Why does "1-in-X" (e.g., 1 in 50 vs. 20 in 1000) feel riskier? The answer: It's the availability heuristic! We found that the 1-in-X ratio is easier to mentally visualize and recall examples for.
Risk Communication Poster at #SJDM2025 in Denver, Colorado!
Why does "1-in-X" (e.g., 1 in 50 vs. 20 in 1000) feel riskier? The answer: It's the availability heuristic! We found that the 1-in-X ratio is easier to mentally visualize and recall examples for.
Risk Communication Poster at #SJDM2025 in Denver, Colorado!
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Tag @sjdm-tweets.bsky.social
if you would like us to repost stuff that you post!
#SJDM2025