“We must innovate for impact, not just for tech.”

When labs focus on tech over people, innovation loses its purpose.

Human-Centered Design brings it back—by starting with empathy, solving the right problems, and creating lasting value.

🔗 dffrnt.ca/your-innovat...
#HCD #PublicSector

🤖 Synthetic users are on the rise—and distorting research more than most teams realize.

From fake responses to AI personas, research integrity is under threat.

Here’s how to spot them—and protect your work:
🔗 tinyurl.com/3uhk8ps8
#DesignEthics #UXResearch #AIandDesign #PublicInnovation

We’ve just published a blog post outlining 4 powerful foresight tools we use with clients to drive breakthrough thinking

Read the full blog post here: dffrnt.ca/how-strategi...

#StrategicForesight #Innovation #DesignThinking #Transformation #ScenarioPlanning #MoonshotThinking

Innovation in government doesn’t mean more pilots or buzzwords—it means real change.
That starts with empowering people, managing risk smartly, and redesigning systems for adaptability.

🧠 Here’s what that looks like:
dffrnt.ca/innovation-i...
#PublicInnovation #CivicDesign #GovUX #DFFRNT

Strategic foresight is emerging as a must-have capability—not to predict the future, but to shape it actively.

🔗 Read our latest blog to learn more about it: dffrnt.ca/how-strategi...

#StrategicForesight #DesignFutures #InnovationLeadership #InnovationDay

Public sector innovation isn’t just about tech—it’s about people, policy, and persistence. We’ve outlined the real challenges (and practical solutions) in our latest blog dffrnt.ca/innovation-i...
#GovernmentDesign
#InnovationInAction #DFFRNT

Congratulations to Jefferson Roc and PeerX.ai on being named Innovator of the Week and being selected for a top accelerator program! At DFFRNT, we are thrilled to support their mission through strategic research and behavioural science.

Wishing you warmth and joy this festive season. May your holidays sparkle with peace and happiness. Merry Christmas from all of us at DFFRNT. #merrychristmas #consultancy

:mag: How is the U.S. transforming public services with advanced usability research? Could these innovations benefit Canada? Learn about the new era of user-friendly design! :globe_with_meridians: #Usability #Innovation #PublicService