Sophie Logan
@marketingsoph.bsky.social
PPC & Pugs. Nottingham, UK.
PPC Lead at Beauhurst | International Conference Speaker | Platinum Google Ads Product Expert | Search Engine Land Contributor | Girls in Marketing Mentor.
I love horror films, true crime, CrossFit and carbs 🍟
PPC Lead at Beauhurst | International Conference Speaker | Platinum Google Ads Product Expert | Search Engine Land Contributor | Girls in Marketing Mentor.
I love horror films, true crime, CrossFit and carbs 🍟
Pinned
Oh hayyy 👋
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
Join me at SMX London on Friday 19th September, where I'll be talking about how to optimise your B2B landing pages to maximise your lead to sale rate.
Because clicks don’t close deals, conversions do!
searchmarketingexpo.co.uk/registration/
Because clicks don’t close deals, conversions do!
searchmarketingexpo.co.uk/registration/
July 18, 2025 at 7:31 AM
Join me at SMX London on Friday 19th September, where I'll be talking about how to optimise your B2B landing pages to maximise your lead to sale rate.
Because clicks don’t close deals, conversions do!
searchmarketingexpo.co.uk/registration/
Because clicks don’t close deals, conversions do!
searchmarketingexpo.co.uk/registration/
Optimising your campaigns, ads & LPs should be an consistent part of your strategy.
Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...
So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...
So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
July 16, 2025 at 8:24 AM
Optimising your campaigns, ads & LPs should be an consistent part of your strategy.
Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...
So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
Your audiences needs change, the micro & macro environments change, the platforms change, your competitors change...
So if you're not optimising your PPC work to reflect this, then you're going to get left behind!
Reposted by Sophie Logan
An Evening of Networking!
We loved hearing from Rüdi who shared insights on AI and the future of Search, followed by @marketingsoph.bsky.social who encouraged us to do marketing that makes you happy & reminded us that not every trend is worth chasing!
#Networking #MarketingCommunity #NottinghamDM
We loved hearing from Rüdi who shared insights on AI and the future of Search, followed by @marketingsoph.bsky.social who encouraged us to do marketing that makes you happy & reminded us that not every trend is worth chasing!
#Networking #MarketingCommunity #NottinghamDM
June 27, 2025 at 8:27 AM
An Evening of Networking!
We loved hearing from Rüdi who shared insights on AI and the future of Search, followed by @marketingsoph.bsky.social who encouraged us to do marketing that makes you happy & reminded us that not every trend is worth chasing!
#Networking #MarketingCommunity #NottinghamDM
We loved hearing from Rüdi who shared insights on AI and the future of Search, followed by @marketingsoph.bsky.social who encouraged us to do marketing that makes you happy & reminded us that not every trend is worth chasing!
#Networking #MarketingCommunity #NottinghamDM
What a day!
Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.
🐝🐝🐝
The talent in the UK marketing industry never fails to impress me!
Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.
🐝🐝🐝
The talent in the UK marketing industry never fails to impress me!
June 26, 2025 at 2:10 PM
What a day!
Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.
🐝🐝🐝
The talent in the UK marketing industry never fails to impress me!
Congratulations to Charley, all of the speakers, volunteers and sponsors for a fantastic first ever Performance Manchester event.
🐝🐝🐝
The talent in the UK marketing industry never fails to impress me!
Are you chasing the wrong metrics when you're optimising your Search ads?
In my latest @searchengineland.bsky.social article, I take a look at 'ad strength', and try to bring some clarity to this often misunderstood performance metric:
searchengineland.com/google-ad-st...
In my latest @searchengineland.bsky.social article, I take a look at 'ad strength', and try to bring some clarity to this often misunderstood performance metric:
searchengineland.com/google-ad-st...
a man in a green and orange striped shirt stands in front of an orange sign with an arrow pointing right
ALT: a man in a green and orange striped shirt stands in front of an orange sign with an arrow pointing right
media.tenor.com
June 23, 2025 at 8:30 AM
Are you chasing the wrong metrics when you're optimising your Search ads?
In my latest @searchengineland.bsky.social article, I take a look at 'ad strength', and try to bring some clarity to this often misunderstood performance metric:
searchengineland.com/google-ad-st...
In my latest @searchengineland.bsky.social article, I take a look at 'ad strength', and try to bring some clarity to this often misunderstood performance metric:
searchengineland.com/google-ad-st...
"My ad strength is 'Excellent' so why aren't my ads converting?"
My latest @searchengineland.bsky.social article breaks down what ad strength actually is and addresses some of the most common misconceptions I come across:
searchengineland.com/google-ad-st...
My latest @searchengineland.bsky.social article breaks down what ad strength actually is and addresses some of the most common misconceptions I come across:
searchengineland.com/google-ad-st...
Why Google ad strength won’t predict your RSA success
Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance predictor.
searchengineland.com
June 17, 2025 at 1:18 PM
"My ad strength is 'Excellent' so why aren't my ads converting?"
My latest @searchengineland.bsky.social article breaks down what ad strength actually is and addresses some of the most common misconceptions I come across:
searchengineland.com/google-ad-st...
My latest @searchengineland.bsky.social article breaks down what ad strength actually is and addresses some of the most common misconceptions I come across:
searchengineland.com/google-ad-st...
Reposted by Sophie Logan
New!
Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks.
From Average to Awesome: How to Master the Art of PPC Account Management
www.ppchero.com/from-average...
Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks.
From Average to Awesome: How to Master the Art of PPC Account Management
www.ppchero.com/from-average...
From Average to Awesome: How to Master the Art of PPC Account Management - PPC Hero
With knowledge, anyone can be good at PPC account management. To be awesome takes understanding. Sophie Logan reveals what you need to understand to be at the top
www.ppchero.com
June 11, 2025 at 3:45 PM
New!
Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks.
From Average to Awesome: How to Master the Art of PPC Account Management
www.ppchero.com/from-average...
Anyone can be a good PPC account manager. To be great, says @marketingsoph.bsky.social requires more. It takes understanding, not just knowledge, application not just ticking off tasks.
From Average to Awesome: How to Master the Art of PPC Account Management
www.ppchero.com/from-average...
June '25 -" I still like the computer."
And I wish I still had that top...
And I wish I still had that top...
June 5, 2025 at 7:48 AM
June '25 -" I still like the computer."
And I wish I still had that top...
And I wish I still had that top...
Google Ads is reducing their minimum Customer Match size from 1,000 to 100.
This is amazing news for advertisers, especially SMBs!
However, there are still some important things to remember...
🧵
searchengineland.com/google-slash...
This is amazing news for advertisers, especially SMBs!
However, there are still some important things to remember...
🧵
searchengineland.com/google-slash...
Google slashes Customer Match list minimums in Search Campaigns to 100 Users
Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.
searchengineland.com
May 28, 2025 at 9:51 AM
Google Ads is reducing their minimum Customer Match size from 1,000 to 100.
This is amazing news for advertisers, especially SMBs!
However, there are still some important things to remember...
🧵
searchengineland.com/google-slash...
This is amazing news for advertisers, especially SMBs!
However, there are still some important things to remember...
🧵
searchengineland.com/google-slash...
Finally, a post which made me stop dead in my tracks!
Left - St Johns Ambulance FB post
Right - Final Destinations Bloodline movie poster
As a lover of horror and parodies, this one was right up my street.
💀
Left - St Johns Ambulance FB post
Right - Final Destinations Bloodline movie poster
As a lover of horror and parodies, this one was right up my street.
💀
May 27, 2025 at 8:07 AM
Finally, a post which made me stop dead in my tracks!
Left - St Johns Ambulance FB post
Right - Final Destinations Bloodline movie poster
As a lover of horror and parodies, this one was right up my street.
💀
Left - St Johns Ambulance FB post
Right - Final Destinations Bloodline movie poster
As a lover of horror and parodies, this one was right up my street.
💀
Dexter is ready to sit in the garden and get stuck into @kirstyhulse.bsky.socials new book - Don't Swear at Work: The Rule Breakers' Guide to Workplace Brilliance.
Grab your copy now:
amzn.eu/d/6OO3jDi
Grab your copy now:
amzn.eu/d/6OO3jDi
May 13, 2025 at 8:19 AM
Dexter is ready to sit in the garden and get stuck into @kirstyhulse.bsky.socials new book - Don't Swear at Work: The Rule Breakers' Guide to Workplace Brilliance.
Grab your copy now:
amzn.eu/d/6OO3jDi
Grab your copy now:
amzn.eu/d/6OO3jDi
Join me at Nottingham DM on Thursday 26th June for my no-nonsense talk that breaks down small but impactful mistakes SMBs commonly make with their marketing.
🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!
www.eventbrite.co.uk/e/nottingham...
🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!
www.eventbrite.co.uk/e/nottingham...
May 8, 2025 at 9:48 AM
Join me at Nottingham DM on Thursday 26th June for my no-nonsense talk that breaks down small but impactful mistakes SMBs commonly make with their marketing.
🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!
www.eventbrite.co.uk/e/nottingham...
🏫 - Canalhouse, Nottingham
⏰ - 6pm start
🎟️ - Completely free
🍻 - Get a drink on the house!
www.eventbrite.co.uk/e/nottingham...
Oh hayyy 👋
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
May 2, 2025 at 8:54 AM
Oh hayyy 👋
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
I'm Sophie, a UK based PPC Specialist.
I'm one of 2025's ‘Top 50 Most Influential PPC Experts’, an international conference speaker & a Platinum Google Ads Product Expert.
I also write for Search Engine Land, am a Girls in Marketing mentor & a dog mum to Dexter, aka PPC Pug 🐶
If you missed our chat, then head over to YouTube where you can watch the full recording:
www.youtube.com/watch?v=T3Nv...
Stay till the end to see Dexter aka PPC Pug!
🐶
www.youtube.com/watch?v=T3Nv...
Stay till the end to see Dexter aka PPC Pug!
🐶
May 2, 2025 at 8:44 AM
If you missed our chat, then head over to YouTube where you can watch the full recording:
www.youtube.com/watch?v=T3Nv...
Stay till the end to see Dexter aka PPC Pug!
🐶
www.youtube.com/watch?v=T3Nv...
Stay till the end to see Dexter aka PPC Pug!
🐶
Grab your FREE ticket to Nottingham DM 🎟️
On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.
It's going to be a fantastic evening!
www.eventbrite.co.uk/e/nottingham...
On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.
It's going to be a fantastic evening!
www.eventbrite.co.uk/e/nottingham...
April 28, 2025 at 12:56 PM
Grab your FREE ticket to Nottingham DM 🎟️
On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.
It's going to be a fantastic evening!
www.eventbrite.co.uk/e/nottingham...
On Thursday 26th June, I'll be speaking at the Summer '25 Nottingham DM event, where I'll be talking about why your marketing sucks and what you can do about it.
It's going to be a fantastic evening!
www.eventbrite.co.uk/e/nottingham...
Reposted by Sophie Logan
£125 for all of this Sophie Logan and more. You'd be craaaaaazy not to.
transactions.sendowl.com/packages/863...
transactions.sendowl.com/packages/863...
April 25, 2025 at 2:00 PM
£125 for all of this Sophie Logan and more. You'd be craaaaaazy not to.
transactions.sendowl.com/packages/863...
transactions.sendowl.com/packages/863...
Thank you @wayneb77.bsky.social for the incredible captions 😂
This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.
brightonseo.com/videos
Hurry - it's currently half price!
This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.
brightonseo.com/videos
Hurry - it's currently half price!
April 24, 2025 at 12:29 PM
Thank you @wayneb77.bsky.social for the incredible captions 😂
This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.
brightonseo.com/videos
Hurry - it's currently half price!
This is your reminder to grab your @heroconf.com and @brightonseo.com video pass, so that you can catch up on this months talks.
brightonseo.com/videos
Hurry - it's currently half price!
I couldn't be more excited to announce that I am speaking at SMX London 2025!
I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.
Get your ticket now: searchmarketingexpo.co.uk
I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.
Get your ticket now: searchmarketingexpo.co.uk
April 24, 2025 at 8:25 AM
I couldn't be more excited to announce that I am speaking at SMX London 2025!
I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.
Get your ticket now: searchmarketingexpo.co.uk
I'll be talking about optimising B2B landing pages to maximise your lead-to-sale conversion, and I will be sharing more details about my talk over the upcoming weeks.
Get your ticket now: searchmarketingexpo.co.uk
Join Dexter, Boris Beceric and I on our Zoom hangout at 5pm (UK) on Thursday, where we'll be talking about how to make lead generation work for small budgets!
For more information: www.linkedin.com/events/leadg...
For more information: www.linkedin.com/events/leadg...
April 22, 2025 at 9:04 AM
Join Dexter, Boris Beceric and I on our Zoom hangout at 5pm (UK) on Thursday, where we'll be talking about how to make lead generation work for small budgets!
For more information: www.linkedin.com/events/leadg...
For more information: www.linkedin.com/events/leadg...
Don't forget that if you missed out on attending last weeks @heroconf.com UK, then you can currently purchase the video vault for HALF PRICE!
The vault is opened on Tuesday, so don't delay!
The vault is opened on Tuesday, so don't delay!
It's still possible to get the video bundle from last week's Hero Conf for HALF PRICE.
That means every awesome talk, from every amazing speaker, plus those of @brightonseo.com, delivered direct to your inbox next Tuesday.
Stream them in the 🛁!
www.ppchero.com/hero-conf-ap...
That means every awesome talk, from every amazing speaker, plus those of @brightonseo.com, delivered direct to your inbox next Tuesday.
Stream them in the 🛁!
www.ppchero.com/hero-conf-ap...
Video bundle - PPC Hero
Read about the conference venue of Hero Conf. Register today to attend the world's largest PPC conference!
www.ppchero.com
April 18, 2025 at 8:59 PM
Don't forget that if you missed out on attending last weeks @heroconf.com UK, then you can currently purchase the video vault for HALF PRICE!
The vault is opened on Tuesday, so don't delay!
The vault is opened on Tuesday, so don't delay!
Spotify is down.
Am I going to have to get my CDs back out?!?!
Am I going to have to get my CDs back out?!?!
a man in a suit and tie is standing in front of a window .
ALT: a man in a suit and tie is standing in front of a window .
media.tenor.com
April 16, 2025 at 1:48 PM
Spotify is down.
Am I going to have to get my CDs back out?!?!
Am I going to have to get my CDs back out?!?!
I've got mine!
It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.
Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.
Congratulations Jyll!
👏👏👏
It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.
Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.
Congratulations Jyll!
👏👏👏
April 16, 2025 at 9:08 AM
I've got mine!
It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.
Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.
Congratulations Jyll!
👏👏👏
It's launch day for @jyllsaskingales.bsky.socials book - Inside Google Ads.
Head over to Amazon to grab your copy. It's available in both paperback and Kindle edition.
Congratulations Jyll!
👏👏👏
Last week at @heroconf.com UK I presented my talk - Taking Your PPC Campaign Management Skills From Average to Awesome.
Thank you for all the kind messages, it sounds like it really resonated with a lot of you!
You can grab a copy of my deck here:
speakerdeck.com/marketingsop...
Thank you for all the kind messages, it sounds like it really resonated with a lot of you!
You can grab a copy of my deck here:
speakerdeck.com/marketingsop...
April 15, 2025 at 7:37 AM
Last week at @heroconf.com UK I presented my talk - Taking Your PPC Campaign Management Skills From Average to Awesome.
Thank you for all the kind messages, it sounds like it really resonated with a lot of you!
You can grab a copy of my deck here:
speakerdeck.com/marketingsop...
Thank you for all the kind messages, it sounds like it really resonated with a lot of you!
You can grab a copy of my deck here:
speakerdeck.com/marketingsop...
Take me back to Brighton!
I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.
Amazing company, a VERY well organised event, incredible speakers and beautiful weather.
What more could you ask for?
I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.
Amazing company, a VERY well organised event, incredible speakers and beautiful weather.
What more could you ask for?
April 14, 2025 at 10:06 AM
Take me back to Brighton!
I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.
Amazing company, a VERY well organised event, incredible speakers and beautiful weather.
What more could you ask for?
I had such a wonderful time at @heroconf.com UK and @brightonseo.com last week.
Amazing company, a VERY well organised event, incredible speakers and beautiful weather.
What more could you ask for?
Attendees of BrightonSEO and Hero Conf - please help me find my missing bag with my favourite shoes 😅
Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.
Thank you!
Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.
Thank you!
April 11, 2025 at 12:51 PM
Attendees of BrightonSEO and Hero Conf - please help me find my missing bag with my favourite shoes 😅
Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.
Thank you!
Last seen in the speaker room yesterday in a cream tote bag - black, heeled Timberland sandals.
Thank you!