Koen Pauwels
profpauwels.bsky.social
Koen Pauwels
@profpauwels.bsky.social

best marketing academic on the planet, ex-Amazon, IJRM editor-in-chief, runner, volunteer at Dreamfar High School Marathon, vice dean of research at DMSB. Helping people avoid bad choices and make best choices in AI, retail media and marketing. .. more

Koen Hendrik Pauwels is a Belgian-American professor and author. He is a Distinguished Professor of Marketing and Associate Dean of Research at Northeastern University's D'Amore McKim School of Business. .. more

Business 60%
Economics 15%