Marko Sarstedt
Marko Sarstedt is a German academic and a marketing researcher. He is a Full Professor at the Ludwig Maximilian University of Munich and Adjunct Research Professor at Babeș-Bolyai-University. .. more
Business
55%
Computer science
12%
Psychology
7%
Economics
6%
Agriculture
3%
H-index:
102
Affiliated with Ludwig-Maximilians-Universität München; Babeș-Bolyai University. Research areas: Customer Service Quality and Loyalty, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification
Source: OpenAlex