Mike Shaw
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mike-shaw.bsky.social
Mike Shaw
@mike-shaw.bsky.social
Ad guy in London. Roku.
CEO of #BARB outlines the choices facing TV measurement in UK as Google effectively pulls some YouTube transparency #CTV #AVOD uk.themedialeader.com/choosing-the...
Choosing the future of TV audience measurement - Barb
Should we continue to choose a shared currency of truth? Or do we allow confidence to erode and truth to become negotiable? Barb's CEO responds to Google's cease-and-desist.
uk.themedialeader.com
February 5, 2026 at 4:55 PM
Speaking at next week's 'See TV, Differently' event with the Google Ad Manager team in London #CTV #AVOD #FAST
February 3, 2026 at 10:29 AM
UK ad spend to surpass £50bn for the first time, with #CTV as the fastest-growing media: uk.themedialeader.com/uk-adspend-e...
UK adspend expected to surpass £50bn for first time in 2026
The latest Expenditure Report betrays a polarised growth picture for the industry, with search and online display formats accounting for 83% of total adspend.
uk.themedialeader.com
February 2, 2026 at 1:22 PM
Recommend the #LightShed team's insight and coverage for anybody involved in #media/#CTV. Latest release are their questions ahead of @netflix.com earnings this evening lightshedtmt.com/2026/01/20/1...
13 Questions for Netflix’s Q4 2025 Earnings Tonight
Listen (6:27) Here are our 13 key questions for Netflix management on tonight’s Q4 2025 earnings discussion (our Q3 2025 questions can be found here). 1) Why so confident in regulatory approva…
lightshedtmt.com
January 20, 2026 at 3:52 PM
The #Roku Year in Review for US streaming activity #CTV advertising.roku.com/learn/resour...
The Roku Rewind: 2025 Streaming Trends and TV Insights
The Roku Rewind: 2025 Streaming Trends and TV Insights
advertising.roku.com
December 19, 2025 at 1:51 PM
Year end #MediaMind quiz score: 80% not terrible, but it is also my actual job... See media-mind.co.uk for more info on this great UK initiative and how to get involved next year
December 19, 2025 at 1:37 PM
Nearly #Oscars season and a great #BBC guide to where to watch the contenders
www.bbc.co.uk/news/article...
Oscars 2026: How to watch this year's awards-tipped films from Hamnet to Marty Supreme.
Hamnet, Avatar and Marty Supreme will face one battle after another as the awards race heats up.
www.bbc.co.uk
November 28, 2025 at 10:57 AM
I was today years old when I discovered that November 21st was World #TV Day. Happy TVD to all who celebrate
www.thinkbox.tv/why-tv
Why TV?
Discover why TV advertising is so brilliant at creating success for brands, both overnight and over the long-term
www.thinkbox.tv
November 21, 2025 at 11:15 AM
Search begins for a new CEO at UK TV measurement JIC #BARB as Justin Sampson announces intention to leave after 14 years in post UK #CTV #advertising uk.themedialeader.com/justin-samps...
Justin Sampson to step down as Barb CEO
Sampson intends to step down at an unspecified date next year. Barb has begun its search for a new chief executive.
uk.themedialeader.com
November 18, 2025 at 9:16 AM
New Agentic #RTB framework from #IAB Tech Lab, designed to streamline #programmatic #advertising auction processes and reduce latency in #ad delivery: iabtechlab.com/standards/ar...
Agentic RTB Framework (ARTF) | IAB Tech Lab
The Agentic RTB Framework (ARTF) represents the evolution of real-time bidding into a high-speed, agentic environment
iabtechlab.com
November 17, 2025 at 11:54 AM
Good discussion with @videoweek.bsky.social on the take-up of #FAST channels in the UK #CTV #AVOD #Roku

videoweek.com/2025/11/10/e...
Every Sport Will Have a FAST Channel Predicts Roku in UK FAST Launch
Last month, Roku entered the UK free ad-supported streaming TV
videoweek.com
November 11, 2025 at 10:37 AM
Excellent news.

BBC News - Celebrity Traitors to return for a second series in 2026
www.bbc.com/news/article...
Celebrity Traitors to return for a second series in 2026
The first celebrity series was a big ratings hit, with the winner collecting £87,500 for charity.
www.bbc.com
November 10, 2025 at 7:15 PM
As the #YouTube and #Disney stand-off continues, an excellent review of the relative positions by @businessinsider.com

www.businessinsider.com/disney-vs-yo...
Disney is fighting an uphill battle against Google's YouTube TV — but has its own advantages
Disney's fight with YouTube TV could hurt the Mouse House in a way it doesn't harm Google. But ESPN is a prize asset.
www.businessinsider.com
November 6, 2025 at 1:26 PM
The future of a viable, effective UK #advertising industry depends on addressing the issues highlighted by the #AdvertisingWhoCares group. Get involved.

www.advertisingwhocares.org/events/awc-2...
Positive change for Adland | Who Cares
www.advertisingwhocares.org
November 5, 2025 at 8:38 AM
#Roku launches Roku Ads API to help partners push custom audiences, pull reporting into BI tools and unlock in-platform attribution #CTV
newsroom.roku.com/news/2025/11...
Roku
Roku provides the simplest way to stream entertainment to your TV. On your terms. With thousands of available channels to choose from.
newsroom.roku.com
November 4, 2025 at 2:40 PM
New guidelines from #IAB around using #CTV for performance and conversion APIs to help prove effectiveness #advertising #AVOD #FAST

www.mediapost.com/publications...
IAB Releases Guidelines For Using CTV As Performance Channel
The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing that combines targeting...
www.mediapost.com
October 31, 2025 at 9:02 AM
Really clever #OOH ad placement from @netflix.com on the tube
October 14, 2025 at 7:04 AM
Updated UI from #Spotify aimed at incresing engagement and hence ad opportunities #advertising uk.themedialeader.com/spotify-impr...
Spotify improves user experience on free tier
The streaming service aims to drive opportunities for advertisers and boost its ads business.
uk.themedialeader.com
September 16, 2025 at 3:40 PM
Good summary of how the #Amazon #DSP partnerships are creating a category-killing platform, underpinned by the tonnage and quality of signal lightshedtmt.com/2025/09/10/s...
Streaming Frenemies: Amazon DSP Partners with Netflix as Trade Desk Headwinds Grow
Listen (3:18 mins) Earlier today, Netflix and Amazon Ads announced a DSP partnership (link), three months after Amazon announced DSP partnerships with Roku (link) and Disney (link) at Cannes Lions.…
lightshedtmt.com
September 10, 2025 at 8:13 PM
An appropriate time to finish #Yield by @aripaparo.com as #ATS London kicks off today. A brilliant chronicle of a seismic shift in #advertising and some pretty nefarious/criminal behaviour
September 9, 2025 at 7:35 AM