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Armoury Media
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Secure websites for Canadian professionals in solo private practice.

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In the attention economy, creative work serves one purpose: to capture, hold, and direct human attention. The product isn't your video, post, or song. Those are the bait.

From episode SSP005: Personal Creative Ownership is Over

Watch the full episode: armry.ca/4449u

#SmartSoloPractice
August 21, 2025 at 11:20 AM
Used AI to write about AI taking our content. The irony isn't lost on me.

Technology saved my career. The question: how to use tools while maintaining ownership and control?

#SmartSoloPractice
August 19, 2025 at 11:20 AM
"Functionally public domain"

Upload anything online and it becomes training data, regardless of copyright. The post-ownership era is here.

From episode SSP005: armry.ca/43mgg

#SmartSoloPractice
August 17, 2025 at 11:20 AM
Every professional who shares expertise online faces the same question: Why create anything when AI can replicate it within weeks? What motivates you to keep creating original content?

#SmartSoloPractice #ContentStrategy #CreativeOwnership
August 15, 2025 at 11:20 AM
"Music became content, content became product"

The music industry's digital transformation predicted today's content landscape. Now it's coming for all creative fields.

From episode SSP005: armry.ca/4389j

#SmartSoloPractice #ContentCreation
August 13, 2025 at 11:20 AM
CapCut's terms grant them forever rights to your uploads. Sound familiar? Many platforms do this now.

Does creative ownership even exist anymore? New episode explores what professionals should consider before clicking Accept.

armry.ca/32xq3

#SmartSoloPractice #CreativeOwnership
Personal Creative Ownership is Over – Armoury Media
When platforms claim rights to everything you upload, does creative ownership even exist anymore? A meditation on creativity, technology, and AI slop.
www.armourymedia.com
August 11, 2025 at 11:20 AM
Healthcare onboarding needs PHIPA compliance in Ontario. PracticeQ handles sensitive data securely with website integration. Also consider Jane or Practice Better. Always verify Canadian data residency.

#SmartSoloPractice
July 26, 2025 at 2:49 PM
Your website showcases your expertise. Your content demonstrates your value. But your onboarding process? That's where clients really find out if you've got your act together.

Read the full article: armry.ca/3yzg9

#SmartSoloPractice #SystemsThinking #ProfessionalExcellence
July 24, 2025 at 12:33 PM
Why don't more professionals automate client onboarding? Research shows several barriers: privacy and security concerns, overwhelm (too many options), previous bad experiences, and time constraints. What's holding you back from automating client onboarding?

#SmartSoloPractice
July 22, 2025 at 6:20 PM
Nobody likes filling out huge intake forms. Long intake forms kill conversions. Start minimal, spread out data acquisition across multiple touchpoints.

From episode SSP004

Read the full article: armry.ca/3yinw

#SmartSoloPractice #FormOptimization #ClientExperience
July 20, 2025 at 6:20 PM
Every practice is unique, but perfect is the enemy of good. Most onboarding software won't match exactly. Focus on must-haves, adapt where reasonable.

Any decent system beats manual processes.

#SmartSoloPractice #PracticeAutomation #SystemsThinking
July 18, 2025 at 2:49 PM
Clients judge your practice based on how easy it is to work with you. When they can book restaurants and order groceries with a few taps, outdated onboarding stands out for all the wrong reasons.

armry.ca/3y3id

#SmartSoloPractice #ClientExperience #PracticeAutomation
July 16, 2025 at 11:20 AM
I can order a pizza in 2 minutes on my phone. How long does it take your clients to book an appointment with you on your website? This episode covers 3 proven onboarding strategies: Fluent Booking + Fluent Forms, Moxie, and PracticeQ.

#SmartSoloPractice #PracticeAutomation #CanadianProfessionals
Easy Client Onboarding for Busy Solo Professionals – Armoury Media
Reduce your admin workload and make onboarding effortless for new clients with smart, simple, and secure automation tools.
www.armourymedia.com
July 14, 2025 at 11:20 AM
For busy solo professionals, consistent content creation can feel like a bridge too far. Start with one simple blog article per month. Twelve articles per year equals twelve solid opportunities for new clients to connect with you.

#SmartSoloPractice #ContentStrategy
June 28, 2025 at 11:20 AM
In a world flooded with AI-generated advice and influencer hot takes, your professional voice isn't just valuable. It's essential. People are getting sick of generic content. They want guidance they can trust from verified sources.

Watch: armry.ca/3n7udan

#SmartSoloPractice #ProfessionalService
June 26, 2025 at 11:20 AM
AI content often ends with "consult a professional."

You ARE that professional. When clients search for guidance, will they find you or more generic advice? If you’re not on the field, you don’t get to play.

#SmartSoloPractice #ProfessionalAdvantage
June 24, 2025 at 11:20 AM
Google's E-E-A-T guidelines are a fantastic guide to creating professional client-focused content. Let’s explore in this episode of Smart Solo Practice:

armry.ca/3n7i9qt

#SmartSoloPractice #EEAT
June 22, 2025 at 3:18 PM
"I don't have time to create content."

This is the most common objection I hear from Canadian professionals. Even though content marketing generates 3x more leads at lower cost than paid advertising.

#SmartSoloPractice #TimeManagement
June 20, 2025 at 11:20 AM
Your real experience beats AI every time. So why don’t most professionals publish client-focused content online? Let’s explore the root causes in this episode of Smart Solo Practice:

armry.ca/3n77aap

#SmartSoloPractice #ContentStrategy
June 18, 2025 at 11:20 AM
I found five barriers preventing most Canadian professionals from creating client-focused content. This episode explores why pros don’t post, and how to create a content strategy you can actually maintain.

armry.ca/3n6zzis

#SmartSoloPractice #ContentStrategy
Cultivating Client Connections in a Sea of AI Content – Armoury Media
Discover how to create meaningful website content that speaks to your audience, builds trust, and positions you as the go-to professional in your field.
www.armourymedia.com
June 16, 2025 at 11:20 AM
Key questions to ask when evaluating web devs:

1. Where will my website be hosted?
2. How do you handle security updates?
3. What's your approach to compliance?
4. How will this website integrate with my other systems?
5. What sites have you built for clients just like me?

#SmartSoloPractice
June 12, 2025 at 11:21 AM
Your website is the digital front line of your practice. Most prospective clients will shape their first impression based on their experience on your website. What kind of first impression does your website create?

armry.ca/3n6i7ci

#SmartSoloPractice #DigitalPresence #FirstImpressions
June 10, 2025 at 11:21 AM
Your website impacts your reputation. In the harsh digital landscape of 2025, mistakes can compromise client trust and put your practice at risk. What's your biggest website challenge as a Canadian professional? #SmartSoloPractice #WebsiteSecurity #CanadianCompliance
June 6, 2025 at 11:21 AM
Canadian hosting isn't just about patriotism. It's about protecting your clients' data from foreign surveillance laws and meeting your regulatory obligations under PIPEDA and provincial legislation like PHIPA.

armry.ca/3n52d4g

#SmartSoloPractice #CanadianHosting #DataPrivacy
June 4, 2025 at 11:21 AM
When was the last time you thought about where your website lives and how it's managed? Your website is the first impression potential clients have of your practice. Make sure it reflects your values and follows Canadian privacy laws. armry.ca/3n5v4cg #SmartSoloPractice
Why Your Canadian Solo Practice Needs Canadian Web Hosting – Armoury Media
Discover why hosting matters, avoid costly website mistakes, and build a secure digital presence in Canada that attracts clients and saves hours of admin work.
www.armourymedia.com
June 2, 2025 at 11:21 AM