Vijay bomble 31
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Vijay bomble 31
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Reposted by Vijay bomble 31
searchliaison.bsky.social
Ad keyword matching is a long-standing & well-known process that is designed to connect people to relevant ads:
support.google.com/google-ads/a...

A separate process, which has nothing to do with ads, is used to match organic results to a query, as explained here:
www.google.com/search/howse...
October 5, 2023 at 12:32 AM
Reposted by Vijay bomble 31
searchliaison.bsky.social
An opinion piece recently appeared stating Google “just flat out deletes queries & replaces them with ones that monetize better.” We don’t. The piece contains serious inaccuracies about how Google Search works. The organic (non-sponsored) results you see in Search are not affected by our ads systems
October 5, 2023 at 12:30 AM
Reposted by Vijay bomble 31
searchliaison.bsky.social
On Wednesday, we released an update to our spam detections systems that will improve our coverage in many languages and spam types. Learn more here: developers.google.com/search/blog/...
October 2023 Spam Update  |  Google Search Central Blog  |  Google for Developers
developers.google.com
October 5, 2023 at 6:15 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete: status.search.google.com/incidents/VK...
Google Search Status Dashboard
status.search.google.com
October 5, 2023 at 6:16 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
There's an ongoing issue that's delaying the indexing of newly published content. We're working on identifying the root cause. You can monitor progress here on the Google Search Status Dashboard: status.search.google.com/incidents/hJ...
October 6, 2023 at 12:03 AM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Did you know Google Search is updated thousands of times per year? It's all part of our work to improve Search. From our archives, learn more about the processes we use test and evaluate these updates: blog.google/products/sea...
October 6, 2023 at 7:02 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Someone asked me for examples of how I bring feedback people have outside Google back into Google. Good question. Here's a fresh one. After the discussions I've had over the past two weeks, I compiled a write-up covering themes, thoughts and concerns that were shared with the search team. A sampling
I’ll begin with something that’s not really a concern they have but the core cause of problems. Everyone is doing things for us. If you tell someone to make people-first content, it’s not uncommon they fall back into thinking how they show us – Google – that it’s people first. “So you’re saying I should have an author bio to rank better?” No! They should have bios because their own readers would expect that! This is probably the fundamental stumbling block so many have. It’s also understandable. They want to be found on Google, so they want to please Google, and the concept that the best way to please us is to actually not think about us is difficult to grasp. But it would be well worth the effort for us to find new ways to approach this and reiterate this guidance. — We also need to recognize that our search results are, indeed, an effective part of our documentation. People do look at them to see what works – or what they can get away with. Our guidance even encourages people to c Over and over, people noted large publishers that seem like they can write about anything and get rewarded. A compilation of such complaints is here. One key tweet in part is this: Related is the idea that “parasite SEO” site win, sites that lease themselves out to third-parties and then content ranks on these sites that would never succeed on a different. This is different from big sites winning for original (but not necessarily people-first) content, but the two get conflated. Can we have a helpful content tool? As mentioned above, there’s a desire (such as here and here) for some type of tool or examples to help people better understand what we mean by helpful content or something that identifies if a page or site has been impacted by the helpful content update. For those asking if they’ve been impacted, I tend to give the advice we already say on our page – if we said there was a helpful content update and you saw an impact, yes, that was from it. So look at what page might have dropped and assess from there. I also floated the idea of taking our self-assessment questions and turning them into an interactive tool (this is a very rough idea of how that might work) Possibly, we could begin sharing some actual examples (such as here) or generic/stylized examples like this: Byline leads to no bio info Stock photo Generic text with no sign of visiting the place Stock photo Generic text with no sign of visiting the place Stock photo Generic text with no sign I’ve had publishers worried that one single page of whatever “unhelpful” content is will cause them to drop in rankings. Some are fearful they can’t have anything that’s “off-topic” for what their blog or site is about. Some think even having a part of a page be unhelpful might doom their entire site. All this is despite our page saying that a site needs to have “relatively high amounts” of unhelpful content to be impacted and that things are weighted. Some of the engagement may be helping. Certainly there’s more we can probably do. But even the more calm people are confused. They don’t know if there are swathes of content they should drop, how to identify that, or what. Some worry that content just being “old” isn’t useful. Others worry that if people aren’t coming to their content from search, then it’s clearly not helpful – and yet, they view it as archival content they don’t want to get rid of. We certainly don’t want people dropping content just because it’s older. It’s somethin
November 3, 2023 at 5:38 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Our generative AI experiment in Search gets its largest international expansion yet. We've opened up access to 120+ countries and territories, and added support in Spanish, Portuguese, Korean and Indonesian. Learn more blog.google/products/sea...
November 9, 2023 at 5:12 AM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Loved meeting everyone who made it to today's 5K; looking forward to talking and meeting with others here in San Diego for BrightonSEO.
November 10, 2023 at 4:11 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Today, we’re introducing new improvements to Search to find the information that’s most helpful for you, no matter how specific your question. Learn more: blog.google/products/sea...
November 15, 2023 at 4:41 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
The search engines back then had never seen this type of content before. The concern then, as it is now, was how it might impact showing great results to users. Not surprisingly, the search engines soon took action against it. (Google also considers it spam: developers.google.com/search/docs/...)
"The main issue for me is whether or not the site is deceiving my users. I have a responsibility to deliver good data to my users. If there's a situation where my spider sees one thing and my user sees something else, I have a problem with that, because it makes me look bad," said Steve Schneider, who oversees AltaVista's spidering process. It's similar with Excite: "Where we are most concerned is when a company is using it in the wrong way. The consumer walks away thinking, 'Oh, Hotbot or Excite had the wrong information.' We have to be concerned with how that reflects on the brand," said Excite search product manager Kris Carpenter. Lycos search manager Rajive Mathur said that some this type of move is "inevitable," for Lycos and for the other search engines. As they transition to this, those finding bridge pages to be effective (and not everyone does) may be looking at lost traffic. "I'm sure they're looking at [bridge pages] and saying, 'But I've having such good success," said Excite's Kris Carpenter. "In three to six months, it may have the opposite effect."
November 16, 2023 at 11:02 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Google’s results aren’t perfect. We do make mistakes. We don’t always get it right. We’ll never get everything right. But what we can do is keep working to show the most helpful content that we can. More here: blog.google/products/sea...
Google is not perfect We make mistakes We don’t always get it right Google will never get everything right But we’ll keep working to show the most helpful content we can
November 16, 2023 at 10:37 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Last week, I gave a presentation about Google Search results not being perfect, how we update to improve those results, and how our guidance to creators needs to improve. In this thread, I’ll share my slides and commentary for those who weren’t able to attend my talk…
November 16, 2023 at 10:37 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Put your readers and audience first. Be helpful to them. If you do this, if you're doing things for them, you are more likely to align with completely different signals we use to reward content.
January 9, 2024 at 4:00 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
It’s a belief dating back to even before Google was popular, as I wrote about when I was a journalist in 2000, in the article below. As was the case then, so it remains true now. There’s no perfect formula to follow….
January 9, 2024 at 3:58 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google Search. There isn't, and no one should feel they must work to some type of mythical formula....
January 9, 2024 at 3:58 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Today, we’re introducing two updates to help you search any way, anywhere you want:
1️⃣ Circle to Search, a new way to search on Android
2️⃣ Gen AI-powered multisearch, so you can ask more complex questions about what you see. Learn more:
blog.google/products/sea...
New ways to search in 2024
We’re launching Circle to Search and an AI-powered multisearch experience to help you search even more naturally.
blog.google
January 17, 2024 at 7:07 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Great meeting up with Google Search Central in Zürich today.
January 30, 2024 at 2:20 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
We've published a refreshed SEO Starter Guide, with a better focus on a starter audience. Read more about what changed: developers.google.com/search/blog/...
The SEO Starter Guide got a makeover  |  Google Search Central Blog  |  Google for Developers
developers.google.com
February 2, 2024 at 4:47 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Today we announced improved quality ranking and new spam policies that we believe significantly enhance the quality and helpfulness of your search results. Learn more: blog.google/products/sea...
March 5, 2024 at 5:01 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at forms.gle/SWN1sckmUfQR... and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here: developers.google.com/search/docs/...
Debug Google Search Traffic Drops | Google Search Central  |  Documentation  |  Google for Developers
There are several causes for drops in Search traffic. Learn how to investigate what caused a traffic drop and how to fix it.
developers.google.com
April 26, 2024 at 8:22 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
As part of our news, we’ve also shared that we now use a variety of innovative signals and approaches rather than a single system to identify helpful content. We’ve added a new FAQ page to help explain this change: developers.google.com/search/help/...
FAQ: Helpful Content and Google Search Results | Google Search Central  |  Support  |  Google for Developers
Learn more about how Google's core ranking systems work to show helpful content in search results.
developers.google.com
March 5, 2024 at 5:04 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Today we announced the March 2024 core update & new spam policies that, in combination, are designed to show less content made to attract clicks and more content that people find useful. Learn more: developers.google.com/search/blog/...
What web creators should know about our March 2024 core update and new spam policies  |  Google Search Central Blog  |  Google for Developers
developers.google.com
March 5, 2024 at 5:03 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
This is just a glimpse of how we’re reimagining Google Search, combining the best of Search today with the new Gemini model’s advanced capabilities customized for Google Search. Learn more in our post, including how to sign up for Search Labs to try out these features blog.google/products/sea...
Generative AI in Search: Let Google do the searching for you
We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.
blog.google
May 14, 2024 at 6:10 PM
Reposted by Vijay bomble 31
searchliaison.bsky.social
Soon, you’ll be able to adjust your AI Overview with options to simplify the language or break it down in more detail. This update is coming soon to Search Labs, for English queries in the US
blog.google/products/sea...
Generative AI in Search: Let Google do the searching for you
We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.
blog.google
May 14, 2024 at 6:05 PM