency pitch frameworks that transform conversations into clients. Learn OSP's Value Case, Value Map, and Silent Pitch techniques.
openstrategypartners.com
April 22, 2025 at 7:00 AM
"We’re not making any more pitch decks." At #DrupalConBarcelona, #OSP and #Palantir.net teamed up to share what we've learned from helping tech agencies master their #B2BMarketing pitches.
📝 Read the full article: openstrategypartners.com/blog/agency-...
📺 Watch the presentation: bit.ly/3RkIy9I
📝 Read the full article: openstrategypartners.com/blog/agency-...
📺 Watch the presentation: bit.ly/3RkIy9I
Content expert Ann Handley points us to the top uses of #AI for #Marketing: it looks like the best uses are still primarily in the research and checking categories.
Global Customer Engagement Review | Ann Handley | 59 comments
There's a lot of hoopla around AI. And a lot of questions around it, as my post yesterday pointed out. But what's actually going on? How are top-performing brands *actually* using AI if their goal is to deliver a stellar customer experience? Turn-down service...? Meal-prepping for us...? No. Or not yet. (We can only hope.) Right now, the top-performing brands are using AI mostly to experiment & to elevate customer interactions in these 3 ways, according to brand new research: 🔮 AI-powered predictive analytics, such as identifying customers likely to churn 🖼️ AI-generated images for messaging campaigns ✅ To QA content for brand consistency Those are the self-identifying top performers—the ones who raised their hands to say they are **killing it** at Customer Experience. Here are more specifics on both the top performers (and the laggards!) in this Braze report. They talked to 2,300 marketing execs (so we don't have...
www.linkedin.com
April 17, 2025 at 7:00 AM
Content expert Ann Handley points us to the top uses of #AI for #Marketing: it looks like the best uses are still primarily in the research and checking categories.
#OpenSource and #AI priorities can often clash. In this case, "what appear to be aggressive AI crawlers increasingly overload community-maintained infrastructure, causing what amounts to persistent distributed denial-of-service (DDoS) attacks on vital public resources."
Open source devs say AI crawlers dominate traffic, forcing blocks on entire countries
AI bots hungry for data are taking down FOSS sites by accident, but humans are fighting back.
arstechnica.com
April 16, 2025 at 7:00 AM
#OpenSource and #AI priorities can often clash. In this case, "what appear to be aggressive AI crawlers increasingly overload community-maintained infrastructure, causing what amounts to persistent distributed denial-of-service (DDoS) attacks on vital public resources."
"The future of marketing operations amplifies—not replaces—human creativity and strategic thinking by removing mechanical barriers that currently consume excessive team time and energy."
Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams
Discover how Agentic AI and the Model Context Protocol (MCP) are transforming marketing workflows, enabling intelligent, autonomous assistants.
openstrategypartners.com
April 15, 2025 at 7:00 AM
"The future of marketing operations amplifies—not replaces—human creativity and strategic thinking by removing mechanical barriers that currently consume excessive team time and energy."
#OSPSpotting: An architectural conversation about the scaffolding underpinning the OSP approach to #ProductMarketing. If you want an "oral walk-through of his (very visual) map diagram"—that is, the #ValueMap that put OSP on the map—give the latest EllessMedia podcast a listen.
Jeffrey A. "jam" McGuire: the value map content framework
Jeffrey A. "jam" McGuire is a content marketing expert and the creator of the value map framework.
ellessmedia.com
April 14, 2025 at 7:00 AM
#OSPSpotting: An architectural conversation about the scaffolding underpinning the OSP approach to #ProductMarketing. If you want an "oral walk-through of his (very visual) map diagram"—that is, the #ValueMap that put OSP on the map—give the latest EllessMedia podcast a listen.
#ActiveAI is here: MCP enables your AI assistant to understand the context and adapt to changing situations autonomously. More on the OSP approach to AI agents.
openstrategypartners.com/blog/masteri...
openstrategypartners.com/blog/masteri...
Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams
Discover how Agentic AI and the Model Context Protocol (MCP) are transforming marketing workflows, enabling intelligent, autonomous assistants.
openstrategypartners.com
April 11, 2025 at 7:00 AM
#ActiveAI is here: MCP enables your AI assistant to understand the context and adapt to changing situations autonomously. More on the OSP approach to AI agents.
openstrategypartners.com/blog/masteri...
openstrategypartners.com/blog/masteri...
Our blog offers ten compelling #BrandPositioningExamples for close analysis and application. See what others are doing well so your words can start clearly communicating your value to your audience.
openstrategypartners.com/blog/writing...
openstrategypartners.com/blog/writing...
April 10, 2025 at 7:00 AM
Our blog offers ten compelling #BrandPositioningExamples for close analysis and application. See what others are doing well so your words can start clearly communicating your value to your audience.
openstrategypartners.com/blog/writing...
openstrategypartners.com/blog/writing...
When #Mautic faced stagnation, Ruth’s strong leadership started the project moving toward success—and #Sustainability.
Open source sustainability through inclusive leadership
How Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.
openstrategypartners.com
April 9, 2025 at 7:00 AM
When #Mautic faced stagnation, Ruth’s strong leadership started the project moving toward success—and #Sustainability.
“Providing enough free educational content to establish and build trust is indubitably a good idea.”
Relationships and #TechnicalTruth can work together to increase your growth and innovation by building trust with your audience.
Relationships and #TechnicalTruth can work together to increase your growth and innovation by building trust with your audience.
DevRel vs. Developer Marketing: A Guide to Key Differences
Discover how DevRel and developer marketing complement each other to build authentic relationships, support developers, and drive product adoption.
openstrategypartners.com
April 8, 2025 at 7:00 AM
“Providing enough free educational content to establish and build trust is indubitably a good idea.”
Relationships and #TechnicalTruth can work together to increase your growth and innovation by building trust with your audience.
Relationships and #TechnicalTruth can work together to increase your growth and innovation by building trust with your audience.
"I’ve long worked in the open, overwhelmingly for one reason: it increases enormously the surface area for success."
#OpenSource star Waldo Jaquith reflects on the impact of adopting an #OpenSourceMindset across working spheres. Hint: we're stronger as a #community.
#OpenSource star Waldo Jaquith reflects on the impact of adopting an #OpenSourceMindset across working spheres. Hint: we're stronger as a #community.
Why I work in the open.
I've long worked in the open, overwhelmingly for one reason: it increases enormously the surface area for success.
waldo.jaquith.org
April 7, 2025 at 7:00 AM
"I’ve long worked in the open, overwhelmingly for one reason: it increases enormously the surface area for success."
#OpenSource star Waldo Jaquith reflects on the impact of adopting an #OpenSourceMindset across working spheres. Hint: we're stronger as a #community.
#OpenSource star Waldo Jaquith reflects on the impact of adopting an #OpenSourceMindset across working spheres. Hint: we're stronger as a #community.
#DrupalConhashtag/DrupalConAtlanta2025" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#DrupalConAtlanta2025 is a wrap! Our #OSP founders: “We didn’t know what to expect at #DrupalCon Atlanta. We found resilience, community, and huge positive energy.”
April 4, 2025 at 7:01 AM
#DrupalConhashtag/DrupalConAtlanta2025" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#DrupalConAtlanta2025 is a wrap! Our #OSP founders: “We didn’t know what to expect at #DrupalCon Atlanta. We found resilience, community, and huge positive energy.”
Getting #developers on board as customers and company advocates can increase adoption and reach—but you must meet their needs first.
“Finding the language that accurately captures the technical workings of your product and the value it provides is crucial in DevRel and developer marketing.”
“Finding the language that accurately captures the technical workings of your product and the value it provides is crucial in DevRel and developer marketing.”
April 3, 2025 at 7:00 AM
Getting #developers on board as customers and company advocates can increase adoption and reach—but you must meet their needs first.
“Finding the language that accurately captures the technical workings of your product and the value it provides is crucial in DevRel and developer marketing.”
“Finding the language that accurately captures the technical workings of your product and the value it provides is crucial in DevRel and developer marketing.”
"Use this formula to express your brand’s unique value to your target audience:
How [your brand], in [product category], helps [your audience] address [challenge(s)] with [benefit] by offering [solution]."
How [your brand], in [product category], helps [your audience] address [challenge(s)] with [benefit] by offering [solution]."
Writing a brand positioning statement | Open Strategy Partners
A step-by-step process for using the OSP value map to write a brand positioning statement, with examples and a list of common mistakes.
openstrategypartners.com
April 2, 2025 at 7:01 AM
"Use this formula to express your brand’s unique value to your target audience:
How [your brand], in [product category], helps [your audience] address [challenge(s)] with [benefit] by offering [solution]."
How [your brand], in [product category], helps [your audience] address [challenge(s)] with [benefit] by offering [solution]."
"In the post-AI world, the actual meaning of your content is what is important. The semantic meaning. Not just the words you decide to stick into your H1s."
Stay tuned for more on how #OSPea Robert Douglass taught an AI to quickly visualize content and semantic meaning on a whole website.
Stay tuned for more on how #OSPea Robert Douglass taught an AI to quickly visualize content and semantic meaning on a whole website.
I taught Claude (Anthropic's LLM) to generate these competitive analysis… | Robert Douglass
I taught Claude (Anthropic's LLM) to generate these competitive analysis visualizations for me with just one prompt: "Compare Walker Sands, Velocity Partners…
www.linkedin.com
April 1, 2025 at 7:00 AM
"In the post-AI world, the actual meaning of your content is what is important. The semantic meaning. Not just the words you decide to stick into your H1s."
Stay tuned for more on how #OSPea Robert Douglass taught an AI to quickly visualize content and semantic meaning on a whole website.
Stay tuned for more on how #OSPea Robert Douglass taught an AI to quickly visualize content and semantic meaning on a whole website.
“Protocols have transformed our world: The standardization of electricity helped power the Industrial Revolution. Mobile phones...became truly revolutionary once GSM and cellular protocols enabled them to work anywhere. And...HTTP turned disconnected computer networks into the...Web we know today.”
The Model Context Protocol: why marketing leaders should care about AI's new unified language
Discover how the Model Context Protocol (MCP) unifies AI systems and tools, eliminating silos and streamlining workflows for marketing leaders.
openstrategypartners.com
March 31, 2025 at 7:00 AM
“Protocols have transformed our world: The standardization of electricity helped power the Industrial Revolution. Mobile phones...became truly revolutionary once GSM and cellular protocols enabled them to work anywhere. And...HTTP turned disconnected computer networks into the...Web we know today.”
"The project needs to move forward, and it’s not going to happen without activity and collaboration." —Ruth Cheesley, on her work at the helm of #Mautic
openstrategypartners.com/blog/inspiri...
openstrategypartners.com/blog/inspiri...
Open source sustainability through inclusive leadership
How Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.
openstrategypartners.com
March 28, 2025 at 8:00 AM
"The project needs to move forward, and it’s not going to happen without activity and collaboration." —Ruth Cheesley, on her work at the helm of #Mautic
openstrategypartners.com/blog/inspiri...
openstrategypartners.com/blog/inspiri...
#OSPea Spotting! jam presented at #FOSSBackstage a few weeks ago; check out his joint talk with Mathias Bolt Lesniak on explaining what you do with all your #OpenSource work.
How to Explain the Impact of Your Open Source Work FOSS Backstage 2025 | Jeffrey McGuire
🚀 How to explain the impact of your open source work My co-presentation at FOSS Backstage, Berlin! Open source is everywhere—but outside our circles, most…
www.linkedin.com
March 27, 2025 at 8:00 AM
#OSPea Spotting! jam presented at #FOSSBackstage a few weeks ago; check out his joint talk with Mathias Bolt Lesniak on explaining what you do with all your #OpenSource work.
Considering #DevRel and #DeveloperMarketing as parts of the same approach can boost product adoption, build trust, and drive stakeholder engagement.
DevRel vs. Developer Marketing: A Guide to Key Differences
Discover how DevRel and developer marketing complement each other to build authentic relationships, support developers, and drive product adoption.
openstrategypartners.com
March 26, 2025 at 8:00 AM
Considering #DevRel and #DeveloperMarketing as parts of the same approach can boost product adoption, build trust, and drive stakeholder engagement.
We're excited to see the #OpenSource shoutout in Global Fishing Watch's 2024 Annual Report! Transparent tools are helping this nonprofit coalition achieve its mission to ensure #Sustainable marine ecosystems through equitable (and accessible) management.
🚀 Over the past year, Global Fishing Watch has made bold strides in… | Global Fishing Watch
🚀 Over the past year, Global Fishing Watch has made bold strides in advancing transparency as the cornerstone of equitable ocean governance. We’ve sharpened…
www.linkedin.com
March 25, 2025 at 8:00 AM
We're excited to see the #OpenSource shoutout in Global Fishing Watch's 2024 Annual Report! Transparent tools are helping this nonprofit coalition achieve its mission to ensure #Sustainable marine ecosystems through equitable (and accessible) management.
From specific words to comprehensive strategy, our new workshop helps your team unify their messaging and build wider brand loyalty.
"A consistent and humanized tone of voice can enhance social presence, foster engagement, and lead consumers to feel more connected to your brand."
"A consistent and humanized tone of voice can enhance social presence, foster engagement, and lead consumers to feel more connected to your brand."
OSP workshop: Values, Voice, and Tone for B2B tech marketing
Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.
openstrategypartners.com
March 24, 2025 at 8:00 AM
From specific words to comprehensive strategy, our new workshop helps your team unify their messaging and build wider brand loyalty.
"A consistent and humanized tone of voice can enhance social presence, foster engagement, and lead consumers to feel more connected to your brand."
"A consistent and humanized tone of voice can enhance social presence, foster engagement, and lead consumers to feel more connected to your brand."
"Agentic AI isn't just another tool in your stack—it becomes an active participant in your marketing operations."
openstrategypartners.com/blog/masteri...
openstrategypartners.com/blog/masteri...
Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams
Discover how Agentic AI and the Model Context Protocol (MCP) are transforming marketing workflows, enabling intelligent, autonomous assistants.
openstrategypartners.com
March 21, 2025 at 8:00 AM
"Agentic AI isn't just another tool in your stack—it becomes an active participant in your marketing operations."
openstrategypartners.com/blog/masteri...
openstrategypartners.com/blog/masteri...
Building a strategic approach to your #ValueMap, value proposition, and #BrandPositioning means your team can communicate clearly and consistently. And we’re here to help you through the process!
OSP workshop: Values, Voice, and Tone for B2B tech marketing
Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.
openstrategypartners.com
March 20, 2025 at 8:00 AM
Building a strategic approach to your #ValueMap, value proposition, and #BrandPositioning means your team can communicate clearly and consistently. And we’re here to help you through the process!
Even as our tools get better and better, #communication still matters—and so does how we communicate with each other. Don't let AI get in the way of your #empathy and #clarity.
"Employees often feel overwhelmed by fragmented communication and busywork that does not lead to meaningful outcomes."
"Employees often feel overwhelmed by fragmented communication and busywork that does not lead to meaningful outcomes."
Introducing The Productivity Shift: Grammarly’s Fourth Annual Report
We’re excited to share Grammarly's annual report: The Productivity Shift: From Overwhelm to AI Empowerment.
www.grammarly.com
March 19, 2025 at 8:00 AM
Even as our tools get better and better, #communication still matters—and so does how we communicate with each other. Don't let AI get in the way of your #empathy and #clarity.
"Employees often feel overwhelmed by fragmented communication and busywork that does not lead to meaningful outcomes."
"Employees often feel overwhelmed by fragmented communication and busywork that does not lead to meaningful outcomes."