You purchase an empty plot of land and want to build a house on it. You don't just start building; you need permits, site assessments, and building plans first. This keeps you from making big costly mistakes.
That's strategy.
You purchase an empty plot of land and want to build a house on it. You don't just start building; you need permits, site assessments, and building plans first. This keeps you from making big costly mistakes.
That's strategy.
Advertising: You put up a sign saying "Circus Coming to the Showground Saturday"
Promotion: You put that sign on an elephant and walk it through town
Publicity: The elephant tramples the mayor's flower bed and gets newspaper coverage
Advertising: You put up a sign saying "Circus Coming to the Showground Saturday"
Promotion: You put that sign on an elephant and walk it through town
Publicity: The elephant tramples the mayor's flower bed and gets newspaper coverage
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