Evviva Brands
@evvivabrands.bsky.social
🌟 Welcome to Evviva Brands! 🌟
Your brand has a job to do, and we're here to make it shine with expert brand strategy, positioning, and creative solutions. Follow us for insights and innovation! #BrandStrategy #CreativeExpertise www.evvivabrands.com
Your brand has a job to do, and we're here to make it shine with expert brand strategy, positioning, and creative solutions. Follow us for insights and innovation! #BrandStrategy #CreativeExpertise www.evvivabrands.com
How to stay alive in a dead internet: “The brands that will win over the next few years will not be the ones who chase every new format or train their tone of voice on whatever the latest algorithm rewards. They will be the ones who show their fingerprints.” www.thedrum.com/opinion/doe...
November 3, 2025 at 5:00 PM
How to stay alive in a dead internet: “The brands that will win over the next few years will not be the ones who chase every new format or train their tone of voice on whatever the latest algorithm rewards. They will be the ones who show their fingerprints.” www.thedrum.com/opinion/doe...
“The future, according to Altman, is heading toward creating personalized content for an audience of a few — or an audience of one.” www.latimes.com/business/st...
October 30, 2025 at 7:45 PM
“The future, according to Altman, is heading toward creating personalized content for an audience of a few — or an audience of one.” www.latimes.com/business/st...
A2A or agent-to-agent commerce has already spread from retail to hospitality, financial services, and other industries. How can B2B vendors prepare to stay in the loop? hbr.org/2025/10/what-should...
October 28, 2025 at 5:56 PM
A2A or agent-to-agent commerce has already spread from retail to hospitality, financial services, and other industries. How can B2B vendors prepare to stay in the loop? hbr.org/2025/10/what-should...
Over half a million creators use YouTube Shopping to sell products: could your B2B business thrive here? www.latimes.com/entertainme...
October 22, 2025 at 3:12 PM
Over half a million creators use YouTube Shopping to sell products: could your B2B business thrive here? www.latimes.com/entertainme...
To tik or not to tok? Nobody knows what’s happening with TikTok despite the US takeover. Meanwhile, new AI-powered video apps like Sora are emerging. Is TikTok losing value for marketers? digiday.com/marketing/tikto...
October 20, 2025 at 3:37 PM
To tik or not to tok? Nobody knows what’s happening with TikTok despite the US takeover. Meanwhile, new AI-powered video apps like Sora are emerging. Is TikTok losing value for marketers? digiday.com/marketing/tikto...
Sora opens up “a future where creators will have to choose whether they’re building new worlds or staying grounded in their own.” digiday.com/marketing/the-c...
October 18, 2025 at 1:20 PM
Sora opens up “a future where creators will have to choose whether they’re building new worlds or staying grounded in their own.” digiday.com/marketing/the-c...
The B2B market is undergoing a generational shift: Gen Z and Millennials now dominate, and that means TikTok influencers and AI searches. The Drum reports on Forrester’s B2B Summit. www.thedrum.com/news/2025/1...
October 17, 2025 at 11:17 AM
The B2B market is undergoing a generational shift: Gen Z and Millennials now dominate, and that means TikTok influencers and AI searches. The Drum reports on Forrester’s B2B Summit. www.thedrum.com/news/2025/1...
Q: Does AI replace human creativity in Evviva’s approach?
A: No. AI helps us analyze and refine, but human expertise ensures brand messaging, creative direction, and positioning remain distinct, emotionally resonant, and culturally relevant.
www.evvivabrands.com/
A: No. AI helps us analyze and refine, but human expertise ensures brand messaging, creative direction, and positioning remain distinct, emotionally resonant, and culturally relevant.
www.evvivabrands.com/
October 1, 2025 at 3:17 PM
Q: Does AI replace human creativity in Evviva’s approach?
A: No. AI helps us analyze and refine, but human expertise ensures brand messaging, creative direction, and positioning remain distinct, emotionally resonant, and culturally relevant.
www.evvivabrands.com/
A: No. AI helps us analyze and refine, but human expertise ensures brand messaging, creative direction, and positioning remain distinct, emotionally resonant, and culturally relevant.
www.evvivabrands.com/
Q: Why does Evviva use AI in brand strategy?
A: AI allows us to process large-scale insights faster, test positioning with more accuracy, and refine brand messaging more effectively—all while ensuring strategic depth and human creativity remain at the core of our work. www.evvivabrands.com/
A: AI allows us to process large-scale insights faster, test positioning with more accuracy, and refine brand messaging more effectively—all while ensuring strategic depth and human creativity remain at the core of our work. www.evvivabrands.com/
September 29, 2025 at 3:36 PM
Q: Why does Evviva use AI in brand strategy?
A: AI allows us to process large-scale insights faster, test positioning with more accuracy, and refine brand messaging more effectively—all while ensuring strategic depth and human creativity remain at the core of our work. www.evvivabrands.com/
A: AI allows us to process large-scale insights faster, test positioning with more accuracy, and refine brand messaging more effectively—all while ensuring strategic depth and human creativity remain at the core of our work. www.evvivabrands.com/
Evviva Brands is a strategy-first brand consultancy that combines AI-powered insight with decades of proven, human-led strategic impact. We integrate AI to enhance, not replace, human expertise. www.evvivabrands.com/
September 26, 2025 at 6:46 PM
Evviva Brands is a strategy-first brand consultancy that combines AI-powered insight with decades of proven, human-led strategic impact. We integrate AI to enhance, not replace, human expertise. www.evvivabrands.com/
The brands that act first—and act decisively—are the ones that define what comes next. Since Evviva Brands launched in the Great Recession, we’ve been helping clients weather every storm that’s come their way. Your brand has a job to do, so let’s get started. www.evvivabrands.com/quick-...
September 25, 2025 at 7:00 PM
The brands that act first—and act decisively—are the ones that define what comes next. Since Evviva Brands launched in the Great Recession, we’ve been helping clients weather every storm that’s come their way. Your brand has a job to do, so let’s get started. www.evvivabrands.com/quick-...
AI overviews are sapping web traffic. Penske Media is suing Google for lost revenue in the next chapter in the LLM legal saga. Are we inching closer to an AI bubble or a dead internet? www.theverge.com/ai-artific...
September 17, 2025 at 3:19 PM
AI overviews are sapping web traffic. Penske Media is suing Google for lost revenue in the next chapter in the LLM legal saga. Are we inching closer to an AI bubble or a dead internet? www.theverge.com/ai-artific...
Beyond blue: Take a look at these “expressive” and “authentic” brand makeovers for three AI tools. Do you think they work? How would you brand AI-driven products to stand out in a crowded market? www.designweek.co.uk/ai-bra...
September 15, 2025 at 3:20 PM
Beyond blue: Take a look at these “expressive” and “authentic” brand makeovers for three AI tools. Do you think they work? How would you brand AI-driven products to stand out in a crowded market? www.designweek.co.uk/ai-bra...
“If you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well”—Buffer data scientist Julian Winternheimer on LinkedIn’s current algorithmic quirks. www.inc.com/jessica-stillma...
September 11, 2025 at 8:48 AM
“If you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well”—Buffer data scientist Julian Winternheimer on LinkedIn’s current algorithmic quirks. www.inc.com/jessica-stillma...
“Don’t put the AI cart before the strategy horse” is a neat summary of Evviva Brands’ own approach to AI. Why did Snapchat and Nordstrom fail while Yunji Technology and Duolingo thrived? hbr.org/2025/09/make-sure-y...
September 9, 2025 at 2:46 PM
“Don’t put the AI cart before the strategy horse” is a neat summary of Evviva Brands’ own approach to AI. Why did Snapchat and Nordstrom fail while Yunji Technology and Duolingo thrived? hbr.org/2025/09/make-sure-y...
“When I talk about fish on Bluesky, people ask me questions about fish. When I talk about fish on Twitter, people threaten to murder my family because we’re Jewish." Bluesky is gaining ground among scholars. Do you think it’s working for brands? arstechnica.com/science/202...
September 3, 2025 at 3:52 PM
“When I talk about fish on Bluesky, people ask me questions about fish. When I talk about fish on Twitter, people threaten to murder my family because we’re Jewish." Bluesky is gaining ground among scholars. Do you think it’s working for brands? arstechnica.com/science/202...
“We must break the Barrel.” Cracker Barrel’s rebrand spiralled into a battle in the MAGA culture war as the White House threatened: “Go woke, go broke.” Result? Shares plunged and the brand backtracked. www.theguardian.com/us-news...
September 1, 2025 at 3:04 PM
“We must break the Barrel.” Cracker Barrel’s rebrand spiralled into a battle in the MAGA culture war as the White House threatened: “Go woke, go broke.” Result? Shares plunged and the brand backtracked. www.theguardian.com/us-news...
🛰️ How can a rebrand position a new player alongside legacy brands in a whole new territory? Evviva helped Anchanto raise its game in the global e-commerce and logistics technology space.
#branding #employerbranding #localization
www.evvivabrands.com/portfo...
#branding #employerbranding #localization
www.evvivabrands.com/portfo...
August 28, 2025 at 9:50 AM
🛰️ How can a rebrand position a new player alongside legacy brands in a whole new territory? Evviva helped Anchanto raise its game in the global e-commerce and logistics technology space.
#branding #employerbranding #localization
www.evvivabrands.com/portfo...
#branding #employerbranding #localization
www.evvivabrands.com/portfo...
Target sales fell when a consumer boycott was triggered by its rejection of DEI initiatives. #branding #brandvalues #consumerboycott www.theguardian.com/busines...
August 26, 2025 at 2:45 PM
Target sales fell when a consumer boycott was triggered by its rejection of DEI initiatives. #branding #brandvalues #consumerboycott www.theguardian.com/busines...
How can you rebuild morale and brand vision after drastic personnel changes? Find out how Evviva helped Google Fiber win over skeptical staff and enter a new phase of growth after 50% staff cuts. www.evvivabrands.com/portfo...
August 21, 2025 at 10:22 AM
How can you rebuild morale and brand vision after drastic personnel changes? Find out how Evviva helped Google Fiber win over skeptical staff and enter a new phase of growth after 50% staff cuts. www.evvivabrands.com/portfo...
⚡VTuber = virtual YouTuber = a creator who uses a virtual avatar for livestreams or videos.
⚡With millions of Gen Z followers and billions of views, these anime-influenced creators are ripe for brand partnerships. Digiday breaks down the VTube state of play. digiday.com/media/vtubers-a...
⚡With millions of Gen Z followers and billions of views, these anime-influenced creators are ripe for brand partnerships. Digiday breaks down the VTube state of play. digiday.com/media/vtubers-a...
August 19, 2025 at 3:11 PM
⚡VTuber = virtual YouTuber = a creator who uses a virtual avatar for livestreams or videos.
⚡With millions of Gen Z followers and billions of views, these anime-influenced creators are ripe for brand partnerships. Digiday breaks down the VTube state of play. digiday.com/media/vtubers-a...
⚡With millions of Gen Z followers and billions of views, these anime-influenced creators are ripe for brand partnerships. Digiday breaks down the VTube state of play. digiday.com/media/vtubers-a...
How do you get a “whole brand picture” for a product with endless potential? Evviva used Robert Sternberg’s Triangular Theory of Love to map new brand meaning, messaging strategy, and architecture for the project-management stars at Smartsheet. www.evvivabrands.com/portfo...
August 13, 2025 at 3:59 PM
How do you get a “whole brand picture” for a product with endless potential? Evviva used Robert Sternberg’s Triangular Theory of Love to map new brand meaning, messaging strategy, and architecture for the project-management stars at Smartsheet. www.evvivabrands.com/portfo...
Here’s an astonishing stat to take to heart: LLMs depend on editorial media for over 60% of their content. That means traditional PR remains essential. http://thedrum.com/opinion/2025/08/07/the-age-ai-pr-matters-more-ever
August 11, 2025 at 3:59 PM
Here’s an astonishing stat to take to heart: LLMs depend on editorial media for over 60% of their content. That means traditional PR remains essential. http://thedrum.com/opinion/2025/08/07/the-age-ai-pr-matters-more-ever
Here’s a new paradox: the more employees know about AI, the less likely they are to embrace it. How can you build an inhouse introduction to AI that works for the AI-literate and newbies? hbr.org/2025/07/why-underst...
July 18, 2025 at 7:40 AM
Here’s a new paradox: the more employees know about AI, the less likely they are to embrace it. How can you build an inhouse introduction to AI that works for the AI-literate and newbies? hbr.org/2025/07/why-underst...
We understand the dilemma facing high-end brands: too much change and you lose that timeless, classic quality; too little and you look dated. So here’s the glow-up Evviva created for travel-curators Luxury Gold as they emerged from the Pandemic. www.evvivabrands.com/portfo...
July 17, 2025 at 7:27 PM
We understand the dilemma facing high-end brands: too much change and you lose that timeless, classic quality; too little and you look dated. So here’s the glow-up Evviva created for travel-curators Luxury Gold as they emerged from the Pandemic. www.evvivabrands.com/portfo...