Melissa Aronczyk
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aronczyk.bsky.social
Melissa Aronczyk
@aronczyk.bsky.social
Media Studies Professor @ Rutgers
Adjunct Research Professor @ Carleton

New book with M Espinoza: A Strategic Nature: Public Relations & the Politics of U.S. Environmentalism (Oxford UP 2022)

Pubs and media @ melissaaronczyk.com
Reposted by Melissa Aronczyk
Aflevering 4:
over de rol van de PR- industrie en de media in klimaatobstructie met

@aronczyk.bsky.social (Rutgers University) en
@maxboykoff.bsky.social (University of Colorado)

bsky.app/profile/dril...
/5
October 16, 2025 at 7:00 PM
Reposted by Melissa Aronczyk
#MCCIConnect is off with a powerful seminar by @aronczyk.bsky.social @rutgersu.bsky.social on A Strategic Nature
Hosted by @citystgeorges.bsky.social (Carolina Matos, Raluca Moise & @devinasarwatay.bsky.social)
Next: Graphic Refuge 19 Nov 5 pm
www.citystgeorges.ac.uk/news-and-eve...
#CityStGSCC
October 16, 2025 at 7:00 PM
Reposted by Melissa Aronczyk
Check out this important new open access book available today! I'm excited to be one of the contributors for Chapter 6 on Steering the Climate Discourse: Legacy News, Social Media, Advertising, and Public Relations led by @aronczyk.bsky.social and @maxboykoff.bsky.social
It's finally here! 100+ scholars, global scope, practical insights. “Climate Obstruction: A Global Assessment” shows how organized interests stall policy—and how governance can respond.

Open access available now! Or order for paperback and hardcover. cssn.org/wp-content/u...
October 14, 2025 at 5:52 PM
Reposted by Melissa Aronczyk
An important conversation. Thanks @drilledmedia.bsky.social and @aronczyk.bsky.social larger book project led by @timmonsroberts.bsky.social (Brown University), Jennifer Jacquet (University of Miami), Carlos Milani (Rio de Janeiro State University) & Christian Downie (Australian National University)
October 4, 2025 at 10:19 AM
Great conversation with Hanna Morris about her timely and important book.
This week at IPK: @hannamorris.bsky.social discussed her new book Apocalyptic Authoritarianism: Climate Crisis, Media, and Power with @aronczyk.bsky.social and @jerolmack.bsky.social.
September 27, 2025 at 6:04 PM
Reposted by Melissa Aronczyk
Such an honor to have had the opportunity to present my book today @ipk.bsky.social! Thanks to those who came out to my talk during this very busy #NYClimateWeek. And also thanks so much again to @mikekoncewicz.bsky.social and @aronczyk.bsky.social and @jerolmack.bsky.social
September 26, 2025 at 3:08 AM
Reposted by Melissa Aronczyk
Experts @timmonsroberts.bsky.social @aronczyk.bsky.social and @johnfocook.bsky.social speak with @trackchangesmedia.bsky.social on the rising threat of climate disinformation in the media, solutions misinformation, and the attack on climate science and scientists themselves.
September 22, 2025 at 1:35 PM
Reposted by Melissa Aronczyk
For Climate Week, join IPK on September 25 for a book talk with @hannamorris.bsky.social. She will discuss her new book Apocalyptic Authoritarianism: Climate Crisis, Media, and Power with @aronczyk.bsky.social and @jerolmack.bsky.social.

ipk.nyu.edu/events/book-...
September 19, 2025 at 6:03 PM
Reposted by Melissa Aronczyk
Next up, check out Melissa Aronczyk on the politics of dismantling the Environmental Protection Agency and the roots of American illiberalism.

@aronczyk.bsky.social
Illiberal Enterprise: The Undoing of the EPA, 1970–2025 illiberalism.org |
Melissa Aronczyk on the politics of dismantling the Environmental Protection Agency and the roots of American illiberalism.
www.illiberalism.org
August 8, 2025 at 4:40 PM
It appears my article in the journal Nations and Nationalism, "Branding the nation in the era of climate crisis: Eco-nationalism and the promotion of green
national sovereignty" is one of the journal's top-cited articles... :/ 😶
onlinelibrary.wiley.com/doi/abs/10.1...
Branding the nation in the era of climate crisis: Eco‐nationalism and the promotion of green national sovereignty
This article examines the contemporary discourse of eco-nationalism and its promotion of national sovereignty and belonging. I consider some of the strategies, symbols and narratives by which nationa...
onlinelibrary.wiley.com
March 19, 2025 at 2:14 PM
Out today: "Greenwashing, Net-zero, and the Oil sands in Canada: The case of Pathways Alliance" in the journal Energy Research & Social Science.
Chris Russill, Patrick McCurdy and I examine oil companies' empty promises to get to net-zero.

Open access:
www.sciencedirect.com/science/arti...
Greenwashing, net-zero, and the oil sands in Canada: The case of Pathways Alliance
Net-zero plans, or the target of negating an organization's carbon emissions by 2050, have proliferated among large oil and gas companies. These plans…
www.sciencedirect.com
April 4, 2024 at 11:12 AM
Reposted by Melissa Aronczyk
Edelman has a list of “climate commitments” like engaging clients on net-zero. Lululemon says it’s focused on fostering a sustainable garment industry. But @aronczyk.bsky.social described the situation as a “pattern of behaviour that shows Edelman’s disregard for global environmental crises.”
February 22, 2024 at 8:16 PM
www.adweek.com/agencies/ede...

Edelman’s Koch Connection Follows a Long History of PR-Led Climate Obstruction via @adweek.bsky.social

Glad to be interviewed for this piece by Kathryn Lundstrom

The PR industry is not at all neutral. It will support fossil fuel interests if it pays the bills...
The Long History of PR-Led Climate Obstruction
Edelman's Koch connection is just the latest example of a longstanding marriage between environmentally destructive companies and public relations.
www.adweek.com
January 22, 2024 at 3:32 PM
I have a new essay out in the journal Environmental Communication on the limits of debunking when it comes to exposing fossil fuel PR...
www.tandfonline.com/doi/full/10....

Open access link:
www.tandfonline.com/eprint/H8DBT...
When Corporations Care: A Reassessment of the Debunking Paradigm in Environmental Communication
When corporations, particularly those in the fossil fuel industry, profess to care about their audience, how should we analyze and evaluate this care? The common strategy by scholars and journalist...
www.tandfonline.com
December 28, 2023 at 3:53 PM
Reposted by Melissa Aronczyk
Clean Creatives reveal the suite of PR companies helping the COP Presidency who also service the fossil fuel industry. It's pretty wild how much overlap there is here.

"Most of these agencies maintain robust relationships with fossil fuel polluters"

cleancreatives.org/cop28
December 4, 2023 at 8:35 PM
Please join the Rutgers Digital Ethnography Working Group for our upcoming online event, Behind the Scenes of a Digital Ethnography Dissertation, with panelists
Michelle Cera, Zoe Glatt & Yena Lee:

www.eventbrite.com/e/behind-the...
Behind the Scenes of a Digital Ethnography Dissertation
Eventbrite - Rutgers Digital Ethnography Working Group presents Behind the Scenes of a Digital Ethnography Dissertation - Friday, December 1, 2023 - Find event and ticket information.
www.eventbrite.com
November 16, 2023 at 7:58 PM
Reposted by Melissa Aronczyk
New research from Caroline Sassan, Priyanka Mahat, @aronczyk.bsky.social and Robert Brulle: "Energy Citizens 'Just Like You'? Public Relations Campaigning by the Climate Change Counter-movement," investigates campaigns surrounding the Waxman-Markey bill. www.tandfonline.com/doi/full/10....
October 4, 2023 at 4:53 PM
Reposted by Melissa Aronczyk
The University of California Humanities Research Institute (UCHRI) seeks a Postdoctoral Scholar in Climate Communications and Environmental Justice.
This full-time two-year appointment may begin as early as December 1, 2023. For full posting & application information: lnkd.in/gZt8Yz4S
October 3, 2023 at 12:20 PM
We're THRILLED to receive this award! Very grateful to the NCA Political Comm division for this recognition of our book. The book examines decades of PR influence on how we think about - or don't think about - environmental problems and climate change.
"A Strategic Nature: Public Relations and the Politics of American Environmentalism" by CSSN scholar @aronczyk.bsky.social and Maria I. Espinoza has won the 2023 Roderick P. Hart Outstanding Book Award. Read it: www.amazon.com/Strategic-Na...
September 29, 2023 at 6:17 PM
Edelman PR created a "green" image for Abu Dhabi and its leaders over 16 years. Now the head of Abu Dhabi’s state oil company is managing this year's COP28 climate conference. Coincidence? ... Um.
www.desmog.com/2023/09/13/e...
American PR Firm Edelman Enabled Oil Baron Al Jaber’s Ascension to Lead COP28 Climate Conference
With three months to go until the COP28 United Nations climate talks begin in Dubai, critics have stepped up their condemnation of the decision to put Sultan Ahmed Al Jaber, the head of Abu Dhabi’s ...
www.desmog.com
September 14, 2023 at 2:39 PM
I cannot be more proud of Maria Espinoza for the successful defense of her fantastic dissertation on responding to public health epidemics in the context of climate change. CONGRATULATIONS!
September 8, 2023 at 7:05 PM
Reposted by Melissa Aronczyk
After nearly a decade of study, three years of intensive research, 1000+ citations, & 90K words, I now have a full MS of my book, *The Language of Climate Politics: Fossil-fuel Propaganda and How to Fight it*.

I will now be taking a well-earned vacation.
September 1, 2023 at 5:01 PM
Reposted by Melissa Aronczyk
Shell is shelving big plans for carbon offsets after realizing they don't really work www.bloomberg.com/news/feature...
Europe's Biggest Oil Company Quietly Shelves a Radical Plan to Shrink Its Carbon Footprint
A faltering offsets program points to new problems with the corporate world’s favorite “climate solution.”
www.bloomberg.com
August 31, 2023 at 1:40 PM
My department at Rutgers is hiring. Happy to answer questions about the role.
jobs.rutgers.edu/postings/209...
Assistant Professor in Media Studies
The Department of Journalism and Media Studies at Rutgers University’s School of Communication and Information invites applications for a tenure-track faculty position in the area of Digital/Online ...
jobs.rutgers.edu
August 31, 2023 at 12:29 PM