Ash Maurya
@ashmaurya.bsky.social
We spent weeks trying to improve our activation rate through UX enhancements.
Nothing worked.
Then we tried something different: Gathered evidence for the problem BEFORE testing solutions.
Result? Found the real issue in 7 user tests. Fixed it in 2 weeks.
Evidence > Opinions
youtu.be/l1V1Ekul5-Q
Nothing worked.
Then we tried something different: Gathered evidence for the problem BEFORE testing solutions.
Result? Found the real issue in 7 user tests. Fixed it in 2 weeks.
Evidence > Opinions
youtu.be/l1V1Ekul5-Q
The Biggest Cheat Code for Unlocking Startup Growth
YouTube video by Ash Maurya - LEANFoundry
youtu.be
June 10, 2025 at 1:44 PM
We spent weeks trying to improve our activation rate through UX enhancements.
Nothing worked.
Then we tried something different: Gathered evidence for the problem BEFORE testing solutions.
Result? Found the real issue in 7 user tests. Fixed it in 2 weeks.
Evidence > Opinions
youtu.be/l1V1Ekul5-Q
Nothing worked.
Then we tried something different: Gathered evidence for the problem BEFORE testing solutions.
Result? Found the real issue in 7 user tests. Fixed it in 2 weeks.
Evidence > Opinions
youtu.be/l1V1Ekul5-Q
"Move fast" is bad advice if you're moving in the wrong direction. I learned this $50,000 lesson the hard way.
Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4
Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4
How a 5-Minute Test Saved My Business
YouTube video by Ash Maurya - LEANFoundry
youtu.be
May 21, 2025 at 2:11 PM
"Move fast" is bad advice if you're moving in the wrong direction. I learned this $50,000 lesson the hard way.
Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4
Here's the 5-minute test that could have saved my business (and can save yours): youtu.be/c1DOnjx-xm4
Most founders struggle to understand what customers want because they're using 3 ineffective approaches:
Building an MVP and waiting for feedback
Directly asking "what do you want?"
Validating a list of problems
Here's what actually works: youtu.be/HxSsThn_ptc?...
Building an MVP and waiting for feedback
Directly asking "what do you want?"
Validating a list of problems
Here's what actually works: youtu.be/HxSsThn_ptc?...
How to Uncover What Customers Want
YouTube video by Ash Maurya - LEANFoundry
youtu.be
May 13, 2025 at 4:41 PM
Most founders struggle to understand what customers want because they're using 3 ineffective approaches:
Building an MVP and waiting for feedback
Directly asking "what do you want?"
Validating a list of problems
Here's what actually works: youtu.be/HxSsThn_ptc?...
Building an MVP and waiting for feedback
Directly asking "what do you want?"
Validating a list of problems
Here's what actually works: youtu.be/HxSsThn_ptc?...
🔍 What's the ONE metric that makes investors sit up and pay attention?
In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right).
Watch now to measure what ACTUALLY matters → youtu.be/_4wUM_msN2w
In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right).
Watch now to measure what ACTUALLY matters → youtu.be/_4wUM_msN2w
One Startup Metric to Rule Them All
YouTube video by Ash Maurya - LEANFoundry
youtu.be
April 29, 2025 at 5:24 PM
🔍 What's the ONE metric that makes investors sit up and pay attention?
In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right).
Watch now to measure what ACTUALLY matters → youtu.be/_4wUM_msN2w
In this video, I break down what real traction means (hint: it's not just any metric trending up and to the right).
Watch now to measure what ACTUALLY matters → youtu.be/_4wUM_msN2w
As a founder, do you get nervous when it's time to talk pricing? In my latest video, I share the exact 3-step process I use to pitch pricing with confidence. No more butterflies! Watch here: youtu.be/Z9t87HRmsv0
Stop Underpricing: How to Sell Your True Value
YouTube video by Ash Maurya - LEANFoundry
youtu.be
April 16, 2025 at 2:14 PM
As a founder, do you get nervous when it's time to talk pricing? In my latest video, I share the exact 3-step process I use to pitch pricing with confidence. No more butterflies! Watch here: youtu.be/Z9t87HRmsv0
10 Startup Truths No One Tells First-Time Founders youtu.be/66ApiDp-nV8?...
10 Startup Truths No One Tells First-Time Founders
YouTube video by Ash Maurya - LEANFoundry
youtu.be
March 26, 2025 at 4:24 PM
10 Startup Truths No One Tells First-Time Founders youtu.be/66ApiDp-nV8?...
The Secret to Startup Success? Know When to Pivot youtu.be/-jXBs2e3f0w?...
The Secret to Startup Success? Know When to Pivot
YouTube video by Ash Maurya - LEANFoundry
youtu.be
March 5, 2025 at 3:50 PM
The Secret to Startup Success? Know When to Pivot youtu.be/-jXBs2e3f0w?...
Start With Why: The 3-Step Vision Framework youtu.be/kA5XYviy2nU?...
Start With Why: The 3-Step Vision Framework
YouTube video by Ash Maurya - LEANFoundry
youtu.be
February 26, 2025 at 2:53 PM
Start With Why: The 3-Step Vision Framework youtu.be/kA5XYviy2nU?...
Reposted by Ash Maurya
7 costly mistakes first-time founders make.
Great video from Ash Maurya @ashmaurya.bsky.social
#LeanStartup #Innovation #Startup
youtu.be/-30TXCM48sg
Great video from Ash Maurya @ashmaurya.bsky.social
#LeanStartup #Innovation #Startup
youtu.be/-30TXCM48sg
7 Costliest Mistakes First-Time Founders Make
YouTube video by Ash Maurya - LEANFoundry
youtu.be
February 19, 2025 at 4:15 PM
7 costly mistakes first-time founders make.
Great video from Ash Maurya @ashmaurya.bsky.social
#LeanStartup #Innovation #Startup
youtu.be/-30TXCM48sg
Great video from Ash Maurya @ashmaurya.bsky.social
#LeanStartup #Innovation #Startup
youtu.be/-30TXCM48sg
Reposted by Ash Maurya
Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:
youtu.be/GVzkDQkBs_w?...
youtu.be/GVzkDQkBs_w?...
The Mindset Shift That Changed My Identity as a Startup Founder
YouTube video by Ash Maurya - LEANFoundry
youtu.be
February 12, 2025 at 8:06 PM
Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:
youtu.be/GVzkDQkBs_w?...
youtu.be/GVzkDQkBs_w?...
Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:
youtu.be/GVzkDQkBs_w?...
youtu.be/GVzkDQkBs_w?...
The Mindset Shift That Changed My Identity as a Startup Founder
YouTube video by Ash Maurya - LEANFoundry
youtu.be
February 12, 2025 at 8:06 PM
Shifting my focus from the solution context to the bigger context was the biggest unlock in my startup journey:
youtu.be/GVzkDQkBs_w?...
youtu.be/GVzkDQkBs_w?...
Why and How People Buy Anything youtu.be/YgQbJjookYU?...
Why and How People Buy Anything
YouTube video by Ash Maurya - LEANFoundry
youtu.be
February 6, 2025 at 6:18 PM
Why and How People Buy Anything youtu.be/YgQbJjookYU?...
How to Find the Right Startup Idea youtu.be/aOJ18xr4uNM?...
How to Find the Right Startup Idea
YouTube video by Ash Maurya - LEANFoundry
youtu.be
January 30, 2025 at 1:42 PM
How to Find the Right Startup Idea youtu.be/aOJ18xr4uNM?...
All happy customers are alike; each unhappy user is unhappy in its own way.
January 24, 2025 at 1:44 PM
All happy customers are alike; each unhappy user is unhappy in its own way.
If your idea isn’t something people want to steal, it’s not a good idea.
If your idea is something people can easily steal, it’s not a good business.
If your idea is something people can easily steal, it’s not a good business.
January 22, 2025 at 1:02 PM
If your idea isn’t something people want to steal, it’s not a good idea.
If your idea is something people can easily steal, it’s not a good business.
If your idea is something people can easily steal, it’s not a good business.
The Stealth Startup Trap: Why Secrecy is Killing Your Business youtu.be/XhT6JzgCuBk?...
The Stealth Startup Trap: Why Secrecy is Killing Your Business
YouTube video by Ash Maurya - LEANFoundry
youtu.be
January 22, 2025 at 3:42 AM
The Stealth Startup Trap: Why Secrecy is Killing Your Business youtu.be/XhT6JzgCuBk?...
January 19, 2025 at 5:09 PM
The best and fastest way to learn isn’t through surveys, landing pages, or metrics. But, talking to your customers.
youtu.be/iWHNt1_aIec
youtu.be/iWHNt1_aIec
One Habit That Unlocked My Startup Growth.
YouTube video by Ash Maurya - LEANFoundry
youtu.be
January 17, 2025 at 4:18 PM
The best and fastest way to learn isn’t through surveys, landing pages, or metrics. But, talking to your customers.
youtu.be/iWHNt1_aIec
youtu.be/iWHNt1_aIec
Your vision shapes your mission:
www.leanfoundry.com/lean-1-2-3/j...
www.leanfoundry.com/lean-1-2-3/j...
Blind Vision = No Mission | LEAN 1-2-3 Newsletter
Posted on JAN 4
www.leanfoundry.com
January 17, 2025 at 12:24 PM
Your vision shapes your mission:
www.leanfoundry.com/lean-1-2-3/j...
www.leanfoundry.com/lean-1-2-3/j...
If you're still bent on building your idea in stealth, consider taking this "Get My Idea Stolen" challenge:
1. Don’t tell anyone about your best idea.
2. Try to get your second-best idea stolen.
3. Tell everyone.
Then, see if anyone runs off with the idea.
1. Don’t tell anyone about your best idea.
2. Try to get your second-best idea stolen.
3. Tell everyone.
Then, see if anyone runs off with the idea.
January 14, 2025 at 5:15 PM
If you're still bent on building your idea in stealth, consider taking this "Get My Idea Stolen" challenge:
1. Don’t tell anyone about your best idea.
2. Try to get your second-best idea stolen.
3. Tell everyone.
Then, see if anyone runs off with the idea.
1. Don’t tell anyone about your best idea.
2. Try to get your second-best idea stolen.
3. Tell everyone.
Then, see if anyone runs off with the idea.
To kick off the new year:
Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule.
How I Manage My Time as a Startup Founder:
youtu.be/7qKq08mZsng?...
Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule.
How I Manage My Time as a Startup Founder:
youtu.be/7qKq08mZsng?...
How I Manage My Time as a Startup Founder - 10 Management Tips
YouTube video by Ash Maurya - LEANFoundry
youtu.be
January 8, 2025 at 4:54 PM
To kick off the new year:
Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule.
How I Manage My Time as a Startup Founder:
youtu.be/7qKq08mZsng?...
Here are my top 10 work hacks for finding daily, weekly, and quarterly flow in my work schedule.
How I Manage My Time as a Startup Founder:
youtu.be/7qKq08mZsng?...
It's always easier to build something people want than to make people want something you've built.
January 1, 2025 at 6:38 PM
It's always easier to build something people want than to make people want something you've built.
The only evidence of a working business model is traction (aka paying customers).
December 27, 2024 at 4:58 PM
The only evidence of a working business model is traction (aka paying customers).
There is a common myth of the risk-loving entrepreneur who jumps off a cliff with no parachute.
Most successful entrepreneurs, in reality, are quite risk-averse.
They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.
Most successful entrepreneurs, in reality, are quite risk-averse.
They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.
December 23, 2024 at 3:29 PM
There is a common myth of the risk-loving entrepreneur who jumps off a cliff with no parachute.
Most successful entrepreneurs, in reality, are quite risk-averse.
They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.
Most successful entrepreneurs, in reality, are quite risk-averse.
They systematically eliminate the riskiest assumptions in their business model to remove as much downside as possible early.