fayscho
@fayscho.bsky.social
Social & digital strategist specialising in working with nonprofits and charities 💛
Founder of social & digital comms agency @catnipcomms.bsky.social🐈 https://www.catnipcomms.com/
Part of Tech for Good Live podcast🎙️
Founder of social & digital comms agency @catnipcomms.bsky.social🐈 https://www.catnipcomms.com/
Part of Tech for Good Live podcast🎙️
Pinned
fayscho
@fayscho.bsky.social
· Nov 19
content.www.catnipcomms.com
Hello Bluesky👋🦋
I'm Fay - founder of @catnipcomms.bsky.social. Catnip is a purpose-driven social media and comms agency. We help non-profits and NGOs amplify missions, engage audiences, and drive impact with powerful digital content.www.catnipcomms.com
I'm Fay - founder of @catnipcomms.bsky.social. Catnip is a purpose-driven social media and comms agency. We help non-profits and NGOs amplify missions, engage audiences, and drive impact with powerful digital content.www.catnipcomms.com
Reposted by fayscho
UPDATE: Thank you vbloke and the Reddit community 💛
June 27, 2025 at 10:00 AM
UPDATE: Thank you vbloke and the Reddit community 💛
Reposted by fayscho
Confusing emails don’t just waste time - they are sneaky little stress-creators.
One of our favourite tricks to take the tension out of your inbox is The 3C Rule. Clearer communication = less stress all round.
#StressAwarenessMonth
One of our favourite tricks to take the tension out of your inbox is The 3C Rule. Clearer communication = less stress all round.
#StressAwarenessMonth
April 9, 2025 at 1:51 PM
Confusing emails don’t just waste time - they are sneaky little stress-creators.
One of our favourite tricks to take the tension out of your inbox is The 3C Rule. Clearer communication = less stress all round.
#StressAwarenessMonth
One of our favourite tricks to take the tension out of your inbox is The 3C Rule. Clearer communication = less stress all round.
#StressAwarenessMonth
Reposted by fayscho
The rise of online nastiness isn't just a social media manager’s headache - it affects morale, purpose and how we all show up online.
Unpack what’s behind the current wave of internet snark — and how to keep your digital comms human, not hardened.
📖 www.catnipcomms.com/blog/navigat...
Unpack what’s behind the current wave of internet snark — and how to keep your digital comms human, not hardened.
📖 www.catnipcomms.com/blog/navigat...
March 28, 2025 at 11:56 AM
The rise of online nastiness isn't just a social media manager’s headache - it affects morale, purpose and how we all show up online.
Unpack what’s behind the current wave of internet snark — and how to keep your digital comms human, not hardened.
📖 www.catnipcomms.com/blog/navigat...
Unpack what’s behind the current wave of internet snark — and how to keep your digital comms human, not hardened.
📖 www.catnipcomms.com/blog/navigat...
💛💛💛
Having worked with Catnip for the last 3 years on our digital Christmas appeals, I can say they are brilliant to work with. Our results have been amazing.
Navigating the twists and turns of the digital landscape can feel like reading a map upside down… in a storm… while being chased by a bear (aka the algorithm).
But with Catnip Comms as your guide, we’ll help you stay on course.🧭
Check out how we can support you: www.linkedin.com/pulse/naviga...
But with Catnip Comms as your guide, we’ll help you stay on course.🧭
Check out how we can support you: www.linkedin.com/pulse/naviga...
February 28, 2025 at 3:24 PM
💛💛💛
Reposted by fayscho
Would you “kill off” your mascot for social media engagement? Duolingo’s latest move has everyone wondering - is Duo Keyshauna Renee Lingo (RIP) really gone forever?! 👀 While it’s a bold strategy, it also holds some valuable lessons...
Take a look.👇
www.catnipcomms.com/blog/what-no...
Take a look.👇
www.catnipcomms.com/blog/what-no...
What Nonprofits Can Learn from a Dead Owl: Lessons from Duolingo’s Social Media Strategy
How nonprofits can learn from Duolingo's bold social media strategies to enhance engagement, foster creativity, and trust their teams for impactful digital campaigns.
www.catnipcomms.com
February 21, 2025 at 3:16 PM
Would you “kill off” your mascot for social media engagement? Duolingo’s latest move has everyone wondering - is Duo Keyshauna Renee Lingo (RIP) really gone forever?! 👀 While it’s a bold strategy, it also holds some valuable lessons...
Take a look.👇
www.catnipcomms.com/blog/what-no...
Take a look.👇
www.catnipcomms.com/blog/what-no...
"Women are horrible."
"Women are evil."
"Women shouldn't work."
Sign the petition below from @stopfundinghate.bsky.social and show #MarksAndSpencer what misogynistic drivel they are supporting by advertising on GB news 👇
"Women are evil."
"Women shouldn't work."
Sign the petition below from @stopfundinghate.bsky.social and show #MarksAndSpencer what misogynistic drivel they are supporting by advertising on GB news 👇
This is what Marks & Spencer are aligning with by advertising on GB News: 👇👇👇 actionstorm.org/petitions/ma...
February 23, 2025 at 8:23 AM
"Women are horrible."
"Women are evil."
"Women shouldn't work."
Sign the petition below from @stopfundinghate.bsky.social and show #MarksAndSpencer what misogynistic drivel they are supporting by advertising on GB news 👇
"Women are evil."
"Women shouldn't work."
Sign the petition below from @stopfundinghate.bsky.social and show #MarksAndSpencer what misogynistic drivel they are supporting by advertising on GB news 👇
Reposted by fayscho
‘Technofossils’: how humanity’s eternal testament will be plastic bags, cheap clothes and chicken bones
‘Technofossils’: how humanity’s eternal testament will be plastic bags, cheap clothes and chicken bones
Fast fashion and drinks cans among technological-age matter most likely to endure as fossils, say scientists
buff.ly
February 23, 2025 at 8:04 AM
‘Technofossils’: how humanity’s eternal testament will be plastic bags, cheap clothes and chicken bones
@duolingoverde.bsky.social "killed" their owl. 🦉 Even though it might sound crazy, in the latest @catnipcomms.bsky.social newsletter we break down why it's a brilliant social media move and what nonprofits might be able to learn from it.
www.linkedin.com/pulse/what-n...
www.linkedin.com/pulse/what-n...
What Nonprofits Can Learn from a Dead Owl: Lessons from Duolingo’s Social Media Strategy
At Catnip Comms, we're passionate about using digital to make a positive impact. We're always looking for innovative approaches that drive real change.
www.linkedin.com
February 14, 2025 at 6:48 PM
@duolingoverde.bsky.social "killed" their owl. 🦉 Even though it might sound crazy, in the latest @catnipcomms.bsky.social newsletter we break down why it's a brilliant social media move and what nonprofits might be able to learn from it.
www.linkedin.com/pulse/what-n...
www.linkedin.com/pulse/what-n...
Duolingo just killed their own owl, and no one knows why.
Rebrand? Stunt? Ad? Will Duo rise from the dead to haunt me for skipping French again?
No clue. But kudos to their marketing team making me emotionally invested in a fictional bird 🦉
mashable.com/article/duol...
#RIPDuo
Rebrand? Stunt? Ad? Will Duo rise from the dead to haunt me for skipping French again?
No clue. But kudos to their marketing team making me emotionally invested in a fictional bird 🦉
mashable.com/article/duol...
#RIPDuo
Duolingo 'kills' its owl mascot Duo
It's likely an ad, but it brought out a lot of users' feelings.
mashable.com
February 11, 2025 at 11:53 PM
Duolingo just killed their own owl, and no one knows why.
Rebrand? Stunt? Ad? Will Duo rise from the dead to haunt me for skipping French again?
No clue. But kudos to their marketing team making me emotionally invested in a fictional bird 🦉
mashable.com/article/duol...
#RIPDuo
Rebrand? Stunt? Ad? Will Duo rise from the dead to haunt me for skipping French again?
No clue. But kudos to their marketing team making me emotionally invested in a fictional bird 🦉
mashable.com/article/duol...
#RIPDuo
“Hi Seal, this is Mountain Dew. Can we turn you into an actual seal for our Super Bowl ad?”
Seal: “Yep."
Obsessed. More of this humour in 2025 please 🦭
#KissFromALime
www.billboard.com/music/music-...
Seal: “Yep."
Obsessed. More of this humour in 2025 please 🦭
#KissFromALime
www.billboard.com/music/music-...
Seal Serenades Becky G as an Actual Seal in Wild Mountain Dew Super Bowl Commercial: Watch
Seal sings to Becky G in Mountain Dew's. new Super Bowl ad. Watch the commercial here.
www.billboard.com
February 8, 2025 at 10:17 AM
“Hi Seal, this is Mountain Dew. Can we turn you into an actual seal for our Super Bowl ad?”
Seal: “Yep."
Obsessed. More of this humour in 2025 please 🦭
#KissFromALime
www.billboard.com/music/music-...
Seal: “Yep."
Obsessed. More of this humour in 2025 please 🦭
#KissFromALime
www.billboard.com/music/music-...
Reposted by fayscho
just over here photoshopping muppets onto the cover of elle magazine: thread
February 7, 2025 at 10:10 PM
just over here photoshopping muppets onto the cover of elle magazine: thread
Reposted by fayscho
The end of the week thread you need. 👇
Please, science Bluesky. I am begging. I need to know the most ridiculous looking species.
Please tell me what the weirdest little weirdos on the planet are.
Give me your weirdest animal facts.
My feeble grip on sanity is dependent on you.
Please tell me what the weirdest little weirdos on the planet are.
Give me your weirdest animal facts.
My feeble grip on sanity is dependent on you.
February 7, 2025 at 3:01 PM
The end of the week thread you need. 👇
Has anyone else stumbled across
theyseeyourphotos.com?
It's described by @wired.com as "a stunt designed to turn Google’s technology against itself. Upload a photo to the website, which is then sent to a Google Cloud computer vision program that writes a startlingly thorough description of it.”
theyseeyourphotos.com?
It's described by @wired.com as "a stunt designed to turn Google’s technology against itself. Upload a photo to the website, which is then sent to a Google Cloud computer vision program that writes a startlingly thorough description of it.”
They See Your PhotosEnte
Upload a photo to find out how much an AI sees.
theyseeyourphotos.com
February 7, 2025 at 3:59 PM
Has anyone else stumbled across
theyseeyourphotos.com?
It's described by @wired.com as "a stunt designed to turn Google’s technology against itself. Upload a photo to the website, which is then sent to a Google Cloud computer vision program that writes a startlingly thorough description of it.”
theyseeyourphotos.com?
It's described by @wired.com as "a stunt designed to turn Google’s technology against itself. Upload a photo to the website, which is then sent to a Google Cloud computer vision program that writes a startlingly thorough description of it.”
ICYMI #TikTok had become obsessed with cute winter boots.
"It’s a way to talk about resisting the federal government in a way that will actually reach people."
Via @taylorlorenz.bsky.social
"It’s a way to talk about resisting the federal government in a way that will actually reach people."
Via @taylorlorenz.bsky.social
TikTok's 'cute winter boots' trend explained
As the U.S. government seeks to enact stricter controls over online speech, TikTok users are adopting more coded 'algospeak' to criticize and resist the government
www.usermag.co
January 28, 2025 at 11:20 PM
ICYMI #TikTok had become obsessed with cute winter boots.
"It’s a way to talk about resisting the federal government in a way that will actually reach people."
Via @taylorlorenz.bsky.social
"It’s a way to talk about resisting the federal government in a way that will actually reach people."
Via @taylorlorenz.bsky.social
This is brilliant 👏
🎶Spur ber yer yer yer yer🎶
Traitors Fans are faithful to the end🙌
Since Friday, over £46,000 has been donated to Mencap by over 3,000 people after hearing Alexander Dragonetti's story!
Traitors Fans are faithful to the end🙌
Since Friday, over £46,000 has been donated to Mencap by over 3,000 people after hearing Alexander Dragonetti's story!
January 28, 2025 at 10:55 PM
This is brilliant 👏
Reposted by fayscho
Not a great day to be a Twitter advertiser... www.theguardian.com/technology/2...
Elon Musk appears to make back-to-back fascist salutes at inauguration rally
Tech billionaire wades into controversy after shooting right arm on upwards diagonal during celebrations of Trump
www.theguardian.com
January 20, 2025 at 9:54 PM
Not a great day to be a Twitter advertiser... www.theguardian.com/technology/2...
#SpotifyWrapped is BACK! That time of year when our feeds explode with colorful pie charts, top artists, and a very personal walk down musical memory lane.
But Spotify Wrapped isn’t just a fun way to reflect. It’s a marketing masterpiece.
But Spotify Wrapped isn’t just a fun way to reflect. It’s a marketing masterpiece.
Take a look at our 2024 Spotify Wrapped!
We love to see other charities and brands jump on this trend. Have you seen any that deserve a mention? Let us know!
#SpotifyWrapped #Spotify
We love to see other charities and brands jump on this trend. Have you seen any that deserve a mention? Let us know!
#SpotifyWrapped #Spotify
December 5, 2024 at 12:35 AM
#SpotifyWrapped is BACK! That time of year when our feeds explode with colorful pie charts, top artists, and a very personal walk down musical memory lane.
But Spotify Wrapped isn’t just a fun way to reflect. It’s a marketing masterpiece.
But Spotify Wrapped isn’t just a fun way to reflect. It’s a marketing masterpiece.
Reposted by fayscho
Community resilience is at a low point after years of austerity, political turmoil, and hostility toward migration and multiculturalism. How do we turn the tide and rebuild hope?
Explore our findings in this year's Fear and HOPE report: 🔗 hopenothate.org.uk/fear-and-hop...
Explore our findings in this year's Fear and HOPE report: 🔗 hopenothate.org.uk/fear-and-hop...
Fear and HOPE 2024: The Case for Community Resilience
HOPE not hate’s Fear and HOPE reports identify the drivers of fear and hope and the triggers that push people from one to the other. This year, we look at 2024 as a pivotal point for the UK, with the ...
hopenothate.org.uk
November 29, 2024 at 1:54 PM
Community resilience is at a low point after years of austerity, political turmoil, and hostility toward migration and multiculturalism. How do we turn the tide and rebuild hope?
Explore our findings in this year's Fear and HOPE report: 🔗 hopenothate.org.uk/fear-and-hop...
Explore our findings in this year's Fear and HOPE report: 🔗 hopenothate.org.uk/fear-and-hop...
Reposted by fayscho
People are often surprised when I tell them this: both Twitter and Facebook/insta/threads are now specifically engineered to downgrade, hide, suppress real journalism. If this platform is different, that's a huge change
November 27, 2024 at 6:22 AM
People are often surprised when I tell them this: both Twitter and Facebook/insta/threads are now specifically engineered to downgrade, hide, suppress real journalism. If this platform is different, that's a huge change
The past couple of years? All about running clients' socials and ghosting my own (classic move from anyone who works in social).
Now I’m on this shiny new platform, ready to post again... except I have no idea what to say 😂.
So here’s a picture of my cat instead. She’s got more charisma anyway.
Now I’m on this shiny new platform, ready to post again... except I have no idea what to say 😂.
So here’s a picture of my cat instead. She’s got more charisma anyway.
November 28, 2024 at 7:46 PM
The past couple of years? All about running clients' socials and ghosting my own (classic move from anyone who works in social).
Now I’m on this shiny new platform, ready to post again... except I have no idea what to say 😂.
So here’s a picture of my cat instead. She’s got more charisma anyway.
Now I’m on this shiny new platform, ready to post again... except I have no idea what to say 😂.
So here’s a picture of my cat instead. She’s got more charisma anyway.
Calling all #charity, #NonProfit, #Comms4Good folks: What are your favourite starter packs? Send 'em through!
a man in a suit and tie sits at a table with a microphone
ALT: a man in a suit and tie sits at a table with a microphone
media.tenor.com
November 28, 2024 at 10:44 AM
Calling all #charity, #NonProfit, #Comms4Good folks: What are your favourite starter packs? Send 'em through!
Reposted by fayscho
Traffic from Bluesky's @bsky.app to @theguardian.com is already 2x that of Threads
In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵
In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵
November 27, 2024 at 6:30 AM
Traffic from Bluesky's @bsky.app to @theguardian.com is already 2x that of Threads
In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵
In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵
Reposted by fayscho
Hello Bluesky.
Today we've announced our decision to cease proactively posting on X due to concerns over governance, declining engagement, and the proliferation of misinformation.
Find out more in our statement and follow us here for updates: newsroom.cipr.co.uk/cipr-to-ceas...
Today we've announced our decision to cease proactively posting on X due to concerns over governance, declining engagement, and the proliferation of misinformation.
Find out more in our statement and follow us here for updates: newsroom.cipr.co.uk/cipr-to-ceas...
November 25, 2024 at 11:00 AM
Hello Bluesky.
Today we've announced our decision to cease proactively posting on X due to concerns over governance, declining engagement, and the proliferation of misinformation.
Find out more in our statement and follow us here for updates: newsroom.cipr.co.uk/cipr-to-ceas...
Today we've announced our decision to cease proactively posting on X due to concerns over governance, declining engagement, and the proliferation of misinformation.
Find out more in our statement and follow us here for updates: newsroom.cipr.co.uk/cipr-to-ceas...
Reposted by fayscho
❓Interested in why we're here and why it felt time to leave X? Then do we have the blog for you, friend!
☕ Grab a cuppa, have a small break, (maybe pet a cat, dog, rabbit, bird...the list goes on!) and read this lil nugget: www.catnipcomms.com/blog/its-all...
☕ Grab a cuppa, have a small break, (maybe pet a cat, dog, rabbit, bird...the list goes on!) and read this lil nugget: www.catnipcomms.com/blog/its-all...
It’s all Bluesky(’s) over here…
So, we took the jump. We deleted our X account.
It felt like a sad moment, with connections and history wiped out with the click of a button. But we’re choosing to look at it as the start of somethin...
www.catnipcomms.com
November 20, 2024 at 3:22 PM
❓Interested in why we're here and why it felt time to leave X? Then do we have the blog for you, friend!
☕ Grab a cuppa, have a small break, (maybe pet a cat, dog, rabbit, bird...the list goes on!) and read this lil nugget: www.catnipcomms.com/blog/its-all...
☕ Grab a cuppa, have a small break, (maybe pet a cat, dog, rabbit, bird...the list goes on!) and read this lil nugget: www.catnipcomms.com/blog/its-all...