Mini Mortimer
@minimortimer83.bsky.social
I have a Blog that is geared to providing information about digital marketing to indie and self-publishing authors. All are welcome to check it out.
You’ve made it through the storm—now what? Chapter 10 gives you a clear, repeatable blueprint for marketing through uncertainty, built to last.#MarketingBlueprint,#RecessionReady,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#EntrepreneurMindset
Your Recession-Proof Marketing Blueprint
We wrap it all up with a clear, actionable blueprint to help you keep moving forward—no matter what the economy throws at you. It’s part checklist, part pep talk, and part roadmap to long-term resilience.
minimortimar.wordpress.com
July 10, 2025 at 3:00 PM
You’ve made it through the storm—now what? Chapter 10 gives you a clear, repeatable blueprint for marketing through uncertainty, built to last.#MarketingBlueprint,#RecessionReady,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#EntrepreneurMindset
There is chatter that #XRP is going to hit a high mid July. If you have the opportunity to take a risk use my link if you are interested in getting into #Crypto. coinbase.com/join/TA5WQ6K...
Disclaimer: I am not a financial advisor. Just a MiniMortimer on the internet.
Disclaimer: I am not a financial advisor. Just a MiniMortimer on the internet.
July 7, 2025 at 10:07 PM
There is chatter that #XRP is going to hit a high mid July. If you have the opportunity to take a risk use my link if you are interested in getting into #Crypto. coinbase.com/join/TA5WQ6K...
Disclaimer: I am not a financial advisor. Just a MiniMortimer on the internet.
Disclaimer: I am not a financial advisor. Just a MiniMortimer on the internet.
When the rules stop working, rewrite them. In Chapter 9, we explore bold, weird, and wildly effective ideas that helped businesses stand out when nothing else worked.
#CreativeMarketing,#BreakTheRules,#BookSky,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#Business
Getting Creative When the Rules Don’t Work
When the old marketing playbook fails, it’s time to break the rules. This chapter celebrates unconventional ideas, bold experiments, and weird-but-effective ways businesses have stood out when nothing else was working.
minimortimar.wordpress.com
July 3, 2025 at 3:04 PM
When the rules stop working, rewrite them. In Chapter 9, we explore bold, weird, and wildly effective ideas that helped businesses stand out when nothing else worked.
#CreativeMarketing,#BreakTheRules,#BookSky,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#Business
Suffragette’s sword’ (SUF-ruh-jets SORD): When hatpins were weapons against police. A #RareWordWednesday, salute to feminist ingenuity. #BookSky,#LanguageOfLiberation,#FeministHistory,#SuffragetteSword,#ResistanceTools,#HiddenInPlainSight,#WhatsYourSword,#ProtestFashion,
Rare Word Wednesday
Suffragette’s sword’ (SUF-ruh-jets SORD)—how early feminists turned hatpins into weapons. Plus, how today’s activists adapt everyday objects for resistance.
minimortimar.wordpress.com
July 2, 2025 at 2:43 PM
Suffragette’s sword’ (SUF-ruh-jets SORD): When hatpins were weapons against police. A #RareWordWednesday, salute to feminist ingenuity. #BookSky,#LanguageOfLiberation,#FeministHistory,#SuffragetteSword,#ResistanceTools,#HiddenInPlainSight,#WhatsYourSword,#ProtestFashion,
Why your standalone book is leaving money on the table. #BookSky,#AuthorMarketing,#BookFunnels,#IndieAuthor,#SeriesMarketing,#AuthorBusiness,
Indie Author’s Guide to High-Converting Book Funnels: Turn Browsers Into Superfans
Discover how top indie authors build book funnels that sell more copies AND create superfans. Get 5 proven templates and exact tools to implement yours.
minimortimar.wordpress.com
July 1, 2025 at 2:32 PM
Why your standalone book is leaving money on the table. #BookSky,#AuthorMarketing,#BookFunnels,#IndieAuthor,#SeriesMarketing,#AuthorBusiness,
Short-term chaos doesn’t mean short-term thinking. Chapter 8 shows you how to build long-term assets that keep working for your business—no matter the economy.
#BusinessGrowth,#MarketingAssets,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#Entre
#BusinessGrowth,#MarketingAssets,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#Entre
Long-Term Thinking in Short-Term Chaos
The most resilient businesses think years ahead—even in a crisis. Here, we look at how to build marketing assets and systems that will serve you long after the recession fades.
minimortimar.wordpress.com
June 26, 2025 at 2:36 PM
Short-term chaos doesn’t mean short-term thinking. Chapter 8 shows you how to build long-term assets that keep working for your business—no matter the economy.
#BusinessGrowth,#MarketingAssets,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#Entre
#BusinessGrowth,#MarketingAssets,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#Entre
‘Friend of Dorothy’ (Frend uv DAWR-uh-thee): The clever code gay men used to evade 1950s persecution. A #PrideMonth, lesson in queer survival. #LGBTQHistory,#RareWordWednesday,#BookSky,#QueerHistory,#FriendOfDorothy,#CodedLanguage,#QueerSurvival,#SpeakInCode,#JudyGarlandForever,
Rare Word Wednesday
Friend of Dorothy’ (Frend uv DAWR-uh-thee)—how gay men used Judy Garland references to evade 1950s persecution. Plus, how to support LGBTQ+ elders today.
minimortimar.wordpress.com
June 25, 2025 at 3:15 PM
‘Friend of Dorothy’ (Frend uv DAWR-uh-thee): The clever code gay men used to evade 1950s persecution. A #PrideMonth, lesson in queer survival. #LGBTQHistory,#RareWordWednesday,#BookSky,#QueerHistory,#FriendOfDorothy,#CodedLanguage,#QueerSurvival,#SpeakInCode,#JudyGarlandForever,
Why your last launch failed (and the 7 emails that fix it) #BookSky,#BookMarketing,#AuthorPlatform,#EmailSequences,#BookLaunch,#IndieAuthor,
The Ultimate Guide to Book Launch Email Sequences for Indie Authors
Discover the exact 7-email sequence that helped indie authors sell 1,200+ copies in 3 days. Get free templates and timing blueprints.
minimortimar.wordpress.com
June 24, 2025 at 2:31 PM
Why your last launch failed (and the 7 emails that fix it) #BookSky,#BookMarketing,#AuthorPlatform,#EmailSequences,#BookLaunch,#IndieAuthor,
How do you reach stressed-out customers without sounding desperate? Chapter 7 breaks down content strategies that connect—even when the market is tense.
#ContentMarketing,#HumanConnection,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience
Micro-Budgets, Big Impact
How do you create content that cuts through anxiety and actually helps people? This chapter breaks down simple, powerful strategies to create connection and value without sounding tone-deaf or desperate.
minimortimar.wordpress.com
June 19, 2025 at 3:01 PM
How do you reach stressed-out customers without sounding desperate? Chapter 7 breaks down content strategies that connect—even when the market is tense.
#ContentMarketing,#HumanConnection,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience
‘Trouser-wearer’ (TROW-zer WAIR-er): The 1920s term for lesbians arrested for wearing pants. A #PrideMonth, lesson in defiance. #RareWordWednesday,#QueerHistory,#TrouserWearer,#GenderRebels,#FashionAsProtest,#DressLikeYourself,#QueerResistance,
Rare Word Wednesday
‘Trouser-wearer’ (TROW-zer WAIR-er)—the 1920s term for lesbians criminalized for wearing pants. How clothing became queer protest.
minimortimar.wordpress.com
June 18, 2025 at 3:00 PM
‘Trouser-wearer’ (TROW-zer WAIR-er): The 1920s term for lesbians arrested for wearing pants. A #PrideMonth, lesson in defiance. #RareWordWednesday,#QueerHistory,#TrouserWearer,#GenderRebels,#FashionAsProtest,#DressLikeYourself,#QueerResistance,
Why your emails aren't getting opened (and exactly how to fix it)
#EmailMarketing,#AuthorPlatform,#OpenRates,#DigitalMarketing,#Solopreneur
#EmailMarketing,#AuthorPlatform,#OpenRates,#DigitalMarketing,#Solopreneur
Email Open Rates Demystified: How Indie Authors & Solopreneurs Get 50%+ Consistently
Struggling with low email open rates? Discover proven strategies indie authors and solopreneurs use to achieve 50%+ opens consistently.
minimortimar.wordpress.com
June 17, 2025 at 3:13 PM
Why your emails aren't getting opened (and exactly how to fix it)
#EmailMarketing,#AuthorPlatform,#OpenRates,#DigitalMarketing,#Solopreneur
#EmailMarketing,#AuthorPlatform,#OpenRates,#DigitalMarketing,#Solopreneur
Big impact doesn’t require a big budget. Chapter 6 explores smart, creative ways to market with limited resources—and stretch every dollar for real results.
#LeanMarketing,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#EntrepreneurMindset,
#LeanMarketing,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#EntrepreneurMindset,
The Power of Partnerships
You don’t need a massive ad budget to make noise. In this chapter, we cover creative, scrappy ways to stretch every marketing dollar—and even grow when your resources are limited.
minimortimar.wordpress.com
June 12, 2025 at 2:34 PM
Big impact doesn’t require a big budget. Chapter 6 explores smart, creative ways to market with limited resources—and stretch every dollar for real results.
#LeanMarketing,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#EntrepreneurMindset,
#LeanMarketing,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#EntrepreneurMindset,
‘Molly’ (MAH-lee): The 1700s slang for queer men who built secret taverns—until police raids began. A #PrideMonth, lesson in resilience. #RareWordWednesday,#QueerHistory,#MollyHouses,#PreStonewall,#HiddenHistory,#NameYourSafeSpace,#QueerResilience,
Rare Word Wednesday
‘Molly’ (MAH-lee)—the 1700s code for queer men and their underground taverns. How pre-Stonewall communities found joy under threat.
minimortimar.wordpress.com
June 11, 2025 at 3:00 PM
‘Molly’ (MAH-lee): The 1700s slang for queer men who built secret taverns—until police raids began. A #PrideMonth, lesson in resilience. #RareWordWednesday,#QueerHistory,#MollyHouses,#PreStonewall,#HiddenHistory,#NameYourSafeSpace,#QueerResilience,
Most creators underestimate this key metric. Here's how to calculate and improve yours #BookSky,#CustomerLifetimeValue,#AuthorBusiness,#PassiveIncome,#BusinessGrowth,#DigitalProducts,#MarketingStrategy,
Customer Lifetime Value (CLV) for Creators: How to Build a Sustainable Business
Discover how indie authors and small business owners can use Customer Lifetime Value (CLV) to build sustainable income streams and loyal customers.
minimortimar.wordpress.com
June 10, 2025 at 3:00 PM
Most creators underestimate this key metric. Here's how to calculate and improve yours #BookSky,#CustomerLifetimeValue,#AuthorBusiness,#PassiveIncome,#BusinessGrowth,#DigitalProducts,#MarketingStrategy,
In chaos, clarity wins. Chapter 5 is about trimming the fluff, simplifying your offer, and focusing on what actually moves the needle. Less noise, more results.
#SimplifyToSucceed,#MarketingStrategy,#BookSky,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,
Building Trust When Everyone’s Scared
In a noisy market, clarity wins. We explore how to simplify your offers, messaging, and marketing strategy to focus on what actually moves the needle—and drop the rest without guilt
minimortimar.wordpress.com
June 5, 2025 at 2:48 PM
In chaos, clarity wins. Chapter 5 is about trimming the fluff, simplifying your offer, and focusing on what actually moves the needle. Less noise, more results.
#SimplifyToSucceed,#MarketingStrategy,#BookSky,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,
‘Uranian’: The 19th-century poetic term for queer love, hidden in plain sight. A Rare Word Wednesday deep dive into coded history. #RareWordWednesday,#BookSky,#PrideMonth,#QueerHistory,#UranianPoetry,#PreStonewall,#LGBTQResources,#SupportQueerYouth,#LearnOurHistory,
Rare Word Wednesday
‘Uranian’—the 19th-century poetic code for queer love—and how it paved the way for Pride. Plus, resources to support LGBTQ+ communities today.
minimortimar.wordpress.com
June 4, 2025 at 3:00 PM
‘Uranian’: The 19th-century poetic term for queer love, hidden in plain sight. A Rare Word Wednesday deep dive into coded history. #RareWordWednesday,#BookSky,#PrideMonth,#QueerHistory,#UranianPoetry,#PreStonewall,#LGBTQResources,#SupportQueerYouth,#LearnOurHistory,
5 conversion killers hurting your sales—and how to fix them today. #KPI, #BookSky,#ConversionRate,#IndieAuthors,#SmallBusiness,#Ecommerce,#BookMarketing,#OnlineSales,#BusinessGrowth
Conversion Rate Optimization for Indie Authors and Small Business Owners: Turn Browsers Into Buyers
Struggling to turn visitors into buyers? Learn how indie authors and small business owners can boost conversion rates—with free tools and proven strategies.
minimortimar.wordpress.com
June 3, 2025 at 2:36 PM
5 conversion killers hurting your sales—and how to fix them today. #KPI, #BookSky,#ConversionRate,#IndieAuthors,#SmallBusiness,#Ecommerce,#BookMarketing,#OnlineSales,#BusinessGrowth
Trust is the most valuable currency in a crisis. In Chapter 4, we unpack how to build loyalty and credibility—even when your audience is scared to spend. #TrustMarketing,#RecessionProof,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#Entrepreneur
Case Studies from Crisis
When wallets close, trust opens doors. This chapter unpacks how to build credibility, transparency, and long-term loyalty with your audience, so that when they’re ready to spend, they think of you first.
minimortimar.wordpress.com
May 29, 2025 at 2:53 PM
Trust is the most valuable currency in a crisis. In Chapter 4, we unpack how to build loyalty and credibility—even when your audience is scared to spend. #TrustMarketing,#RecessionProof,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#Entrepreneur
Tudor-era Shakespeare: *already* shaming fast fashion victims. @voguemagazine #RareWordWednesday,#BookSky,#ShakespeareanInsults,#WordNerd,#FashionPolice,#HistoricRoasts,#ReviveThisWord,#WorstDressed,#TudorFashionFails,
Rare Word Wednesday
‘Leathern-jerkin'd, crystal-button'd knave’—Shakespeare’s 1597 read for fashion disasters. Because some outfits deserve iambic pentameter.
minimortimar.wordpress.com
May 28, 2025 at 3:00 PM
Tudor-era Shakespeare: *already* shaming fast fashion victims. @voguemagazine #RareWordWednesday,#BookSky,#ShakespeareanInsults,#WordNerd,#FashionPolice,#HistoricRoasts,#ReviveThisWord,#WorstDressed,#TudorFashionFails,
Your book’s ‘Add to Cart’ rate is the secret weapon you’re ignoring. Here’s how to fix it—without a big budget! #IndieAuthors,#BookSky,#BookMarketing,#AmazonKDP,#AuthorTips,#SellMoreBooks,#SelfPublishing,#WritingCommunity,#PublishingTips,
Add-to-Cart Rate for Indie Authors: How to Turn Browsers Into Buyers
Discover how indie authors can boost their book's add-to-cart rate on Amazon and beyond. Learn free tracking tools, blurb tweaks, and pricing strategies to turn browsers into buyers!
minimortimar.wordpress.com
May 27, 2025 at 3:00 PM
Your book’s ‘Add to Cart’ rate is the secret weapon you’re ignoring. Here’s how to fix it—without a big budget! #IndieAuthors,#BookSky,#BookMarketing,#AmazonKDP,#AuthorTips,#SellMoreBooks,#SelfPublishing,#WritingCommunity,#PublishingTips,
Some of the most iconic brands were built in hard times. Chapter 3 pulls lessons from the Great Depression, South Africa’s 1990s economy, and mor#BookSky,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#EntrepreneurMindset
Small Budget, Big Impact
Lessons from History—How Smart Brands Thrived in Recessions From the Great Depression to global crises, we explore real examples of companies around the world that not only survived—but grew—by making bold, creative, and often surprising marketing moves during tough economic times.
minimortimar.wordpress.com
May 22, 2025 at 2:49 PM
Some of the most iconic brands were built in hard times. Chapter 3 pulls lessons from the Great Depression, South Africa’s 1990s economy, and mor#BookSky,#ResilientBusiness,#RecessionMarketing,#MarketingInToughTimes,#SmallBusinessTips,#BusinessResilience,#EntrepreneurMindset
‘Villain, I have done thy mother’: When Shakespeare’s roasts required a content warning. @ShakespeareBT
#RareWordWednesday,#ShakespeareanInsults,#WordNerd,#BattleRapHistory,#YoMamaJokes,#LiterarySavagery,#WorstYoMamaBurn,#ShakespeareSaidItFirst,
#RareWordWednesday,#ShakespeareanInsults,#WordNerd,#BattleRapHistory,#YoMamaJokes,#LiterarySavagery,#WorstYoMamaBurn,#ShakespeareSaidItFirst,
Rare Word Wednesday
‘Villain, I have done thy mother’ — Shakespeare’s deadliest yo’-mama joke from 1594. Discover why this savage burn still lands today.
minimortimar.wordpress.com
May 21, 2025 at 2:49 PM
‘Villain, I have done thy mother’: When Shakespeare’s roasts required a content warning. @ShakespeareBT
#RareWordWednesday,#ShakespeareanInsults,#WordNerd,#BattleRapHistory,#YoMamaJokes,#LiterarySavagery,#WorstYoMamaBurn,#ShakespeareSaidItFirst,
#RareWordWednesday,#ShakespeareanInsults,#WordNerd,#BattleRapHistory,#YoMamaJokes,#LiterarySavagery,#WorstYoMamaBurn,#ShakespeareSaidItFirst,
Want to build a loyal reader base? Social media engagement rate is the KPI you need to track. Learn how to calculate it, boost interactions, and use free tools tailored for authors. New post in our #AuthorMarketing series. #IndieAuthors #BookMarketing #WritingCommunity
Social Media Engagement Rate: The KPI That Helps You Connect with Readers
Learn how to measure and improve your social media engagement rate as an indie author. Discover free tools and actionable strategies to connect with readers and grow your audience. Part of our KPI series for authors.
minimortimar.wordpress.com
May 20, 2025 at 6:43 AM
Want to build a loyal reader base? Social media engagement rate is the KPI you need to track. Learn how to calculate it, boost interactions, and use free tools tailored for authors. New post in our #AuthorMarketing series. #IndieAuthors #BookMarketing #WritingCommunity
Marketing during a downturn isn’t about panic—it’s about purpose. In Chapter 2, we dive into the mindset shift every business owner needs to grow when the economy contracts.
#EntrepreneurMindset #MarketingInToughTimes
#EntrepreneurMindset #MarketingInToughTimes
Chapter 2
Chapter 2: Rewriting the Marketing Mindset for Hard Times Downturns force us to shift from hustle to strategy. This chapter walks you through the mindset reset that every business owner needs to market with purpose, not panic—even when everything feels uncertain.
minimortimar.wordpress.com
May 15, 2025 at 5:36 PM
Marketing during a downturn isn’t about panic—it’s about purpose. In Chapter 2, we dive into the mindset shift every business owner needs to grow when the economy contracts.
#EntrepreneurMindset #MarketingInToughTimes
#EntrepreneurMindset #MarketingInToughTimes