Jon Loomer
@jonloomer.com
Man, I don’t know. Just saying stuff and trying to hang on. Meta advertising, content marketing, business ownership. Fatherhood and baseball.
For those who listen to podcasts, my latest Pubcast Shot is live. I grapple with Meta's latest controversial announcements, both from a personal and brand/advertiser perspective. It ain't easy.
Just 10 minutes of your time...
Just 10 minutes of your time...
What Meta’s Latest Changes Mean for Advertisers
Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status,…
pubcast.jonloomer.com
January 22, 2025 at 5:53 PM
For those who listen to podcasts, my latest Pubcast Shot is live. I grapple with Meta's latest controversial announcements, both from a personal and brand/advertiser perspective. It ain't easy.
Just 10 minutes of your time...
Just 10 minutes of your time...
I'm so happy to have my podcast back. I had to abandon it during the past two and a half years once I committed to short-form video. Something had to go. But once I stopped publishing a video every day (scaled back to three per week), some time and mental space became available.
January 15, 2025 at 7:24 PM
I'm so happy to have my podcast back. I had to abandon it during the past two and a half years once I committed to short-form video. Something had to go. But once I stopped publishing a video every day (scaled back to three per week), some time and mental space became available.
Someone who joined my email list in 2013 (possibly earlier), bought my first training course, and was a member of my private community from 2015 to 17 just signed up again. Being around this long, this is the stuff that makes me smile.
January 10, 2025 at 11:58 PM
Someone who joined my email list in 2013 (possibly earlier), bought my first training course, and was a member of my private community from 2015 to 17 just signed up again. Being around this long, this is the stuff that makes me smile.
Not every business decision is driven by greed...
For the past year and a half, I've had a chatbot on my website that is strategically trained on specific content to make it most helpful. In the beginning, it was cool and novel, but flawed. With time, it's gotten better and better.
🧵
For the past year and a half, I've had a chatbot on my website that is strategically trained on specific content to make it most helpful. In the beginning, it was cool and novel, but flawed. With time, it's gotten better and better.
🧵
January 9, 2025 at 3:44 PM
Not every business decision is driven by greed...
For the past year and a half, I've had a chatbot on my website that is strategically trained on specific content to make it most helpful. In the beginning, it was cool and novel, but flawed. With time, it's gotten better and better.
🧵
For the past year and a half, I've had a chatbot on my website that is strategically trained on specific content to make it most helpful. In the beginning, it was cool and novel, but flawed. With time, it's gotten better and better.
🧵
Social media has become a mostly awful place. There are exceptions for when it's amazing, but do the overall positives outweigh the negatives? I'm using it less and less, and I'm not convinced that the different platforms matter all that much.
It wasn't always like this, but not sure how to fix it.
It wasn't always like this, but not sure how to fix it.
January 7, 2025 at 8:42 PM
Social media has become a mostly awful place. There are exceptions for when it's amazing, but do the overall positives outweigh the negatives? I'm using it less and less, and I'm not convinced that the different platforms matter all that much.
It wasn't always like this, but not sure how to fix it.
It wasn't always like this, but not sure how to fix it.
My favorite social media comment is "check your dm." Whenever I see it, I immediately stop what I'm doing and check my dms.
December 12, 2024 at 7:33 PM
My favorite social media comment is "check your dm." Whenever I see it, I immediately stop what I'm doing and check my dms.
I have a story about click attribution related to Meta advertising conversion results. A small segment of you will find this interesting.
This is for you...
#facebookads
This is for you...
#facebookads
December 10, 2024 at 11:23 PM
I have a story about click attribution related to Meta advertising conversion results. A small segment of you will find this interesting.
This is for you...
#facebookads
This is for you...
#facebookads
Looking back at some of the plans I had for this year, and I was out of my damn mind. It was way too much. Luckily, I never attempted to execute that madness.
Just because it's a plan or a goal doesn't mean you're committed to doing it. It might be a really dumb idea. Ditch it.
Just because it's a plan or a goal doesn't mean you're committed to doing it. It might be a really dumb idea. Ditch it.
December 5, 2024 at 9:45 PM
Looking back at some of the plans I had for this year, and I was out of my damn mind. It was way too much. Luckily, I never attempted to execute that madness.
Just because it's a plan or a goal doesn't mean you're committed to doing it. It might be a really dumb idea. Ditch it.
Just because it's a plan or a goal doesn't mean you're committed to doing it. It might be a really dumb idea. Ditch it.
Wife: "I'm thinking it's a case of deeonite."
Me: "Huh?"
Wife: "I'm thinking it's a case of deeonite."
Me (trying to understand): "Sounds serious."
(Reader, she was saying it's a QUESADILLA NIGHT)
Me: "Huh?"
Wife: "I'm thinking it's a case of deeonite."
Me (trying to understand): "Sounds serious."
(Reader, she was saying it's a QUESADILLA NIGHT)
December 4, 2024 at 9:57 PM
Wife: "I'm thinking it's a case of deeonite."
Me: "Huh?"
Wife: "I'm thinking it's a case of deeonite."
Me (trying to understand): "Sounds serious."
(Reader, she was saying it's a QUESADILLA NIGHT)
Me: "Huh?"
Wife: "I'm thinking it's a case of deeonite."
Me (trying to understand): "Sounds serious."
(Reader, she was saying it's a QUESADILLA NIGHT)
This charts the change in referrals to my website from AI (ChatGPT, Perplexity, Gemini, and Claude).
It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
December 3, 2024 at 3:18 PM
This charts the change in referrals to my website from AI (ChatGPT, Perplexity, Gemini, and Claude).
It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
It doesn't replace the referral traffic lost by organic search, but it's a start. I've also heard that AI engine referral traffic tends to be higher quality, but I haven't proven that myself.
Hey, my new handle! Definitely a cool benefit of BlueSky.
November 28, 2024 at 6:31 PM
Hey, my new handle! Definitely a cool benefit of BlueSky.
Happy Wednesday! Finally got some decent art…
November 27, 2024 at 2:57 PM
Happy Wednesday! Finally got some decent art…
I'm here because I can't escape politics on Threads, despite muted keywords. I needed to take care of my mental health.
That's right, I couldn't escape politics on the app that supposedly suppresses politics so I left.
That's right, I couldn't escape politics on the app that supposedly suppresses politics so I left.
November 27, 2024 at 3:07 AM
I'm here because I can't escape politics on Threads, despite muted keywords. I needed to take care of my mental health.
That's right, I couldn't escape politics on the app that supposedly suppresses politics so I left.
That's right, I couldn't escape politics on the app that supposedly suppresses politics so I left.
If you follow Meta's creative upload process and provide three versions (1:1, 9:16, and 1.91:1) when setting up your ad in Ads Manager, the assumption is that you are providing versions that are ideal for each of Meta's placement groups. But, you're not.
Take a look...
Take a look...
November 26, 2024 at 4:08 PM
If you follow Meta's creative upload process and provide three versions (1:1, 9:16, and 1.91:1) when setting up your ad in Ads Manager, the assumption is that you are providing versions that are ideal for each of Meta's placement groups. But, you're not.
Take a look...
Take a look...
I'm fascinated by different social media behaviors. I'd love to see a study on ways people engage with social media content.
How likely is a person to comment on a post in their feed? What percentage do they comment on?
And do some people just post nothing but troll comments down their feed?
How likely is a person to comment on a post in their feed? What percentage do they comment on?
And do some people just post nothing but troll comments down their feed?
November 25, 2024 at 10:06 PM
I'm fascinated by different social media behaviors. I'd love to see a study on ways people engage with social media content.
How likely is a person to comment on a post in their feed? What percentage do they comment on?
And do some people just post nothing but troll comments down their feed?
How likely is a person to comment on a post in their feed? What percentage do they comment on?
And do some people just post nothing but troll comments down their feed?
I couldn’t possibly be more annoyed with Meta support than I am right now. Every time I ask a question, they respond with something unrelated. I refuse to allow them to close the ticket. The torture never ends. Just once I want someone who will make an effort to help me.
November 24, 2024 at 4:05 AM
I couldn’t possibly be more annoyed with Meta support than I am right now. Every time I ask a question, they respond with something unrelated. I refuse to allow them to close the ticket. The torture never ends. Just once I want someone who will make an effort to help me.
Kendrick dropped. TV Off…
November 22, 2024 at 9:23 PM
Kendrick dropped. TV Off…
I'm on a chat with Meta Support, and it's already as bad as I feared it would be. Send help...
November 22, 2024 at 5:37 PM
I'm on a chat with Meta Support, and it's already as bad as I feared it would be. Send help...
Get your turkey out of the freezer.
November 22, 2024 at 3:56 PM
Get your turkey out of the freezer.
I just recorded three videos and wore three different shirts and three different hats so that it seems like they were recorded on different days. No one will ever know the difference. Like magic.
I should have shaved a little bit after each video, but here we are. Maybe next time.
I should have shaved a little bit after each video, but here we are. Maybe next time.
November 21, 2024 at 9:50 PM
I just recorded three videos and wore three different shirts and three different hats so that it seems like they were recorded on different days. No one will ever know the difference. Like magic.
I should have shaved a little bit after each video, but here we are. Maybe next time.
I should have shaved a little bit after each video, but here we are. Maybe next time.
My favorite part about this place is that there isn't an algorithm that can start messing with my head, toying with my emotions, begging me to scroll and scroll and scroll. I just scroll the stuff I follow until I run out, then come back a few hours later.
Weird.
Weird.
November 21, 2024 at 3:41 AM
My favorite part about this place is that there isn't an algorithm that can start messing with my head, toying with my emotions, begging me to scroll and scroll and scroll. I just scroll the stuff I follow until I run out, then come back a few hours later.
Weird.
Weird.
Who’s out there?
Hey You Guys GIF
Alt: Hey You Guys Goonies GIF
media.tenor.com
November 20, 2024 at 1:28 AM
Who’s out there?
Remarketing with Meta ads is mostly unnecessary now since it happens naturally with algorithmic targeting (I’ve seen 25-45% of my budget when using Advantage+ Audience goes to remarketing).
But there are exceptions, and I use some of these.
But there are exceptions, and I use some of these.
3 Times You Should Prioritize Remarketing Over Meta's Algorithmic Ad Targeting
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.
www.jonloomer.com
November 20, 2024 at 12:41 AM
Remarketing with Meta ads is mostly unnecessary now since it happens naturally with algorithmic targeting (I’ve seen 25-45% of my budget when using Advantage+ Audience goes to remarketing).
But there are exceptions, and I use some of these.
But there are exceptions, and I use some of these.