Dave Cain
@davecainseo.bsky.social
📊 Data-Led Digital Professional
💼 Head of Digital Marketing
💻 Talk about SEO, Analytics, PPC & Data
🎸 Play guitar, gig goer, F1 fan, dog owner
🔗 www.davecain.co.uk
📍 Nottingham, UK
💼 Head of Digital Marketing
💻 Talk about SEO, Analytics, PPC & Data
🎸 Play guitar, gig goer, F1 fan, dog owner
🔗 www.davecain.co.uk
📍 Nottingham, UK
New website day 🤓 🥳
www.davecain.co.uk
www.davecain.co.uk
November 9, 2025 at 3:58 PM
New website day 🤓 🥳
www.davecain.co.uk
www.davecain.co.uk
ChatGPT ads are coming and they won’t look like Google Ads searchengineland.com/chatgpt-ads-...
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
searchengineland.com
November 8, 2025 at 3:11 PM
ChatGPT ads are coming and they won’t look like Google Ads searchengineland.com/chatgpt-ads-...
How Google’s AI Overviews are accelerating change in paid search 🔍
searchengineland.com/how-googles-...
searchengineland.com/how-googles-...
How Google’s AI Overviews are accelerating change in paid search
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
searchengineland.com
November 6, 2025 at 10:26 PM
How Google’s AI Overviews are accelerating change in paid search 🔍
searchengineland.com/how-googles-...
searchengineland.com/how-googles-...
📰 Research firm Forrester, says AI is set to face a reckoning due to the gap between inflated vendor promises and the value delivered, with fewer than one-third of decision-makers able to make the connection between the value of #AI and financial growth.
www.theregister.com/2025/10/28/f...
www.theregister.com/2025/10/28/f...
AI bubble to deflate as firms delay spend, warns Forrester
ai-pocalypse: Gap between vendor promises and business results set to trigger market correction, research firm predicts
www.theregister.com
October 30, 2025 at 8:36 AM
📰 Research firm Forrester, says AI is set to face a reckoning due to the gap between inflated vendor promises and the value delivered, with fewer than one-third of decision-makers able to make the connection between the value of #AI and financial growth.
www.theregister.com/2025/10/28/f...
www.theregister.com/2025/10/28/f...
Google to expand ads in AI Overviews to more English-speaking markets by the end of 2025 🛍️
searchengineland.com/google-expan...
searchengineland.com/google-expan...
October 19, 2025 at 7:01 PM
Google to expand ads in AI Overviews to more English-speaking markets by the end of 2025 🛍️
searchengineland.com/google-expan...
searchengineland.com/google-expan...
European spending on ChatGPT Subscriptions has stalled since May, according to an analysis of transaction data by Deutsche Bank 🏦
observer.co.uk/news/busines...
observer.co.uk/news/busines...
ChatGPT spending stalls as AI ‘bubble’ gets bigger
OpenAI’s flagging subscription rate is feeding worries that an AI bubble may soon burst
observer.co.uk
October 19, 2025 at 4:38 PM
European spending on ChatGPT Subscriptions has stalled since May, according to an analysis of transaction data by Deutsche Bank 🏦
observer.co.uk/news/busines...
observer.co.uk/news/busines...
OpenAI's ChatGPT is so popular that almost no one will pay for it 🤑
www.theregister.com/2025/10/15/o...
www.theregister.com/2025/10/15/o...
ChatGPT: so popular, hardly anyone will pay for it
: If you build it, they will come and expect the service to be free
www.theregister.com
October 17, 2025 at 7:51 PM
OpenAI's ChatGPT is so popular that almost no one will pay for it 🤑
www.theregister.com/2025/10/15/o...
www.theregister.com/2025/10/15/o...
Optimizing for ChatGPT Shopping: How product feeds power GEO 📃 🛍️
searchengineland.com/optimizing-c...
searchengineland.com/optimizing-c...
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
searchengineland.com
October 16, 2025 at 9:28 PM
Optimizing for ChatGPT Shopping: How product feeds power GEO 📃 🛍️
searchengineland.com/optimizing-c...
searchengineland.com/optimizing-c...
YouTube is enabling a new Brand Pulse Report which will use all-new data, powered by Google #AI, to provide actionable insights that help understand the full presence of a brand’s organic and paid content on #YouTube ▶️ 🎥
blog.google/products/ads...
blog.google/products/ads...
YouTube's new report helps brands understand the full value of paid and organic video
For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.
blog.google
October 12, 2025 at 1:19 PM
YouTube is enabling a new Brand Pulse Report which will use all-new data, powered by Google #AI, to provide actionable insights that help understand the full presence of a brand’s organic and paid content on #YouTube ▶️ 🎥
blog.google/products/ads...
blog.google/products/ads...
Ask a Techspert: What is vibe coding? share.google/0l2Lgl4ixdio...
Ask a Techspert: What is vibe coding?
Learn more about AI and how it’s enabling new development tools, like “vibe coding.”
share.google
October 7, 2025 at 11:11 PM
Ask a Techspert: What is vibe coding? share.google/0l2Lgl4ixdio...
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT 🛍️
searchengineland.com/chatgpt-shop...
searchengineland.com/chatgpt-shop...
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
searchengineland.com
October 3, 2025 at 5:40 PM
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT 🛍️
searchengineland.com/chatgpt-shop...
searchengineland.com/chatgpt-shop...
The Rise of Nostalgia Marketing: How Brands Can Tap Into Throwback Culture 🎞️
www.brandwatch.com/blog/marketi...
www.brandwatch.com/blog/marketi...
Nostalgia Marketing: How Brands Tap Into Throwbacks
Nostalgia sells. Learn how brands are using reboots, anniversaries, and retro products to connect with audiences in 2025.
www.brandwatch.com
September 21, 2025 at 8:41 PM
The Rise of Nostalgia Marketing: How Brands Can Tap Into Throwback Culture 🎞️
www.brandwatch.com/blog/marketi...
www.brandwatch.com/blog/marketi...
The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's #AI summaries use its journalism without consent and reduce traffic to its websites 🔍 🤖
www.reuters.com/sustainabili...
www.reuters.com/sustainabili...
Rolling Stone, Billboard owner Penske sues Google over AI overviews
The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's AI summaries use its journalism without consent and reduce traffic to its websites.
www.reuters.com
September 14, 2025 at 6:01 PM
The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's #AI summaries use its journalism without consent and reduce traffic to its websites 🔍 🤖
www.reuters.com/sustainabili...
www.reuters.com/sustainabili...
We analyzed 208,085 webpages, here's what we learnt about Core Web Vitals 📊
backlinko.com/core-web-vit...
backlinko.com/core-web-vit...
We Analyzed 208K Webpages. Here's What We Learned About Core Web Vitals and UX
Large-scale analysis of Core Web Vitals scores, along with their relationship with UX.
backlinko.com
September 13, 2025 at 9:16 PM
We analyzed 208,085 webpages, here's what we learnt about Core Web Vitals 📊
backlinko.com/core-web-vit...
backlinko.com/core-web-vit...
The Leading Brands & Domains in AI Search Across 10 Business Categories (brilliant article by @lilyray.nyc) 🔍
www.amsive.com/insights/seo...
www.amsive.com/insights/seo...
The Leading Brands & Domains in AI Search Across 10 Business Categories
Discover the leading brands & top cited websites in AI Search across 10 business categories in this Profound & Amsive joint data study.
www.amsive.com
September 4, 2025 at 7:42 PM
The Leading Brands & Domains in AI Search Across 10 Business Categories (brilliant article by @lilyray.nyc) 🔍
www.amsive.com/insights/seo...
www.amsive.com/insights/seo...
Why more and more people are tuning the news out 🗞️ 📴
Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance
www.theguardian.com/society/ng-i...
Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance
www.theguardian.com/society/ng-i...
Why more and more people are tuning the news out: ‘Now I don’t have that anxiety’
Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance
www.theguardian.com
September 1, 2025 at 7:03 PM
Why more and more people are tuning the news out 🗞️ 📴
Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance
www.theguardian.com/society/ng-i...
Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance
www.theguardian.com/society/ng-i...
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped via @sparktoro.bsky.social 📊
sparktoro.com/blog/new-res...
sparktoro.com/blog/new-res...
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn't dipped - SparkToro
The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them 10X or more each month),
sparktoro.com
August 27, 2025 at 9:57 PM
New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped via @sparktoro.bsky.social 📊
sparktoro.com/blog/new-res...
sparktoro.com/blog/new-res...
"The AI Commerce Wars Have Begun" 🛒🤖
Quote from the article 💬
The most visible skirmish came when Amazon not only blocked Google’s Mariner shopping bot from crawling its site but also pulled all of its shopping ads from Google.
www.forbes.com/sites/jasong...
Quote from the article 💬
The most visible skirmish came when Amazon not only blocked Google’s Mariner shopping bot from crawling its site but also pulled all of its shopping ads from Google.
www.forbes.com/sites/jasong...
The AI Commerce Wars Have Begun
Amazon, Google, Walmart, OpenAI, and Shopify are racing to build AI assistants that can shop for you — while blocking rivals from touching their data. The winner will own the customer relationship; th...
www.forbes.com
August 10, 2025 at 10:06 AM
"The AI Commerce Wars Have Begun" 🛒🤖
Quote from the article 💬
The most visible skirmish came when Amazon not only blocked Google’s Mariner shopping bot from crawling its site but also pulled all of its shopping ads from Google.
www.forbes.com/sites/jasong...
Quote from the article 💬
The most visible skirmish came when Amazon not only blocked Google’s Mariner shopping bot from crawling its site but also pulled all of its shopping ads from Google.
www.forbes.com/sites/jasong...
ChatGPT Nears 700 Million Weekly Users, OpenAI Announces 🤖 📈
www.searchenginejournal.com/chatgpt-near...
www.searchenginejournal.com/chatgpt-near...
ChatGPT Nears 700 Million Weekly Users, OpenAI Announces
ChatGPT is nearing 700 million weekly active users, up from 500 million in March and four times higher than a year ago.
www.searchenginejournal.com
August 5, 2025 at 7:48 PM
ChatGPT Nears 700 Million Weekly Users, OpenAI Announces 🤖 📈
www.searchenginejournal.com/chatgpt-near...
www.searchenginejournal.com/chatgpt-near...
This isn't drone footage... this is what Google Flow created from a 2 sentence prompt I wrote 🏞️
July 23, 2025 at 10:30 PM
This isn't drone footage... this is what Google Flow created from a 2 sentence prompt I wrote 🏞️
New analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing 📊
www.searchenginejournal.com/google-ctrs-...
www.searchenginejournal.com/google-ctrs-...
Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.
www.searchenginejournal.com
July 22, 2025 at 1:33 PM
New analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing 📊
www.searchenginejournal.com/google-ctrs-...
www.searchenginejournal.com/google-ctrs-...