Christian M. Ringle is a professor of management and decision sciences at the Hamburg University of Technology (Germany), adjunct research professor at the James Cook University (Australia), a visiting scholar at the University of California, Berkley (USA). He is also a RHB-UKM Endowment Fund Distinguished Chairholder at the National University of Malaysia(UKM) and a Liaison Professor at Konrad Adenauer Foundation. His research is focused on the areas of method development, business research methods to decision making, machine learning, business analytics, management, marketing, and technology and innovation management. He is managing director of SmartPLS, a statistical software. Since 2018 he has been included in a list of highly cited researchers compiled by Clarivate Analytics. .. more
Affiliated with Hamburg University of Technology; James Cook University; Universität Hamburg. Research areas: Customer Service Quality and Loyalty, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification