Ben
banner
benfreu.bsky.social
Ben
@benfreu.bsky.social
i build and grow b2b saas products.

your data everywhere you need it: https://factbranch.com
data-driven marketing: https://tractionroad.com
Pinned
Quick statistics reminder: If you email 10 people and none reply, the 95% confidence interval of your reply-rate is between 0% and 31%
Which from-name are you using when sending emails from your personal account?

I've seen:
Firstname at Product
Firstname @ Product
Firstname from Product
Full Name @ Product
Full Name | Product
Full Name

#buildinpublic #email
October 2, 2025 at 9:26 AM
Saw this and first impulse was to buy a game.

But then remembered that games are way less fun than building and shipping something.
October 1, 2025 at 2:07 PM
Very proud that my first real Product Hunt launch ended up as #4 product of the day

and was featured in the PH newsletter.

Onward!

#buildinpublic
September 30, 2025 at 8:57 PM
I'll never have to open the horrible GA4 again!

Because today I'm launching WebTrafficWatch. It imports and visualizes Google Analytics & Search Console data for me.

And because I love statistics, it also detects outliers and trends in my graphs.

#launch #buildinpublic
September 28, 2025 at 1:57 PM
Please help me improve my video setup.

It's for long form YouTube videos.

I thought I'd use the empty space on the right for text or visuals

#buildinpublic
September 26, 2025 at 1:21 PM
me: let's not overthink the launch

also me:
September 24, 2025 at 8:55 AM
One thing YouTube analytics does extremely well are these comparisons to "usual ranges".

No complicated words, just a range and an arrow if you're above or below that range.
September 23, 2025 at 9:48 PM
Instead of launching today I had a bit of a fail. But soon! #buildinpublic
September 21, 2025 at 9:26 PM
it's so convenient that 1 nuclear plant is roughly 1 GW
September 18, 2025 at 4:28 PM
one reason why marketing is so hard for engineers is because you have to repeat yourself so much.

but as an engineer don't-repeat-yourself is beaten into us.

but in marketing repetition is everything.

you've already written about how your app solves that special use case?
September 18, 2025 at 4:16 PM
how much can you overthink a product demo?

i just coded a function that generates demo data that's interesting enough to explain some core features like outlier detection.

#buildinpublic
September 17, 2025 at 3:52 PM
gpt5-medium is way worse than sonnet.

despite several attempts and confident "done." it just couldn't do it. high fixed it in one go.

(again i accidentally used medium instead of high)
September 17, 2025 at 3:04 PM
I'm building a tool that trains a linear regression model on time series data to catch anomalies.

Does this count as AI?

#buildinpublic #dataviz #datascience
September 17, 2025 at 12:52 PM
Displaying numbers and their units in UIs is hard.

Here's a quick guide to units beyond pluralization:

Label and units may be different
• Water is measured in liters
• Users are measured in users
• Click-through-rate is measured in %
• Positions sometimes sound weird with a unit

#buildinpublic
September 16, 2025 at 12:55 PM
Quick statistics reminder: If you email 10 people and none reply, the 95% confidence interval of your reply-rate is between 0% and 31%
September 16, 2025 at 12:35 PM