Martin Tóth
@matototh.bsky.social
🚀 I'm building pikMenu – the world's simplest Digital QR menu that helps restaurants, bars, cafés, and hotels grow their revenue and wow their guests. Let’s make hospitality smarter (and simpler).
Reposted by Martin Tóth
𝘏𝘰𝘸 you got here is separate from the fact that you’re now here.
Don’t allow the sunk cost of past actions and inaction, guilt or pride, luck or agency, determine your evaluation of “now.”
Or what you do next.
Don’t allow the sunk cost of past actions and inaction, guilt or pride, luck or agency, determine your evaluation of “now.”
Or what you do next.
November 20, 2025 at 3:17 PM
𝘏𝘰𝘸 you got here is separate from the fact that you’re now here.
Don’t allow the sunk cost of past actions and inaction, guilt or pride, luck or agency, determine your evaluation of “now.”
Or what you do next.
Don’t allow the sunk cost of past actions and inaction, guilt or pride, luck or agency, determine your evaluation of “now.”
Or what you do next.
Reposted by Martin Tóth
“You never get a second chance for a first impression.”
Yeah but in a market of 700,000, if 37 see your shitty v1, even if you assume all 37 will hate you forever, that leaves 699,953 who haven’t had a “first impression” yet.
It matters less than you think.
Ship.
Yeah but in a market of 700,000, if 37 see your shitty v1, even if you assume all 37 will hate you forever, that leaves 699,953 who haven’t had a “first impression” yet.
It matters less than you think.
Ship.
August 18, 2025 at 9:11 AM
“You never get a second chance for a first impression.”
Yeah but in a market of 700,000, if 37 see your shitty v1, even if you assume all 37 will hate you forever, that leaves 699,953 who haven’t had a “first impression” yet.
It matters less than you think.
Ship.
Yeah but in a market of 700,000, if 37 see your shitty v1, even if you assume all 37 will hate you forever, that leaves 699,953 who haven’t had a “first impression” yet.
It matters less than you think.
Ship.
Reposted by Martin Tóth
We don’t always realize how many people it takes to create a successful company, because we think about who received a paycheck or invoice payment.
Wrong.
Both Smart Bear and WP Engine would have been impossible without my wife, yet she never worked there.
Wrong.
Both Smart Bear and WP Engine would have been impossible without my wife, yet she never worked there.
August 16, 2025 at 2:26 PM
We don’t always realize how many people it takes to create a successful company, because we think about who received a paycheck or invoice payment.
Wrong.
Both Smart Bear and WP Engine would have been impossible without my wife, yet she never worked there.
Wrong.
Both Smart Bear and WP Engine would have been impossible without my wife, yet she never worked there.
Reposted by Martin Tóth
With Russia on the march in Europe, Trump Putinizing the US, and KGB man Putin (and foreign minister Lavrov in a USSR shirt) in Alaska, no better time to talk to a man whose office is next to the Berlin Wall's infamous death strip. Please listen (or read) and share.
August 15, 2025 at 6:26 PM
With Russia on the march in Europe, Trump Putinizing the US, and KGB man Putin (and foreign minister Lavrov in a USSR shirt) in Alaska, no better time to talk to a man whose office is next to the Berlin Wall's infamous death strip. Please listen (or read) and share.
Reposted by Martin Tóth
Ukraine is a secondary topic for both Trump and Putin in Alaska. This is a mafia meeting arranged by war criminal Putin to restore Russia internationally & economically. Trump wants his "peace" glory and Putin used that to get this summit. But it's mainly about money for both of them, as always.
August 15, 2025 at 6:28 PM
Ukraine is a secondary topic for both Trump and Putin in Alaska. This is a mafia meeting arranged by war criminal Putin to restore Russia internationally & economically. Trump wants his "peace" glory and Putin used that to get this summit. But it's mainly about money for both of them, as always.
Reposted by Martin Tóth
Heartwarming moment baby turtle is rescued from a ghost net…..
Thank you for rescuing the little beautiful creature…. 🐢
🥹🥰
Thank you for rescuing the little beautiful creature…. 🐢
🥹🥰
July 19, 2025 at 3:49 PM
Heartwarming moment baby turtle is rescued from a ghost net…..
Thank you for rescuing the little beautiful creature…. 🐢
🥹🥰
Thank you for rescuing the little beautiful creature…. 🐢
🥹🥰
Reposted by Martin Tóth
Roger Federer’s coach is much worse at tennis than Roger.
Sir Alex Ferguson much worse at football than any of his players.
Neil deGrasse Tyson doesn’t have a Nobel.
A teacher/coach/manager must understand the game, but the role is not “great player.”
Sir Alex Ferguson much worse at football than any of his players.
Neil deGrasse Tyson doesn’t have a Nobel.
A teacher/coach/manager must understand the game, but the role is not “great player.”
July 18, 2025 at 10:21 PM
Roger Federer’s coach is much worse at tennis than Roger.
Sir Alex Ferguson much worse at football than any of his players.
Neil deGrasse Tyson doesn’t have a Nobel.
A teacher/coach/manager must understand the game, but the role is not “great player.”
Sir Alex Ferguson much worse at football than any of his players.
Neil deGrasse Tyson doesn’t have a Nobel.
A teacher/coach/manager must understand the game, but the role is not “great player.”
Reposted by Martin Tóth
Should you copy features from a competitor?
Well, half the features aren’t used much, they’re just too lazy or scared or ignorant to remove them. Want to copy those?
If lots of customers are asking for it, 𝘵𝘩𝘦𝘯 yes make that feature.
Customers are the answer.
Well, half the features aren’t used much, they’re just too lazy or scared or ignorant to remove them. Want to copy those?
If lots of customers are asking for it, 𝘵𝘩𝘦𝘯 yes make that feature.
Customers are the answer.
June 12, 2025 at 2:01 PM
Should you copy features from a competitor?
Well, half the features aren’t used much, they’re just too lazy or scared or ignorant to remove them. Want to copy those?
If lots of customers are asking for it, 𝘵𝘩𝘦𝘯 yes make that feature.
Customers are the answer.
Well, half the features aren’t used much, they’re just too lazy or scared or ignorant to remove them. Want to copy those?
If lots of customers are asking for it, 𝘵𝘩𝘦𝘯 yes make that feature.
Customers are the answer.
Reposted by Martin Tóth
If I could choose, my motivation would be self-generated, driven by my values and goals, not by external validation, impressing others, seeking status, materialism, or ego.
But, it turns out, you don't choose.
What you 𝘥𝘰 choose, is what you 𝘥𝘰 with it.
But, it turns out, you don't choose.
What you 𝘥𝘰 choose, is what you 𝘥𝘰 with it.
May 30, 2025 at 3:48 AM
If I could choose, my motivation would be self-generated, driven by my values and goals, not by external validation, impressing others, seeking status, materialism, or ego.
But, it turns out, you don't choose.
What you 𝘥𝘰 choose, is what you 𝘥𝘰 with it.
But, it turns out, you don't choose.
What you 𝘥𝘰 choose, is what you 𝘥𝘰 with it.
Reposted by Martin Tóth
“Write like you talk” is good advice for a wide range of writing, especially for persuasive non-fiction.
But how? I hear a voice in my head while writing.
Another: Dictate to AI, ask it to clean up stutters and restarts, then gently edit from there.
But how? I hear a voice in my head while writing.
Another: Dictate to AI, ask it to clean up stutters and restarts, then gently edit from there.
March 29, 2025 at 2:38 PM
“Write like you talk” is good advice for a wide range of writing, especially for persuasive non-fiction.
But how? I hear a voice in my head while writing.
Another: Dictate to AI, ask it to clean up stutters and restarts, then gently edit from there.
But how? I hear a voice in my head while writing.
Another: Dictate to AI, ask it to clean up stutters and restarts, then gently edit from there.
Reposted by Martin Tóth
Just republished a classic article! 👇🏾
Freemium means high costs, low conversion, and customer feedback dominated by the non-ideal customer. Treat it as a marketing expense to ensure ROI.
Many thanks for spreading the love with ❤️ and 🔁!
Freemium means high costs, low conversion, and customer feedback dominated by the non-ideal customer. Treat it as a marketing expense to ensure ROI.
Many thanks for spreading the love with ❤️ and 🔁!
Reframing “Freemium” by charging the marketing department
Freemium means high costs, low conversion, and customer feedback dominated by the non-ideal customer. Treat it as a marketing expense to ensure ROI.
longform.asmartbear.com
March 16, 2025 at 3:49 PM
Just republished a classic article! 👇🏾
Freemium means high costs, low conversion, and customer feedback dominated by the non-ideal customer. Treat it as a marketing expense to ensure ROI.
Many thanks for spreading the love with ❤️ and 🔁!
Freemium means high costs, low conversion, and customer feedback dominated by the non-ideal customer. Treat it as a marketing expense to ensure ROI.
Many thanks for spreading the love with ❤️ and 🔁!
Reposted by Martin Tóth
They say the two best days of boat ownership is the day you buy it and the day you sell it.
Similarly, a pool is exciting; ten years later you can’t wait to never manage one again.
While true, it’s a fallacy to conclude you should never have done it.
Similarly, a pool is exciting; ten years later you can’t wait to never manage one again.
While true, it’s a fallacy to conclude you should never have done it.
March 5, 2025 at 9:42 PM
They say the two best days of boat ownership is the day you buy it and the day you sell it.
Similarly, a pool is exciting; ten years later you can’t wait to never manage one again.
While true, it’s a fallacy to conclude you should never have done it.
Similarly, a pool is exciting; ten years later you can’t wait to never manage one again.
While true, it’s a fallacy to conclude you should never have done it.
Reposted by Martin Tóth
Wishful thinking doesn't get sales.
Adding a new configuration option won’t get more people to land of your pricing page and click “buy.”
Marketing gets sales.
Sales gets sales.
Need more sales? Stop looking inside Visual Studio.
Adding a new configuration option won’t get more people to land of your pricing page and click “buy.”
Marketing gets sales.
Sales gets sales.
Need more sales? Stop looking inside Visual Studio.
Put down the compiler until you learn why they’re not buying
Technical founders, step away from the code. Gather insights from non-buyers, rather than just adding more features.
longform.asmartbear.com
March 2, 2025 at 4:54 AM
Wishful thinking doesn't get sales.
Adding a new configuration option won’t get more people to land of your pricing page and click “buy.”
Marketing gets sales.
Sales gets sales.
Need more sales? Stop looking inside Visual Studio.
Adding a new configuration option won’t get more people to land of your pricing page and click “buy.”
Marketing gets sales.
Sales gets sales.
Need more sales? Stop looking inside Visual Studio.
Reposted by Martin Tóth
Being 'great' at a smaller marketing channel beats being 'mediocre' at a bigger one.
Better to be a top creator on Threads than on LinkedIn.
Algorithms promote the former, bury the latter.
Better to be a top creator on Threads than on LinkedIn.
Algorithms promote the former, bury the latter.
How to select your first marketing channel
When you’re brand new, how do you select your first marketing channel?
longform.asmartbear.com
February 18, 2025 at 3:42 PM
Being 'great' at a smaller marketing channel beats being 'mediocre' at a bigger one.
Better to be a top creator on Threads than on LinkedIn.
Algorithms promote the former, bury the latter.
Better to be a top creator on Threads than on LinkedIn.
Algorithms promote the former, bury the latter.
Reposted by Martin Tóth
Most people who say …
…It’s not about the money, but about the mission / lifelong learning / working with people / …
… are wealthy.
So really what they 𝘥𝘪𝘥 was:
1. Get rich 𝘦𝘯𝘰𝘶𝘨𝘩.
2. That stuff.
Maybe simultaneously, but still a stack rank.
…It’s not about the money, but about the mission / lifelong learning / working with people / …
… are wealthy.
So really what they 𝘥𝘪𝘥 was:
1. Get rich 𝘦𝘯𝘰𝘶𝘨𝘩.
2. That stuff.
Maybe simultaneously, but still a stack rank.
February 17, 2025 at 4:44 AM
Most people who say …
…It’s not about the money, but about the mission / lifelong learning / working with people / …
… are wealthy.
So really what they 𝘥𝘪𝘥 was:
1. Get rich 𝘦𝘯𝘰𝘶𝘨𝘩.
2. That stuff.
Maybe simultaneously, but still a stack rank.
…It’s not about the money, but about the mission / lifelong learning / working with people / …
… are wealthy.
So really what they 𝘥𝘪𝘥 was:
1. Get rich 𝘦𝘯𝘰𝘶𝘨𝘩.
2. That stuff.
Maybe simultaneously, but still a stack rank.
!
Everything in a startup is uncertain, except your own sense of good craft.
Lean into the craft.
Do what the business needs (eg marketing, not more features).
That’s what you control.
Lean into the craft.
Do what the business needs (eg marketing, not more features).
That’s what you control.
February 1, 2025 at 11:11 PM
!
Reposted by Martin Tóth
🇸🇰🇺🇦 Fico said that we must forgive the Russians. I told Fico that we cannot forgive the murderers. And I believe that this should be a common position. And I told him: "You were shot. Why didn't you forgive? Why did you arrest this person," Zelensky asked Fico a question.
January 16, 2025 at 10:08 AM
🇸🇰🇺🇦 Fico said that we must forgive the Russians. I told Fico that we cannot forgive the murderers. And I believe that this should be a common position. And I told him: "You were shot. Why didn't you forgive? Why did you arrest this person," Zelensky asked Fico a question.
Reposted by Martin Tóth
You don't have time to build anything except the thing that's special to you.
Leverage everything else.
It's OK if the "everything else" is "worse" than what you would do, because it's not important. It's not why the company will fail.
Leverage everything else.
It's OK if the "everything else" is "worse" than what you would do, because it's not important. It's not why the company will fail.
The three kinds of leverage that anchor effective strategies
Leveraging strengths -- not “fixing weaknesses” -- is how to win. Better when differentiated. Best when durable. Here’s how to create leverage.
longform.asmartbear.com
January 15, 2025 at 7:35 PM
You don't have time to build anything except the thing that's special to you.
Leverage everything else.
It's OK if the "everything else" is "worse" than what you would do, because it's not important. It's not why the company will fail.
Leverage everything else.
It's OK if the "everything else" is "worse" than what you would do, because it's not important. It's not why the company will fail.
Reposted by Martin Tóth
The WordPress vs. WP Engine drama, explained
The WordPress vs. WP Engine drama, explained
This story has been updated throughout with more details as the story has developed. We will continue to do so as the case and dispute are ongoing. The community around WordPress, one of the most popular technologies for creating and hosting websites, is…
tcrn.ch
January 13, 2025 at 9:01 AM
The WordPress vs. WP Engine drama, explained
Reposted by Martin Tóth
Koan #58
“Why don’t I have a garden?”
“Did you plant seeds?”
“Many!”
“Did you water the seeds?”
“No, I was too busy planting more seeds.”
And the student was enlightened.
“Why don’t I have a garden?”
“Did you plant seeds?”
“Many!”
“Did you water the seeds?”
“No, I was too busy planting more seeds.”
And the student was enlightened.
January 12, 2025 at 10:20 PM
Koan #58
“Why don’t I have a garden?”
“Did you plant seeds?”
“Many!”
“Did you water the seeds?”
“No, I was too busy planting more seeds.”
And the student was enlightened.
“Why don’t I have a garden?”
“Did you plant seeds?”
“Many!”
“Did you water the seeds?”
“No, I was too busy planting more seeds.”
And the student was enlightened.
We just started our pikMenu.com/en website for US market. Feel free to check it out.
Should you want to use it with discount, type BLUESKY in reg. form. I’ll contact you personally.
Should you want to use it with discount, type BLUESKY in reg. form. I’ll contact you personally.
pikMenu | The QR menu to grow your revenue
Simplify processes and boost profitability with our QR menu solution. Simple, efficient, profitable.
pikMenu.com
January 12, 2025 at 11:39 PM
We just started our pikMenu.com/en website for US market. Feel free to check it out.
Should you want to use it with discount, type BLUESKY in reg. form. I’ll contact you personally.
Should you want to use it with discount, type BLUESKY in reg. form. I’ll contact you personally.
🤓
You know that thing you’ve been avoiding doing?
Yeah, you know, do it right now.
You’ll thank yourself tomorrow.
Yeah, you know, do it right now.
You’ll thank yourself tomorrow.
January 12, 2025 at 12:03 AM
🤓
Reposted by Martin Tóth
I was interviewed at CES this morning. We mentioned that consumers will decide whether they want to be on a platform that is “unfiltered free speech “ or “ moderated”. I mentioned that I loved @bsky.app , and spontaneously people started clapping 🔥.
January 9, 2025 at 12:16 AM
I was interviewed at CES this morning. We mentioned that consumers will decide whether they want to be on a platform that is “unfiltered free speech “ or “ moderated”. I mentioned that I loved @bsky.app , and spontaneously people started clapping 🔥.