Xuanjun (Jason) Gong
gongxuanjun.bsky.social
Xuanjun (Jason) Gong
@gongxuanjun.bsky.social
Assistant Professor at Department of Communication & Journalism at Texas A&M university.

Researcher, social scientist, data scientist
Reposted by Xuanjun (Jason) Gong
🧵 What does it take to build a small, scrappy, and successful communication neuroscience lab? Our lab, @gongxuanjun.bsky.social, @rachaelkee.bsky.social, Allyson Snyder, Ziyu Zhao, and I put out heads together to answer this question. Here's what we came up with: link.springer.com/chapter/10.1...
November 2, 2025 at 4:21 PM
Reposted by Xuanjun (Jason) Gong
🆕 New open neuroimaging dataset released!

I’m happy to share that our Naturalistic Neuroimaging Database (NNDb3T+) is now publicly available! NNDb3T+ captures rich, multimodal brain activity in a naturalistic setting with 40 participants and over 160 hours of scanning!
October 27, 2025 at 7:04 PM
Reposted by Xuanjun (Jason) Gong
Our tenured positions in Journalism and Communication Science are still open. Please share widely!
My department at Texas A&M has four Tenured/Tenure Track faculty openings in Comm Science, Journalism, and Global Media. Details here: artsci.tamu.edu/comm-journal...
Employment Opportunities
The Department of Communication & Journalism has a number of faculty positions for the next academic year.
artsci.tamu.edu
October 27, 2025 at 7:00 PM
We’re hiring! 🎓

Join us at Texas A&M Communication & Journalism as a tenured Associate Professor in communication interventions. Join us in building a vibrant Communication & Media Science Division!
🔗 apply.interfolio.com/173348
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October 27, 2025 at 7:16 AM
Reposted by Xuanjun (Jason) Gong
After 22 years of school, I am now the kind of doctor that isn't particularly handy in a medical emergency - but will talk your ear off about kids and tech.

But really, a huge thank you to the family, friends, and teachers who nurtured and supported me along the way.

Next stop is Columbus Ohio!
June 13, 2025 at 6:21 AM
Reposted by Xuanjun (Jason) Gong
Headed to #ica25? So are we! The CCS Lab is sharing 3 projects—including a Top Paper—on how we choose what to watch, read & click

We use computational modeling & neuroimaging to study how curiosity, value & emotion influence media choice

Talks by @rachaelkee.bsky.social & @gongxuanjun.bsky.social
June 12, 2025 at 5:15 PM
Reposted by Xuanjun (Jason) Gong
@gongxuanjun.bsky.social giving a wonderful talk on narrative impact & success (w @richardhuskey.bsky.social & @aeden.bsky.social) by using narrative structural models of networked characters & events to model popularity of a novel at #CommHorizons2025
May 17, 2025 at 6:01 PM
Reposted by Xuanjun (Jason) Gong
"I think a good curiosity is a balanced curiosity," says @gongxuanjun.bsky.social.

I really appreciated that curiosity philosophy in our conversation about curiosity and media selection. (You're going to love his cats....)

Listen here: lynnborton.com/2025/04/17/p...
April 21, 2025 at 2:14 PM
Reposted by Xuanjun (Jason) Gong
"This #evaluation system based on #curiosity is different from how people evaluate normal things,” says @gongxuanjun.bsky.social.

How we choose media to manage our moods, why sequence matters, & what draws us to that next book. Conundrum: explore or exploit?

lynnborton.com/2025/04/17/p...
Pick A Book, Any Book: Curiosity & Media Choices, with XuanJun Gong
XuanJun Gong is interested in media selection, computational modeling, communication networks, and information diffusion. He’s looked at how we choose media to manage our moods, how the sequence of ou...
lynnborton.com
April 17, 2025 at 10:31 AM
Reposted by Xuanjun (Jason) Gong
Were it not for #academicsky #academicchatter, I might not have found @gongxuanjun.bsky.social.

Hurrah for facilitating the research-to-realworld pipeline & linking audio producers with people who expand our understanding of ourselves. Thanks, @bsky.app!

#curiosity #choosetobecurious
April 17, 2025 at 10:50 AM
Books fans! 📖 What is your next book to read❓
Our study shows that two mechanisms drives people reading choices - enjoyment driven and information driven. We also found curiosity fosters people reading enjoyment and encourages exploratory readings. Read our new preprints doi.org/10.21203/rs....
Individual Curiosity Modulates Exploration in Sequential Book Selection
How do people choose what book to read? At times, people choose to exploit well-known options that are likely to lead to high enjoyment. However, readers must also effectively explore novel books in o...
doi.org
December 8, 2024 at 1:17 AM
Reposted by Xuanjun (Jason) Gong
That’s a wrap! Our latest fMRI data collection is done thanks to heroic efforts from @gongxuanjun.bsky.social, @rachaelkee.bsky.social, Allyson Snyder, Ziyu Zhao, and some awesome undergrad RAs! Stay tuned for some forthcoming computational modeling of the negativity bias!
November 20, 2024 at 12:28 AM
Reposted by Xuanjun (Jason) Gong
Now that it seems that 🦋 is picking up steam, I wanted to share a bit of what @dougaparry.bsky.social and I have been working on recently. This manuscript is aimed at answering a question that’s been bugging both of us for a long time: Is it time to abandon the Media Multitasking Index? [🧵 1/9]
November 18, 2024 at 3:15 PM
Reposted by Xuanjun (Jason) Gong
🚨New preprint 🚨

**A computational model of reward learning and habits on social media**

🧵

We develop a computational reward learning model of real-world social media data, which infers the separate goal-directed and habitual cognitive processes driving posting...
November 13, 2024 at 11:02 AM
🥳🥳🥳 Super excited to announce that our new publication: Media selection is highly predictable, in principle is out
@computationalcommunication.org URL: doi.org/10.5117/CCR2...
Media selection is highly predictable, in principle | Amsterdam University Press Journals Online
Media research is, in part, interested in accurately explaining and predicting people’s media selection. Explanation is an accurate description of the causal mechanisms that govern media selection w...
doi.org
December 3, 2023 at 1:06 AM
🥳🥳🥳 Excited to announce that our new publication: Consider the time dimension: theorizing and formalizing sequential media selection is out at Human Communication Research!!! URL: doi.org/10.1093/hcr/...
doi.org
December 2, 2023 at 11:21 PM
Excited that our new paper @ABSjournal titled "Moving Behavioral Experimentation Online: A Tutorial and Some Recommendations for Drift Diffusion Modeling" is out! Open access link: doi.org/10.1177/0002...
Moving Behavioral Experimentation Online: A Tutorial and Some Recommendations for Drift Diffusion Mo...
Behavioral science demands skillful experimentation and high-quality data that are typically gathered in person. However, the COVID-19 pandemic forced many beha...
doi.org
November 8, 2023 at 6:53 PM