Jay Denhart-Lillard
@jldenhart.bsky.social
Marketing posting on healthcare, design thinking, digital strategy, innovation, UX/CX, digital therapeutics & warmly human marketing design. Posts are my opinions or things I think are interesting. 🏳️🌈. Black Lives Matter
Digital Ops Planning That Survives Disruption
Digital Ops Planning That Survives Disruption
To effectively navigate unexpected shifts, companies should adopt planning technologies and methods built around three time horizons.
www.bcg.com
December 2, 2025 at 5:06 PM
Digital Ops Planning That Survives Disruption
10 Practical Prompts to Fight the Rise of AI 'Workslop' in Bank Marketing
10 Practical Prompts to Fight the Rise of AI 'Workslop' in Bank Marketing
The flood tide of lazy, generic AI-created content is not the tech's fault. It's the way we use it. Use these prompts to polish AI output.
thefinancialbrand.com
December 1, 2025 at 5:06 PM
10 Practical Prompts to Fight the Rise of AI 'Workslop' in Bank Marketing
OTC Marketing Awards 2025: What The Judges Said About The Leading Entries
OTC Marketing Awards 2025: What The Judges Said About The Leading Entries
The trophies have been presented at the OTC Marketing Awards 2025 - but what did the judging panel have to say about the winning and highly-commended entries?
insights.citeline.com
November 28, 2025 at 5:06 PM
OTC Marketing Awards 2025: What The Judges Said About The Leading Entries
Innovation, AI & Community-Building in a Chaotic World | Panel Discussion
Innovation, AI & Community-Building in a Chaotic World | Panel Discussion
Watch an engaging panel discussion on “Turning Complexity into Opportunity: Innovation, AI, and Communities in a Non-Linear World,” where industry leaders break down how brands can navigate…
www.youtube.com
November 27, 2025 at 5:05 PM
Innovation, AI & Community-Building in a Chaotic World | Panel Discussion
From guardrails to growth: Reinvigorating pharma strategy amidst compliance and innovation
From guardrails to growth: Reinvigorating pharma strategy amidst compliance and innovation
Embracing the new landscape as a catalyst for smarter marketing.
www.mmm-online.com
November 21, 2025 at 5:05 PM
From guardrails to growth: Reinvigorating pharma strategy amidst compliance and innovation
3 Questions to Ask About Your Corporate Strategy in the Age of AI
3 Questions to Ask About Your Corporate Strategy in the Age of AI
In the age of AI, corporate strategy must shift from the industrial logic of scale and scope to a modern intelligence logic centered on knowledge and expertise. As a corporate strategist, your…
hbr.org
November 12, 2025 at 5:06 PM
3 Questions to Ask About Your Corporate Strategy in the Age of AI
Insights Aren’t Outcomes: Research Recommendation Breakage
Insights Aren’t Outcomes: Research Recommendation Breakage
Research recommendations often fail to reach users. Without tracking adoption, teams rely on hope instead of evidence to confirm their work creates change.
www.nngroup.com
November 11, 2025 at 5:05 PM
Insights Aren’t Outcomes: Research Recommendation Breakage
Want to hear an Anti-AI-Hype piece? Adam definitely meets that requirement in this vid: youtu.be/55Z4cg5Fyu4?...
Sora Proves the AI Bubble Is Going to Burst So Hard
The world economy might go right down the toilet along with Sam Altman's AI head.
youtu.be
November 3, 2025 at 5:06 PM
Want to hear an Anti-AI-Hype piece? Adam definitely meets that requirement in this vid: youtu.be/55Z4cg5Fyu4?...
Does Optimum's Expanded AI Partnership Mark a Turning Point for Amdocs' (DOX) Digital Strategy?
Does Optimum's Expanded AI Partnership Mark a Turning Point for Amdocs' (DOX) Digital Strategy?
On September 10, Optimum announced a renewed agreement to continue using Amdocs' AI offerings, including the telco-grade amAIz Suite to deploy new AI-powered solutions such as Bill Presenter and Gen…
finance.yahoo.com
October 27, 2025 at 4:08 PM
Does Optimum's Expanded AI Partnership Mark a Turning Point for Amdocs' (DOX) Digital Strategy?
VML’s 2025 retail report reveals poor CX and AI search surge
VML’s 2025 retail report reveals poor CX and AI search surge
New VML data shows 45% of shoppers abandon carts due to poor digital experience. Here’s what marketers should take seriously
www.contentgrip.com
October 24, 2025 at 4:09 PM
VML’s 2025 retail report reveals poor CX and AI search surge
Deloitte Digital and Salesforce Work to Transform Patient Journey With Multi-Agent Approach for Life Sciences With Agentic Patient Services Suite
Deloitte Digital and Salesforce Work to Transform Patient Journey With Multi-Agent Approach for Life Sciences With Agentic Patient Services Suite
Deloitte Digital and Salesforce Work to Transform Patient Journey With Multi-Agent Approach for Life Sciences With Agentic Patient Services Suite.
www.deloitte.com
October 23, 2025 at 4:08 PM
Deloitte Digital and Salesforce Work to Transform Patient Journey With Multi-Agent Approach for Life Sciences With Agentic Patient Services Suite
The most valuable metric in marketing isn't impressions, it's the 'group gasp'
www.fastcompany.com
October 22, 2025 at 4:10 PM
The most valuable metric in marketing isn't impressions, it's the 'group gasp'
The Future is Now: Global X on Innovation and Disruption
The Future is Now: Global X on Innovation and Disruption
Chris Adams of Global X ETFs chats innovation, disruption, and the future with ETF.com's Dave Nadig.
www.etf.com
October 21, 2025 at 4:07 PM
The Future is Now: Global X on Innovation and Disruption
How Elos Medtech is redefining collaboration and driving innovation across the medical device industry
How Elos Medtech is redefining collaboration and driving innovation across the medical device industry
Empowering medical device companies with expert support across product R&D, manufacturing solutions, and....
manufacturing-today.com
October 20, 2025 at 4:41 PM
How Elos Medtech is redefining collaboration and driving innovation across the medical device industry
Enhancing Customer Engagement with Personalized Outbound SMS from Oracle B2C Service via Oracle Responsys/Eloqua
blogs.oracle.com
October 17, 2025 at 4:09 PM
Enhancing Customer Engagement with Personalized Outbound SMS from Oracle B2C Service via Oracle Responsys/Eloqua
Mentorship Reversed: P&G's Strategy for a More Agile, Digitally Fluent Future | P&G
Mentorship Reversed: P&G's Strategy for a More Agile, Digitally Fluent Future | P&G
Mentorship has long been part of the P&G learning culture but now, some of the most transformative mentoring relationships are happening in reverse.
us.pg.com
October 16, 2025 at 4:09 PM
Mentorship Reversed: P&G's Strategy for a More Agile, Digitally Fluent Future | P&G
The Brand Manager’s Perfect Storm: Why Traditional Strategies Are Falling Short
The Brand Manager’s Perfect Storm: Why Traditional Strategies Are Falling Short
<p>From launch challenges, to market access pressures, to policy changes that are shortening product lifecycles, brand managers now face a perfect storm that would have been unthinkable just a decade…
www.iqvia.com
October 15, 2025 at 4:08 PM
The Brand Manager’s Perfect Storm: Why Traditional Strategies Are Falling Short
Why Bad Data is Your Biggest Competitor
Why Bad Data is Your Biggest Competitor
To win, you must treat local SEO as a fundamental truth, not an afterthought in your marketing plan. Get clear on where you're visible and where you're not.
www.mytotalretail.com
October 14, 2025 at 4:08 PM
Why Bad Data is Your Biggest Competitor
How Data and AI Transform Brand Strategy
How Data and AI Transform Brand Strategy
<p>In the <a href="~/link.aspx?_id=F9D36411CFD94DFC804748E5A3A3A684&_z=z">first installment of this series</a>, IQVIA’s Luke Greenwalt detailed the mounting pressures facing pharmaceutical brand…
www.iqvia.com
October 13, 2025 at 4:45 PM
How Data and AI Transform Brand Strategy
Reposted by Jay Denhart-Lillard
What gets measured gets funded.
Want execs to take brand marketing seriously?
Start treating it like performance: track it, test it, prove it.
Read more: https://bit.ly/3TFseT0
#B2BMarketing #PerformanceMarketing #BrandMarketing
Want execs to take brand marketing seriously?
Start treating it like performance: track it, test it, prove it.
Read more: https://bit.ly/3TFseT0
#B2BMarketing #PerformanceMarketing #BrandMarketing
October 10, 2025 at 5:09 PM
What gets measured gets funded.
Want execs to take brand marketing seriously?
Start treating it like performance: track it, test it, prove it.
Read more: https://bit.ly/3TFseT0
#B2BMarketing #PerformanceMarketing #BrandMarketing
Want execs to take brand marketing seriously?
Start treating it like performance: track it, test it, prove it.
Read more: https://bit.ly/3TFseT0
#B2BMarketing #PerformanceMarketing #BrandMarketing
AI unlocked: How LLMs will make experts out of everyone - I by IMD
AI unlocked: How LLMs will make experts out of everyone - I by IMD
In this edition of Mike and Amit Talk Tech, José Parra Moyano joins to discuss how Gen AI empowers leaders, democratizes analytics, and drives innovation.
www.imd.org
October 6, 2025 at 4:05 PM
AI unlocked: How LLMs will make experts out of everyone - I by IMD
I’m walking in the Huntington’s Disease Society of America’s Team Hope! HD is a terrible disease that devastates patients and their families, and I want to help find its cure. You can help too by just donating.
Please visit my page and donate to support me today.
app.dvforms.net/api/dv/kd8oww
Please visit my page and donate to support me today.
app.dvforms.net/api/dv/kd8oww
(Approx. $0.00)
Thank you for visiting my personal fundraising page! With your help, we can support HDSA’s mission to improve the lives of everyone with Huntington’s disease and their loved ones.
app.dvforms.net
October 1, 2025 at 4:09 PM
I’m walking in the Huntington’s Disease Society of America’s Team Hope! HD is a terrible disease that devastates patients and their families, and I want to help find its cure. You can help too by just donating.
Please visit my page and donate to support me today.
app.dvforms.net/api/dv/kd8oww
Please visit my page and donate to support me today.
app.dvforms.net/api/dv/kd8oww
From next best action to the next era in patient services: A Q&A with patient experts
From next best action to the next era in patient services: A Q&A with patient experts
ZS experts Asheesh Shukla, Tanya Shepley, Arvind Kumar and Karthik Sourirajan explore why this is the moment to achieve the potential of patient services at scale.
www.zs.com
September 30, 2025 at 4:09 PM
From next best action to the next era in patient services: A Q&A with patient experts
AI Is Reshaping Marketing by Reframing Decision-Making www.fastcompany.com/91409521/ai-...
www.fastcompany.com
September 29, 2025 at 4:06 PM
AI Is Reshaping Marketing by Reframing Decision-Making www.fastcompany.com/91409521/ai-...
Global Enterprises Embrace Adobe and its AI Innovations to Power Growth
Global Enterprises Embrace Adobe and its AI Innovations to Power Growth
SAN JOSE, Calif., September 11, 2025--Adobe (Nasdaq: ADBE) today announced the acceleration of its AI innovation adoption, with leading enterprises embracing Adobe to transform the way they work.…
finance.yahoo.com
September 22, 2025 at 4:05 PM
Global Enterprises Embrace Adobe and its AI Innovations to Power Growth