Shane Crombie
@netizenshane.bsky.social
Global digital media planning & buying since 1998.
No, the initial Google adwords was a flat $40 CPM, goto.com was CPC and listed the winning bid price under the ad itself for some reason.
November 7, 2025 at 3:24 PM
No, the initial Google adwords was a flat $40 CPM, goto.com was CPC and listed the winning bid price under the ad itself for some reason.
Reposted by Shane Crombie
“.. AI’s closest historical analogue here may be not electric lighting but radio.
“.. radio turned into one of the biggest bubbles in history—peaking in 1929, before losing 97 percent of its value in the crash ..”
@wired.com @bcmerchant.bsky.social
www.wired.com/story/ai-bub...
“.. radio turned into one of the biggest bubbles in history—peaking in 1929, before losing 97 percent of its value in the crash ..”
@wired.com @bcmerchant.bsky.social
www.wired.com/story/ai-bub...
October 28, 2025 at 5:12 PM
“.. AI’s closest historical analogue here may be not electric lighting but radio.
“.. radio turned into one of the biggest bubbles in history—peaking in 1929, before losing 97 percent of its value in the crash ..”
@wired.com @bcmerchant.bsky.social
www.wired.com/story/ai-bub...
“.. radio turned into one of the biggest bubbles in history—peaking in 1929, before losing 97 percent of its value in the crash ..”
@wired.com @bcmerchant.bsky.social
www.wired.com/story/ai-bub...
Excel eats up an inordinate amount of a digital media strategists time, is often riddled with errors, is difficult to extrapolate insights from and is still shoved in front of clients.
Former Microsoft execs launch AI agents to end Excel-led finance | TechCrunch
Maximor has come out of stealth with a human-in-the-loop agentic platform that does the finance team's grunt work.
techcrunch.com
September 30, 2025 at 6:55 PM
Excel eats up an inordinate amount of a digital media strategists time, is often riddled with errors, is difficult to extrapolate insights from and is still shoved in front of clients.
@Order two low-fat bottles for tomorrow.” No app opens, no cart to check. The AI agent compares your usual grocers, picks the cheapest with fastest delivery, pays with Mastercard’s token, and confirms the order
PayOS, Mastercard Complete First AI Payment | PYMNTS.com
PayOS and Mastercard announced Monday (Sept. 29) that they have completed the first live agentic payment using a Mastercard Agentic Token, a milestone
www.pymnts.com
September 30, 2025 at 6:39 PM
@Order two low-fat bottles for tomorrow.” No app opens, no cart to check. The AI agent compares your usual grocers, picks the cheapest with fastest delivery, pays with Mastercard’s token, and confirms the order
Store brands have had enough time to win over consumers as a better deal. Looming recession will make things worse, maybe try popup ads this time.
Procter & Gamble restructuring plans: Buyouts, brand sales and a CEO shakeup
Slowing sales create enormous pressure for P&G. In June, the company said it had a plan. Here's what they've disclosed so far and what it means.
www.usatoday.com
September 24, 2025 at 4:18 PM
Store brands have had enough time to win over consumers as a better deal. Looming recession will make things worse, maybe try popup ads this time.
50% of entry level jobs eliminated in 5 years as per Anthropic. And AI will offshore most marketing work
to non-native English speaking markets.
to non-native English speaking markets.
Anthropic cofounders say the likelihood of AI replacing human jobs is so high that they needed to warn the world about it
Anthropic CEO Dario Amodei said it was necessary to warn the world about AI replacing jobs due to the high likelihood of disruption.
www.businessinsider.com
September 22, 2025 at 4:51 PM
50% of entry level jobs eliminated in 5 years as per Anthropic. And AI will offshore most marketing work
to non-native English speaking markets.
to non-native English speaking markets.
Reposted by Shane Crombie
Websites aren’t disappearing, but their role is about to change. Agents will become the new interface, and that changes the value of domains, SEO, and visibility.
I break down what this means here: duaneforresterdecodes.substack.com/p/when-agent...
I break down what this means here: duaneforresterdecodes.substack.com/p/when-agent...
When Agents Replace Websites
How Agentic Systems Devalue Websites and Domains
duaneforresterdecodes.substack.com
September 21, 2025 at 7:38 PM
Websites aren’t disappearing, but their role is about to change. Agents will become the new interface, and that changes the value of domains, SEO, and visibility.
I break down what this means here: duaneforresterdecodes.substack.com/p/when-agent...
I break down what this means here: duaneforresterdecodes.substack.com/p/when-agent...
Publicis was still using Lotus Notes 10 yrs ago because Maurice liked it from his time in IT. #neverforget
‘We won’t win pitches with Powerpoint’: Microsoft mandate pains an Omni-IPG creative
As part of the newly approved Omnicom and IPG merger, staff have been mandated to use Microsoft products. One senior agency worker, writing anonymously, explains just how much one seemingly innocuous ...
www.thedrum.com
September 20, 2025 at 7:48 PM
Publicis was still using Lotus Notes 10 yrs ago because Maurice liked it from his time in IT. #neverforget
PMax is a firehouse with nobody holding it.
Google doubles down on AI Max pitch to wary advertisers
Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.
searchengineland.com
September 18, 2025 at 9:44 PM
PMax is a firehouse with nobody holding it.
Churning out ad iterations was always the lowest hanging fruit. Google and Meta are going to own the rest of the process and the systems integration piece will be a race to the bottom.
When CMOs pay for agents not agencies: S4 Capital’s AI gambit
S4 Capital has dropped the pretense. The company’s top brass are now openly framing AI agents not as enhancement to agency work.
digiday.com
September 18, 2025 at 9:08 PM
Churning out ad iterations was always the lowest hanging fruit. Google and Meta are going to own the rest of the process and the systems integration piece will be a race to the bottom.
Early mockup of new AI preview powered Google.com.
September 8, 2025 at 9:10 PM
Early mockup of new AI preview powered Google.com.
Google.com shifting to an AOL type walled garden is going to shutter all sorts of ad supported publishers.
Google's AI Mode is set to become the new default as its lawyers call the open web "in rapid decline"
Google Search is on the verge of its biggest overhaul yet, with "AI Mode" poised to become the new default.
the-decoder.com
September 8, 2025 at 9:00 PM
Google.com shifting to an AOL type walled garden is going to shutter all sorts of ad supported publishers.
10 years ago you never knew what you were going to get, when it was only hundreds of $ per deal they wouldn’t bother posting anything.
Transparency is fueling a surge in creators’ sponsorship rates
Creator pay transparency is a key factor behind increased sponsorship rates in 2025, according to four influencers who spoke to Digiday.
digiday.com
September 8, 2025 at 4:10 AM
10 years ago you never knew what you were going to get, when it was only hundreds of $ per deal they wouldn’t bother posting anything.
Pre made cocktails are a long time commodity. Isn’t there an advantage Minute Maid can claim being synonymous with fruit juice forever? And no use of a trains dimensions & movement, just a boring billboard? #minutemaid
September 6, 2025 at 7:23 PM
Pre made cocktails are a long time commodity. Isn’t there an advantage Minute Maid can claim being synonymous with fruit juice forever? And no use of a trains dimensions & movement, just a boring billboard? #minutemaid
EDM has kind of always sounded like it was made by AI.
“A huge moment, not just for me, but for the future of music”: AI ‘creator’ signs record deal with Hallwood Media
Imoliver says it “isn’t about replacing artists, but expanding what’s possible”
www.musicradar.com
September 6, 2025 at 12:54 PM
EDM has kind of always sounded like it was made by AI.
As digital content becomes increasingly opaque in its provenance, physical content we can see and touch should become more treasured
Turing 3.0
Four out of five consumers say AI now shapes how they "perceive reality," according to new research from PMG and Snap, which also reveals both positive and negative lifts from brands using it.
www.mediapost.com
September 5, 2025 at 3:30 AM
As digital content becomes increasingly opaque in its provenance, physical content we can see and touch should become more treasured
Nice monetization use case for AR, and how about some product placement for adjacent resellers.
Amazon’s Lens Live AI shops for anything you can see
Lens Live can do the searching for you.
www.theverge.com
September 5, 2025 at 3:02 AM
Nice monetization use case for AR, and how about some product placement for adjacent resellers.
Chat GPT 5 takes the prize for BS detection among LLM’s, early negative reviews might need to be rolled back a bit.
Probing LLM Social Intelligence via Werewolf – First Results
werewolf.foaster.ai
September 5, 2025 at 2:53 AM
Chat GPT 5 takes the prize for BS detection among LLM’s, early negative reviews might need to be rolled back a bit.
Unless Japans included it’s an acquihire with extra office space
Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.
www.campaignlive.co.uk
September 4, 2025 at 6:45 PM
Unless Japans included it’s an acquihire with extra office space
Only the international network is up for sale, unending mgmt reshuffles & no creative network arent scaring anyone.
Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.
www.campaignlive.co.uk
September 4, 2025 at 6:41 PM
Only the international network is up for sale, unending mgmt reshuffles & no creative network arent scaring anyone.
Is rocket surgery a malapropism?
The Ford Executive Who Kept Score of Colleagues’ Verbal Flubs — The Wall Street Journal
Mike O’Brien kept a meticulous log of mixed metaphors and malaprops uttered in meetings over a decade; ‘too many cooks in the soup’
apple.news
April 24, 2025 at 5:16 PM
Is rocket surgery a malapropism?
April 2026: WPP announces bold new merged agency offering called WPP.
Wunderman Thompson and VMLY&R Unite to Form VML
VML will be the world’s largest creative company, combining brand experience, customer experience and commerce
www.vml.com
April 7, 2025 at 6:33 PM
April 2026: WPP announces bold new merged agency offering called WPP.
25% of my grey hair is thanks to being included in, and/or having to finesse the resulting grudge match from, passive aggressive work email threads.
Me who has never worked in the corporate world lol #worklife #workfromhome
TikTok video by Sam Nugent
www.tiktok.com
April 7, 2025 at 6:19 PM
25% of my grey hair is thanks to being included in, and/or having to finesse the resulting grudge match from, passive aggressive work email threads.