Mayra Báez
@mayrabaez.bsky.social
Audience, AI and more at @elclip.bsky.social | AI Adoption Consultant | #Heartfulness meditation trainer
Tomorrow: #BigTechsInvisibleHand, an investigation by 17 media outlets in 13 countries, reveals nearly 3,000 lobbying actions by companies such as Google, Amazon, Microsoft, Apple, Meta, and TikTok to curb regulations and protect their interests. @techpolicypress.bsky.social @lighthousereports.com
September 8, 2025 at 6:10 PM
Tomorrow: #BigTechsInvisibleHand, an investigation by 17 media outlets in 13 countries, reveals nearly 3,000 lobbying actions by companies such as Google, Amazon, Microsoft, Apple, Meta, and TikTok to curb regulations and protect their interests. @techpolicypress.bsky.social @lighthousereports.com
Oh, I now see why I'm kinda obsessed with AI Agents. They're just workflows in disguise. Workflows are my thing.
July 16, 2025 at 5:13 PM
Oh, I now see why I'm kinda obsessed with AI Agents. They're just workflows in disguise. Workflows are my thing.
If you're coming to Bogotá next week, see you at the @festivalgabo.bsky.social!
🧵 1/5 ¿Sientes que tu investigación periodística no avanza? Este 27 de julio únete a nuestra Clínica de Investigaciones Periodísticas en el @festivalgabo.bsky.social 2025: un espacio confidencial, práctico y de acompañamiento real para seguir adelante.
July 16, 2025 at 5:12 PM
If you're coming to Bogotá next week, see you at the @festivalgabo.bsky.social!
Reposted by Mayra Báez
NEW RESEARCH about Bluesky on Bluesky:
pewrsr.ch/4mDKCrx
- 43% of the news influencers we studied last year are now on Bluesky - but most are also on X (Twitter)
- 69% of left-leaning influencers; 15% of right-leaning ones
- rate of posting increased in 2025
pewrsr.ch/4mDKCrx
- 43% of the news influencers we studied last year are now on Bluesky - but most are also on X (Twitter)
- 69% of left-leaning influencers; 15% of right-leaning ones
- rate of posting increased in 2025
Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
pewrsr.ch
May 29, 2025 at 4:08 PM
NEW RESEARCH about Bluesky on Bluesky:
pewrsr.ch/4mDKCrx
- 43% of the news influencers we studied last year are now on Bluesky - but most are also on X (Twitter)
- 69% of left-leaning influencers; 15% of right-leaning ones
- rate of posting increased in 2025
pewrsr.ch/4mDKCrx
- 43% of the news influencers we studied last year are now on Bluesky - but most are also on X (Twitter)
- 69% of left-leaning influencers; 15% of right-leaning ones
- rate of posting increased in 2025
I was ghosted for a meeting, so I made an app.
privilege-index.vercel.app
It's my first app ever.
It took me 50 min.
Vibe coding is a thing, indeed.
It's in Spanish + tailored to Colombian people.
I'll likely refine it later with better copy + content, but I'm proud of myself and ChatGPT, lol
privilege-index.vercel.app
It's my first app ever.
It took me 50 min.
Vibe coding is a thing, indeed.
It's in Spanish + tailored to Colombian people.
I'll likely refine it later with better copy + content, but I'm proud of myself and ChatGPT, lol
Índice de Privilegio
privilege-index.vercel.app
May 28, 2025 at 9:35 PM
I was ghosted for a meeting, so I made an app.
privilege-index.vercel.app
It's my first app ever.
It took me 50 min.
Vibe coding is a thing, indeed.
It's in Spanish + tailored to Colombian people.
I'll likely refine it later with better copy + content, but I'm proud of myself and ChatGPT, lol
privilege-index.vercel.app
It's my first app ever.
It took me 50 min.
Vibe coding is a thing, indeed.
It's in Spanish + tailored to Colombian people.
I'll likely refine it later with better copy + content, but I'm proud of myself and ChatGPT, lol
Reposted by Mayra Báez
While influencers can be a great way to connect with new audiences, there are still concerns that social content creators could be fueling the misinformation crisis.
Why More Young People Are Getting Their News From Influencers
And how media is trying to keep up.
www.teenvogue.com
May 12, 2025 at 6:40 PM
While influencers can be a great way to connect with new audiences, there are still concerns that social content creators could be fueling the misinformation crisis.
And we are quite close to see synthetic news influencers. We already have. Think of all the funny spin offs of "News Daddy" (Dylan Page) on TikTok at the moment. News Grandma, News Puppy, News Baby...
Relatability, perceived trustworthiness, ease of consumption: These are just some of the reasons young people say they’re turning to these influencer voices. A study found that about one in five Americans said they regularly got news from influencers.
Read the full story here ⤵️
Read the full story here ⤵️
Why More Young People Are Getting Their News From Influencers
And how media is trying to keep up.
www.teenvogue.com
May 26, 2025 at 6:27 PM
And we are quite close to see synthetic news influencers. We already have. Think of all the funny spin offs of "News Daddy" (Dylan Page) on TikTok at the moment. News Grandma, News Puppy, News Baby...
Reposted by Mayra Báez
In 2024, a Pew Research study found that about one in five Americans (21%) — including 37% of adults under 30 — said they regularly got news from influencers: “It's kind of like the parasocial thing where it feels like I know them.”
Read more: www.teenvogue.com/story/news-i...
Read more: www.teenvogue.com/story/news-i...
Why More Young People Are Getting Their News From Influencers
And how media is trying to keep up.
www.teenvogue.com
May 5, 2025 at 1:45 PM
In 2024, a Pew Research study found that about one in five Americans (21%) — including 37% of adults under 30 — said they regularly got news from influencers: “It's kind of like the parasocial thing where it feels like I know them.”
Read more: www.teenvogue.com/story/news-i...
Read more: www.teenvogue.com/story/news-i...
1/ In January, I wrote about talent-driven journalism + news influencers. That post took off, and a few weeks later I spoke to Teen Vogue about the future of journalism.
The article’s now live.
🧵
The article’s now live.
🧵
May 26, 2025 at 6:00 PM
1/ In January, I wrote about talent-driven journalism + news influencers. That post took off, and a few weeks later I spoke to Teen Vogue about the future of journalism.
The article’s now live.
🧵
The article’s now live.
🧵
I'm here again, wondering if I should learn Python🐍 when I know I have to.
May 24, 2025 at 6:26 PM
I'm here again, wondering if I should learn Python🐍 when I know I have to.
If you think carbon markets are empowering Indigenous communities, read this. Spoiler: In Colombia, it's not justice, it might be just PR for Big Oil.
A wild carbon credit boondoggle in which Chevron bought credits for a project on Indigenous land that residents didn't (and still don't) know anything about, painstakingly documented by the great Andres Bermudez-Lievano @elclip.bsky.social @mongabaylatam.bsky.social
drilled.media/news/CLIP-Ch...
drilled.media/news/CLIP-Ch...
In Colombia, Chevron has a habit of buying carbon credits from projects made behind indigenous people’s backs.
Leaders of the Cotuhé Putumayo indigenous reservation, in the Colombian Amazon, say that they do not know about the carbon credit project taking place in their land, which has sold more than 3 million...
drilled.media
May 16, 2025 at 6:57 PM
If you think carbon markets are empowering Indigenous communities, read this. Spoiler: In Colombia, it's not justice, it might be just PR for Big Oil.
Someone please write about Leo using the phrase “From Chicago to Chiclayo”
May 8, 2025 at 10:32 PM
Someone please write about Leo using the phrase “From Chicago to Chiclayo”
Me, standing in line on Ticketmaster, ticketing for Bad Bunny.
May 8, 2025 at 4:49 PM
Me, standing in line on Ticketmaster, ticketing for Bad Bunny.
Oh look! It's me and my new AI and journalism gang 🚀✨
Grateful for the incredible days shared with inspiring professors and brilliant peers at the AI: Journalism Lab program @newmarkjplus.bsky.social(@cuny.edu). So much insight, exchange, and energy. Looking forward to the next sessions!
🇺🇸🇷🇴🇺🇾🇫🇷🇨🇦🇹🇷🇳🇬🇨🇴🇵🇭🇮🇩
#NewmarkJSchool #AIJournalismLab
🇺🇸🇷🇴🇺🇾🇫🇷🇨🇦🇹🇷🇳🇬🇨🇴🇵🇭🇮🇩
#NewmarkJSchool #AIJournalismLab
April 10, 2025 at 8:58 PM
Oh look! It's me and my new AI and journalism gang 🚀✨
No hype, just a thoughtful, hands-on exploration of how we can effectively address the pain points in our newsrooms. Beyond the tech, I left with a full heart thanks to this brilliant group of people 🫰
AI in journalism is moving fast, and so are we. The AI Journalism Lab: Adoption cohort just kicked off in NYC, diving into the foundations of generative AI and hands-on experimentation. 💡
Excited to see how they bring these insights back to their newsrooms!
Excited to see how they bring these insights back to their newsrooms!
April 10, 2025 at 8:58 PM
No hype, just a thoughtful, hands-on exploration of how we can effectively address the pain points in our newsrooms. Beyond the tech, I left with a full heart thanks to this brilliant group of people 🫰
@migueldobrich.bsky.social yayyyyy! So good to see you here.
April 10, 2025 at 8:52 PM
@migueldobrich.bsky.social yayyyyy! So good to see you here.
Super excited to be part of this new group of AI enthusiasts! Let’s make AI more than just a buzzword. Let’s turn it into a tool that makes reporting sharper, audience engagement stronger, and newsroom workflows smoother. Let’s gooo! 🚀
🌍🦾 We are so excited to introduce the 23 journalists, reporters, producers, and managers from around the world who have been selected for the AI Journalism Lab: Adoption cohort, developed in partnership with @microsoft.com!
Let’s get to know them ↓
www.journalism.cuny.edu/2025/03/23-j...
Let’s get to know them ↓
www.journalism.cuny.edu/2025/03/23-j...
23 Journalists Selected for the AI Journalism Lab: Adoption Cohort - Newmark J-School
This group of 23 journalists, reporters, producers, and managers from across the globe will learn strategies to effectively adopt AI practices in our AI Journalism Lab: Adoption program.
www.journalism.cuny.edu
March 19, 2025 at 6:10 PM
Super excited to be part of this new group of AI enthusiasts! Let’s make AI more than just a buzzword. Let’s turn it into a tool that makes reporting sharper, audience engagement stronger, and newsroom workflows smoother. Let’s gooo! 🚀
I won’t be able to go to #ISOJ2025 so you people go and enjoy it!
Political satire for the digital era 🎭
Join Ramon Ramirez (The Daily Dot), @paulalonso (Georgia Tech), @MarkFiore (Visual Journalist), Sarah Pappalardo (Reductress), and Sammi Skolmoski (The Onion) at ISOJ 2025 to explore cartoons, memes, and more!
https://isoj.org/program-2025/
Join Ramon Ramirez (The Daily Dot), @paulalonso (Georgia Tech), @MarkFiore (Visual Journalist), Sarah Pappalardo (Reductress), and Sammi Skolmoski (The Onion) at ISOJ 2025 to explore cartoons, memes, and more!
https://isoj.org/program-2025/
March 17, 2025 at 2:25 AM
I won’t be able to go to #ISOJ2025 so you people go and enjoy it!
Just watched Flow and now I’m officially THAT person who overanalyzes endings 😂🐈⬛ The flood was defo coming back, so the animals either:
• Died
• Got saved by the mutant whale
• Were abducted like the bird
• Survived on their own. This was not their first flood.
More alternatives?
• Died
• Got saved by the mutant whale
• Were abducted like the bird
• Survived on their own. This was not their first flood.
More alternatives?
March 17, 2025 at 2:24 AM
Just watched Flow and now I’m officially THAT person who overanalyzes endings 😂🐈⬛ The flood was defo coming back, so the animals either:
• Died
• Got saved by the mutant whale
• Were abducted like the bird
• Survived on their own. This was not their first flood.
More alternatives?
• Died
• Got saved by the mutant whale
• Were abducted like the bird
• Survived on their own. This was not their first flood.
More alternatives?
If you want people to use Mastodon, make it usable. Not everyone has the time or bandwidth to climb that learning curve like you do.
February 9, 2025 at 1:27 PM
If you want people to use Mastodon, make it usable. Not everyone has the time or bandwidth to climb that learning curve like you do.
Hey, you! Yes, YOU. Stop and take a deep breath. Any tension in your jaw? Let it go.
What about your shoulders? All tense? Let them melt away.
.
.
.
You done?
Ok, cool, bye!
What about your shoulders? All tense? Let them melt away.
.
.
.
You done?
Ok, cool, bye!
January 30, 2025 at 2:34 AM
Hey, you! Yes, YOU. Stop and take a deep breath. Any tension in your jaw? Let it go.
What about your shoulders? All tense? Let them melt away.
.
.
.
You done?
Ok, cool, bye!
What about your shoulders? All tense? Let them melt away.
.
.
.
You done?
Ok, cool, bye!
Audience peeps! Join me this Thursday, Jan. 30, at 2 p.m. EST / 11 a.m. PST for a free virtual workshop with @lenfestinstitute.org. We’ll explore how to use generative AI for qualitative audience research so you can uncover patterns, emotions, and motivations without drowning in data!
🤖💡 Want to know more about how generative AI can play a role in your audience engagement strategy? Join the Audience Community of Practice for a free virtual workshop this Thursday, Jan. 30 at 2 p.m. EST / 11 a.m. PST ⬇️
Audience Community: Generative AI
Join the Audience Community of Practice for a discussion on using generative AI to craft more engaging journalism.
www.lenfestinstitute.org
January 28, 2025 at 7:50 PM
Audience peeps! Join me this Thursday, Jan. 30, at 2 p.m. EST / 11 a.m. PST for a free virtual workshop with @lenfestinstitute.org. We’ll explore how to use generative AI for qualitative audience research so you can uncover patterns, emotions, and motivations without drowning in data!
Join me on Jan. 30, at 2 p.m. EST / 11 a.m. PST for a free virtual workshop with @lenfestinstitute.org. We’ll explore how to use gen AI for qualitative audience research so you can uncover patterns, emotions, and motivations without drowning data! lenfestinstitute-org.zoom.us/meeting/regi...
Welcome! You are invited to join a meeting: Audience CoP January Meeting. After registering, you will receive a confirmation email about joining the meeting.
Join us for the first Audience Community of Practice meeting of 2025, featuring audience strategist Mayra Báez. She will share insights on the processes she's developing using generative AI to craft m...
lenfestinstitute-org.zoom.us
January 28, 2025 at 7:21 PM
Join me on Jan. 30, at 2 p.m. EST / 11 a.m. PST for a free virtual workshop with @lenfestinstitute.org. We’ll explore how to use gen AI for qualitative audience research so you can uncover patterns, emotions, and motivations without drowning data! lenfestinstitute-org.zoom.us/meeting/regi...
I kinda wasted my brainpower yesterday thinking about tariffs on Colombia when I should’ve been paying attention to the DeepSeek revolution happening right now. Priorities, right?
January 27, 2025 at 8:55 PM
I kinda wasted my brainpower yesterday thinking about tariffs on Colombia when I should’ve been paying attention to the DeepSeek revolution happening right now. Priorities, right?
If you speak Spanish and are into investigative journalism that digs deep into Latin America’s most pressing cross-border stories, you should follow @elclip.bsky.social. I may be a bit biased but our work is 🔥
¡Hola, somos el CLIP! Llegamos a Bluesky listas y listos para hacer y facilitar el periodismo colaborativo que le sigue la pista a los abusos de los poderosos que cruzan fronteras en América Latina. ¿Qué historia urgente crees que deberíamos investigar juntos? www.elclip.org
El Clip
El Centro Latinoamericano de Investigación Periodística (CLIP) es un centro editorial, de investigación y coordinación sin ánimo de lucro que busca que medios y periodistas de América Latina emprendan...
www.elclip.org
January 20, 2025 at 8:37 PM
If you speak Spanish and are into investigative journalism that digs deep into Latin America’s most pressing cross-border stories, you should follow @elclip.bsky.social. I may be a bit biased but our work is 🔥