Charles Haggas
@charleshaggas.bsky.social
Co-founder @ Brightscout.com. Pioneering in disruptive tech with bold design. Fueling over $1.25B in funding & acquisitions. Read my ramblings at blog.charleshaggas.com
AI is a great intern, but a terrible creative director.
Use it for moodboards, patterns, and “what if” ideas, but let real designers build what scales.
Where does AI actually belong in your design process?
#AIDesign #BrandStrategy #B2BTech #Leadership
Use it for moodboards, patterns, and “what if” ideas, but let real designers build what scales.
Where does AI actually belong in your design process?
#AIDesign #BrandStrategy #B2BTech #Leadership
Vibe Design Is A Joke: AI Isn’t Taking Over Design
If you’re like me, you’re tired of the AI hype merchants shouting “you don’t need designers or engineers, just prompt it.” Unfortunately…
buff.ly
November 13, 2025 at 10:08 PM
AI is a great intern, but a terrible creative director.
Use it for moodboards, patterns, and “what if” ideas, but let real designers build what scales.
Where does AI actually belong in your design process?
#AIDesign #BrandStrategy #B2BTech #Leadership
Use it for moodboards, patterns, and “what if” ideas, but let real designers build what scales.
Where does AI actually belong in your design process?
#AIDesign #BrandStrategy #B2BTech #Leadership
AI won’t replace designers. It’ll replace designers who don’t know how to use it.
The problem isn’t AI, it’s how teams are using them. AI can crank out logos, layouts, even websites. But it can’t ship systems, scalability, or taste.
The problem isn’t AI, it’s how teams are using them. AI can crank out logos, layouts, even websites. But it can’t ship systems, scalability, or taste.
Vibe Design Is A Joke: AI Isn’t Taking Over Design
If you’re like me, you’re tired of the AI hype merchants shouting “you don’t need designers or engineers, just prompt it.” Unfortunately…
buff.ly
November 13, 2025 at 1:53 PM
AI won’t replace designers. It’ll replace designers who don’t know how to use it.
The problem isn’t AI, it’s how teams are using them. AI can crank out logos, layouts, even websites. But it can’t ship systems, scalability, or taste.
The problem isn’t AI, it’s how teams are using them. AI can crank out logos, layouts, even websites. But it can’t ship systems, scalability, or taste.
Nothing kills trust faster than a brand stuck in the past while the product races ahead.
When your product evolves but your brand doesn’t, you create a credibility gap. The story no longer matches the experience, and customers start to wonder what else isn’t keeping up.
When your product evolves but your brand doesn’t, you create a credibility gap. The story no longer matches the experience, and customers start to wonder what else isn’t keeping up.
November 12, 2025 at 10:08 PM
Nothing kills trust faster than a brand stuck in the past while the product races ahead.
When your product evolves but your brand doesn’t, you create a credibility gap. The story no longer matches the experience, and customers start to wonder what else isn’t keeping up.
When your product evolves but your brand doesn’t, you create a credibility gap. The story no longer matches the experience, and customers start to wonder what else isn’t keeping up.
If your team doesn’t have a dedicated ops leader, you're bleeding efficiency.
The growth curve of teams hinges less on more designers or developers and more on better processes. That’s the promise of delivery and operations.
Who owns the operational muscle behind your team?
The growth curve of teams hinges less on more designers or developers and more on better processes. That’s the promise of delivery and operations.
Who owns the operational muscle behind your team?
November 12, 2025 at 1:53 PM
If your team doesn’t have a dedicated ops leader, you're bleeding efficiency.
The growth curve of teams hinges less on more designers or developers and more on better processes. That’s the promise of delivery and operations.
Who owns the operational muscle behind your team?
The growth curve of teams hinges less on more designers or developers and more on better processes. That’s the promise of delivery and operations.
Who owns the operational muscle behind your team?
Your personal growth doesn’t come from new habits. It comes from new standards.
You can’t 10x your output living by the same rules that got you here.
What’s one standard you’ve outgrown but still tolerate?
#PersonalGrowth #Leadership #Mindset
You can’t 10x your output living by the same rules that got you here.
What’s one standard you’ve outgrown but still tolerate?
#PersonalGrowth #Leadership #Mindset
November 11, 2025 at 10:08 PM
Your personal growth doesn’t come from new habits. It comes from new standards.
You can’t 10x your output living by the same rules that got you here.
What’s one standard you’ve outgrown but still tolerate?
#PersonalGrowth #Leadership #Mindset
You can’t 10x your output living by the same rules that got you here.
What’s one standard you’ve outgrown but still tolerate?
#PersonalGrowth #Leadership #Mindset
Good leaders hire talent. Great leaders create it.
They invest in processes, training, and mentorship so good people become great inside their walls. That’s how cultures scale.
Are you hiring stars or developing them?
#Leadership #TeamBuilding #Hiring
They invest in processes, training, and mentorship so good people become great inside their walls. That’s how cultures scale.
Are you hiring stars or developing them?
#Leadership #TeamBuilding #Hiring
November 11, 2025 at 1:53 PM
Good leaders hire talent. Great leaders create it.
They invest in processes, training, and mentorship so good people become great inside their walls. That’s how cultures scale.
Are you hiring stars or developing them?
#Leadership #TeamBuilding #Hiring
They invest in processes, training, and mentorship so good people become great inside their walls. That’s how cultures scale.
Are you hiring stars or developing them?
#Leadership #TeamBuilding #Hiring
If your pipeline’s slowing down, it’s not a lead problem.
It’s an attractiveness problem.
Your customers are drawn to partners who look like the obvious choice.
If your brand, site, and story don’t scream credibility, they whisper “risk.”
#AgencyGrowth #Positioning #B2BMarketing #BrandStrategy
It’s an attractiveness problem.
Your customers are drawn to partners who look like the obvious choice.
If your brand, site, and story don’t scream credibility, they whisper “risk.”
#AgencyGrowth #Positioning #B2BMarketing #BrandStrategy
November 10, 2025 at 10:08 PM
If your pipeline’s slowing down, it’s not a lead problem.
It’s an attractiveness problem.
Your customers are drawn to partners who look like the obvious choice.
If your brand, site, and story don’t scream credibility, they whisper “risk.”
#AgencyGrowth #Positioning #B2BMarketing #BrandStrategy
It’s an attractiveness problem.
Your customers are drawn to partners who look like the obvious choice.
If your brand, site, and story don’t scream credibility, they whisper “risk.”
#AgencyGrowth #Positioning #B2BMarketing #BrandStrategy
Good design doesn’t sell products. It sells confidence.
People buy because they trust that what’s behind the pixels is solid. Design is just how that trust gets packaged.
What’s your design really making people feel?
#ProductDesign #Branding #UX
People buy because they trust that what’s behind the pixels is solid. Design is just how that trust gets packaged.
What’s your design really making people feel?
#ProductDesign #Branding #UX
November 10, 2025 at 1:53 PM
Good design doesn’t sell products. It sells confidence.
People buy because they trust that what’s behind the pixels is solid. Design is just how that trust gets packaged.
What’s your design really making people feel?
#ProductDesign #Branding #UX
People buy because they trust that what’s behind the pixels is solid. Design is just how that trust gets packaged.
What’s your design really making people feel?
#ProductDesign #Branding #UX
Your standards predict your success more than your strategy ever will. Most people chase outcomes instead of auditing behaviors.
A fifteen-minute weekly review of your non-negotiables will tell you if you’re becoming who you need to be.
#Leadership #Performance #B2B #Mindset
A fifteen-minute weekly review of your non-negotiables will tell you if you’re becoming who you need to be.
#Leadership #Performance #B2B #Mindset
November 8, 2025 at 1:53 PM
Your standards predict your success more than your strategy ever will. Most people chase outcomes instead of auditing behaviors.
A fifteen-minute weekly review of your non-negotiables will tell you if you’re becoming who you need to be.
#Leadership #Performance #B2B #Mindset
A fifteen-minute weekly review of your non-negotiables will tell you if you’re becoming who you need to be.
#Leadership #Performance #B2B #Mindset
High-performing teams don’t argue about priorities, they align on non-negotiables. When everyone knows the standards, decisions make themselves.
End every week with one question: did we live up to what we said matters most?
#TeamBuilding #Leadership #Operations #B2B
End every week with one question: did we live up to what we said matters most?
#TeamBuilding #Leadership #Operations #B2B
November 7, 2025 at 10:08 PM
High-performing teams don’t argue about priorities, they align on non-negotiables. When everyone knows the standards, decisions make themselves.
End every week with one question: did we live up to what we said matters most?
#TeamBuilding #Leadership #Operations #B2B
End every week with one question: did we live up to what we said matters most?
#TeamBuilding #Leadership #Operations #B2B
Weekly reflection is the cheapest leadership development program you’ll ever run. Write your non-negotiables, live by them, and audit yourself every Friday.
Growth starts when you start holding yourself accountable.
#Entrepreneurship #Leadership #Mindset #B2B
Growth starts when you start holding yourself accountable.
#Entrepreneurship #Leadership #Mindset #B2B
November 7, 2025 at 1:53 PM
Weekly reflection is the cheapest leadership development program you’ll ever run. Write your non-negotiables, live by them, and audit yourself every Friday.
Growth starts when you start holding yourself accountable.
#Entrepreneurship #Leadership #Mindset #B2B
Growth starts when you start holding yourself accountable.
#Entrepreneurship #Leadership #Mindset #B2B
Customers don’t leave because you messed up. They leave because you stopped showing that you care. No one fires a partner who makes them feel understood.
When was the last time your clients felt seen, not sold to?
#B2B #CustomerExperience #ClientRetention #Leadership
When was the last time your clients felt seen, not sold to?
#B2B #CustomerExperience #ClientRetention #Leadership
November 6, 2025 at 10:08 PM
Customers don’t leave because you messed up. They leave because you stopped showing that you care. No one fires a partner who makes them feel understood.
When was the last time your clients felt seen, not sold to?
#B2B #CustomerExperience #ClientRetention #Leadership
When was the last time your clients felt seen, not sold to?
#B2B #CustomerExperience #ClientRetention #Leadership
If your culture depends on snacks, you don’t have a culture, you have a cafeteria.
#Hiring #Culture #Leadership #B2B
#Hiring #Culture #Leadership #B2B
November 6, 2025 at 1:53 PM
If your culture depends on snacks, you don’t have a culture, you have a cafeteria.
#Hiring #Culture #Leadership #B2B
#Hiring #Culture #Leadership #B2B
If your people need you to approve every decision, you didn’t train them, you trained them to depend on you.
Are you empowering leaders or building followers?
#Leadership #TeamPerformance #B2B #Scaling
Are you empowering leaders or building followers?
#Leadership #TeamPerformance #B2B #Scaling
November 5, 2025 at 10:08 PM
If your people need you to approve every decision, you didn’t train them, you trained them to depend on you.
Are you empowering leaders or building followers?
#Leadership #TeamPerformance #B2B #Scaling
Are you empowering leaders or building followers?
#Leadership #TeamPerformance #B2B #Scaling
Training isn’t an event. It’s a system.
What would your results look like if training was a daily habit, not a quarterly meeting?
#B2B #Leadership #TeamDevelopment #Operations
What would your results look like if training was a daily habit, not a quarterly meeting?
#B2B #Leadership #TeamDevelopment #Operations
November 5, 2025 at 1:53 PM
Training isn’t an event. It’s a system.
What would your results look like if training was a daily habit, not a quarterly meeting?
#B2B #Leadership #TeamDevelopment #Operations
What would your results look like if training was a daily habit, not a quarterly meeting?
#B2B #Leadership #TeamDevelopment #Operations
Every stage of growth dies at the hands of outdated structure.
The way you scaled from $1M to $5M will choke you from $5M to $20M.
#Operations #Scaling #B2B #Leadership
The way you scaled from $1M to $5M will choke you from $5M to $20M.
#Operations #Scaling #B2B #Leadership
November 4, 2025 at 10:08 PM
Every stage of growth dies at the hands of outdated structure.
The way you scaled from $1M to $5M will choke you from $5M to $20M.
#Operations #Scaling #B2B #Leadership
The way you scaled from $1M to $5M will choke you from $5M to $20M.
#Operations #Scaling #B2B #Leadership
Founders, scaling starts when your story can sell without you in the room.
#B2BSales #Growth #Leadership #Entrepreneurship
#B2BSales #Growth #Leadership #Entrepreneurship
November 4, 2025 at 1:53 PM
Founders, scaling starts when your story can sell without you in the room.
#B2BSales #Growth #Leadership #Entrepreneurship
#B2BSales #Growth #Leadership #Entrepreneurship
Your competitive advantage is how quickly you can refine and adapt your story.
The companies winning right now aren’t the ones with the best tech; they’re the ones that can shape their stories quick enough to keep up with their innovation.
Speed of storytelling = speed of adoption.
The companies winning right now aren’t the ones with the best tech; they’re the ones that can shape their stories quick enough to keep up with their innovation.
Speed of storytelling = speed of adoption.
November 3, 2025 at 10:08 PM
Your competitive advantage is how quickly you can refine and adapt your story.
The companies winning right now aren’t the ones with the best tech; they’re the ones that can shape their stories quick enough to keep up with their innovation.
Speed of storytelling = speed of adoption.
The companies winning right now aren’t the ones with the best tech; they’re the ones that can shape their stories quick enough to keep up with their innovation.
Speed of storytelling = speed of adoption.
Most B2B founders don’t have a positioning problem. They have a category problem.
They’re trying to “differentiate” inside a box they should have redesigned from day one.
#Positioning #B2BMarketing #Strategy #BrandBuilding
They’re trying to “differentiate” inside a box they should have redesigned from day one.
#Positioning #B2BMarketing #Strategy #BrandBuilding
November 3, 2025 at 1:53 PM
Most B2B founders don’t have a positioning problem. They have a category problem.
They’re trying to “differentiate” inside a box they should have redesigned from day one.
#Positioning #B2BMarketing #Strategy #BrandBuilding
They’re trying to “differentiate” inside a box they should have redesigned from day one.
#Positioning #B2BMarketing #Strategy #BrandBuilding
Being busy is a form of procrastination.
Clearing your inbox feels productive, but it’s often how we avoid the uncomfortable, high-impact, emotionally demanding stuff.
Build fences, automate, delegate, and carve out deep time for what moves the business forward.
Clearing your inbox feels productive, but it’s often how we avoid the uncomfortable, high-impact, emotionally demanding stuff.
Build fences, automate, delegate, and carve out deep time for what moves the business forward.
October 31, 2025 at 12:53 PM
Being busy is a form of procrastination.
Clearing your inbox feels productive, but it’s often how we avoid the uncomfortable, high-impact, emotionally demanding stuff.
Build fences, automate, delegate, and carve out deep time for what moves the business forward.
Clearing your inbox feels productive, but it’s often how we avoid the uncomfortable, high-impact, emotionally demanding stuff.
Build fences, automate, delegate, and carve out deep time for what moves the business forward.
Urgency is seductive because it feels like progress.
But most “urgent” work is just mental clutter dressed up with deadlines. The meaningful stuff, like strategy, the system-building, rarely screams for attention.
The best leaders schedule their work by importance. They don’t wait for space.
But most “urgent” work is just mental clutter dressed up with deadlines. The meaningful stuff, like strategy, the system-building, rarely screams for attention.
The best leaders schedule their work by importance. They don’t wait for space.
October 30, 2025 at 9:08 PM
Urgency is seductive because it feels like progress.
But most “urgent” work is just mental clutter dressed up with deadlines. The meaningful stuff, like strategy, the system-building, rarely screams for attention.
The best leaders schedule their work by importance. They don’t wait for space.
But most “urgent” work is just mental clutter dressed up with deadlines. The meaningful stuff, like strategy, the system-building, rarely screams for attention.
The best leaders schedule their work by importance. They don’t wait for space.
Your values don’t mean much until they cost you something.
It’s easy to talk about integrity when revenue is up. Harder when you’re struggling to hit your revenue targets. The best leaders have a high level of clarity about what they won’t sacrifice.
It’s easy to talk about integrity when revenue is up. Harder when you’re struggling to hit your revenue targets. The best leaders have a high level of clarity about what they won’t sacrifice.
October 30, 2025 at 12:53 PM
Your values don’t mean much until they cost you something.
It’s easy to talk about integrity when revenue is up. Harder when you’re struggling to hit your revenue targets. The best leaders have a high level of clarity about what they won’t sacrifice.
It’s easy to talk about integrity when revenue is up. Harder when you’re struggling to hit your revenue targets. The best leaders have a high level of clarity about what they won’t sacrifice.
Most leaders don’t fail because they lack vision. They fail because they compromise their non-negotiables.
Every “small exception” chips away at culture until mediocrity feels normal.
Create 5 - 10 non-negotiables for yourself today and hold yourself to that standard each and every day.
Every “small exception” chips away at culture until mediocrity feels normal.
Create 5 - 10 non-negotiables for yourself today and hold yourself to that standard each and every day.
October 29, 2025 at 9:08 PM
Most leaders don’t fail because they lack vision. They fail because they compromise their non-negotiables.
Every “small exception” chips away at culture until mediocrity feels normal.
Create 5 - 10 non-negotiables for yourself today and hold yourself to that standard each and every day.
Every “small exception” chips away at culture until mediocrity feels normal.
Create 5 - 10 non-negotiables for yourself today and hold yourself to that standard each and every day.
You can’t control market trends, algorithms, or client whims.
You can control your craft, your process, your reputation. Master your circle of control, ignore the rest.
#B2B #Leadership #BrandStrategy #Stoicism #GrowthMindset #Productivity
You can control your craft, your process, your reputation. Master your circle of control, ignore the rest.
#B2B #Leadership #BrandStrategy #Stoicism #GrowthMindset #Productivity
October 29, 2025 at 12:53 PM
You can’t control market trends, algorithms, or client whims.
You can control your craft, your process, your reputation. Master your circle of control, ignore the rest.
#B2B #Leadership #BrandStrategy #Stoicism #GrowthMindset #Productivity
You can control your craft, your process, your reputation. Master your circle of control, ignore the rest.
#B2B #Leadership #BrandStrategy #Stoicism #GrowthMindset #Productivity
We glorify being “busy” because it feels productive. It’s not. It’s noise.
Calm is a competitive advantage. Especially in creative leadership.
What would change if you treated your company's operations like a deliverable?
#Focus #Leadership #Ops #GrowthMindset #Productivity
Calm is a competitive advantage. Especially in creative leadership.
What would change if you treated your company's operations like a deliverable?
#Focus #Leadership #Ops #GrowthMindset #Productivity
October 28, 2025 at 9:08 PM
We glorify being “busy” because it feels productive. It’s not. It’s noise.
Calm is a competitive advantage. Especially in creative leadership.
What would change if you treated your company's operations like a deliverable?
#Focus #Leadership #Ops #GrowthMindset #Productivity
Calm is a competitive advantage. Especially in creative leadership.
What would change if you treated your company's operations like a deliverable?
#Focus #Leadership #Ops #GrowthMindset #Productivity