Bill Gates’ latest climate letter is a masterclass in agenda-setting — a subtle shift from urgency to comfort. Mr. Campaigning analyses how narrative framing can delay action and why defining the battlefield early is key.

Campaigning, at its core, is the method of gaining more power and influence — not through manipulation or money, but through mobilization, meaning, and momentum. The recent victory of Zohran Mamdani in New York City shows just how powerful this method can be when executed with creativity, authenticity, and strategy. In November 2025, the 34-year-old Democratic socialist Zohran Mamdani became the first Muslim and first Indo-American mayor in New York’s history.

Temporary spikes in electricity prices are not a failure of the energy transition but a catalyst for progress. They encourage investment in flexibility, storage, and Power-to-X technologies. Switze…

Europe’s transition toward climate-neutral energy is increasingly driven by the need for secure and independent fuel supplies. One of the latest examples comes from Rheinmetall, the German technolo…

A study by IATA predicts sustainable aviation fuel (SAF) production could reach 400 million tonnes by 2050, up from 2 million tonnes in 2025. However, demand will outstrip this by 100 million tonne…

Desinformation ist nicht nur ein politisches Problem, sie bedroht auch Wirtschaft und Gesellschaft. Das neue Handbuch «33 Desinformationstechniken» von ReclaimTheFacts zeigt, wie Manipulation funktion...

In his new post, Mr. Campaigning Peter Metzinger reflects on the meaning of “With great power comes great responsibility.” He explains what leaders like Trump, Milei and Putin reveal about the misuse ...

In his new post, Mr. Campaigning Peter Metzinger reflects on the meaning of “With great power comes great responsibility.” He explains what leaders like Trump, Milei and Putin reveal about the misuse of power – and how ethical campaigning can channel influence toward positive change.

Repsol produces 100% renewable petrol at industrial scale – a breakthrough for Power-to-X and defossilized mobility in Europe. Power-to-X, renewable fuels, synthetic fuels, eFuels, renewable petrol, R...

Switzerland raises the methanol threshold from 2 to 20 tonnes thanks to new, consolidated safety standards developed by SPIN, FOEN, and Powerloop. The initiative strengthens safety, reduces bureauc…

SPIN member Axpo has entered a power purchase agreement with TURN2X to supply renewable electricity for a green hydrogen and e-methane facility in Extremadura, Spain. The project aims to convert re…

Why the EU’s All-Electric Approach Is a Lesson in Missing Foresight Summary The EU set out to make road transport climate-neutral with a radical all-electric strategy — but failed to anticipate the consequences. Now it is forced to backtrack. Three Strategic Campaigning Principles could have helped prevent this mistake: Mindfulness and Foresight, Scenario Thinking, and Persistence and Perseverance in Strategy Implementation.

Es ist über zwanzig Jahre her, dass die erste Auflage von Business Campaigning erschienen ist. Damals war der Begriff in der Schweiz und im deutschsprachigen Raum kaum bekannt. Ich wollte zeigen, dass Kampagnen nicht nur in der Politik funktionieren, sondern auch in Unternehmen, NGOs oder Start-ups – überall dort, wo es darum geht, das scheinbar Unmögliche möglich zu machen. Seitdem hat sich viel verändert.

SPIN welcomes PARAFUEL as a new member. The company is developing a large-scale green methanol project. This project takes advantage of favorable boundary conditions in Paraguay. The aim is to prov…

A passenger bus at Zurich Airport has been fueled with solar diesel, a first globally, produced by Synhelion’s innovative technology that converts sunlight into synthetic fuels. This achievem…

The study finds that Europe’s CO₂ potential for Power-to-X will drop to 661 Mt/year by 2050, while biogenic emissions rise by 50%. Including unavoidable process emissions could add 130 Mt, enabling…

Switzerland will implement the EU’s ReFuelEU Aviation regulation starting January 2026, mandating a minimum 2% blending of sustainable aviation fuels (SAF) by fuel suppliers at Zurich and Gen…

The Mibelle Group, in collaboration with LanzaTech and the Fraunhofer Institute, has developed a sustainable fat alternative derived from CO₂, aiming to reduce dependence on palm oil. This innovati…

Discover how Power-to-X electro-synthetic aviation fuels (e-SAF) can decarbonize air travel by 2030 through strategic financing and policy support. From bankable investment pillars to alternative o…

We are very pleased to welcome Casale SA as a new member of SPIN!Based in Lugano, Casale is a globally active technology provider and engineering company with a strong focus on sustainability and i…

Power-to-Gas allows long-term energy storage and sector coupling. Events like the Power-to-Gas Congress in Switzerland highlight advancements and regulatory needs, promoting sustainable fuels cruci…

The Arosa ClassicCar event this September will merge tradition and innovation, featuring legendary cars and promoting climate-friendly fuels like ePetrol, produced by HIF Global. This synthetic pet…

Celebrate AC/DC’s legacy with Priscila Rock bold, sustainable limited-edition capsule—crafted in Florence and inspired by the band’s 2025 Tour.