Ikhlaq Jacob
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ikhlaqjacob.bsky.social
Ikhlaq Jacob
@ikhlaqjacob.bsky.social
All views are my own.
Please reference my work if you use it.
“One reason for the poverty of ethnographic research in this area might simply be the difficulties of access”.
November 8, 2025 at 1:44 AM
All the visits I made to towns and cities over decades, people never asked whether I authored a paper or even a book (and rightly so).

They were interested in me as a individual, this was the start of the trust and genuine rapport building.
November 7, 2025 at 10:26 AM
You can’t be an ‘outsider’ examining the lives of individuals as an ‘insider’.

It’s standing at the front door, detached from what is happening inside.
November 7, 2025 at 10:21 AM
“I’m Not From ‘Round Here”.

Researchers by-passing the street, neighbourhood and the community assuming the participant lives in isolation, completely detached from their physical environment or lacking any meaningful human contact.
November 7, 2025 at 12:40 AM
To be able to relate to people ‘straight off the bat’ with diverse groups and communities, to be able to fit in as ‘one of them’ is key as a researcher.

It’s not only engagement with individuals but a connection.
November 5, 2025 at 11:39 PM
I never went A to B rather travelled through A to Z to the community centre.

Hearing stories of resilience, grit and hope which would otherwise be lost travelling only from A to B or having to use a SatNav.
November 2, 2025 at 4:07 PM
Pakistani community has been explored over decades.

Visiting diverse groups and centres, places of worship, corner shops, take-aways, markets, barbers, bazaars, melas and festivals.

Visiting Halifax, Huddersfield, Leeds, Keighley, Birmingham, Manchester, London and others.
November 2, 2025 at 12:33 AM
I spoke to over 800 local people, groups and diverse communities: the ‘hard to reach’ for the INCLUDE Study in Bradford and Leeds during the summers of 2024/25. Thank you everyone.
@auasresearch.bsky.social
October 28, 2025 at 11:00 PM
THANK YOU to the people of Chapeltown and Harehills whom I met at cafés, chai’s, supermarkets, take-outs, playing fields, bus stops, barbers, desert shops, Bilal Centre, LGM, places of worship, cultural spaces and on the streets those who completed the questionnaire.
@auasresearch.bsky.social
October 28, 2025 at 9:19 PM
Thank you to the Khidmet Centre, and to the many attendees that I spoke to over the summer also a HUGE THANKS to the Ladies Group. Reaching out to the ‘hard to reach’.
October 27, 2025 at 11:01 PM
Huge thanks to Michelle and Walter from the Leeds Black Elders Association for allowing me access to the lovely ladies and gentleman across your sites.

Also to the Golden Girls at the Reginald Centre!
October 27, 2025 at 10:44 PM
Thank you to the Bangladeshi Centre!
October 27, 2025 at 10:38 PM
Thank you to Janet and your colleagues for allowing me to talk to your many attendees over the summer for the INCLUDE Study.
October 27, 2025 at 10:35 PM
Thank you to Mr Raj and Mr Singh for allowing me access to your attendees over the summer (the food was lovely and you instantly recognised my profile picture of Casablanca!).
October 27, 2025 at 10:31 PM
Thank you to Sharon from the Reginald Centre for giving me an invaluable insight into the rich culture of the local community in Chapeltown and Harehills.
October 27, 2025 at 10:24 PM
Gatekeepers are an invaluable source of help I have engaged with them in Bradford, Birmingham, Keighley, Leeds, Leicester, London, Manchester, Sheffield, Slough and elsewhere for decades.

And the very many diverse groups and communities. Engagement is longitudinal.

Thank you.
October 27, 2025 at 8:06 PM
Sitting at a local café striking up conversations with the locals they tell you everything you need to know about people, their life, their neighbourhood and their community.

It’s human connection and immersive.
October 27, 2025 at 2:02 PM
There are many groups and communities that should be represented in research: from the majority and the minority; the ‘minority within minority’; the marginalised; the excluded and the ‘hard to reach’.

This can avoid skewing the data and sampling bias.
October 24, 2025 at 10:41 PM
It’s labour intensive to recruit to research studies, refusals are high. This is exacerbated when aiming for diverse or underrepresented individuals, due to factors like language barriers or cultural mistrust.

Outreach and engagement can help to buffer this trend.
October 20, 2025 at 10:46 PM
From my decades (not just 3 years) of experience of health and social research with the British South Asian and Black/Caribbean communities.

Shared decision making has always been an ethical dilemma in research yet overlooked.

(Ikhlaq Jacob)
October 19, 2025 at 11:15 PM
An Ethical Dilemma:

‘Shared decision making’ from the initial phone call to the consent and on-going participation in the study.

A ‘family consent’ that often includes the family, kin members, relatives, neighbours the participant is sometimes the last person to ‘consent’ in South Asian families.
October 19, 2025 at 11:05 AM
Researchers need to be aware that drawing conclusions from the ‘easy to reach’ or from the ‘typical demographics’ may not be representative of the population.

Who actually took part?
October 18, 2025 at 11:07 PM
More of the Same?

Research reflects the findings of the people who take part: So the question is who is taking part? From the typical demographics and the ‘easy to reach’.

Whereas, I always looked for the very hard to reach (Ikhlaq Jacob).
October 17, 2025 at 11:35 PM
I wasn’t collecting data but testimonies: their fears, resilience and disillusionment set against the backdrop of huge social upheaval.

The approach was to treat them as narrators rather than data points bringing nuance to a discourse too often dominated by statistics.
October 17, 2025 at 8:10 PM
Ethnography isn’t just data it’s testimony:

My work was capturing a gritty yet deeply connected social tapestry: identity, kinship and tensions of community life among Pakistanis in Bradford.
October 9, 2025 at 12:15 AM