Analytics Playbook
@analyticsplaybook.bsky.social
We build marketing courses, workshops, and resources to help you grow in your career.
Can you run Google Ads on your competitors' brand names? 🤔
Yes, but only if you really know what you’re doing. Here’s a quick guide:
Yes, but only if you really know what you’re doing. Here’s a quick guide:
July 24, 2025 at 3:52 PM
Can you run Google Ads on your competitors' brand names? 🤔
Yes, but only if you really know what you’re doing. Here’s a quick guide:
Yes, but only if you really know what you’re doing. Here’s a quick guide:
⏳ GA4 still stressing you out? It’s your last shot to grab Analytics for Agencies at 50% off. Fix the messy data, build dashboards that scale, and finally feel confident.
Deal ends tonight! → buff.ly/pZmR0na
Deal ends tonight! → buff.ly/pZmR0na
July 18, 2025 at 3:52 PM
⏳ GA4 still stressing you out? It’s your last shot to grab Analytics for Agencies at 50% off. Fix the messy data, build dashboards that scale, and finally feel confident.
Deal ends tonight! → buff.ly/pZmR0na
Deal ends tonight! → buff.ly/pZmR0na
📣 Tomorrow: A rare chance to rethink your entire optimization strategy.
If you’re tired of A/B tests that don’t deliver, this live session with Talia Wolf is for you.
Bonus: You’ll get a strategic audit toolkit you can put to work right away.
Register here ⬇️
If you’re tired of A/B tests that don’t deliver, this live session with Talia Wolf is for you.
Bonus: You’ll get a strategic audit toolkit you can put to work right away.
Register here ⬇️
buff.ly
July 14, 2025 at 3:32 PM
📣 Tomorrow: A rare chance to rethink your entire optimization strategy.
If you’re tired of A/B tests that don’t deliver, this live session with Talia Wolf is for you.
Bonus: You’ll get a strategic audit toolkit you can put to work right away.
Register here ⬇️
If you’re tired of A/B tests that don’t deliver, this live session with Talia Wolf is for you.
Bonus: You’ll get a strategic audit toolkit you can put to work right away.
Register here ⬇️
Confused by what your GA4 events are actually tracking? 🤔
That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from.
It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd
That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from.
It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd
July 11, 2025 at 3:52 PM
Confused by what your GA4 events are actually tracking? 🤔
That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from.
It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd
That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from.
It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd
Still spinning your wheels with CRO?
If your A/B tests keep falling flat, it’s time to rethink your approach.
On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it.
👉 Register now to save your spot! buff.ly/mRUcAdN
If your A/B tests keep falling flat, it’s time to rethink your approach.
On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it.
👉 Register now to save your spot! buff.ly/mRUcAdN
July 8, 2025 at 3:31 PM
Still spinning your wheels with CRO?
If your A/B tests keep falling flat, it’s time to rethink your approach.
On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it.
👉 Register now to save your spot! buff.ly/mRUcAdN
If your A/B tests keep falling flat, it’s time to rethink your approach.
On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it.
👉 Register now to save your spot! buff.ly/mRUcAdN
🧐 Can you use your competitor’s name in Google Ads?
It depends. And the rules have changed recently.
Under Google’s new trademark policy (fully rolled out in Feb 2025), you can use a competitor’s name in your ad copy—but only until you get caught.
It depends. And the rules have changed recently.
Under Google’s new trademark policy (fully rolled out in Feb 2025), you can use a competitor’s name in your ad copy—but only until you get caught.
July 7, 2025 at 3:30 PM
🧐 Can you use your competitor’s name in Google Ads?
It depends. And the rules have changed recently.
Under Google’s new trademark policy (fully rolled out in Feb 2025), you can use a competitor’s name in your ad copy—but only until you get caught.
It depends. And the rules have changed recently.
Under Google’s new trademark policy (fully rolled out in Feb 2025), you can use a competitor’s name in your ad copy—but only until you get caught.
We're OOO June 30 – July 4 ! 🌞
The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
June 27, 2025 at 3:52 PM
We're OOO June 30 – July 4 ! 🌞
The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.
🚨 This is the one GA4 webinar you don't want to miss.
Steve Ganem, Director of Product at Google Analytics, is joining us live on June 25th.
Real talk from Google.
Real strategies for growth.
Real answers to your GA4 questions.
📅 Save your spot now 👇
buff.ly/H51nzQk
Steve Ganem, Director of Product at Google Analytics, is joining us live on June 25th.
Real talk from Google.
Real strategies for growth.
Real answers to your GA4 questions.
📅 Save your spot now 👇
buff.ly/H51nzQk
June 11, 2025 at 3:52 PM
🚨 This is the one GA4 webinar you don't want to miss.
Steve Ganem, Director of Product at Google Analytics, is joining us live on June 25th.
Real talk from Google.
Real strategies for growth.
Real answers to your GA4 questions.
📅 Save your spot now 👇
buff.ly/H51nzQk
Steve Ganem, Director of Product at Google Analytics, is joining us live on June 25th.
Real talk from Google.
Real strategies for growth.
Real answers to your GA4 questions.
📅 Save your spot now 👇
buff.ly/H51nzQk
📍 Trying to rank multiple business locations on Google?
@lizlinder.bsky.social shares 8 ways to increase the relevance and prominence of your newer location.
@lizlinder.bsky.social shares 8 ways to increase the relevance and prominence of your newer location.
June 9, 2025 at 3:52 PM
📍 Trying to rank multiple business locations on Google?
@lizlinder.bsky.social shares 8 ways to increase the relevance and prominence of your newer location.
@lizlinder.bsky.social shares 8 ways to increase the relevance and prominence of your newer location.
GA4 annotations are finally here… but now what?
Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates
That’s why we created a free SOP template to help your team stay organized.
👉 Download it now: buff.ly/0N2wRLF
Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates
That’s why we created a free SOP template to help your team stay organized.
👉 Download it now: buff.ly/0N2wRLF
June 6, 2025 at 3:52 PM
GA4 annotations are finally here… but now what?
Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates
That’s why we created a free SOP template to help your team stay organized.
👉 Download it now: buff.ly/0N2wRLF
Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates
That’s why we created a free SOP template to help your team stay organized.
👉 Download it now: buff.ly/0N2wRLF
🚫 Are your enhanced measurement events off in GA4? It’s more common than you think—and not always the best choice.
@danaditomaso.com explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
@danaditomaso.com explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
June 5, 2025 at 9:29 PM
🚫 Are your enhanced measurement events off in GA4? It’s more common than you think—and not always the best choice.
@danaditomaso.com explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
@danaditomaso.com explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.
@dodgejd.bsky.social and his team didn’t just improve their data skills—they got better at turning those numbers into stories that clients actually understand. 💡
That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
June 4, 2025 at 3:53 PM
@dodgejd.bsky.social and his team didn’t just improve their data skills—they got better at turning those numbers into stories that clients actually understand. 💡
That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4
Are you heading to the Marketing Analytics Summit?
🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com on Monday, June 2.
🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com on Monday, June 2.
Hands On with GA4 - Full Day Workshop
This workshop will teach you not only how to use GA4, but how to rethink your analytics implementations to truly take advantage of everything GA4 has to offer.
buff.ly
May 30, 2025 at 3:52 PM
Are you heading to the Marketing Analytics Summit?
🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com on Monday, June 2.
🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com on Monday, June 2.
👀 Psst… the latest Playbook Huddle just went live! It’s packed with strategies from some of the best, like @simoahava.bsky.social, Mikhail Prosmitskiy, Danny Goodwin, Danielle Messler, Lani Haque, @aleyda.bsky.social and more.
🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
May 20, 2025 at 2:25 PM
👀 Psst… the latest Playbook Huddle just went live! It’s packed with strategies from some of the best, like @simoahava.bsky.social, Mikhail Prosmitskiy, Danny Goodwin, Danielle Messler, Lani Haque, @aleyda.bsky.social and more.
🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
🎯 Want in? Subscribe here: kpplaybook.com/newsletter/
🚨 Are you using page path and page location correctly in GA4?
@danaditomaso.com clears up the confusion:
Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
@danaditomaso.com clears up the confusion:
Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
May 15, 2025 at 3:53 PM
🚨 Are you using page path and page location correctly in GA4?
@danaditomaso.com clears up the confusion:
Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
@danaditomaso.com clears up the confusion:
Page location = full URL (best for troubleshooting)
Page path = clean URL after the domain (best for content analysis)
🚨 Search isn’t just Google anymore.
It’s ChatGPT. TikTok. Alexa.
On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization.
Register today: buff.ly/aoiSKEm
It’s ChatGPT. TikTok. Alexa.
On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization.
Register today: buff.ly/aoiSKEm
May 13, 2025 at 3:52 PM
🚨 Search isn’t just Google anymore.
It’s ChatGPT. TikTok. Alexa.
On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization.
Register today: buff.ly/aoiSKEm
It’s ChatGPT. TikTok. Alexa.
On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization.
Register today: buff.ly/aoiSKEm
🔍 Just because you have a consent banner doesn’t mean it’s working properly.
@danaditomaso.com walks through how to check if GA4 is actually respecting user choices—and what to do if it’s not.
kpplaybook.com/resources/ho...
@danaditomaso.com walks through how to check if GA4 is actually respecting user choices—and what to do if it’s not.
kpplaybook.com/resources/ho...
How To Verify Consent Signals Are Being Received Correctly in GA4 for Modeling Eligibility & GDPR Compliance | KP Playbook
Learn how to check if GA4 is receiving consent signals correctly so that you qualify for modeled traffic in GA4. Bonus: avoid potential privacy violations caused by misconfigured consent management sy...
kpplaybook.com
May 7, 2025 at 3:32 PM
🔍 Just because you have a consent banner doesn’t mean it’s working properly.
@danaditomaso.com walks through how to check if GA4 is actually respecting user choices—and what to do if it’s not.
kpplaybook.com/resources/ho...
@danaditomaso.com walks through how to check if GA4 is actually respecting user choices—and what to do if it’s not.
kpplaybook.com/resources/ho...
📬 Quick ideas. Real strategies. Zero fluff.
Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.
Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.
Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
May 6, 2025 at 2:06 PM
📬 Quick ideas. Real strategies. Zero fluff.
Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.
Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read.
Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/
🔥 Free Google Ads Editor template? Yes, please!
If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized!
🆓 Get it now: buff.ly/kmZn5kU
If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized!
🆓 Get it now: buff.ly/kmZn5kU
May 2, 2025 at 3:52 PM
🔥 Free Google Ads Editor template? Yes, please!
If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized!
🆓 Get it now: buff.ly/kmZn5kU
If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized!
🆓 Get it now: buff.ly/kmZn5kU
Reposted by Analytics Playbook
📣 NEW COURSE ALERT! 📣
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
May 1, 2025 at 5:57 PM
📣 NEW COURSE ALERT! 📣
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
🔍 Search isn’t just Google anymore.
📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching.
➡️
📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching.
➡️
Making the Move From Search Optimization to Answer Optimization | LinkedIn
Search is still changing. People aren’t just Googling anymore; they’re asking questions in AI tools, searching on social platforms, and expecting instant, useful answers. The old, tired method of…
buff.ly
April 29, 2025 at 2:05 PM
🔍 Search isn’t just Google anymore.
📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching.
➡️
📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching.
➡️
📊 Want to use data to persuade stakeholders & prioritize the right work?
Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect.
🎧 Listen here: buff.ly/lMcubGF
Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect.
🎧 Listen here: buff.ly/lMcubGF
April 25, 2025 at 3:52 PM
📊 Want to use data to persuade stakeholders & prioritize the right work?
Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect.
🎧 Listen here: buff.ly/lMcubGF
Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect.
🎧 Listen here: buff.ly/lMcubGF
Ever opened #GA4 and thought: Is this… right? You’re not alone. Most setups are messy, mismatched events, weird traffic, bad attribution. GA4 is always a work in progress.
🎓 We’re launching a GA4 Audit course to help you clean things up and trust your data again. Get early access:
🎓 We’re launching a GA4 Audit course to help you clean things up and trust your data again. Get early access:
Join The Playbook Huddle Newsletter - Sign Up Today!
The Playbook Huddle newsletter shares the latest analytics, marketing, SEO news, research, guides, and more. Delivered every other Tuesday. 🏈
buff.ly
April 24, 2025 at 7:32 PM
Ever opened #GA4 and thought: Is this… right? You’re not alone. Most setups are messy, mismatched events, weird traffic, bad attribution. GA4 is always a work in progress.
🎓 We’re launching a GA4 Audit course to help you clean things up and trust your data again. Get early access:
🎓 We’re launching a GA4 Audit course to help you clean things up and trust your data again. Get early access:
🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask?
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
April 23, 2025 at 3:54 PM
🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask?
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
@danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.
🔥 Hot off the press: The latest edition of the Playbook Huddle is here. Packed with insights from @martinibuster.bsky.social, @aleyda.bsky.social, Steve Toth, Chantal Smink, Daniel Foley Carter, and more experts you want to hear from.
👉 Get it in your inbox next time: kpplaybook.com/newsletter/
👉 Get it in your inbox next time: kpplaybook.com/newsletter/
April 22, 2025 at 5:05 PM
🔥 Hot off the press: The latest edition of the Playbook Huddle is here. Packed with insights from @martinibuster.bsky.social, @aleyda.bsky.social, Steve Toth, Chantal Smink, Daniel Foley Carter, and more experts you want to hear from.
👉 Get it in your inbox next time: kpplaybook.com/newsletter/
👉 Get it in your inbox next time: kpplaybook.com/newsletter/