#SEO doesn't require a secret formula; keep it simple. Prioritize helpful content for users and ensure your website is easily understood by search engines.
October 28, 2025 at 9:07 PM
#SEO doesn't require a secret formula; keep it simple. Prioritize helpful content for users and ensure your website is easily understood by search engines.
Fresh off the press, read all about it! 📢
If you're struggling to get traffic and business inquiries from Google, my Complete Local SEO Guide covers the 3 pillars you need to know.
Read the Guide here: www.matnelsonppc.com/blog/complet...
#LocalSEO #SmallBusiness
If you're struggling to get traffic and business inquiries from Google, my Complete Local SEO Guide covers the 3 pillars you need to know.
Read the Guide here: www.matnelsonppc.com/blog/complet...
#LocalSEO #SmallBusiness
Local Search Marketing That Works: The Small Business Guide to SEO Success
Tired of being invisible? Get the definitive Local SEO Guide to boost rankings, outrank competitors, & capture high-intent customers in your local service area.
www.matnelsonppc.com
October 17, 2025 at 12:21 AM
Fresh off the press, read all about it! 📢
If you're struggling to get traffic and business inquiries from Google, my Complete Local SEO Guide covers the 3 pillars you need to know.
Read the Guide here: www.matnelsonppc.com/blog/complet...
#LocalSEO #SmallBusiness
If you're struggling to get traffic and business inquiries from Google, my Complete Local SEO Guide covers the 3 pillars you need to know.
Read the Guide here: www.matnelsonppc.com/blog/complet...
#LocalSEO #SmallBusiness
"SEO, do you take PPC to be your lawfully wedded wife?!"
My thoughts after this good read.😂
#seo #ppc
searchengineland.com/end-seo-ppc-...
My thoughts after this good read.😂
#seo #ppc
searchengineland.com/end-seo-ppc-...
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
searchengineland.com
October 15, 2025 at 3:33 AM
"SEO, do you take PPC to be your lawfully wedded wife?!"
My thoughts after this good read.😂
#seo #ppc
searchengineland.com/end-seo-ppc-...
My thoughts after this good read.😂
#seo #ppc
searchengineland.com/end-seo-ppc-...
Any lucky #Agentspace beta users willing to share feedback on the Gemini feature?
medium.com/@matnelsonpp...
medium.com/@matnelsonpp...
Meet Your New Workplace Sidekick: AI Agents
AI agents are going to change the way we work. Recently, I learned that Gemini, Google’s generative search engine, has an Agentspace…
medium.com
September 22, 2025 at 3:49 AM
Any lucky #Agentspace beta users willing to share feedback on the Gemini feature?
medium.com/@matnelsonpp...
medium.com/@matnelsonpp...
Like usual, #Google will always find a way to top its competitors. They never cease to amaze me.
techcrunch.com/2025/09/16/g...
techcrunch.com/2025/09/16/g...
Gemini tops the App Store thanks to new AI image model, Nano Banana | TechCrunch
Though the month is only half over, Gemini's app has already gained 12.6 million downloads in September, up from 8.7 million in August.
techcrunch.com
September 20, 2025 at 4:51 PM
Like usual, #Google will always find a way to top its competitors. They never cease to amaze me.
techcrunch.com/2025/09/16/g...
techcrunch.com/2025/09/16/g...
Eventually, #Google may need to start paying publishers to use their content via AI Overviews. CEO Matthew Prince with @cloudflare.social is already working on a way to make this happen. Exciting times for the future of publishers but for now, we keep fighting.
searchengineland.com/penske-media...
searchengineland.com/penske-media...
Penske Media sues Google, says AI Overviews hurt revenue, traffic
Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future.
searchengineland.com
September 19, 2025 at 11:01 PM
Eventually, #Google may need to start paying publishers to use their content via AI Overviews. CEO Matthew Prince with @cloudflare.social is already working on a way to make this happen. Exciting times for the future of publishers but for now, we keep fighting.
searchengineland.com/penske-media...
searchengineland.com/penske-media...
Some good news for the start of the work week. Google gets to keep #Chrome 😀
#Google Won't Be Broken Up In Monopoly Case www.seroundtable.com/google-monop...
#Google Won't Be Broken Up In Monopoly Case www.seroundtable.com/google-monop...
Google Won't Be Broken Up In Monopoly Case
U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won't be broken up (will keep Chrome, Android and Ads), it will have to share search data an...
www.seroundtable.com
September 2, 2025 at 10:10 PM
Some good news for the start of the work week. Google gets to keep #Chrome 😀
#Google Won't Be Broken Up In Monopoly Case www.seroundtable.com/google-monop...
#Google Won't Be Broken Up In Monopoly Case www.seroundtable.com/google-monop...
Don't have a clear customer persona for your ad-targeting? Start with #GoogleSearch exact match keywords to capture high-intent users. Use "Observation" layers to see what interests and demographics your converting customers have. After a few months, the data will give you a clear picture.
August 28, 2025 at 5:15 PM
Don't have a clear customer persona for your ad-targeting? Start with #GoogleSearch exact match keywords to capture high-intent users. Use "Observation" layers to see what interests and demographics your converting customers have. After a few months, the data will give you a clear picture.
What's the one thing all great client partnerships have in common? Transparency.
Instead of static reports, clients should get a live dashboard with 24/7 access to your campaign's performance.
If you aren't getting the transparency you need from your agency, message me and get a FREE site audit!
Instead of static reports, clients should get a live dashboard with 24/7 access to your campaign's performance.
If you aren't getting the transparency you need from your agency, message me and get a FREE site audit!
August 26, 2025 at 10:30 PM
What's the one thing all great client partnerships have in common? Transparency.
Instead of static reports, clients should get a live dashboard with 24/7 access to your campaign's performance.
If you aren't getting the transparency you need from your agency, message me and get a FREE site audit!
Instead of static reports, clients should get a live dashboard with 24/7 access to your campaign's performance.
If you aren't getting the transparency you need from your agency, message me and get a FREE site audit!
A lot of advertisers waste money on Google Ads by rushing performance and trying to skip the learning phase. A better approach is to start small with exact match keywords, monitor your search terms weekly, and then scale up. #GoogleAds #PPC #DigitalMarketing
August 21, 2025 at 9:41 PM
A lot of advertisers waste money on Google Ads by rushing performance and trying to skip the learning phase. A better approach is to start small with exact match keywords, monitor your search terms weekly, and then scale up. #GoogleAds #PPC #DigitalMarketing
Wasted ad spend on #Search is a significant hurdle for #SMBs. This often stems from a lack of strategic oversight in agency-managed campaigns. If your agency continues to drop the ball, it may be time to change #MarketingAgencies. If you need help, I know a guy 👇
www.matnelsonppc.com
www.matnelsonppc.com
White Label PPC & SEO Services | Mat Nelson
Elevate your agency with white label SEM services. My team and I manages campaigns under your brand to boost client ROI. Connect with me today!
www.matnelsonppc.com
July 3, 2025 at 7:51 PM
Wasted ad spend on #Search is a significant hurdle for #SMBs. This often stems from a lack of strategic oversight in agency-managed campaigns. If your agency continues to drop the ball, it may be time to change #MarketingAgencies. If you need help, I know a guy 👇
www.matnelsonppc.com
www.matnelsonppc.com
𝗬𝗼𝘂𝗿 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗶𝘀 𝗵𝗲𝗿𝗲!
Google's new #AI Mode just went live. Microsoft #Bing launched video creation tools. #ChatGPT enhanced search capabilities. Zero-click searches are on the rise.
Dive in for June's #SEM updates 👇
www.linkedin.com/pulse/june-2...
Google's new #AI Mode just went live. Microsoft #Bing launched video creation tools. #ChatGPT enhanced search capabilities. Zero-click searches are on the rise.
Dive in for June's #SEM updates 👇
www.linkedin.com/pulse/june-2...
June 2025 Search Marketing Updates
Here's what every marketer needs to know about the seismic shifts in Search happening right now. Hey LinkedIn community! June 2025 is wrapping up, and if you're a search marketer, you probably felt th...
www.linkedin.com
July 1, 2025 at 8:30 PM
𝗬𝗼𝘂𝗿 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗶𝘀 𝗵𝗲𝗿𝗲!
Google's new #AI Mode just went live. Microsoft #Bing launched video creation tools. #ChatGPT enhanced search capabilities. Zero-click searches are on the rise.
Dive in for June's #SEM updates 👇
www.linkedin.com/pulse/june-2...
Google's new #AI Mode just went live. Microsoft #Bing launched video creation tools. #ChatGPT enhanced search capabilities. Zero-click searches are on the rise.
Dive in for June's #SEM updates 👇
www.linkedin.com/pulse/june-2...
I always wanted to be a Simpson character. 😂
June 29, 2025 at 6:12 PM
I always wanted to be a Simpson character. 😂
The funnel approach to #GoogleAds no longer serves as a strategy builder, #SEM specialists are now turning more to data signals to optimize their ad-performance. This indicates how we #Search specialist are prepping and positioning ourselves to be more effective with #GenerativeAi.
Fun times! 🙂
Fun times! 🙂
June 28, 2025 at 6:55 PM
The funnel approach to #GoogleAds no longer serves as a strategy builder, #SEM specialists are now turning more to data signals to optimize their ad-performance. This indicates how we #Search specialist are prepping and positioning ourselves to be more effective with #GenerativeAi.
Fun times! 🙂
Fun times! 🙂
Too many businesses lose trust in marketing after bad experiences. I’m changing that: no contracts, waived 4th-month fees, and full transparency. Trust is earned, not given—and I’m here to prove it. Direct message me if you’re ready for a trustworthy marketing partner.
#digitalmarketing #sem #ppc
#digitalmarketing #sem #ppc
June 26, 2025 at 7:24 PM
Too many businesses lose trust in marketing after bad experiences. I’m changing that: no contracts, waived 4th-month fees, and full transparency. Trust is earned, not given—and I’m here to prove it. Direct message me if you’re ready for a trustworthy marketing partner.
#digitalmarketing #sem #ppc
#digitalmarketing #sem #ppc
June 19, 2025 at 8:20 PM
An agency owner called me a "onesie." 😂
They meant to diminish my value, but I see it as a strategic advantage for small businesses.
✅ Competitive fees.
✅ You work directly with me.
✅ Agile
✅ My focus is your success.
If you want a dedicated partner who delivers results, DM me!
#SEM #SEO #PPC
They meant to diminish my value, but I see it as a strategic advantage for small businesses.
✅ Competitive fees.
✅ You work directly with me.
✅ Agile
✅ My focus is your success.
If you want a dedicated partner who delivers results, DM me!
#SEM #SEO #PPC
June 17, 2025 at 5:16 PM
𝗜𝗻 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿, I provide a concise overview of the major announcements during the month of May from Google's "Power Pack" and AI Max for Search to Microsoft's advanced AI capabilities and critical privacy updates. Read newsletter here: www.linkedin.com/pulse/may-20...
#PPC #SEO #SEM
#PPC #SEO #SEM
May 2025: AI's Ongoing Impact on Search Engine Marketing
In May 2025, Search Engine Marketing (SEM) channels saw more developments with Artificial Intelligence (AI). With Google's "Power Pack" and Microsoft's enhanced AI tools and privacy features, the dire...
www.linkedin.com
June 10, 2025 at 7:09 PM
𝗜𝗻 𝗺𝘆 𝗹𝗮𝘁𝗲𝘀𝘁 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿, I provide a concise overview of the major announcements during the month of May from Google's "Power Pack" and AI Max for Search to Microsoft's advanced AI capabilities and critical privacy updates. Read newsletter here: www.linkedin.com/pulse/may-20...
#PPC #SEO #SEM
#PPC #SEO #SEM
Finally! I feel like I have been waiting forever for this...lol.
searchengineland.com/google-slash...
searchengineland.com/google-slash...
Google slashes Customer Match list minimums in Search Campaigns to 100 Users
Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.
searchengineland.com
May 29, 2025 at 10:36 PM
Finally! I feel like I have been waiting forever for this...lol.
searchengineland.com/google-slash...
searchengineland.com/google-slash...
I was wondering about Programmatic #SEO, the tactics used just didn't seem like it would work (in theory). Does anyone have any helpful case studies where they have seen Programmatic SEO success?
Google Technical SEO & Programmatic SEO Are Different
www.seroundtable.com/google-techn...
Google Technical SEO & Programmatic SEO Are Different
www.seroundtable.com/google-techn...
Google Doesn't Want You To Lump Technical SEO With Programmatic SEO
Google's John Mueller does not want you to lump programmatic SEO with technical SEO. He said they are different things and that while technical SEO "will definitely continue to be a thing," programma...
www.seroundtable.com
May 28, 2025 at 12:42 AM
I was wondering about Programmatic #SEO, the tactics used just didn't seem like it would work (in theory). Does anyone have any helpful case studies where they have seen Programmatic SEO success?
Google Technical SEO & Programmatic SEO Are Different
www.seroundtable.com/google-techn...
Google Technical SEO & Programmatic SEO Are Different
www.seroundtable.com/google-techn...
I am looking forward to seeing how "helpful ads", termed at #GoogleMarketingLive, performs. These ads will appear in AI Overviews if relevant to the queries answer. For example, a question regarding bikes will show ads for bike shops.
searchengineland.com/google-ads-a...
searchengineland.com/google-ads-a...
Ads arrive in Google AI Overviews – here's what they look like
The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will perform.
searchengineland.com
May 24, 2025 at 2:32 PM
I am looking forward to seeing how "helpful ads", termed at #GoogleMarketingLive, performs. These ads will appear in AI Overviews if relevant to the queries answer. For example, a question regarding bikes will show ads for bike shops.
searchengineland.com/google-ads-a...
searchengineland.com/google-ads-a...
𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗲 𝟮𝟬𝟮𝟱 𝗱𝗶𝗱𝗻'𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗼𝗶𝗻𝘁! I've synthesized the key announcements and shared my perspective on how these changes will impact our Google Ads marketing strategies in my latest article.
#GoogleMarketingLive #GoogleAds
Read it here: 👇
www.linkedin.com/pulse/google...
#GoogleMarketingLive #GoogleAds
Read it here: 👇
www.linkedin.com/pulse/google...
Google Marketing Live 2025 Unpacked: AI Everywhere & What It Means for Your Ads
Just wrapped up soaking in all the announcements from Google Marketing Live, and wow – if there's one clear message, it's that AI is no longer just on the horizon; it's here, and it's reshaping everyt...
www.linkedin.com
May 22, 2025 at 11:21 PM
𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗲 𝟮𝟬𝟮𝟱 𝗱𝗶𝗱𝗻'𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗼𝗶𝗻𝘁! I've synthesized the key announcements and shared my perspective on how these changes will impact our Google Ads marketing strategies in my latest article.
#GoogleMarketingLive #GoogleAds
Read it here: 👇
www.linkedin.com/pulse/google...
#GoogleMarketingLive #GoogleAds
Read it here: 👇
www.linkedin.com/pulse/google...
Another good reason to link customer value (i.e. revenue) to your #GoogleAds via #CRM. #Google has a LEM (Learn-to-earn-model) that uses AI to optimize for customer LTV (Lifetime Value).
searchengineland.com/ai-google-se...
searchengineland.com/ai-google-se...
How AI shapes Google's Search Ads rankings revealed in trial exhibit
See how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.
searchengineland.com
May 21, 2025 at 12:45 AM
Another good reason to link customer value (i.e. revenue) to your #GoogleAds via #CRM. #Google has a LEM (Learn-to-earn-model) that uses AI to optimize for customer LTV (Lifetime Value).
searchengineland.com/ai-google-se...
searchengineland.com/ai-google-se...